HeadCoachSports.com

What HeadCoachSports.com does

HeadCoachSports.com is a privately held, direct-to-consumer e-commerce retailer of team sports equipment founded in 2009 and based in Lehi, Utah. The company operates a single BigCommerce-powered online storefront (headcoachsports.com) selling a broad catalog spanning 15+ sports categories — basketball, baseball/softball, football, soccer, volleyball, tennis, track and field, lacrosse, hockey, archery, fitness, and others — with SKUs ranging from under-$20 accessories to institutional basketball systems priced near $20,000. It stocks established third-party brands including Gared Sports, Bison, Rawlings, Easton, Louisville Slugger, Wilson, Schutt, Alumagoal, Champion Sports, and MacGregor. The business accepts purchase orders from qualified organizations and processes orders online, by phone (385.336.7162), and by fax (801.407.1735), with in-stock orders typically shipping within one business day.

The company is led by founder and co-owner Cory Ramage alongside marketing director Richard Robbins, with reported headcount of 1–10 employees, and serves US-only customers across three horizontal segments: schools and educational institutions, organized sports teams and leagues (both primary), and individual athletes (secondary). Its go-to-market relies entirely on organic digital channels — a BigCommerce storefront, a company blog, an email newsletter, and organic social profiles on Twitter, Facebook, Pinterest, YouTube, and LinkedIn — with no paid acquisition, partnerships, or distribution channels beyond its owned website.

HeadCoachSports.com has no disclosed funding rounds, no M&A activity, no patents or trademarks, no proprietary technology beyond its standard BigCommerce implementation, no API or developer platform, and no AI/ML capabilities. Revenue is generated purely through one-time direct product sales at unit pricing (with periodic sale discounts) plus digital gift certificates in $25–$500 denominations. The company is independently operated as a small, bootstrapped online retailer with no available revenue or headcount trend data.

Name

HeadCoachSports.com

Website

https://headcoachsports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

HeadCoachSports.com is a privately held, US-based direct-to-consumer e-commerce retailer of team sports equipment, serving schools, athletic teams, leagues, and individual athletes via a BigCommerce storefront carrying 15+ sports categories and major third-party brands.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAFADAI

Baby, Kids & Maternity Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAK

Team Sports Goals, Nets & Field Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Sporting goods retail
• Team sports equipment
• Basketball systems
• Athletic facility supplies
• School sports gear

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: E-commerce retail revenue through direct online sales of sports equipment to schools, teams, leagues, individuals, and organizations. Products include basketball goals, scoreboards, soccer equipment, baseball/softball gear, football equipment, volleyball systems, and related sports accessories. The store also offers gift certificates as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HeadCoachSports.com is an online sporting goods retailer that sells team sports equipment, apparel, and athletic facility supplies directly to schools, teams, leagues, and individuals in the United States. Its catalog spans basketball, baseball/softball, football, soccer, volleyball, tennis, track and field, lacrosse, hockey, archery, and fitness products from established brands, supplemented by digital gift certificates.

