Swaaha Experience Management Co.

What Swaaha Experience Management Co. does

Swaaha Experience Management Co., doing business as Swaaha Weddings & Experiences, is a founder-led luxury wedding planning firm headquartered in Mumbai, India. Founded in 2011 by Mareesha Parikh (Founder & Creative Director) and Hemant Kale (Co-Founder), the company delivers bespoke, full-service destination wedding planning for high-net-worth Indian families and diaspora clients across 15+ international destinations including the UAE, Azerbaijan, Thailand, Singapore, Turkey, the USA, and multiple European countries. Its service architecture is modular and comprehensive, spanning 16 capabilities from proposal planning, RSVP management, invitations and gifting, space design and décor, artist and entertainment management, menu and beverage planning, vendor and crew management, clothing logistics, hotel coordination, permissions and licenses, through to budget, timeline, and show running. Core underlying technology is limited to standard web presence; the value proposition rests on founder creative direction, personal involvement in each event, and an extensive relational network rather than proprietary software.

The business model is professional services revenue generated via customized, quote-based project fees for luxury destination weddings. The go-to-market is high-touch and relationship-driven, depending on founder-led consultations, personal referrals (with documented client relationships lasting 7–8+ years across family networks), Instagram and content marketing, and industry recognition such as WeddingSutra.com, WOW Awards, and a Dubai Tourism Board speaking engagement in 2025. The company operates two adjacent founder-owned assets: WedDestinations.com, a B2B/B2C venue marketplace with 1,000+ registered luxury hotels founded by Hemant Kale; and Nautanki Company, a theatrical and musical production sub-brand founded by Mareesha Parikh in 2021 with 25+ events completed. The firm remains privately held by its founders with no disclosed institutional funding, operates with 51–100 employees, and has personally executed 100+ weddings and social celebrations cumulatively.

Name

Swaaha Experience Management Co.

Legal name

Swaaha Weddings & Experiences

Website

https://swaaha.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Swaaha Experience Management Co. (dba Swaaha Weddings & Experiences) is a Mumbai-based luxury wedding planning firm founded in 2011 that delivers bespoke destination wedding services to high-net-worth Indian families and diaspora clients across 15+ international destinations.

Ownership category

akta.pro rank

Product category

Luxury Wedding Planning Services

NAICS

Convention and Trade Show Organizers (561920), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Wedding Travel & Guest Accommodation Coordination (HSACABAN)

Keywords

• Luxury wedding planning
• Destination wedding services
• Event design management
• Wedding coordination services
• Experiential event planning

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding Planning and Event Management Services: Full-service luxury wedding planning for HNI clientele including destination weddings, theme design, décor, entertainment, hospitality management, vendor coordination, and event execution. Revenue is generated through professional service fees for comprehensive wedding planning and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Swaaha Experience Management Co. (operating as Swaaha Weddings & Experiences) provides full-service luxury wedding planning and event management for high-net-worth clientele, including destination wedding planning, theme design, décor, entertainment booking, hospitality management, vendor coordination, and on-site event execution across India and international destinations. The firm delivers end-to-end wedding experiences from concept and proposal planning through to flawless multi-day event execution for affluent couples and families.

Product overview

Swaaha Weddings & Experiences operates as a full-service luxury wedding planning company with a modular service architecture. The core offering centers on bespoke destination wedding planning for high-net-worth clientele, supported by 16 specialized service modules covering the full event lifecycle: from proposal planning and RSVP management through venue coordination, décor design, entertainment booking, catering consultation, vendor management, and logistics. The company also operates two complementary ventures: WedDestinations.com, a B2B/B2C venue discovery platform with 1000+ registered hotels globally; and Nautanki Company, a theatrical production sub-brand specializing in musical performances for events. The portfolio is unified by the founders' creative direction and shared client base across India's luxury wedding market.

