NewMind Technologies
NewMind Technologies builds the NewMind+ Functional Neurofeedback platform — QEEG brain mapping, clinical training software, and guided home-training tools — sold to neurofeedback practitioners, clinicians, and small wellness clinics across the Southeast US.
- Company typePrivate
- Founded2010
- HeadquartersWoodstock, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NewMind Technologies does
NewMind Technologies is a Woodstock, Georgia-based, privately held company that builds and sells the NewMind+ Functional Neurofeedback platform to individual neurofeedback practitioners, clinicians, and small wellness clinics across the Southeast US. Its core product combines QEEG brain mapping, cognitive performance testing, an intuitive clinical training software, and a guided home-training module with a real-time remote-monitoring dashboard, framed as a biopsychosocial alternative to one-size-fits-all neurofeedback. The platform is sold as a complete system bundle, supplemented by recurring software subscriptions, consumable supplies, and neurofeedback hardware devices distributed through a self-serve e-commerce storefront and direct-sales consultation.
The company monetizes across six streams: hardware sales (complete systems and devices), recurring software subscriptions, remote guided-home-training services, education and BCIA-accredited certification through NewMind Academy, consumable supplies, and authored books including the NewMind Journal. Its go-to-market is a hybrid sales-led and community-led motion — direct consultation selling complete systems to clinicians, paired with weekly Lunch & Learns, workshops, a journal, and free resources that build and educate the practitioner community. Founded around 2010 and operating with 11–50 employees, NewMind has no disclosed institutional funding, patents, or management-team bios in the public record, and operates as a founder/closely-held business with limited geographic reach and a small, long-tail customer base of individual providers.
NewMind Technologies firmographics
Firmographics- Name
- NewMind Technologies
- Legal name
- NewMind Technologies
- Website
- https://newmindtech.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewMind Technologies builds the NewMind+ Functional Neurofeedback platform — QEEG brain mapping, clinical training software, and guided home-training tools — sold to neurofeedback practitioners, clinicians, and small wellness clinics across the Southeast US.
- Ownership category
- akta.pro rank
NewMind Technologies industry classification
Industry- Product category
- Neurofeedback Equipment and Clinical Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Training (611420)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where NewMind Technologies is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewMind Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Neurofeedback Equipment and Systems: Sale of complete neurofeedback systems and devices for clinical and home use.
- Software Subscriptions: Recurring subscription-based software for neurofeedback training and session management.
- Guided Home Training Services: Remote administration and monitoring of neurofeedback sessions with real-time dashboard access for clinicians.
- Education and Certification Programs: Self-guided online certification courses, BCIA mentoring, workshops, and ongoing education for practitioners.
- Supplies and Consumables: Ongoing sales of supplies needed for neurofeedback training and operations.
- Books and Publications: Sale of neurofeedback books and the NewMind Journal publication.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NewMind Technologies product offering
Product offeringCore offering
NewMind Technologies sells a Functional Neurofeedback platform (the NewMind+ System) to healthcare practitioners, combining QEEG brain mapping hardware, cognitive performance testing, individualized neurofeedback training software, and guided remote home training capabilities. The company also operates an online store selling complete neurofeedback systems, devices, supplies, software subscriptions, and books, and delivers practitioner education and BCIA-accredited certification through NewMind Academy.
Product overview
NewMind Technologies offers a unified neurofeedback platform centered on the NewMind+ System, which combines QEEG brain mapping, cognitive performance testing, neurofeedback training software, and guided home training capabilities. The company operates through its online store offering complete systems, software subscriptions, devices, and supplies. Education and certification support is provided through NewMind Academy, which includes self-guided courses, BCIA-accredited mentoring, workshops, and weekly Lunch & Learn sessions. The platform is designed for clinicians who deliver Functional Neurofeedback, taking a biopsychosocial approach that individualizes treatment protocols based on brainwave patterns, physiological data, and comprehensive assessments.
Differentiator
Problem solved
Functional benefit
Brands
- NewMind+: A comprehensive neurofeedback system offering assessments, QEEG brain maps, cognitive performance testing, training, and guided home training capabilities.
