Soul Digital

What Soul Digital does

Soul Digital is a São Paulo, Brazil-based consulting firm that delivers evidence-led growth services to digital companies, with primary vertical focus on e-commerce, SaaS, fintech, and marketplace operators. The firm was founded in 2006 and operates with a headcount in the 11-50 range. Its core offering is conversion rate optimization (CRO) and experimentation programs, structured as ten service lines covering growth strategy, qualitative and quantitative conversion research, continuous A/B and multivariate testing, behavioral personalization, team workshops and enablement, executive documentation, meta-analysis of historical experiments, program governance, native mobile experimentation, and organizational maturity / Center of Excellence buildouts.

The underlying technology stack is composed of third-party platforms rather than proprietary infrastructure. Soul Digital configures and operates A/B testing platforms including Optimizely, VWO, and Google Optimize, mobile and feature-flag platforms including Firebase, Amplitude Experiment, LaunchDarkly, and Statsig, and BI / visualization tools including Looker and Tableau. The firm's differentiated intellectual property sits in its proprietary methodologies rather than in software: an evidence-based growth framework combining quantitative analytics with qualitative research, a hypothesis scoring framework for experiment prioritization, a meta-analysis methodology for extracting predictive patterns from historical experiments, statistical rigor standards governing test design, and an executive storytelling framework for stakeholder-aligned reporting.

The business model is professional services, delivered through quote-based engagements on multi-year contracts with Brazilian digital companies seeking to institutionalize experimentation. Customer acquisition is sales-led, driven by inbound discovery sessions captured via the website contact form, augmented by content marketing across a published library on experimentation methodology and CRO best practices. Pricing is not publicly disclosed; the firm positions itself as a strategic partner for evidence-based growth rather than a project-based agency, emphasizing knowledge transfer and client team enablement over dependency.

Name

Soul Digital

Legal name

Soul Digital

Website

https://souldigital.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Digital is a São Paulo-based CRO and experimentation consulting firm serving Brazilian digital companies in e-commerce, SaaS, fintech, and marketplace verticals. It delivers A/B testing, personalization, conversion research, and team enablement through proprietary evidence-led methodologies.

Ownership category

akta.pro rank

Product category

Growth Consulting and Conversion Rate Optimization Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAEAAAD

Business Process & Digital Transformation Consulting

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

Keywords

• Conversion rate optimization
• A/B testing services
• Growth consulting
• Experimentation programs
• Personalization strategy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional services engagements providing growth strategy, experimentation programs, conversion research, personalization implementation, workshops, and program governance. Revenue generated through project-based consulting engagements with Brazilian digital companies seeking evidence-based growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Soul Digital is a São Paulo-based growth consulting firm that helps Brazilian digital companies increase conversion, retention, and revenue through evidence-based experimentation. The firm delivers ten integrated service lines covering growth strategy, conversion research, A/B testing programs, personalization, workshops, executive documentation, meta-analysis, program governance, mobile experimentation, and CRO Centers of Excellence. Engagements combine quantitative analytics and qualitative user research using third-party testing, analytics, and feature-flag platforms.

