Pure Investor

What Pure Investor does

Pure Investor (operated by Indlu Ltd) is a UK property investment company specializing in the sale of tenanted buy-to-let, student, HMO, off-plan, off-market, and short-term rental investment properties. Founded in 2012 and headquartered in Manchester, the company serves individual property investors across eight UK cities — Manchester, Birmingham, London, Liverpool, Sheffield, Leeds, Preston, and Stockport — leveraging a network of 34,000+ investors to match buyers with curated investment opportunities. The business emphasizes a no-pressure, consultancy-led sales model with named consultants (e.g., Chris, Katie, Helen referenced in customer testimonials) guiding investors through purchase, financing, and ongoing management.

The company's core platform is a web-based property investment portal featuring a free instant online valuation tool (providing estimated sales and rental valuations in approximately 30 seconds), a property listing database, CRM systems, and an extensive content library of location-specific investment guides and research resources. Supporting services include tenant finding, maintenance handling, and day-to-day property management for landlords. The company maintains partnership integrations with specialist mortgage brokers (Beespoke Mortgages, Vincent Burch Mortgage Solutions) and an accounting services partner (MWA Accounting), creating a comprehensive buyer journey from property search through financing to ongoing tax and compliance management.

Pure Investor's revenue model is built on transaction-based finder's fees on property sales (held in deposit until exchange of contracts), combined with recurring managed service fees from its property management arm. Pricing is opaque and not publicly disclosed; transaction-level fees vary, with solicitor costs of approximately £650 plus VAT plus disbursements as a known reference point. Go-to-market is sales-led and relationship-driven, with marketing channels spanning SEO/content marketing (location guides, research centre), email newsletters, a WhatsApp investor community, and Trustpilot-driven social proof. The company operates with a lean team (1-10 employees) and is privately held by Indlu Ltd under director Mark Burns, with no venture capital or institutional investment identified.

Name

Pure Investor

Legal name

Indlu Ltd

Website

https://pureinvestor.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Investor is a Manchester-based UK property investment company (Indlu Ltd) that sources and sells tenanted buy-to-let, student, HMO, off-plan, off-market, and short-term rental properties to individual investors across eight UK cities, leveraging a 34,000+ investor network.

Ownership category

akta.pro rank

Product category

Residential Property Investment Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Real Estate Investment Sales (Income-Producing Properties) (FSAEAJAC)

Keywords

• Buy-to-let investments
• Student property investment
• HMO property investment
• Off-plan property investment
• Property management services

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Pure Investor earns commission on property sales through their finder fee structure. They facilitate transactions between buyers and sellers of investment properties, earning fees upon exchange of contracts.
2. Property Management Services: Ongoing property management services for landlords including tenant finding, maintenance handling, and day-to-day management.
3. Finder's Fees: Finder's fees are held in deposit account until exchange of contracts. These fees are charged for property sourcing and introduction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pure Investor sources, sells, and manages UK investment properties for individual investors, with a portfolio spanning buy-to-let, student accommodation, HMO, off-plan, off-market, and short-term/holiday rental assets. The company provides a free online buy-to-let valuation tool, access to carefully sourced property listings across eight UK cities, and full lettings and property management services for hands-off landlords. Its commercial model combines transaction-based finder fees on property sales with recurring management fees.

Product overview

Pure Investor is a property investment company offering a portfolio of investment property types across the UK. The core offering comprises buy-to-let property investment, student property investment, HMO property investment, off-plan and off-market investments, and short-term rental investments. Supporting services include a free property valuation tool and lettings/property management services. The company operates across major UK cities including Manchester, Birmingham, London, Liverpool, Sheffield, Leeds, Preston, and Stockport, providing both property listings and research content for investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy-to-Let Property Investment

Quantifiable outcome

• 11.28% net yield achievable on premium HMO properties
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• MWA AccountingminorImplementation/ SI/ Consulting PartnerAccounting services partner helping landlords structure purchases tax-efficiently and manage compliance. Services include setting up limited companies, non-resident landlord services, annual tax returns, and financial planning.
• The Property Ombudsman (TPOS)coreOthersIndependent adjudication scheme for dispute resolution. Pure Investor is a member and agrees to cooperate fully with the independent adjudicator during complaint investigations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Open Property Group: UK investment property specialist focused on sourcing BTL and HMO opportunities for landlords. Direct competitor with similar target customers and product mix.
• Yieldit: UK buy-to-let investment specialist offering sourcing and yield-focused advisory services. Direct competitor in residential investment brokerage.
• Sequre Property Investment: UK property investment company offering sourcing and management of BTL, HMO, and student investments across multiple UK cities. Direct competitor in the residential investment brokerage niche.
• RW Invest: UK buy-to-let and HMO investment specialist broker with sourcing, management, and multi-city coverage. One of the closest direct competitors to Pure Investor in residential investment property brokerage.

Broad incumbents

• Knight Frank: International real estate consultancy with a strong UK residential investment property practice. Operates broadly in the same space but at a higher price point and with more institutional clients.
• Rightmove: UK's dominant property portal — not a direct competitor but the alternative channel through which many investors self-source deals, putting pricing pressure on brokerage intermediation.
• Savills: Global real estate services firm with a UK residential investment property division serving HNW and overseas buyers. Competes for the higher-end segment of Pure Investor's customer base.
• Foxtons: Long-established London-centric estate and lettings agency with growing BTL investor services. Overlaps with Pure Investor on property sales, lettings, and management but with broader consumer focus and much larger scale.
• Zoopla: Major UK property portal alongside Rightmove, serving as a comparable self-serve alternative to broker-led sourcing for BTL investors.

Emerging players

• Assetz Capital: UK-based P2P/bridging lender that also surfaces property investment opportunities to its investor base. While lending-led, it overlaps with Pure Investor on serving property investors in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pureinvestor_uk
• Facebookfacebook.com/pureinvestoruk
• LinkedInlinkedin.com/company/pureinvestor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Investor