Aime Ta Marque

What Aime Ta Marque does

Aime Ta Marque is a Montréal-based personal branding and positioning coaching business founded in 2016 by Tatiana St-Louis and operated as a sole proprietorship in Québec, Canada. It sells two flagship high-ticket group coaching programs — Infosphera, a 12-month incubator priced at CAD $2,500 (or 5x $500), and CORE, a 4-month personalized coaching engagement at CAD $6,000 (or 4x $1,500) — supplemented by the Terre Fertile community of practice, the Sémaphores newsletter, the "L'ambition au féminin" podcast, and a blog archive dating to 2017. CORE requires a discovery call before enrollment, and Infosphera opens only twice per year, creating a consultative, scarcity-driven sales motion.

The firm targets French-speaking and bilingual coaches, consultants, and conscious or values-driven service entrepreneurs who reject generic, algorithm-dependent marketing. Its differentiation rests on an integrative method that combines positioning, organic inbound content strategy, feminist praxis, and somatic/trauma-informed coaching, supported by the founder's personal brand and a content library of 199+ podcast episodes. All sales are direct-to-consumer via the company's own website and a ThriveCart-powered checkout, with Affirm and Klarna offering installment plans. There is no proprietary technology platform; delivery relies on live coaching calls, a Notion-based client portal, a private Slack community, and recorded content libraries. The company is bootstrapped with no external funding and is reported to have generated over CAD $2.5M cumulatively through purely organic marketing with under 2,000 newsletter subscribers and under 2,000 Instagram followers.

Name

Aime Ta Marque

Legal name

Tatiana St-Louis / Aime Ta Marque

Website

https://aimetamarque.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Aime Ta Marque is a Montréal-based coaching business founded in 2016 by Tatiana St-Louis that sells personal branding and positioning programs to French-speaking coaches, consultants, and conscious entrepreneurs. Its flagship paid offerings — Infosphera (CAD $2,500) and CORE (CAD $6,000) — are sold directly via its website alongside a newsletter and podcast.

Ownership category

akta.pro rank

Product category

Business Coaching & Personal Branding Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAMAHAB

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAC

Youth Business Incubators & Accelerators

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Personal branding coaching
• Brand positioning services
• Entrepreneur coaching programs
• Conscious business mentorship
• Organic content strategy

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Paid Coaching Programs (Infosphera & CORE): The primary revenue stream consists of high-ticket group coaching programs. Infosphera is a 12-month incubator program for coaches, consultants, and service entrepreneurs. CORE is a 4-month personalized coaching program in personal branding and positioning. Both are sold at premium price points ($2,500-$6,000 CAD) via one-time payment or installment plans. Additional programs include annual mentorship (Infosphera) and the community program (Terre Fertile).
2. Podcast Content & Newsletter (Sémaphores): The 'Sémaphores' newsletter and the 'L'ambition au féminin' podcast serve as primary demand-generation and audience-building channels. While not directly monetized, they function as top-of-funnel assets that support the conversion of subscribers into paid program participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Aime Ta Marque sells high-ticket group coaching and mentorship programs that help coaches, consultants, and conscious service entrepreneurs build a differentiated personal brand and an organic content ecosystem to attract and convert clients. The flagship offerings are Infosphera, a 12-month annual incubator priced at CAD $2,500, and CORE, a 4-month personalized positioning program priced at CAD $6,000, supplemented by the Terre Fertile community of practice. Delivery combines live coaching calls, asynchronous coaching via Notion, a private Slack community, and a structured content curriculum.

Product overview

Aime Ta Marque is a personal branding and brand positioning company serving coaches, consultants, and conscious entrepreneurs. The portfolio consists of two primary paid programs — Infosphera (an annual 12-month incubator) and CORE (a 4-month personalized coaching engagement) — supplemented by the Terre Fertile community, the Sémaphores newsletter, the 'L'ambition au féminin' podcast, and the Blog. The company also uses ThriveCart as its e-commerce/checkout platform. The overall approach combines inbound marketing, storytelling, brand positioning, feminist coaching, and somatic facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Infosphera: 12-month mentorship/incubator program for coaches, consultants, and service entrepreneurs to build an organic content ecosystem that sells for them.
• CORE
• Terre Fertile
• Sémaphores
• L'Ambition au Féminin

