What MaesMedia does

MaesMedia is a privately held, full-service digital marketing and web development agency based in Geel, Belgium, targeting small and medium enterprises (Belgian KMO's) primarily in the Kempen region and broader Benelux market. Founded in 2014, the company operates with a team of 1–10 employees, supplemented by a broader bench of specialists covering strategic marketing, copywriting, performance marketing, graphic design, SEO, SEA, web development, photography, videography, and AI marketing. Its flagship offering is the trademarked "MarketingTeam" concept, in which a dedicated MaesMedia expert is embedded inside the client organization, coordinating with the wider specialist team to function as the client's outsourced marketing department.

The company's product portfolio spans webdesign and development (custom websites, webshops, web applications, intranets, configurators) and a full marketing stack including social media, SEO, SEA, email marketing, marketing automation, employer branding, copywriting, and AI marketing. Underlying technology is a proprietary Laravel/PHP-based custom CMS, with API integration capabilities across enterprise ERP systems (SAP, Odoo, Exact Online, Navision, Business Central, Adsolut) and CRM platforms (Salesforce, Teamleader). The company holds Google Partner and Meta Business Partner certifications and uses third-party tooling such as Leadinfo, Albacross, Sendcloud, Trustprofile, and Postmark to extend service delivery.

MaesMedia generates revenue through a hybrid model combining recurring monthly retainers for ongoing marketing support (1-month notice period) with fixed-price project work for webdesign and development (30% deposit, 50% on delivery, 10% scope tolerance) and professional services fees for consultancy, graphic design, photography, and video production. Managed media spend (Google Ads, Meta Ads) provides an additional pass-through revenue stream. In January 2023 the company acquired Tiger Inc. to deepen its UX and web design capabilities. The client base is diverse — including IJsboerke, Promation, Autoveiligheid, Tuinmachinecenter.be, Sysmans, Vic Diels & Zonen, and Adams Group — with no single dominant customer.

Name

MaesMedia

Legal name

MaesMedia BVBA

Website

https://maes-media.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MaesMedia is a Belgian full-service digital marketing and web development agency serving SMEs across the Benelux, offering a trademarked embedded "MarketingTeam" concept that combines custom Laravel web builds, ERP/CRM integrations, SEO, SEA, and AI-assisted marketing on retainer and project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Ongoing marketing support retainer agreements with 1-month notice period. Includes strategy, social media content and advertising, SEO, SEA, copywriting, email marketing, marketing automation, employer branding.
2. Webdesign & Development: Custom website, webshop, web application, and intranet development. 30% upfront deposit required, 50% upon delivery. Additional 10% fixed price tolerance for scope changes.
3. Graphic Design Services: Logo design, branding/huisstijl, print materials, DTP services.
4. Photography & Video Production: Corporate photography, product photography, video production, animation, drone footage services.
5. Online Advertising Management: Managed advertising campaigns (Google Ads, Meta Ads) where client prepays the media budget. Commission or fees on top of media spend.
6. Consultancy: On-site consultancy with hourly rates. Travel compensation at EUR 0.3653 per km. Annual rate review.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

MaesMedia is a Belgian full-service marketing bureau that provides outsourced marketing teams to SMEs (KMO). Through its trademarked MarketingTeam™ concept, it offers in-house marketing expertise covering strategy, social media, SEO, SEA, copywriting, email marketing, marketing automation, employer branding, web design and development (including e-commerce, ERP/CRM integrations, custom web applications, intranets, and configurators), graphic design, photography, and video production.

Product overview

MaesMedia operates as a full-service marketing team for SMEs (KMO's), offering a comprehensive suite of digital marketing and web development services. The core offering includes the Marketingteam concept providing in-house marketing services with strategic marketing, copywriting, performance marketing, social media management, SEO, SEA, email marketing, and marketing automation. The product portfolio spans web design and development (custom websites, e-commerce platforms, web applications, intranet solutions) with strong ERP and CRM integration capabilities (SAP, Odoo, Exact Online, Salesforce, Teamleader, Business Central, Navision). Additional services include graphic design (logo, brand identity, print materials), photography and video production, AI marketing tools, employer branding, and the Leadinfo B2B lead identification partnership. The company operates from Geel, Belgium and serves clients throughout the Benelux region.

Differentiator

Problem solved

Functional benefit

Brands

• Marketingteam: An outsourced marketing team concept where MaesMedia provides a full team of specialists (strategic marketer, copywriter, performance marketer, graphic designer, web developers) to serve as the client's marketing department.