Product overview

Soul Digital is a consulting firm offering evidence-led growth services, not a software product company. The portfolio consists of 10 distinct consulting service offerings organized around conversion rate optimization (CRO) and experimentation: (1) Growth Strategy for prioritized experimentation roadmaps, (2) Conversion Research & Insights for qualitative/quantitative user research, (3) Experimentation & A/B Testing for continuous testing programs, (4) Personalization & Recommendation for behavioral customization, (5) Workshops & Enablement for team capability building, (6) Executive Documentation for stakeholder reporting, (7) Meta-Analysis for historical learning extraction, (8) Program Management & Governance for scaling experimentation culture, (9) App & Mobile Experimentation for native mobile optimization, and (10) Maturity & Center of Excellence for organizational capability building. These services are delivered by the same team using shared methodologies (data-driven, evidence-based, experimentation-focused) rather than as separate software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Estratégia de Crescimento (Growth Strategy) Evidence-based growth strategy consulting that develops prioritized experimentation roadmaps aligned with business objectives, focusing on revenue, retention, and satisfaction metrics using a proprietary scoring framework. Intended for VP Product, CMO, and Head of Growth leaders in Brazilian digital companies.
• Pesquisa de Conversão & Insights (Conversion Research & Insights) Qualitative and quantitative user research service combining user interviews, usability testing, session analysis, and surveys to identify friction points, motivations, and optimization opportunities. Delivered to product and growth teams in Brazilian digital companies.
• Experimentação & A/B Testing (Experimentation & A/B Testing) Continuous A/B and multivariate testing program with statistical rigor, including hypothesis documentation, test execution on Optimizely, VWO, and Google Optimize, and structured analysis delivering 8-15 experiments per quarter. For digital companies seeking scalable experimentation programs.
• Personalização & Recomendação (Personalization & Recommendation) Behavioral personalization strategy service that progresses from rule-based segmentation to ML-powered 1-to-1 personalization, implementing recommendation engines using collaborative filtering, content-based, or hybrid approaches. For e-commerce, SaaS, and marketplace digital companies.
• Workshops & Enablement Capability-building service with hands-on workshops covering experimentation fundamentals, qualitative research methods, and statistical analysis, including playbooks and monthly office hours for team autonomy. Delivered to client growth and product teams.
• Documentação Executiva & Storytelling (Executive Documentation & Storytelling) Stakeholder-aligned reporting service creating technical dashboards in Looker and Tableau, experiment briefs and post-mortems, quarterly impact reports, and executive presentations documenting program ROI for C-level and technical audiences.
• Meta-Análise & Priorização (Meta-Analysis & Prioritization) Historical experiment analysis service that reviews 50-200+ past experiments to identify success patterns, build validated principles, create predictive success probability models, and calibrate prioritization frameworks. For mature experimentation programs.
• Program Management & Governança (Program Management & Governance) Experiment governance and scaling service that establishes submission and approval processes, quality checklists, peer review systems, cross-team roadmaps, and structured sync cadences including quarterly planning, weekly reviews, and monthly retrospectives.
• App & Mobile Experimentation Native iOS/Android experimentation service using feature flags and remote config (Firebase, LaunchDarkly) and mobile SDKs (Amplitude, Firebase), focused on onboarding optimization, engagement testing, and monetization experiments for mobile-first companies.
• Maturidade & Center of Excellence (CoE) Organizational capability-building service that establishes CRO Centers of Excellence with organizational design, maturity models, knowledge bases, internal certification programs, and community of practice structures. For large digital companies seeking long-term internal capability.

Quantifiable outcome

• Average 18% increase in conversion across client engagements
• +13 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conversion.com: Conversion.com is a global CRO and experimentation consultancy offering A/B testing, personalization, and research programs. It is a direct peer to Soul Digital in evidence-based growth consulting, with overlapping service lines (conversion research, experimentation, personalization).
• Invesp: Invesp is a CRO agency providing conversion rate optimization services, usability testing, and analytics for online businesses. It is a direct peer with a similar consulting-led, evidence-based service mix as Soul Digital.
• Widerfunnel: Widerfunnel is one of the most established CRO and experimentation agencies, serving enterprise clients with continuous A/B testing and growth programs. It competes head-to-head with Soul Digital for the same enterprise experimentation budgets and methodology-driven positioning.
• Hypothesis (Hypothesis Group): Hypothesis is a digital experimentation and analytics consultancy serving enterprise clients in the Americas. It directly competes with Soul Digital in research-driven A/B testing and personalization programs.
• Results CX (CRO-focused consultancy): Results CX is a CRO consultancy offering experimentation, personalization, and analytics consulting to mid-market and enterprise clients. It is directly comparable in service mix and methodology focus to Soul Digital.

Others

• AB Tasty: AB Tasty is an A/B testing and personalization platform that also offers experimentation services and strategy support. It is an adjacent player that Soul Digital integrates with on one side and competes with on the other through its experimentation services.
• Optimizely: Optimizely is a leading experimentation and personalization platform that targets the same enterprise marketing and product teams as Soul Digital. It is an enabling/ecosystem player that Soul Digital has deep integration partnerships with.

Broad incumbents

• Thoughtworks: Thoughtworks is a global technology consultancy that builds data, experimentation, and personalization capabilities for enterprises. It is a broader incumbent competing for the same kind of programmatic experimentation work, though it is not a CRO specialist.
• Slalom: Slalom is a large US-based digital and technology consulting firm with a dedicated experimentation/CRO practice. It is a broad incumbent that competes for the same enterprise digital transformation engagements as Soul Digital.

Regional players

• The Good (Brazilian growth agency): The Good is a Brazilian growth and digital marketing agency that works with Brazilian digital companies on conversion, lifecycle, and performance. It is a regional peer targeting the same São Paulo-based digital buyer audience as Soul Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoulDigitalBR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Digital