What The Fabricant does

The Fabricant is an Amsterdam-based software company that builds an AI-powered design platform purpose-built for the fashion industry. Founded in 2018 and operating as The Fabricant Agency BV, the company offers seven core tools — Sketch-to-Image, Edit Tool, Create Image, Photo Studio, Editorial Tool, Upscaler, and Video Creator — that together allow fashion designers and brands to convert sketches into photorealistic renders, edit garments via natural-language prompts, generate on-model and campaign imagery, upscale designs to 2K/4K, and animate still images into video. Underlying the platform are proprietary generative AI and computer vision models trained on fashion-specific datasets and a proprietary clothing library, with prompt support in 45+ languages and domain understanding of garment construction terminology such as drape, fit, raglan, bishop sleeve, and French seam.

The company operates a tiered SaaS subscription model: a free tier for discovery, Basic at $19/month, Pro at $59/month, Premium at $219/month, and an Enterprise tier with custom billing starting at five licenses, plus an API offering for Photo Studio integration. Distribution combines self-serve product-led acquisition with enterprise field sales for large brands. Named enterprise and mid-market customers span luxury, sportswear, fast fashion, outdoor, contemporary, and media categories, including H&M, Adidas, Timberland, Off-White, Napapijri, MSGM, Rag & Bone, Puma, Under Armour, Bestseller, Vogue Singapore, Fynch-Hatton, and Prenatal. The company has also established curriculum-integrated partnerships with international fashion schools and runs an ambassador program for community-led distribution.

In April 2022 The Fabricant raised a $14M funding round led by Greenfield, with participation from 4impact, Borski Fund, CID Capital, Koji Capital, Red DAO, Sfermion, Sillytuna, Slingshot Ventures, and Sound Ventures. It is an alumnus of the Fashion For Good, LVMH La Maison des Startups, and Adidas accelerator programs and holds an EIT Culture & Creativity "100 to Watch" Seal of Excellence. The platform is GDPR-compliant under Dutch jurisdiction, headquartered in Amsterdam, and operates with a stated headcount of 1-10 employees.

Name

The Fabricant

Legal name

The Fabricant Agency BV

Website

https://thefabricant.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fabricant is an Amsterdam-based AI platform founded in 2018 that provides fashion-specific generative design tools — sketch-to-image, garment editing, virtual photoshoots, upscaling, and image-to-video — for fashion designers, brands, and creative teams seeking to replace physical sampling and accelerate concept-to-market workflows.

Ownership category

akta.pro rank

Product category

Fashion Design Software

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

akta.pro secondary industry

Virtual Closet & Wardrobe Editing (HSAFALAB)

Keywords

• AI fashion design
• Digital fashion prototyping
• Virtual garment rendering
• Fashion image generation
• AI design tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Monthly and annual subscription tiers providing access to AI design tools with varying credit allocations for image generation, video creation, and upscaling. Tiered pricing from free trial through enterprise, with annual plans offering two months free. Revenue is recurring and predictable based on subscription mix.
2. Enterprise/Custom Solutions: Customized enterprise pricing for large fashion brands including shared credit pools, team accounts, API access, dedicated support, virtual and on-site training, and full data ownership. Revenue derived from higher-value enterprise contracts.
3. API Access: API pricing for Photo Studio integration within business workflows, providing high-quality image creation, on-model photography, virtual try-ons, and custom credit packages for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Fabricant provides an AI-powered design platform for fashion brands and designers that converts sketches into photorealistic images, generates fashion visuals from text prompts, edits existing fashion imagery, and produces campaign-quality model photography without physical sampling. The platform is offered as a credit-based SaaS subscription (Free, Basic, Pro, Premium tiers) plus enterprise contracts and an API, and replaces physical sampling with virtual prototyping that the company reports reduces content creation costs by 90%.