Products and services

• Marketingteam (In-house Marketing) Outsourced marketing team service for SMEs where a dedicated marketing expert is embedded in the client company to coordinate with a full back-office team of specialists covering strategy, copywriting, performance marketing, design, SEO, web, photo, video, and AI. Includes ongoing strategy, social media, advertising, email marketing and marketing automation on a monthly retainer.
• Webdesign & Development Custom website, webshop, web application, intranet, and configurator development with ERP/CRM integrations (SAP, Odoo, Exact Online, Business Central, Navision, Adsolut, Salesforce, Teamleader). Designed for SMEs that need e-commerce platforms or B2B portals.
• E-commerce / Webshop Full-featured online stores with ERP integrations, inventory management, mailing tool integration, Google Reviews, and real-time data synchronization for Benelux retail and product businesses.
• SEO (Zoekmachineoptimalisatie) Search engine optimization services including technical SEO, content optimization, local SEO, and GEO (Generative Engine Optimization) for AI-powered search engines.
• SEA (Search Engine Advertising) Paid search advertising services including Google Ads campaigns, Performance Max, and Bing advertising. MaesMedia holds Google Partner certification for this offering.
• Social Media Content & Advertising Social media management including content creation, posting, and advertising campaigns on Facebook, Instagram, LinkedIn, and Pinterest. MaesMedia is a certified Meta Business Partner.
• AI Marketing Artificial intelligence-powered marketing services including AI assistants for content creation, automation of marketing workflows, and AI-enhanced efficiency improvements.
• E-mailmarketing Email marketing campaigns including newsletter design, automation sequences, and customer communication management through mailing tool integrations.
• Marketing Automation Automated marketing workflows using AI and rule-based triggers for lead nurturing, customer journeys, and conversion optimization.
• Copywriting Professional copywriting for websites, blogs, press articles, sales materials, and marketing collateral to support conversion goals.
• Employer Branding Employer branding including vacancy marketing, recruitment campaigns, company culture content, and employee value proposition communication to attract talent for SMEs.
• Marketing Strategie Marketing strategy development including competitive analysis, positioning, channel strategy, and long-term marketing planning for sustainable growth.
• Grafisch Ontwerp Graphic design including logo design, brand identity (huisstijl), print materials, catalogs, DTP, business cards, brochures, and promotional materials.
• Fotografie

Quantifiable outcome

• Client testimonials report improved visibility and outreach (e.g., Ooms Woonrealisaties: 'more visitors and more requests'; Sysmans: successful peak season orders)

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• LaravelcoreTechnology or IntegrationPrimary web development framework used for building custom websites and web applications. Laravel is a PHP framework for web artisans.
• SAPcoreTechnology or IntegrationERP system integration capability. Blog post dedicated to explaining SAP website integration for KMO clients.
• OdoocoreTechnology or IntegrationERP system integration capability. Blog post explaining website integration with Odoo for Belgian SMEs.
• Exact OnlinecoreTechnology or IntegrationERP system integration capability. Blog post on website integration with Exact Online.
• SalesforcecoreTechnology or IntegrationCRM system integration capability. Blog post on website integration with Salesforce.
• TeamleadercoreTechnology or IntegrationCRM system integration capability. Blog post on website integration with Teamleader.
• Business CentralcoreTechnology or IntegrationMicrosoft ERP integration capability. Blog post on website integration with Business Central including examples and possibilities.
• Tiger IncmajorStrategic or Co-development PartnerAcquired in 2023. Tiger Inc specializes in UX-focused web design and user experience. Combined expertise strengthens MaesMedia's web design capabilities. Joint offering focuses on 'websites that engage with the best possible user experience'.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emakina: Belgian digital experience agency providing web, content, and marketing services (now part of Deloitte Digital). Overlaps with MaesMedia's service portfolio across digital experience design and online marketing, though serves larger enterprise clients as well.
• The Reference: Belgian digital agency providing web development and digital marketing services for mid-market clients. Directly comparable regional Belgian agency with similar full-service marketing and web capabilities.
• Mortierbrigade: Belgian creative agency operating from Brussels with content, social, and digital marketing services. Comparable Belgian competitor in creative-led marketing services for regional clients.
• Intracto: Benelux full-service digital marketing agency offering web development, SEO, SEA, and content marketing for SMBs. Closely comparable to MaesMedia in service mix and target customer segment, though Intracto operates at meaningfully larger scale.
• These Days: Belgian full-service creative and digital marketing agency combining strategy, content, and media services. Comparable to MaesMedia's MarketingTeam concept as a Belgian agency serving local and regional clients across multiple channels.

Broad incumbents

• DDB Belgium: Established Belgian advertising agency offering traditional and digital marketing services to a mix of local and international clients. Larger-scale incumbent in the same Belgian advertising/marketing space.
• Duval Guillaume: Belgian creative agency (now part of the Famous group) offering brand strategy, creative, and integrated marketing. Comparable in service breadth but operates at larger scale than MaesMedia's boutique model.
• Wunderman Thompson Belgium: Global advertising and marketing network with Belgian operations providing integrated marketing services. Operates in the same Belgian market as MaesMedia but at significantly larger scale with a broader service portfolio and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maesmedia.onlinemarketing
• LinkedInlinkedin.com/company/maesmedia
• Instagraminstagram.com/maes_media
• Xx.com/maes_media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaesMedia