Southern Valley Fruit and Vegetable
Southern Valley Fruit and Vegetable is a women-owned, family-operated U.S. produce company that vertically grows, packs, and ships fresh vegetables year-round from farms in Georgia, Tennessee, Florida, and Yucatan, Mexico, selling directly to grocery retailers, foodservice operators, and wholesalers across the United States and Canada.
- Company typePrivate
- Founded1987
- HeadquartersNorman Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Southern Valley Fruit and Vegetable does
Southern Valley Fruit and Vegetable, Inc. is a privately held, women-owned, family-operated produce company founded in 1987 in Norman Park, Georgia. The company operates a vertically integrated seed-to-shelf farming and packing business across more than 8,500 cultivated acres in four locations — Georgia, Tennessee, Florida, and the Yucatan peninsula of Mexico (Valle del Sur, acquired 2003) — that together enable year-round production of fresh vegetables. Its product portfolio centers on pole-grown cucumbers (its signature item, grown on stakes with trellis netting), bell peppers, zucchini, yellow squash, eggplant, sweet corn, cabbage, green beans, pickling cucumbers, hard squash (spaghetti, butternut, acorn), and a range of variety peppers (Poblano, Serrano, Anaheim, Jalapeno, Fingerhot, Longhot, Cubanelle, Hungarian Wax, Tomatillos), each offered in multiple pack configurations.
The company handles every step in-house: greenhouse seedling production, field transplanting, hand-packing in state-of-the-art facilities, and transportation through its PACK Logistics division, which operates with 18-hour daily shipping and receiving coverage. It holds PrimusGFS, SMETA, and USDA GAP certifications and emphasizes sustainable practices including integrated pest management, water conservation, energy efficiency, and a multi-year recycled-packaging partnership with Pratt Industries. The Yucatan operation alone employs approximately 1,200 people.
Southern Valley sells directly to grocery retailers, foodservice operators (including national chain restaurants), and wholesale distributors across the United States and Canada through an in-house sales team, the company describing itself as the only farm in the Southeast with such a seed-to-shelf in-house sales function. Revenue is generated through commodity produce sales at market-rate unit pricing with no public revenue disclosure; the company is privately held by the Hamilton family across multiple generations.
Southern Valley Fruit and Vegetable firmographics
Firmographics- Name
- Southern Valley Fruit and Vegetable
- Legal name
- Southern Valley Fruit and Vegetable, Inc.
- Website
- https://southernvalley.us
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Valley Fruit and Vegetable is a women-owned, family-operated U.S. produce company that vertically grows, packs, and ships fresh vegetables year-round from farms in Georgia, Tennessee, Florida, and Yucatan, Mexico, selling directly to grocery retailers, foodservice operators, and wholesalers across the United States and Canada.
- Ownership category
- akta.pro rank
Southern Valley Fruit and Vegetable industry classification
Industry- Product category
- Fresh Produce Farming
- NAICS
- Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Vegetable Wholesale (AFAIACAB)
- akta.pro secondary industries
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Southern Valley Fruit and Vegetable is headquartered
LocationHeadquarters
- HQ city
- Norman Park
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Southern Valley Fruit and Vegetable business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fresh Produce Sales: Southern Valley generates revenue through the sale of fresh vegetables including cucumbers, bell peppers, squash, eggplant, green beans, sweet corn, cabbage, and pickles. The company operates as both grower and seller, handling the complete supply chain from seed to shelf with an in-house sales team that sells directly to retailers, wholesalers, and foodservice operators throughout the United States and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commodity produce pricing varies by product type, pack size, and season |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Southern Valley Fruit and Vegetable product offering
Product offeringCore offering
Southern Valley Fruit and Vegetable is a women-owned, family-operated, vertically integrated fresh produce company that grows, hand-packs, and ships a diverse portfolio of vegetables—including pole-grown cucumbers, bell peppers, squash, eggplant, sweet corn, cabbage, green beans, pickling cucumbers, and variety peppers—year-round from four farming locations (Georgia, Tennessee, Florida, and Yucatan, Mexico) totaling more than 8,500 cultivated acres. Products are sold directly through an in-house sales team to grocery retailers, foodservice operators, and wholesale distributors throughout the United States and Canada, supported by an in-house PACK Logistics transportation division.