Product overview

The Fabricant offers The Fabricant Intelligent Tools, a unified AI-powered design platform for fashion professionals. The platform comprises seven core tools: Sketch-to-Image (converts fashion sketches to photorealistic renders), Edit Tool (modifies existing fashion images via text prompts), Create Image (generates fashion imagery from text descriptions), Photo Studio (AI-powered model photoshoot generator), Editorial Tool (campaign imagery creation), Upscaler (2K/4K image enhancement), and Video Creator (image-to-video animation). The platform operates on a credit-based subscription model with Free, Basic ($19/month), Pro ($59/month), Premium ($219/month), and Enterprise tiers. Founded in 2018, the company serves fashion designers, brands, and content teams seeking to reduce physical sampling costs and accelerate concept-to-market timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Sketch-to-Image AI photorealistic rendering tool that converts fashion sketches into rendered images, enabling designers to visualize drape, texture, and fit from concept drawings. Targets fashion designers, creative professionals, and fashion brands.
• Edit Tool AI-powered fashion image editing tool allowing designers to modify colors, fabrics, drape, proportions, and garment construction details using fashion-industry text prompts while preserving surrounding elements; supports prompts in 45+ languages. Targets fashion designers and brands.
• Create Image AI-powered fashion image generator that creates photorealistic fashion visuals from text descriptions, enabling rapid concept visualization, moodboard exploration, and design iteration without physical sampling. Targets fashion designers, brands, and content teams.
• Photo Studio AI model photoshoot generator for fashion that creates campaign-quality imagery with control over lighting, styling, model appearance, and virtual try-ons; available as a standalone tool and via enterprise API. Targets fashion brands, e-commerce teams, and creative agencies.
• Editorial Tool Generates high-end campaign fashion imagery for editorial content without requiring traditional photoshoot logistics or locations, enabling conceptual narratives and environmental storytelling. Targets fashion brands, magazines, and creative agencies.
• Upscaler Fashion-trained image enhancement tool that upscales images to 2K or 4K resolution while preserving fabric texture, material finishes, and garment construction details. Targets fashion designers, brands, and content teams.
• Video Creator (Image-to-Video) Image-to-video tool that transforms static fashion images into cinematic videos, animating garments and models for marketing, e-commerce, and editorial content. Targets fashion brands, content teams, and creative agencies.
• The Fabricant Intelligent Tools Platform Unified AI-powered design suite for fashion professionals that visualizes collections, digitizes fabrics, and generates e-commerce assets, combining Sketch-to-Image, Edit Tool, Create Image, Photo Studio, Editorial Tool, Upscaler, and Video Creator under a credit-based subscription (Free, Basic, Pro, Premium). Targets fashion designers, brands, and creative teams globally.
• Enterprise Plan with API Access Enterprise subscription tier starting at 5 licenses with shared credit pools, team accounts, full data ownership, virtual and on-site training, dedicated support, custom billing, and Photo Studio API access for high-quality image creation, on-model photography, virtual try-ons, and custom credit packages. Targets large fashion corporations and enterprise brands.

