OTB
- Company typePrivate
- Founded1992
- HeadquartersBreganze, Italy
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
OTB firmographics
Firmographics- Name
- OTB
- Legal name
- OTB S.p.A.
- Website
- https://otb.net
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where OTB is headquartered
LocationHeadquarters
- HQ city
- Breganze
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
OTB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fashion and Luxury Goods Sales: OTB generates primary revenue through the design, production, and sale of fashion and luxury goods under its portfolio brands (Diesel, Jil Sander, Maison Margiela, Marni, Viktor&Rolf, Amiri). Revenue is generated through direct retail stores, e-commerce, and wholesale channels.
- Licensing and Production Services: Staff International provides production and logistics services to OTB brands and operates under exclusive worldwide licensing agreements with third parties (e.g., Dsquared2 for over 20 years). Brave Kid holds licensed brands including Diesel, Marni, MM6 Maison Margiela, Dsquared2, N°21, MAX&Co., and MYAR for children's fashion.
- Digital Products and NFT: BVX division develops and sells digital collectibles, NFTs, and virtual world products. Maison Margiela launched MetaTABI digital collectibles in collaboration with The Fabricant.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
OTB product offering
Product offeringCore offering
OTB (Only The Brave) is an Italian privately held international fashion group that designs, produces, and distributes luxury and unconventional fashion goods (apparel, footwear, leather goods, accessories, and children's wear) through a portfolio of owned brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also operates integrated production and logistics through Staff International, licensed children's fashion through Brave Kid, and digital commerce/authentication platforms including MOON omni-channel and Aura Blockchain-based digital product passports.
Product overview
OTB (Only The Brave) is an international fashion group operating a portfolio of luxury and unconventional fashion brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf (now 100% owned), along with production platforms Staff International and Brave Kid, and a minority stake in Amiri. The Group's offering spans haute couture, ready-to-wear, accessories, footwear, and children's fashion. Supporting the brand portfolio are digital platforms including MOON (omni-channel e-commerce), BVX (virtual world/NFT initiatives), and Aura Blockchain-powered digital product passports. The Group also operates production and logistics through Staff International, children's fashion through Brave Kid, and acquired Calzaturificio Stephen for luxury footwear manufacturing. Social impact initiatives are channeled through the OTB Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- Amiri: Modern luxury house rooted in California lifestyle with exceptional savoir-faire. Founded 2014 by Mike Amiri.
- Brave Kid
Products and services
- Diesel
Quantifiable outcome
- 81% electricity from renewable sources in internal operations globally (2025 target progress)
- +4 more outcomes
Companies that use OTB
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
OTB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
OTB partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google CloudcoreStrategic collaboration to deploy AI-powered virtual try-on and hyper-personalized shopping experiences for client advisors. Leverages Google Cloud's Virtual Try-On API and Gemini Enterprise Agent Platform to enable customers to visualize products with high realism, bridging digital browsing and physical fitting rooms. Service initially launches with Diesel and Jil Sander in US and Europe before expanding to additional brands.
- Calzaturificio StephencoreOTB acquired majority stake in March 2024 through Staff International subsidiary. Historic Italian luxury footwear manufacturer founded in 1967, with 70 employees. Long-standing OTB supplier for over 20 years providing luxury footwear for Group brands including Maison Margiela. OTB supports company's growth in technology, innovation, and sustainability while Stefano Bertollo remains as CEO.
- Aura Blockchain ConsortiumcoreNon-profit organization founded in 2021 by LVMH, OTB Group, Prada Group, and Richemont (Cartier). OTB serves as founding member; Stefano Rosso (OTB) appointed Chairman in April 2026. Consortium provides blockchain-based digital product passports for luxury brands, enabling traceability, authenticity verification, and supply chain transparency. Over 50 luxury brands participate with 80+ million products registered.
- The Fashion PactcoreGlobal coalition of fashion and textile companies committed to environmental objectives. OTB joined in 2022 with all brands. Coalition acts in three areas: stopping global warming, restoring biodiversity, and protecting the oceans. Members share best practices and work together to reduce environmental impact.
- Re.Crea ConsortiumcoreConsortium founded by OTB under coordination of Camera Nazionale della Moda Italiana, together with Dolce&Gabbana, MaxMara Fashion Group, Moncler Group, Prada Group, and Ermenegildo Zegna Group. Established for joint end-of-life management of textiles and promotion of innovative recycling solutions in response to European directive on Extended Producer Responsibility.
