Artica

What Artica does

Artica B.V. is a privately held, family-owned full-service creative agency headquartered in Ootmarsum, Netherlands, founded in 1976 by Gerard Velthuis and owned since 2007 by his son Henk Velthuis. The firm employs approximately 78 people across strategy, design, digital, content/copy, photography, 3D, and stand construction, anchored by an in-house production complex comprising a 27,000 ft² workshop and a 59,000 ft² warehouse that supports a circular reuse program for modular exhibition components. Revenue is generated through project-based professional-services engagements spanning brand positioning, visual identity, packaging, digital marketing, social/community management, copywriting, and end-to-end exhibition stand build-out; pricing is bespoke per client scope and is not publicly disclosed. The customer base is bifurcated: long-tenured Dutch enterprise accounts (ForFarmers since 1997, HEKS'NKAAS for 10+ years, plus recent and recurring work with Grolsch, Daikin, Chiquita, De Groene Weg, DELTA Netwerk, Viper, Aeronamic, SJHT) sit alongside smaller SMB clients in the Ootmarsum/Overijssel region (butchers, bakers, painters) and selected cultural/public-sector accounts (Rijksmuseum Twenthe, Liberein, Buitenhuis, Nijha). Operational footprint is primarily the Netherlands with executed projects in France, Germany, Singapore, Monaco, and India, and go-to-market is direct consultative sales with no disclosed channel partner or reseller model.

Name

Artica

Legal name

Artica B.V.

Website

https://artica.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Artica B.V. is a Dutch family-owned full-service creative agency founded in 1976, providing brand strategy, design, digital marketing, content, and exhibition stand construction to enterprise and SMB clients across the Netherlands and Europe, with in-house production facilities in Ootmarsum.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (541430), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand strategy design
• Exhibition stand construction
• Digital marketing services
• Brand experience design

Headquarters

HQ city

Ootmarsum

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Creative Agency Services: Artica generates revenue through professional creative services including brand strategy, design, digital marketing, content & copy, stand construction, and exhibition experiences. Services are project-based and client-specific, ranging from small local engagements to large international campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Artica is a full-service creative agency that helps brands become strong and distinctive through integrated strategy, design, digital, content, and stand construction/exhibition services. Projects span brand positioning, visual identity, digital marketing campaigns, content creation, and physical brand experiences, delivered end-to-end from its in-house production facilities in Ootmarsum, Netherlands. The agency serves both local SMB clients and international corporates with project-based engagements tailored to client scope.

Product overview

Artica is a full-service creative agency based in Ootmarsum, Netherlands, operating since 1962. The agency offers an integrated portfolio of creative services organized into five core areas: Strategy (identity, positioning, rebranding, campaigns, employer branding, name creation), Design (house style, logo, packaging, print, digital UI/UX), Digital (website development, digital marketing, social media, community management, email marketing, brand video), Content & Copy (brand stories, web text, blogs, copywriting, photography, video), and Stand Construction/Brand Experiences (exhibition stands, roadshows, interiors, museum exhibitions). The agency operates their own production facilities including a 27,000 ft² workshop and 59,000 ft² warehouse, emphasizing in-house capabilities and sustainable/modular solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Artica Creative Agency Services Full-service creative agency offering brand strategy, design, digital marketing, content and copy, and exhibition/stand construction under one roof. Delivered from in-house production facilities (27,000 ft² workshop and 59,000 ft² warehouse) and aimed at brands that need 360° brand building across physical and digital touchpoints.
• Strategy Services Brand strategy services covering identity development, positioning, rebranding, campaign development, employer branding, and name creation. Establishes the strategic foundation that guides creative execution for the agency's clients.
• Design Services Visual design services covering house style development, logo design, packaging design, print materials, and digital design (UI/UX). Creates distinctive visual identities across digital, print, and 3D formats for client brands.
• Digital Services Digital services including website development, digital marketing (SEA, SEO, CRO), social media management, community management, email marketing, and brand video production. Delivers the digital expression of client brands.
• Content & Copy Services Content creation and copywriting services including brand stories, web text, blog articles, copywriting, photography, and online video content. Delivers narrative and editorial work aligned to each client's brand voice and audience.
• Stand Construction & Brand Experiences Exhibition stand design, construction, and brand experience services including trade fair stands, roadshows, interiors, and museum exhibitions. Turnkey delivery from the agency's 27,000 ft² in-house workshop with a 59,000 ft² warehouse supporting a modular reuse and sustainability program.

Quantifiable outcome

• Instagram community grew 62% and average likes per post increased 357% within one year (Dancing Bruins project)
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• TBWA\Neboko: Dutch arm of the TBWA global creative network, headquartered in Amsterdam. Competes with Artica for Dutch enterprise creative mandates but as part of a global network with international reach.
• 72andSunny Amsterdam: Amsterdam office of 72andSunny, the independent global creative agency network. Competes with Artica for international brand-building work but with much larger global client roster and budget.
• DDB Amsterdam: Dutch office of DDB Worldwide (Omnicom), full-service creative agency in Amsterdam. Overlaps with Artica on Dutch enterprise brand work but draws on a global network and tooling.
• Wieden+Kennedy Amsterdam: Amsterdam office of Wieden+Kennedy, the independent global creative network. Competes with Artica for the same Dutch enterprise brand-building work but at significantly larger scale and global footprint.

Direct peers

• Momkai: Amsterdam-based creative agency with a similar integrated brand-and-digital offering. Comparable independent structure and Dutch mid-market to enterprise client mix.
• Dept Agency: Amsterdam-headquartered full-service digital creative agency offering brand, design, and digital marketing at scale. Closest Dutch peer in business model (integrated strategy/design/digital/content) but at materially larger scale.
• KesselsKramer: Amsterdam independent creative agency known for bold, distinctive brand campaigns. Comparable in independent ownership, creative-led positioning, and SMB-to-enterprise mix of Dutch clients.
• JACK MORTON Worldwide: Global brand experience agency specializing in experiential marketing, exhibitions, and live events. Directly comparable to Artica's stand construction and brand experience practice but at global scale.
• ACE (Met zorg uitverkocht / Ace Agency): Dutch independent creative agency delivering brand strategy, design, and campaigns for Dutch enterprise clients. Closely comparable in independence, mid-size scale, and full-service positioning.
• Reshift: Amsterdam-based creative and digital agency serving Dutch enterprise clients. Comparable integrated creative-plus-digital service model targeting similar mid-market and enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artica.nl
• LinkedInlinkedin.com/company/artica-bv/mycompany
• Instagraminstagram.com/artica.nl
• TikToktiktok.com/@artica.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artica