Quantifiable outcome

• 90% cost reduction in content creation through elimination of physical sampling
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fashion For GoodcoreStrategic or Co-development Partner · 1 January 2018Fashion For Good is a global initiative that supports innovators and emerging technologies working to transform the fashion industry. The Fabricant participated as an alumni company, gaining credibility and network access within the sustainable fashion ecosystem.
• LVMH La Maison des StartupscoreStrategic or Co-development Partner · 1 January 2018LVMH La Maison des Startups is the luxury conglomerate's accelerator program connecting startups with industry expertise and corporate resources. The Fabricant gained access to LVMH's network and validation as a trusted AI solution for luxury fashion.
• AdidascoreStrategic or Co-development Partner · 1 January 2018Adidas, the global sportswear brand, has worked with The Fabricant on digital fashion initiatives. The partnership provided The Fabricant with enterprise validation and access to a major fashion brand's design and production expertise.
• Istituto MarangonicoreStrategic or Co-development PartnerIstituto Marangoni, a leading international fashion school with campuses in Milan, London, Paris, Shanghai, Mumbai, Miami, and online, has partnered with The Fabricant to integrate AI fashion design tools into their curriculum for the next generation of fashion designers.
• London College of Fashion (UAL)coreStrategic or Co-development PartnerLondon College of Fashion, part of University of the Arts London, is one of the world's leading fashion education institutions. The partnership enables students to access The Fabricant's AI design tools and learn contemporary digital fashion workflows.
• Hogeschool van AmsterdamcoreStrategic or Co-development PartnerHogeschool van Amsterdam (HvA) is a major Dutch university of applied sciences offering fashion-related programs. Partnership provides students access to The Fabricant's AI tools as part of their fashion design education.
• Kunst Universität LinzcoreStrategic or Co-development PartnerKunst Universität Linz (University of Art and Design Linz) is an Austrian university specializing in art and design disciplines. Partnership integrates The Fabricant's AI tools into their fashion and design curricula.
• SENAI CETIQTcoreStrategic or Co-development PartnerSENAI CETIQT is a Brazilian higher education institution focused on the textile, apparel, and fashion industries. Partnership brings AI fashion design tools to Brazilian fashion students and professionals.
• Sunway CollegeminorStrategic or Co-development PartnerSunway College in Malaysia offers fashion design education and has partnered with The Fabricant to provide students access to AI-powered fashion design tools as part of their curriculum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CALA: CALA is an AI-powered fashion design and supply chain platform, offering design tools, production management, and on-demand manufacturing. It overlaps with The Fabricant in the early-stage digital design space and similarly targets emerging and established fashion brands.
• Tribute Brand: Tribute Brand is a digital-only fashion house creating virtual garments and NFTs. While it focuses on consumer-facing digital fashion rather than B2B design tools, it is thematically adjacent to The Fabricant's digital fashion mission and shares the virtual garment design domain.
• Lalaland.ai: Lalaland.ai generates AI fashion models for e-commerce and design, directly competing with The Fabricant's Photo Studio product. Both companies target fashion brands with AI-generated on-model imagery, though Lalaland is more narrowly focused on model generation.
• Revery.ai: Revery.ai provides AI-powered virtual try-on and on-model imagery for fashion e-commerce. It is comparable to The Fabricant's Photo Studio and virtual try-on features via API, serving overlapping retail and fashion brand customers.

Direct peers

• Browzwear: Browzwear provides 3D fashion design software (VStitcher, Lotta, StyleZone) for apparel brands. It directly competes with The Fabricant in the virtual prototyping and digital sampling space and is similarly focused on replacing physical samples with digital workflows for fashion brands.
• Vue.ai: Vue.ai applies AI to fashion and retail, including automated tagging, styling recommendations, and on-model imagery. It overlaps with The Fabricant in AI-driven fashion imagery generation and serves similar fashion and retail enterprise customers.
• CLO Virtual Fashion: CLO 3D is the leading 3D garment design and simulation platform used by fashion brands worldwide. It is the most direct competitor in fashion-specific design tooling, addressing a similar workflow (virtual prototyping, pattern-making, tech pack generation) for overlapping enterprise customers.

Broad incumbents

• Stability AI: Stability AI develops Stable Diffusion, the leading open-source image generation model, with fashion-specific fine-tuning emerging from the community. It represents both a competitive threat and a potential foundation layer for The Fabricant's models.
• Midjourney: Midjourney is a leading general-purpose AI image generation platform used by many fashion designers for concept imagery. As its models improve at garment rendering, it represents a competitive substitute for parts of The Fabricant's Create Image and Sketch-to-Image tools.
• Adobe Firefly: Adobe Firefly is Adobe's generative AI image and design platform, integrated into Photoshop and Illustrator. It represents the broad-incumbent threat: general-purpose AI design tooling with massive distribution, financial resources, and fashion customer reach that could absorb specialized capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheFabricantOfficial
• LinkedInlinkedin.com/company/the-fabricant
• Instagraminstagram.com/the_fab_ric_ant
• Xx.com/thefabricant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fabricant