- Adyen GivingminorTechnology service enabling cashless donations in OTB brand stores across Europe. Supports OTB Foundation fundraising through POS terminals in Diesel, Jil Sander, Maison Margiela, Marni, and Brave Kid direct stores.
- ZDHC FoundationminorOTB joined Roadmap to Zero Program of the Zero Discharge of Hazardous Chemicals Foundation, undertaking to develop responsible water and chemicals management strategy and eliminate hazardous chemicals from production processes by 2030.
- The FabricantminorDigital fashion house collaboration for Maison Margiela's MetaTABI digital collectibles. Launched iconic Tabi Boot as NFT, marking collaboration between Maison and leading digital fashion house for new fashion era where tradition meets technology.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
OTB competitors and assessment
Company assessmentDirect peers
- Puig: Spanish multi-brand beauty and fashion group (recently listed) with Carolina Herrera, Jean Paul Gaultier, and Dries Van Noten. Comparable multi-brand model and similar revenue scale, with overlapping luxury consumer base.
- Prada Group: Italian-listed luxury group owning Prada, Miu Miu, Church's, and Car Shoe. Most direct comparable by geography and product mix, and co-founding partner with OTB in the Aura Blockchain Consortium.
- Aeffe: Italian-listed multi-brand fashion group with Moschino, Alberta Ferretti, and licensing partnerships. Comparable Italian manufacturing base and similar brand-portfolio diversification strategy.
- Tapestry: US-listed multi-brand house with Coach, Kate Spade, and Stuart Weitzman. Similar portfolio diversification across accessible luxury and premium segments, with comparable wholesale and direct-retail channel mix.
- Ermenegildo Zegna Group: Italian-listed luxury menswear group with integrated textile manufacturing (Lanificio Zegna). Comparable Made-in-Italy positioning, vertical production model, and creative-director-driven brand portfolio.
- Salvatore Ferragamo: Italian-listed luxury house with comparable Made-in-Italy heritage, vertical manufacturing, and a mix of apparel, footwear, and accessories. Similar scale and end-consumer overlap with OTB's luxury brands.
- Capri Holdings: US-listed multi-brand luxury group owning Versace, Jimmy Choo, and Michael Kors. Closely comparable operating model to OTB with multiple luxury and premium brands under one corporate umbrella, global wholesale and DTC distribution.
Broad incumbents
- Kering: French-listed luxury conglomerate owning Gucci, Saint Laurent, Bottega Veneta, and Balenciaga. Significantly larger but directly competitive in luxury fashion talent acquisition and global retail footprint.
- LVMH: French-listed global luxury leader spanning fashion, leather goods, wines and spirits, and cosmetics. Co-founding member of Aura Blockchain Consortium with OTB and direct competitor for luxury talent and retail space.
- Richemont: Swiss-listed luxury conglomerate anchored by Cartier and Van Cleef & Arpels. Co-founding member of Aura Blockchain Consortium and broader competitor for high-net-worth luxury consumer spending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
OTB social profiles
Digital presenceOTB compliance and trust
Trust signalCompliance3 records
OTB financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTB leadership team
Management profileNumber of profiles
Profiles4 records
OTB subsidiaries and ownership
Company hierarchySubsidiaries5 records
OTB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTB M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTB
What does OTB do?
OTB (Only The Brave) is an Italian privately held international fashion group that designs, produces, and distributes luxury and unconventional fashion goods (apparel, footwear, leather goods, accessories, and children's wear) through a portfolio of owned brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also operates integrated production and logistics through Staff International, licensed children's fashion through Brave Kid, and digital commerce/authentication platforms including MOON omni-channel and Aura Blockchain-based digital product passports.
Is OTB a public or private company?
OTB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OTB founded?
OTB was founded in 1992. It employs 5,001 to 10,000 people.
Where is OTB based?
OTB is headquartered in Breganze, Italy, in the Europe region.
How does OTB make money?
Three revenue lines are on record. Fashion and Luxury Goods Sales are the primary driver. The others are licensing and Production Services and digital Products and NFT.
Who are OTB's main competitors?
Direct peers on record are Puig, Prada Group, Aeffe, Tapestry, Ermenegildo Zegna Group, Salvatore Ferragamo and Capri Holdings. Broad incumbents are Kering, LVMH and Richemont.
Does OTB have an API?
No public API is recorded for OTB.