- NewMind Academy
Products and services
- NewMind+ System
Quantifiable outcome
- Clients receive individualized protocols based on brainwave patterns rather than one-size-fits-all approach
Companies that use NewMind Technologies
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
NewMind Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NewMind Technologies partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
NewMind Technologies competitors and assessment
Company assessmentEmerging players
- Emotiv: Emotiv produces consumer and prosumer EEG headsets with neurofeedback and BCI applications. Comparable on the neurofeedback technology axis though primarily consumer-focused; represents potential competitive encroachment on clinical-grade hardware.
- Interaxon (Muse): Muse sells consumer EEG headbands with meditation and sleep neurofeedback apps. Comparable as a neurofeedback device company, though targeting end consumers rather than practitioners — a potential disruptor or partnership channel for NewMind.
- Cambridge Brain Sciences: Cambridge Brain Sciences offers digital cognitive assessment platforms for clinical and research use. Comparable on the cognitive performance testing and assessment axis, though without the integrated neurofeedback hardware stack.
Direct peers
- Mitsar Co. Mitsar is a Russian-headquartered manufacturer of EEG/QEEG equipment and clinical neurofeedback systems used by practitioners worldwide. Directly comparable as a QEEG-anchored neurofeedback hardware and software vendor.
- Wearable Sensing: Wearable Sensing develops EEG headsets and developer tools used in research, clinical neurofeedback, and BCI applications. Comparable as a neurofeedback hardware vendor with clinical and research customers.
- BrainMaster Technologies: BrainMaster is a long-established direct competitor selling neurofeedback hardware, software, and training for clinicians. Highly comparable as a B2B neurofeedback equipment + education provider serving the same practitioner customer base as NewMind.
- Thought Technology: Thought Technology manufactures biofeedback and neurofeedback hardware (Infinity, ProComp) and software for clinicians and researchers. Directly comparable as a hardware-and-software clinical neurofeedback provider with a similar practitioner footprint.
- EEG Info: EEG Info offers neurofeedback equipment, QEEG databases, and clinician training/mentoring programs. Directly comparable to NewMind's hardware-plus-education model with a similar practitioner target customer.
Broad incumbents
- NeuroCare Group: NeuroCare Group provides neuromodulation, neurofeedback, and brain health services across clinical and direct-to-consumer channels. Comparable as a broader neurofeedback-focused player with overlapping methodology, though larger and more diversified than NewMind.
- Cogstate: Cogstate provides computerized cognitive testing and assessment tools used in clinical trials, healthcare, and research. Comparable on the cognitive performance testing axis as a larger, more established assessment vendor that overlaps with NewMind's CPT module.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NewMind Technologies social profiles
Digital presenceNewMind Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewMind Technologies leadership team
Management profileNumber of profiles
NewMind Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewMind Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewMind Technologies
What does NewMind Technologies do?
NewMind Technologies sells a Functional Neurofeedback platform (the NewMind+ System) to healthcare practitioners, combining QEEG brain mapping hardware, cognitive performance testing, individualized neurofeedback training software, and guided remote home training capabilities. The company also operates an online store selling complete neurofeedback systems, devices, supplies, software subscriptions, and books, and delivers practitioner education and BCIA-accredited certification through NewMind Academy.
Is NewMind Technologies a public or private company?
NewMind Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewMind Technologies founded?
NewMind Technologies was founded in 2010. It employs 11 to 50 people.
Where is NewMind Technologies based?
NewMind Technologies is headquartered in Woodstock, United States, in the North America region.
How does NewMind Technologies make money?
Six revenue lines are on record. Neurofeedback Equipment and Systems are the primary driver. The others are software Subscriptions, guided Home Training Services, education and Certification Programs, supplies and Consumables and books and Publications.
Who are NewMind Technologies's main competitors?
Emerging players on record are Emotiv, Interaxon (Muse) and Cambridge Brain Sciences. Direct peers are Mitsar Co., Wearable Sensing, BrainMaster Technologies, Thought Technology and EEG Info. Broad incumbents are NeuroCare Group and Cogstate.
Does NewMind Technologies have an API?
No public API is recorded for NewMind Technologies.
What industry is NewMind Technologies in?
NewMind Technologies's product category is Neurofeedback Equipment and Clinical Software. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 54151 and its SIC code is 3845.