Products and services

• Infosphera A 12-month annual mentorship incubator program for coaches, consultants, and service entrepreneurs who want to attract, captivate, and convert clients through organic web content without compromising their values. Includes weekly coaching calls, personalized feedback on digital assets, a content curriculum with three phases (Safe Space, Authentic Positioning, Brand Fortress), a private Slack community, a monthly optimization session ("Salle des Machines"), and bonus sessions including individual architecture and the Anti-Social Glow Up program. Pricing is CAD $2,500 one-time or 5 monthly payments of $500 CAD.
• CORE A 4-month personalized coaching program in personal branding and marketing positioning using the C-O-R-E method: Cohérence (weeks 1-4), Offre (week 5), Résonance (weeks 6-8), and Engagement (weeks 8-16). Includes somatic positioning calls, strategic follow-ups, asynchronous coaching via Notion, marketing asset review, Infosphera access during the program, and a personalized soft launch strategy. Pricing is CAD $6,000 one-time or 4 monthly payments of $1,500 CAD, with extended payment plans available through Affirm and Klarna. Requires a discovery call before enrollment and guarantees a minimum of 3 paying clients.
• Terre Fertile A community of practice for conscious entrepreneurs, including access to a private podcast where the founder explains the community philosophy, inclusions, and expectations. Members are also added to the Sémaphores newsletter.

Quantifiable outcome

• Over $2.5 million CAD generated through purely organic marketing with fewer than 2,000 newsletter subscribers and fewer than 2,000 Instagram followers, validating the precision-message-over-volume approach.
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amy Porterfield: Amy Porterfield sells high-ticket online marketing courses and coaching programs to entrepreneurs and course creators. Closely comparable business model (premium cohort programs, founder-led personal brand, organic content funnel) targeting an overlapping entrepreneur persona.
• Jenna Kutcher: Jenna Kutcher sells personal branding and business coaching programs to female entrepreneurs through The Goal Digger Podcast ecosystem. Highly comparable in personal branding focus, podcast-driven top-of-funnel, and premium-priced cohort offerings.
• Marie Forleo: Marie Forleo runs B-School and MarieTV, offering high-ticket personal development and business coaching programs to entrepreneurs. Directly comparable to Aime Ta Marque in serving coach/consultant audiences with premium-priced group programs and a strong founder-led brand.
• Lewis Howes: Lewis Howes combines a top-ranked podcast (The School of Greatness), high-ticket coaching programs, and personal branding services for entrepreneurs. Directly comparable in podcast-led audience acquisition and premium program pricing model.
• Jen Sincero: Jen Sincero sells books, courses, and coaching programs targeting conscious/self-development-oriented entrepreneurs. Comparable in serving the 'conscious entrepreneur' persona and converting it through high-ticket coaching offers.
• Brand Builders Group: Brand Builders Group specializes in personal branding strategy and messaging for entrepreneurs and experts. Closely comparable methodology (positioning and messaging frameworks) and audience (coaches, consultants, experts) to Aime Ta Marque's CORE program.
• Marie Poulin: Marie Poulin coaches course creators and digital entrepreneurs on building profitable online businesses. Directly comparable in high-ticket coaching program structure, organic content marketing approach, and founder-led positioning.
• Nathalie Baktach: Nathalie Baktach is a Francophone personal branding and visibility strategist offering coaching programs for entrepreneurs. Closest direct linguistic and market peer to Aime Ta Marque, serving French-speaking business owners with similar positioning services.

Broad incumbents

• Influence & Co: Influence & Co is a content marketing and personal branding agency serving professionals and businesses at scale. Comparable in personal branding service category, though it operates as an agency model rather than a coaching/incubator model like Aime Ta Marque.
• Tony Robbins: Tony Robbins operates a global personal development and business coaching empire spanning events, books, and high-ticket programs. Comparable in founder-led authority model and premium-priced coaching, but vastly larger scale and broader audience than Aime Ta Marque.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aimetamarque
• YouTubeyoutube.com/channel/UCx-lHzmBYHpX51lZyyscebw
• LinkedInlinkedin.com/company/aime-ta-marque
• Instagraminstagram.com/tatiana.stlouis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aime Ta Marque