Differentiator

Problem solved

Functional benefit

Products and services

• Swaaha Weddings & Experiences Flagship full-service luxury wedding planning and event management offering for affluent couples and families, covering destination selection, theme design, décor, entertainment, hospitality, vendor coordination, and end-to-end execution of destination and multi-day weddings.
• WedDestinations.com

Quantifiable outcome

• 30,000+ attendees managed flawlessly at single reception event with zero complaints
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• Dubai Tourism BoardmajorGTM or Marketing Partner · 18 March 2025Dubai Tourism Board invited Mareesha Parikh as distinguished speaker at Dubai Wedding Symposium 2025. The partnership positions Swaaha as a key player connecting India's luxury wedding market with Dubai as a premier destination. Mareesha participated in B2B meetings with Dubai's leading logistics partners, destination management companies, décor experts, entertainment specialists, and global hotel brands. The symposium facilitated focused networking with Dubai's wedding industry ecosystem.
• WedDestinations.comcoreStrategic or Co-development PartnerFounded by Swaaha co-founder Hemant Kale, WedDestinations.com is a platform connecting couples and planners with luxury wedding venues globally. With over 1000 registered hotels, it serves as both a B2B resource for wedding planners and B2C platform for couples. The platform represents a strategic digital asset extending Swaaha's ecosystem and market reach.
• Nautanki CompanycoreStrategic or Co-development PartnerFounded by Mareesha Parikh in 2021, Nautanki Company is a creative powerhouse specializing in musical and theatrical productions for events. The company has completed 25+ events, partnering with wedding planners and corporate event companies in India and internationally. This venture adds theatrical production capabilities to Swaaha's service offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ferns N Petals (FNP): India's largest gifting and floral company, with a growing wedding services and venue portfolio. Adjacent incumbent that intersects with Swaaha on luxury wedding décor, gifting, and venue services.
• Wizcraft International Entertainment: One of India's largest event management conglomerates, operating across weddings, corporate events, and government functions. Comparable as a large-scale luxury event producer competing for the same HNI wedding segment.
• Percept Limited: Indian event management and entertainment conglomerate with wedding, sports, and live event divisions. Broader incumbent competing in the luxury Indian wedding planning space.

Direct peers

• Tamarind Global: India-based destination wedding and luxury event planner, known for international and Indian destination ceremonies. Direct peer in the HNI destination wedding niche served by Swaaha.
• WeddingSutra: Leading Indian wedding media and vendor platform that both curates wedding planners (Swaaha is recognized among its 'best') and connects couples to vendors. Most directly comparable as a destination-wedding discovery and inspiration source in the same HNI segment.
• Weddingz.in (by Easy Wedding Planning): Online wedding planning and venue aggregator in India offering end-to-end wedding services. Comparable to Swaaha in serving couples seeking vendor coordination, but with a more digital, marketplace-led model.
• ShaadiSaga: Indian wedding planning platform providing vendor discovery, planning tools, and inspiration content. Overlaps with Swaaha on the vendor-sourcing and wedding-planning funnel for HNI and aspirational Indian couples.
• WedMeGood: India's largest wedding planning marketplace and content platform, connecting couples with planners, venues, and vendors. Overlaps with Swaaha's WedDestinations.com in the venue discovery and planner-matching layer, but at much larger scale.
• Cineyug Entertainment: Indian luxury event management and celebrity wedding production house, known for high-profile weddings with Bollywood talent. Direct competitor for HNI wedding budgets requiring large-scale production and entertainment.

Emerging players

• Regalos Weddings: Indian luxury destination wedding planner operating in India and overseas destinations. Niche peer in the same high-end destination wedding market, though with smaller public footprint than Swaaha.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2TZ0Fmao1Xeyt8WCaMh1Hw
• Facebookfacebook.com/swaahaexperiencemanagementco
• Instagraminstagram.com/swaahaweddings
• LinkedInlinkedin.com/company/swaaha-wedding-management-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swaaha Experience Management Co.