What Pulse-MD Urgent Care does

Pulse-MD Urgent Care is a physician-owned and operated urgent care chain serving the Hudson Valley region of Greater New York. The company operates eight walk-in urgent care centers across New York state, with active clinics in Wappingers Falls, Poughkeepsie (Dutchess Turnpike), Mohegan Lake, and Briarcliff Manor. It provides treatment for non-life-threatening illnesses and injuries without requiring appointments, and is open seven days a week with extended winter hours at select locations. The company is co-founded and led by Dr. Mirza M. Ashraf (Medical Director and CEO, 42 years of clinical experience with five board certifications) and Faisal M. Ashraf (Administrative Director/COO).

The core service offering is built around walk-in urgent care supported by on-site diagnostic capabilities, including X-ray imaging, laboratory testing (blood work, urinalysis), and EKG. The company has expanded its clinical menu to include IMPACT concussion testing, COVID-19 testing and treatment, STD testing and treatment, RSV treatment, and school/sports/camp physicals. A parallel Occupational Medicine division provides DOT physicals, drug and alcohol screening, employment physicals, workers' compensation, medical surveillance, and a specialized Film/TV Production & Studio Medicine practice. Patient-facing digital infrastructure is provided through a third-party MedEnt portal that supports online check-in, patient record access, and online bill payment. The underlying technology stack is largely third-party rather than proprietary, with no disclosed AI/ML systems or platform of significance.

Pulse-MD generates revenue primarily through fee-for-service office visits billed to patients and accepted major insurance plans, supplemented by a discounted self-pay model priced at $180 per standard office visit and $150 per DOT physical. The self-pay rate functions as a transparent pricing anchor that is materially below typical emergency room alternatives, reinforcing the company's positioning as a low-cost alternative to hospital-based care. The go-to-market is direct-to-consumer through physical clinic locations, supported by a content marketing blog authored by medical staff, a Facebook presence, and local SEO targeting Hudson Valley urgent care keywords. The customer base is predominantly individual consumers seeking walk-in care, with a secondary B2B stream from employers requiring occupational medicine services; no enterprise anchor customers, institutional investors, or external funding rounds are disclosed.

Name

Pulse-MD Urgent Care

Legal name

Pulse-MD Urgent Care

Website

https://pulse-mdurgentcare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Physician-owned urgent care chain operating eight walk-in clinics in New York's Hudson Valley, delivering illness and injury treatment, on-site diagnostics, and occupational medicine services with no facility fees.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent/Chain Urgent Care Centers (HLAFADAD)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Urgent care services
• Walk-in medical care
• Occupational medicine
• Diagnostic imaging services
• Primary healthcare

Headquarters

HQ city

Wappingers Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Office Visit Fees: Fee-for-service model for urgent care office visits covering illness treatment, injury care, and occupational medicine services. Patients pay co-payments at time of service or full amount if uninsured. The company accepts most major health insurance plans.
2. Self-Pay Patient Services: Discounted flat-rate pricing for uninsured patients: $180 for standard office visits and $150 for DOT physicals. This provides an affordable alternative to emergency room visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pulse-MD Urgent Care operates multiple physician-owned walk-in urgent care clinics in the Hudson Valley region of New York, providing non-emergency medical care for illnesses and injuries. The clinics offer on-site diagnostic capabilities including X-ray, laboratory testing, and EKG, and also deliver occupational medicine services to local employers.

Product overview

Pulse-MD Urgent Care operates a network of urgent care centers across the Hudson Valley region of New York (Wappingers Falls, Mohegan Lake, Poughkeepsie, and Briarcliff Manor), providing walk-in medical care for non-life-threatening conditions without appointments. The core service offering includes urgent care treatment for injuries and illnesses, supported by on-site diagnostic capabilities including Lab Testing and X-Ray Services. The company offers specialized care pathways including COVID-19 Testing and Treatment, IMPACT Concussion Testing, STD Testing and Treatment, and RSV Treatment, as well as School/Sports/Camp Physicals. Its Occupational Medicine division provides DOT Physicals, Drug & Alcohol Screening, Employment Physicals, Film/TV Production & Studio Medicine, Medical Surveillance, and Workers' Compensation services. Patient-facing digital tools include a Patient Portal for accessing medical records, Online Check-In for queue management, and Online Bill Payment. The company is Doctor owned and operated with eight locations serving the Greater New York area.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Urgent Care Non-emergency medical care for illnesses and injuries delivered on a walk-in basis at multiple clinic locations, targeting individual consumers in the Hudson Valley region.
• Occupational Medicine Workplace health services for local employers, including pre-employment physicals, workplace injury care, and other occupational health offerings delivered through the urgent care clinics.
• On-Site X-Ray and Diagnostic Imaging On-site X-ray imaging services available to urgent care patients and occupational medicine clients, enabling diagnosis during the initial visit.
• Laboratory and EKG Testing On-site laboratory testing and electrocardiogram (EKG) diagnostics performed at the clinic to support diagnosis and treatment decisions during the patient visit.

Quantifiable outcome

• Follow-up reports delivered to primary care physicians before next morning for continuity of care

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CityMD: Iconic New York-area urgent care chain (now part of VillageMD) operating walk-in clinics with on-site diagnostics across the metro and Hudson Valley. Closest direct competitor in footprint, service mix, and patient demographics.
• GoHealth Urgent Care: Large multi-state urgent care chain with significant Greater New York presence, frequently operating in joint ventures with hospital systems (e.g., Northwell-GoHealth). Directly competes for walk-in acute care visits with the same target customer base as Pulse-MD.
• MedRite Urgent Care: Walk-in urgent care operator concentrated in the New York metropolitan area offering illness/injury care, X-rays, lab tests, and occupational medicine services; competing in the same primary and occupational care segment as Pulse-MD.
• Nao Medical: New York-area urgent care and primary care provider with walk-in services, on-site diagnostics, and occupational medicine offerings, serving a similar patient demographic in the metro region.
• ProHEALTH Urgent Care: Long Island and Hudson Valley urgent care network affiliated with ProHEALTH, offering walk-in acute care, occupational medicine, and on-site lab and imaging services, overlapping significantly with Pulse-MD's service mix.
• AFC Urgent Care: National franchised urgent care brand with multiple New York locations, offering walk-in care for illness/injury, occupational medicine, and on-site diagnostics. Comparable on pricing structure and breadth of service line.

Regional players

• PM Pediatrics: Specialty pediatric urgent care chain with locations across New York and other states, offering walk-in acute care for children. Regional comparable focused on a pediatric sub-segment of Pulse-MD's broader walk-in acute care business.

Broad incumbents

• Northwell Health: Large New York-area health system operating hospitals and a network of urgent care centers (often via the Northwell-GoHealth joint venture). A broader incumbent providing overlapping urgent care services as part of a wider portfolio, anchored by extensive inpatient and specialty infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pulsemdmahopac
• Xx.com/pulsemd
• LinkedInlinkedin.com/company/pulse-md-urgent-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse-MD Urgent Care