Northwood Bloodstock Agency

What Northwood Bloodstock Agency does

Northwood Bloodstock Agency is a privately held Standardbred harness racing bloodstock agency founded by Bob Boni, who began his career at Pine Hollow Stud Farm in 1969 and launched his own agency (International Standardbred Agency) in 1980 before establishing the current firm. The company is headquartered at P.O. Box 2053, Secaucus, New Jersey, operates with 1–10 employees, and serves clients across North America (notably New Jersey, Kentucky, Indiana, and Pennsylvania) as a sole-proprietorship-style advisory and transactional intermediary.

The firm's core offerings are Sales Consulting, Yearling Selection, Appraisals, and Private Sales. The technical capability is human-expert-based rather than software-based: conformation and pedigree analysis, sales placement recommendations, valuation for insurance and transaction purposes, and private sale facilitation (including broodmares, breeding prospects, yearlings, racehorses, stallion shares, and syndication). The firm represents buyers and sellers at major North American auctions including Harrisburg and Tattersalls Winter Mixed Sale at the Meadowlands, and has served as a consultant to Tattersalls Sales Co. for its annual Select Sale.

Northwood earns revenue through commissions and transaction fees on horse purchases and sales; pricing is quote-based and negotiated individually, with no publicly disclosed fee schedule. The go-to-market is sales-led and referral-driven, leveraging Bob Boni's industry relationships, earned media in publications such as Hoof Beats and US Trotting News, and a track record of association with world champion horses (Nihilator, $3.2M; Camtastic, $2M+; Always B Miki, $2.7M). In 2025 the firm disaffiliated from Alliance Bloodstock to resume independent operation and announced a service expansion into 2026.

Name

Northwood Bloodstock Agency

Legal name

Northwood Bloodstock Agency Inc.

Website

https://northwoodbloodstock.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwood Bloodstock Agency is a privately held Standardbred harness racing bloodstock agency offering sales consulting, yearling selection, appraisals, and private sale facilitation for buyers and sellers of racing and breeding stock across North America.

Ownership category

akta.pro rank

Product category

Harness Racing Bloodstock Services

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industry

Breeding & Bloodstock (Stud Farms, Sales/Auctions) (MPAEADAH)

Keywords

• Bloodstock agency services
• Harness racing sales
• Yearling evaluation
• Standardbred appraisals
• Private horse sales

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Bloodstock Agency Services: Northwood Bloodstock earns commissions on horse sales and purchases, providing yearling evaluation, sales placement recommendations, appraisals, and private sales facilitation for racing and breeding stock including broodmares, racehorses, stallion shares, and yearlings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Northwood Bloodstock Agency is a specialized bloodstock agency that provides sales consulting, yearling selection, appraisals, and private sales services for Standardbred racing and breeding stock. The firm represents buyers and sellers at major yearling and mixed auctions across North America and facilitates private transactions including broodmares, yearlings, racehorses, stallion shares, and syndications.

Product overview

Northwood Bloodstock Agency is a harness racing bloodstock agency offering a unified suite of advisory and transactional services centered on Standardbred horse sales. The core offerings include Sales Consulting, Yearling Selection, Appraisals, and Private Sales. The agency specializes in yearling evaluation (conformation and pedigree analysis), sale placement recommendations, and appraisals for yearlings, racehorses, broodmares, and stallion shares. Led by Bob Boni with over 35 years of experience, the agency serves as one of North America's largest and most respected bloodstock agencies, representing buyers and sellers at both yearling and mixed sales and in private purchases of racing and breeding stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Yearling Evaluation (Yearling Selection) Conformation and pedigree analysis combined with sales and purchase recommendations for buyers of Standardbred yearlings; targets breeders, owners, and trainers seeking expert guidance at major yearling sales.
• Sale Placement (Sales Consulting) Analysis and sale recommendations for yearlings and mixed horses to maximize sale outcomes; provides expert advisory services for buyers and sellers of Standardbred racing and breeding stock, including market analysis and strategic positioning.
• Appraisals Valuation services for yearlings, racehorses, broodmares, and stallion shares, including insurance values; targets owners, breeders, and insurers needing independent appraisal.
• Private Sales Facilitates private transactions for broodmares, breeding prospects, yearlings, racehorses, stallion shares, and handles stallion placement and syndication; targets buyers and sellers seeking confidential off-auction deals with access to interested buyers at all levels.

Quantifiable outcome

• Associated with Horse of the Year Nihilator ($3.2 million), Pacer of the Year Camtastic ($2+ million), and Always B Miki ($2.7 million)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Winning Key FarmminorStrategic or Co-development Partner · 21 January 2023Northwood Bloodstock facilitated a partnership between Winning Key Farm and the ownership group of Volume Eight (2022 Trotting Colt of the Year), bringing together breeder Winning Key Farm with trainer Noel Daley for ownership participation beginning in 2023.
• TattersallscoreChannel Partner/ Reseller/ DistributorNorthwood Bloodstock consigns horses to Tattersalls Winter Mixed Sale at the Meadowlands, representing sellers and facilitating transactions. In 2022, Northwood had 28 sales grossing $1,284,600 at this sale.
• Bluewood StablecoreStrategic or Co-development PartnerCo-ownership partnership between Bob Boni and Mitchel Skolnick in Bluewood Stable, associated with horses including Always B Miki and Always A Virgin.
• Formerly Alliance BloodstockminorOthersAs of 2025, Northwood Bloodstock is no longer affiliated with Alliance Bloodstock following a change of direction. The company now operates independently.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Blue Chip Farms: Blue Chip Farms is a leading Standardbred breeding farm in New York that sells yearlings, stallion shares, and breeding stock — comparable to Northwood's full-service bloodstock agency offering.
• Kentuckiana Farms: Kentuckiana Farms is a Standardbred breeding operation based in Kentucky that actively sells yearlings and breeding stock, making it directly comparable to Northwood's agency and consignment services.
• Hanover Shoe Farms: Hanover Shoe Farms is the largest Standardbred breeding operation in North America and offers stallion services, yearling sales, and breeding stock transactions, making it a direct comparable in the Standardbred bloodstock and breeding market.
• Preferred Equine Marketing: Preferred Equine Marketing is one of the largest Standardbred sales agencies in North America, offering yearling evaluation, consignment, and private sales services — directly comparable to Northwood's core offerings in the same harness racing marketplace.
• Crawford Farms: Crawford Farms is a prominent Standardbred breeding and sales operation in New York that actively trades yearlings and breeding stock, comparable to Northwood's consignment and private sales activity.

Regional players

• Walnut Hall Ltd. Walnut Hall is a historic Standardbred breeding and sales operation in Kentucky, offering comparable yearling evaluation and breeding stock transactions within the Standardbred marketplace.

Broad incumbents

• Standardbred Horse Sales Company: Standardbred Horse Sales Company operates major Standardbred auctions including Harrisburg yearling and mixed sales, functioning as a broader marketplace venue where Northwood represents buyers and sellers.
• Fasig-Tipton: Fasig-Tipton is a major North American equine auction house primarily serving Thoroughbred sales, with a comparable business model in facilitating high-value horse transactions and appraisals that parallels bloodstock agency functions.
• Keeneland Association: Keeneland is a leading Thoroughbred auction house and racing sale venue, broadly comparable as a bloodstock transaction marketplace with similar consignment and appraisal functions for buyers and sellers.
• Tattersalls Sales Co. Tattersalls is a core channel partner of Northwood that conducts Winter Mixed Sales at the Meadowlands and other Standardbred auctions, providing the venue infrastructure for the agency's consignment business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/northwood-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwood Bloodstock Agency