Labtrac Dental
Labtrac Dental is a cloud-based dental laboratory manufacturing platform that automates order intake, workflow tracking, and dentist-technician communication for 500+ dental labs globally, with native integrations across seven major intra-oral scanner ecosystems and tiered subscription pricing from SMB to enterprise.
- Company typePrivate
- Founded2011
- HeadquartersAltrincham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Labtrac Dental does
Labtrac Dental, legally Labtrac Solutions Limited, is a privately-held UK software company founded in 2011 and headquartered in Altrincham, UK, with a North American office in Charlotte, NC. It develops and sells a cloud-based dental laboratory manufacturing platform that controls, automates, tracks, and analyses sales and production workflows for dental laboratories of every size — from individual certified dental technicians (CDTs) to multi-site enterprise laboratory groups such as Leixir Group, DDS Lab, and Aurum Group. The platform's core differentiator is its IOS Inbox module, which aggregates case data from seven major intra-oral scanner ecosystems (3Shape, iTero, Medit, Dexis, Sirona, Shining3D, and DS-Core) into a single incoming case list, reducing IOS case processing time by approximately 75% and creating deep interoperability with the scanner fleets dental practices already use.
The technical stack is event-driven, multi-tenant, and delivered as cloud SaaS accessible via web and mobile. Product modules include the Labtrac Cloud Platform (order management, invoicing, CRM, analytics), Workbench (technician task management with STL, photo, and CT scan access), Labtrac Online (inbox and workflow management), the IOS Connector Dashboard, and a Dentist Portal that enables two-way communication between technicians and referring practices. A public Swagger-documented API at inbox.labtrac.com supports enterprise integration with tiered API transaction limits.
Labtrac monetizes via tiered subscription SaaS pricing spanning Starter ($149/month) through four enterprise tiers up to $4,875/month and custom multi-year contracts. Distribution is hybrid: a product-led growth motion with a 30-day no-credit-card free trial and Google/Facebook authentication serves SMB and mid-market labs globally, while a direct enterprise sales motion with dedicated account management and consultancy hours captures high-ACV accounts. The company is bootstrapped with no disclosed funding rounds and reports 500+ customers worldwide managing over 50 million orders per year.
Labtrac Dental firmographics
Firmographics- Name
- Labtrac Dental
- Legal name
- Labtrac Solutions Limited
- Website
- https://labtrac.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Labtrac Dental is a cloud-based dental laboratory manufacturing platform that automates order intake, workflow tracking, and dentist-technician communication for 500+ dental labs globally, with native integrations across seven major intra-oral scanner ecosystems and tiered subscription pricing from SMB to enterprise.
- Ownership category
- akta.pro rank
Labtrac Dental industry classification
Industry- Product category
- Dental Laboratory Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lab Middleware, Instrument Connectivity & Automation (HLACAMAI)
- akta.pro secondary industries
- Lab Analytics, Utilization Management & Operational Intelligence (HLACAMAK), Lab Automation, Instrument Control & Workflow Orchestration Software (HLAGAJAG)
Keywords
Where Labtrac Dental is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Labtrac Dental business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS Plans: Tiered monthly and annual subscription plans (Starter, Team Essentials, Professional, Professional+, Enterprise) providing cloud-based access to dental lab management software with varying user counts, storage, and feature sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter — Entry-level plan for 2 users |
| Subscription | Monthly | Team Essentials — Great for small teams, up to 5 users |
| Subscription | Monthly | Professional — Perfect package as you grow, up to 10 users |
| Subscription | Monthly | Professional+ — Larger teams and automations, up to 25 users |
| Subscription | Monthly | Enterprise — Tier 1: 25 users, 2,000 API transactions/day, 5 hrs consultancy/month |
| Subscription | Monthly | Enterprise — Tier 2: 50 users, 10,000 API transactions/day, 12 hrs consultancy/month |
| Subscription | Monthly | Enterprise — Tier 3: 100 users, 30,000 API transactions/day, 15 hrs consultancy/month |
| Subscription | Multi-year contract | Enterprise — Custom: Unlimited users, dedicated API activity, 2+ days consultancy/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Labtrac Dental product offering
Product offeringCore offering
Labtrac Dental develops and sells a cloud-based SaaS platform that automates sales and manufacturing workflows for dental laboratories. The platform unifies order management, invoicing, CRM, analytics, technician scheduling, lot tracking, and quality management, and aggregates intra-oral scanner case submissions from major vendors (3Shape, iTero, Medit, Dexis, Sirona, Shining3D, DS-Core) into a single inbox. It also provides a Dentist Portal for real-time client communication and a developer API for enterprise integration.
Product overview
Labtrac Dental offers a modular cloud-based dental laboratory manufacturing platform designed to scale from small teams to enterprise operations. The core Labtrac Cloud Platform provides order management, invoicing, CRM, and analytics, while the IOS Inbox and IOS Connector Dashboard integrate with major intra-oral scanner systems (iTero, 3Shape, Medit, Dexis, Sirona, Shining3D, DS-Core) to automate case intake. Workbench enables technician task management and workflow visualization, while the Dentist Portal provides client-facing case tracking and communication. The platform manages over 50 million orders annually across 500+ customers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Labtrac Cloud Platform The core cloud-based dental laboratory manufacturing platform that controls, automates, tracks, and analyses sales and manufacturing workflows. Manages order management, invoicing, CRM, analytics, and workflow orchestration across the laboratory for dental labs of all sizes.
- Labtrac Online (Inbox & Workflow Management)
Quantifiable outcome
- 75% reduction in time needed to process IOS cases into lab systems
- +2 more outcomes
Companies that use Labtrac Dental
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Labtrac Dental technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Labtrac Dental partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- 3Shapecore3Shape intra-oral scanner data (STL files, case comments, images) integrates directly into Labtrac IOS Inbox, enabling automatic job creation in the workflow management system without manual portal access.
- iTerocoreiTero scanner data integrates into Labtrac IOS Inbox alongside other IOS providers, enabling consolidated case intake from the iTero portal.
- MeditcoreMedit scanner portal integration via Labtrac IOS Connector, aggregating Medit case data onto the unified IOS Inbox screen alongside other scanner providers.
- DexiscoreDexis IOS data is aggregated into the Labtrac IOS Inbox alongside other scanner vendors, enabling unified incoming case management for Dexis-equipped dental practices.
- Sirona (Dentsply Sirona)coreSirona intra-oral scanner data integrates into Labtrac's IOS Connector dashboard, enabling labs to process Sirona scanner cases through the same unified workflow as other IOS providers.
- Shining 3DcoreShining 3D scanner data is integrated into Labtrac's IOS Inbox dashboard, providing a consolidated view of all scanner case submissions for the dental lab.
- DS-Core (Dentsply Sirona)coreDS-Core integration listed on pricing page as a new IOS Inbox integration, enabling case data from Dentsply Sirona's DS-Core platform to flow into Labtrac's unified workflow.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Labtrac Dental competitors and assessment
Company assessmentEmerging players
- Open Dental Software: Open Dental provides open-source dental practice management software with optional cloud hosting, serving dental offices with workflow tools. Emerging player offering low-cost alternative to incumbents, partially overlapping with Labtrac's workflow management capabilities.
- Curve Dental: Curve Dental offers cloud-based dental practice management software, adjacent to Labtrac's lab-centric workflow. Emerging player with similar SaaS delivery model but focused on dental practices rather than labs.
Direct peers
- exocad: exocad provides dental CAD/CAM software for labs and clinics, overlapping with Labtrac's lab workflow management and CAD/CAM integration capabilities. Now owned by Align Technology, exocad represents both a complementary and competitive force in digital dental workflows.
- Planet DDS: Planet DDS provides cloud-based dental practice and lab management software (Denticon). Direct peer due to similar SaaS-based dental workflow target market and cloud delivery model serving multi-location dental organizations.
Broad incumbents
- Align Technology (iTero): Align Technology's iTero scanner business powers a major Labtrac integration but also represents a disintermediation threat via MyiTero lab portal. As a broad incumbent with scanner hardware, they could constrain or compete with Labtrac's IOS Inbox value proposition.
- Dentsply Sirona: Dentsply Sirona owns inLab CAD/CAM software and DS-Core cloud platform, directly competing in the dental lab workflow space. They are a broad incumbent with broader dental equipment portfolio and are a key integration partner and potential competitor for Labtrac.
- 3Shape: 3Shape provides Dental System software and TRIOS intra-oral scanners, overlapping directly with Labtrac's scanner-to-lab workflow. They are a broad incumbent because they also control scanner hardware, giving them vertical leverage Labtrac lacks.
- Carestream Dental: Carestream Dental provides dental imaging hardware and practice management software, including CS PracticeWorks and SoftDent. Broad incumbent with adjacent workflow software and imaging integration that overlaps with portions of Labtrac's clinical workflow capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Labtrac Dental social profiles
Digital presenceLabtrac Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labtrac Dental leadership team
Management profileNumber of profiles
Profiles7 records
Labtrac Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labtrac Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labtrac Dental
What does Labtrac Dental do?
Labtrac Dental develops and sells a cloud-based SaaS platform that automates sales and manufacturing workflows for dental laboratories. The platform unifies order management, invoicing, CRM, analytics, technician scheduling, lot tracking, and quality management, and aggregates intra-oral scanner case submissions from major vendors (3Shape, iTero, Medit, Dexis, Sirona, Shining3D, DS-Core) into a single inbox. It also provides a Dentist Portal for real-time client communication and a developer API for enterprise integration.
Is Labtrac Dental a public or private company?
Labtrac Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Labtrac Dental founded?
Labtrac Dental was founded in 2011. It employs 1 to 10 people.
Where is Labtrac Dental based?
Labtrac Dental is headquartered in Altrincham, United Kingdom, in the Europe region.
How does Labtrac Dental make money?
One revenue line is on record: subscription SaaS Plans.
Who are Labtrac Dental's main competitors?
Emerging players on record are Open Dental Software and Curve Dental. Direct peers are exocad and Planet DDS. Broad incumbents are Align Technology (iTero), Dentsply Sirona, 3Shape and Carestream Dental.
Does Labtrac Dental have an API?
Yes. Labtrac provides a developer API accessible via inbox.labtrac.com/swagger. The API enables integration capabilities for partners and developers. Enterprise plans include API Daily Activity limits: 2,000 transactions (base plan), 10,000 transactions (mid-tier), 30,000 transactions (high-tier). Developer documentation is at inbox.labtrac.com/swagger/index.html.
What industry is Labtrac Dental in?
Labtrac Dental's product category is Dental Laboratory Management Software. Its primary akta.pro industry code is HLACAMAI, Lab Middleware, Instrument Connectivity & Automation, with a secondary code of HLACAMAK, Lab Analytics, Utilization Management & Operational Intelligence. Its NAICS code is 513210 and its SIC code is 7372.