Rask Australia

What Rask Australia does

Rask Australia (The Rask Group Pty Ltd) is an Australian financial-services and education platform founded in 2017 by Owen Raszkiewicz and headquartered in Melbourne, Victoria. Operating under Australian Financial Services Licence 563907, the company serves retail investors, self-directed learners, and small-business owners through a vertically integrated stack that spans managed portfolios (Rask Invest, seven model portfolios distributed via an InvestSMART partnership), a recurring research and tools subscription (Rask Core), an education platform (Rask Courses, including the $499 Value Investor Program), a media arm (Rask Media and Best ETFs), and a financial-advice referral network (Rask Advice). Reach extends to roughly 300,000 monthly platform users, 250,000 monthly podcast listeners across five shows, 50,000 newsletter subscribers, and 35,000+ course students, anchored by the founder's personal brand.

The underlying platform is a content-and-distribution engine rather than a technology product: owned media (podcasts, newsletters, courses) functions as the top-of-funnel acquisition channel, while subscription management, course delivery, and model-portfolio administration are the monetisation back-end. The platform's technical architecture is not publicly documented, but its functional components include a membership portal for Rask Core, learning management for courses, and partner-integrated portfolio administration via InvestSMART.

The business model layers multiple revenue streams: Rask Core subscription fees ($100 upfront plus $49/month), Rask Invest management fees of 0.32%-0.75% p.a. on assets under management, premium course sales (typically $99-$499), $550 coaching sessions, expert referral fees from a network of 1,000+ matched clients, podcast and newsletter advertising, and educational licensing. The mix is weighted toward subscription and education revenue today, with managed-investment revenue scaling as Rask Invest's AUM grows.

Name

Rask Australia

Legal name

The Rask Group Pty Ltd

Website

https://rask.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rask Australia is a Melbourne-based financial services and education platform serving Australian retail investors and small-business owners with managed portfolios (Rask Invest), a research subscription (Rask Core), premium courses, and a financial-advice referral network, holding AFSL 563907 and reaching roughly 300,000 monthly users.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Investment management services
• Financial education content
• Investment research membership
• Managed ETF portfolios
• Personal financial advice

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Rask Core Subscription: Monthly subscription providing access to members-only investment research, ETF portfolios, personas, community access, and courses. Priced at $100 upfront then $49/month. This is a recurring revenue stream from paying members.
2. Rask Invest Management Fees: Rask acts as investment manager for Rask Invest PMAs, earning annual management fees ranging from 0.32% (Solar portfolio) to 0.75% (Saturn) based on account balance. Fees are calculated daily and paid monthly.
3. Premium Courses: Paid courses including Value Investor Program ($499) and select courses ($99). These are one-time fees for lifetime access to course materials.
4. Expert Referral Fees: Rask receives referral fees when customers are matched with financial planners, mortgage brokers (Alcove), accountants, insurance experts, money coaches, and business coaches through the platform.
5. Rask Advice Coaching Sessions: 60-minute coaching sessions offered at $550 per session. These are education sessions that do not provide personalized financial advice.
6. Advertising and Sponsorship: Rask receives advertising revenue and occasionally posts sponsored content on its websites, podcasts, and videos. Third-party finance experts may contribute content with compensation disclosed as sponsored posts.
7. Educational Licensing: Rask produces educational material for third parties who want to offer finance content to their communities. Paid sponsorship and content licensing arrangements are negotiated on an arm's length basis.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Rask Australia operates an integrated Australian financial education and investment management ecosystem. Its commercial offerings include Rask Invest (Professionally Managed Accounts with seven ETF model portfolios spanning aggressive growth to conservative income, asset-based fees 0.32%-0.75% p.a., and CHESS HIN ownership via the InvestSMART platform), Rask Core (subscription investment research membership priced at $100 upfront plus $49/month), Rask Courses (free and paid online courses on personal finance and investing), and Rask Advice (personal financial advice). It also distributes financial planning, mortgage broking, accounting, insurance, money coaching, and corporate wellness services through a vetted partner referral network.

Product overview

Rask Australia is a financial services and education platform offering a unified ecosystem of investment management, research, and educational services. The core offerings include Rask Invest (Professionally Managed Accounts with 7 model portfolios ranging from aggressive to conservative), Rask Core (subscription-based DIY investment research membership), Rask Media and Best ETFs (news and publishing platforms), and Rask Courses (online education with free and paid courses). The platform operates under Australian Financial Services Licence and partners with InvestSMART Group Ltd (ASX: INV) for investment management services. Additional services include financial planning referrals, mortgage broking, accounting, life insurance, and corporate wellness programs. The ecosystem is designed to serve Australian investors from beginners to experienced, with a mission to enroll 100,000 Australians in free finance courses.

Differentiator

Problem solved

Functional benefit

Brands

• Rask Invest: Professionally managed investment accounts (PMAs) operated in partnership with InvestSMART Group Ltd (ASX: INV), offering model portfolios including Saturn, Jupiter, Martian, Terra, Mercury, Solar, and Luna.
• Rask Core
• Rask Advice
• Rask Media
• Best ETFs

Products and services

• Rask Core Subscription-based investment research membership for DIY investors, priced at $100 upfront plus $49/month. Members get access to seven expert-designed model portfolios (Saturn, Jupiter, Martian, Terra, Mercury, Solar, Luna), persona-based investment strategies, ongoing ASX and global market research, the members-only online community, adviser-led webinars, and 10+ investing courses. Rask Core members receive unlimited access to beginner-level courses.
• Rask Invest Professionally Managed Account (PMA) investment management service operated by Rask as investment manager in partnership with InvestSMART Group Ltd (ASX: INV). Rask Invest offers seven ETF-based model portfolios (Saturn, Jupiter, Martian, Terra, Mercury, Solar, Luna) with annual management fees from 0.32% to 0.75%, automated dollar-cost averaging, in-specie ETF transfers, and Class-integrated tax reporting. Each investor holds their own CHESS-sponsored HIN account, giving them direct legal ownership and full transparency over underlying ETF holdings. The product supports individuals, SMSFs, trusts, and companies.
• Rask Courses Online education platform hosted at education.rask.com.au offering free and paid courses covering personal finance, investing, business, property, and retirement. The platform hosts beginner ETF courses for general audiences, intermediate-level paid courses, and the Value Investor Program. More than 35,000 students have enrolled in free Rask courses.
• Value Investor Program Comprehensive paid online course teaching professional-level value investing: investment philosophy, competitive advantage assessment, financial statement analysis, valuation techniques (DCF, DDM), and portfolio management. Priced at $499 upfront with lifetime access. Co-developed with Equity Mates.
• Rask Advice Personal financial advice service operated by Rask Advice Pty Ltd (a wholly owned subsidiary of The Rask Group). The service provides personalised advice on superannuation, retirement planning, portfolio management, managed investments, securities, and personal risk insurance, delivered by authorised representatives. Rask Advice also offers 60-minute coaching sessions at $550 per session, which are education-focused and do not provide personalised financial advice.
• Corporate Wellness Programs Corporate financial wellness programs designed for employer EAP services or as one-off events. Includes workshops and educational sessions for employees covering financial literacy, investing fundamentals, and personal finance topics. Sold directly by the Rask team to Australian employers.

Quantifiable outcome

• 35,000+ students enrolled in free finance courses toward 100,000 goal
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• InvestSMART Group Ltd (ASX: INV)coreTechnology or IntegrationInvestSMART is the Responsible Entity for Rask Invest and owner of the technology platform. They provide ASX infrastructure, CHESS sponsorship, and brokerage services. Rask acts as investment manager providing research, content, and portfolio management through InvestSMART's portal.
• AlcovecoreChannel Partner/ Reseller/ DistributorAlcove is Australia's #1 mortgage broking firm. Rask receives referral fees for clients referred to Alcove for mortgage and finance needs. Alcove discloses the partnership fee to referred clients.
• SelfwealthminorGTM or Marketing PartnerSelfwealth is a brokerage platform with whom Rask collaborates on promotional or educational material distribution. Collaboration includes joint events and content partnerships.
• Australian Shareholders Association (ASA)minorGTM or Marketing PartnerASA is a shareholder advocacy organization with whom Rask collaborates on webinars and educational events for investors.
• InflectioncoreChannel Partner/ Reseller/ DistributorInflection provides business coaching services to Rask's business owner audience. Rask refers 10,000+ business owners to Inflection for profit optimization and business growth coaching.
• Equity MatesminorStrategic or Co-development PartnerEquity Mates is a podcast and education platform. Rask collaborated with Equity Mates to create the Value Investor Program course, available on Rask's education platform.
• ClasscoreTechnology or IntegrationClass is a portfolio and tax reporting software used by Rask Invest to provide end-of-year tax statements, capital gains calculations, and distribution reports to investors and their accountants.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Betterment: Large US robo-advisor offering automated ETF portfolio management. Broadly comparable as a benchmark for automated, low-fee model-portfolio investing, though operating at much greater scale and outside Australia.

Direct peers

• Raiz Invest: ASX-listed Australian micro-investing and robo-advisor platform offering diversified ETF portfolios and savings features. Directly comparable to Rask Invest's model-portfolio PMA offering for mass-affluent Australian investors.
• Pearler: Australian long-term investing platform combining automated ETF investing with educational content. Closely comparable to Rask's integration of Core subscription education with Rask Invest managed accounts.
• The Motley Fool Australia: Australian subscription investment research and advisory brand (where founder Owen Raszkiewicz previously worked). Direct comparable on premium investment research membership and consumer education for ASX investors.
• Selfwealth: Australian retail brokerage and investing platform offering low-cost ASX/US share trading. Directly comparable to Rask as a competing distribution channel and content partner for Australian retail investors; overlaps on educational content and community.
• Equity Mates: Australian investing podcast and education platform co-creating Rask's Value Investor Program. Closely comparable on content/podcast-led audience building for retail Australian investors, with overlapping educational course offerings.
• Spaceship: Australian investing platform offering managed portfolios (Spaceship Index, Universe) plus self-directed trading. Comparable to Rask Invest on model-portfolio managed accounts and target retail/young investor segments.
• Stake: Australian mobile-first brokerage for ASX and US equities. Comparable as a competing Australian retail investing platform that targets the same younger, DIY-investor cohort Rask cultivates via its courses and podcasts.

Others

• InvestSMART Group: ASX-listed (INV) responsible entity and platform partner powering Rask Invest PMAs. While not a direct consumer competitor, it is the closest comparable operator in Australian model-portfolio PMA distribution and infrastructure.
• Inflection (business coaching): Australian business coaching firm to which Rask refers 10,000+ business-owner users. Comparable as an adjacent ecosystem participant sharing Rask's audience funnel rather than competing on investment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvOPFdkhCBIK2Y5QbDtOZXA
• Facebookfacebook.com/raskaustralia
• LinkedInlinkedin.com/company/rask-media-pty-ltd
• Instagraminstagram.com/rask.invest
• Xx.com/raskaustralia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rask Australia