Product overview

HeadCoachSports.com is an e-commerce retailer offering a comprehensive catalog of team sports equipment for schools, teams, leagues, and individual players. The product portfolio spans basketball (goals, backboards, rims, shot clocks, scoreboards, uniforms, training aids), baseball/softball (bats, gloves, pitching machines, field equipment, uniforms), football (helmets, protective gear, uniforms, balls), soccer (goals, nets, balls, uniforms), volleyball (nets, systems, balls, scoreboards), and numerous other sports including tennis, track & field, lacrosse, hockey, archery, boxing, bowling, fitness, pickleball, racquetball, badminton, wrestling, and table tennis. The store carries major brands including Gared Sports, Bison, MacGregor, Rawlings, Easton, Louisville Slugger, Wilson, Schutt, Champion Sports, Alumagoal, and Stackhouse. Beyond equipment, the company offers gift certificates and services schools, teams, leagues, and organizations. Basketball systems represent a significant focus, with professional-grade goals from Gared Sports and Bison ranging from portable units to ceiling-hung systems, along with Alphatec LED shot clocks. The platform operates on BigCommerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Equipment Full range of basketball equipment including goals, backboards, rims, nets, shot clocks, scoreboards, balls, uniforms, training aids, court tables and chairs, gym floor mats, and hardwood cleaning supplies.
• Baseball and Softball Equipment Complete baseball and softball offerings including bats, gloves, balls, pitching machines, batting cages, field equipment (benches, bleachers), uniforms, protective gear, scoreboards, and training/coaching aids.
• Football Equipment Football gear including balls, helmets, protective equipment, uniforms (jerseys, shorts, pants), field equipment, scoreboards, kicking equipment, flag football gear, and training/coaching aids.
• Soccer Equipment Soccer supplies including balls, goals, nets, uniforms, equipment bags, scoreboards, field benches, bleachers, accessories, and training/coaching aids.
• Volleyball Equipment Volleyball systems including nets, standards, volleyballs, wallyballs, scoreboards, uniforms, training equipment, bins, and carts for both indoor and outdoor play.
• Tennis Equipment Tennis rackets, nets, and complete systems for recreational and competitive play.
• Track and Field Equipment Track and field gear including discus, high jump equipment, hurdles, javelin, pole vault equipment, and shot put.
• Lacrosse Equipment Lacrosse balls, goals, nets, equipment bags, and training/coaching aids.
• Hockey Equipment Hockey gear and training/coaching aids.
• Archery Equipment Complete archery supplies including bows, arrows, bow strings, arm guards, quivers, nocks, points, targets, netting, and starter kits.
• Fitness Equipment General fitness equipment for athletic training.
• Scoreboards Electronic scoreboards for basketball, baseball/softball, football, soccer, volleyball, and general indoor/outdoor use, including portable, wall-mounted, and permanent installations.
• Stopwatches and Timers Precision timing devices for various sports and athletic events.
• Protective Padding and Covers Pole padding, backboard padding, and gym floor protection including mats and covers.
• Field Maintenance Equipment Field marking equipment including chalk markers, field liners, boundary markers, cones, spots, line markers, and field paint.
• Bleachers and Seating Portable and permanent aluminum bleachers and bench seating for sports facilities.
• Gift Certificates Digital gift certificates available in denominations from $25 to $500, delivered via email to recipients.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hibbett Sports: Multi-channel sporting goods retailer carrying team sports equipment, apparel, and footwear. Overlaps on team sports categories and brand mix; broader consumer focus and physical store footprint.
• Dick's Sporting Goods: Largest US sporting goods specialty retailer. Overlaps on team sports equipment and apparel but serves a much broader consumer base and operates physical big-box stores; competes on price and selection.
• Sportsman's Warehouse: Outdoor and sporting goods retailer with category overlap in team sports equipment, fitness, and facility gear. Broader outdoor recreation focus but competes for the same consumer sports equipment wallet.
• Amazon: Largest US e-commerce marketplace and direct competitor across the entire team sports equipment assortment. Competes primarily on price, selection, and Prime delivery speed; represents the dominant margin pressure on small specialists.

Direct peers

• Game One: Team sports apparel, footwear, and equipment retailer serving schools, teams, and organizations. Comparable in team-uniform-and-equipment bundling and institutional buyer orientation.
• School Specialty: K-12 school supplies distributor with a meaningful physical education and athletic equipment category. Comparable institutional customer base (schools, districts) and purchase-order sales motion, though broader than pure team sports.
• BSN Sports: Largest US direct-to-consumer team sports equipment and uniform retailer serving schools, leagues, and athletic departments. Closest comparable in product breadth, customer base (schools, teams, leagues), and B2B/B2C hybrid ordering model.
• Anthem Sports: Team sports equipment distributor and retailer serving schools, parks and recreation, and athletic programs. Directly comparable in product categories (goals, field equipment, training gear) and institutional customer focus.
• Pyramid School Products: Specialty distributor of physical education and team sports equipment to schools and educational institutions. Direct overlap in PE/athletic department equipment, school-focused catalog, and purchase-order-based ordering.

Emerging players

• SidelineSwap: Online marketplace for new and used sports equipment. Comparable in team sports categories and direct-to-consumer e-commerce model, but operates a peer-to-peer marketplace rather than inventory-led retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/headcoachsports
• YouTubeyoutube.com/channel/UCLP4d49VJ1zXdzkhzljS_Eg
• Facebookfacebook.com/headcoachsports
• LinkedInlinkedin.com/company/head-coach-sports
• Instagrampinterest.com/headcoachsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeadCoachSports.com