Product overview
Southern Valley Fruit and Vegetable is a women-owned and family-operated produce company offering a vertically integrated seed-to-shelf operation across four locations (Georgia, Florida, Tennessee, and Yucatan). The company grows, packs, and ships fresh produce year-round, with its signature Pole-Grown Cucumbers as the flagship product. The product portfolio includes cucumbers (pole-grown and pickling/salad varieties), bell peppers, zucchini, yellow squash, eggplant, sweet corn, cabbage, green beans, hard squash varieties (spaghetti, butternut, acorn), and variety peppers (Poblano, Serrano, Anaheim, Jalapeno, and more). All products are available in multiple pack size options including Wood Crate, Corrugated Box, RPC, DRC, and various bag configurations. The company also operates an in-house PACK Logistics division for transportation and delivery. Southern Valley's farming practices emphasize sustainable methods including Integrated Pest Management, water conservation, energy efficiency, and Good Agricultural Practices (GAP) certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Pole-Grown Cucumbers Southern Valley's signature cucumbers grown on stakes with trellis netting rather than traditional vine ground growth, available year-round from Georgia, Tennessee, and Yucatan locations. Pack sizes include Wood Crate, Corrugated Box, 20 lb. RPC or DRC, 10-2 lb. bags, or 12-1 lb. bags (DRC or RPC). Targeted at grocery retailers, foodservice operators, and wholesale distributors across the U.S. and Canada.
- Bell Peppers Bell peppers available year-round from Florida and Yucatan locations. Pack sizes include 40/48 ct. DRC, 45 ct. Place Pack, RPC, 1 1/9 bushel box, 6-6ct. bags, 12-2 ct. bags, and 12-3 ct. bags (DRC or RPC). Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Zucchini Zucchini squash available in multiple pack sizes including RPC, 20 lb. 1/2 bushel box, 26 lb. optional pack, 10-2 lb. bags, and 12-24 oz. bags (DRC or RPC), with Zucchini Noodles and Squash Medley also available. Supplied to grocery, foodservice, and wholesale customers.
- Yellow Squash Yellow squash available in multiple pack sizes including RPC, 20 lb. 1/2 bushel box, 26 lb. optional pack, 10-2 lb. bags, 12-20 oz. bags, 12-24 oz. bags (DRC or PRC), and 10-2 lb. bags of Squash Medley (DRC or PRC). Supplied to grocery, foodservice, and wholesale customers.
- Eggplant Eggplant available in pack sizes including 12 ct. or 24 ct. RPC, 1 1/9 bushel box, and 18 ct. or 24 ct. DRC. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Sweet Corn Sweet corn available from North Carolina and Virginia locations. Pack sizes include Wood Crate, Corrugated Box, RPC, and Eco-Crate options. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Cabbage Cabbage available in multiple pack sizes from 1/2 bushel to 1 1/9 bushel boxes, with Cabbage Slaw also offered in 2.5 lb or 5 lb bags in green, red, or mix varieties. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Green Beans Green beans available in pack sizes including Wood Crate, Corrugated Box, RPC, and various bag options. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Pickling/Salad Cucumbers Pickling and salad cucumbers available in pack sizes including Wood Crate, Corrugated Box, 20 lb. RPC or DRC, and various bag options including 1 lb and 2 lb convenience bags. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Spaghetti Squash Spaghetti squash available in PLU, RPC, Bin, 1 1/9 bushel box, 9 ct. DRC, and 2 ct. bagged options. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Butternut Squash Butternut squash available in PLU, RPC, Bin, 12 ct. DRC, 1 1/9 bushel box, and Jumbo Process box or bin options. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Acorn Squash Acorn squash available in PLU, RPC, Bin, 12 ct. DRC, and 1 1/9 bushel box options. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- Variety Peppers Specialty variety peppers including Poblano, Serrano, Anaheim, Jalapeno, Fingerhot, Longhot, Cubanelle, Hungarian Wax, and Tomatillos available in multiple pack sizes. Supplied to grocery retailers, foodservice operators, and wholesale distributors.
- PACK Logistics Transportation Service In-house logistics and transportation service operated as PACK Logistics, delivering produce from Southern Valley's packing facilities to grocery retailers, foodservice operators, and wholesale distributors across the United States and Canada. Provides 18-hour daily coverage in shipping and receiving departments to ensure reliable delivery schedules for B2B customers.
Quantifiable outcome
- Year-round produce supply eliminating seasonal gaps
- +2 more outcomes
Companies that use Southern Valley Fruit and Vegetable
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Southern Valley Fruit and Vegetable technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Southern Valley Fruit and Vegetable partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Southeast Produce Council (SEPC)coreSouthern Valley is an active member and exhibitor at SEPC events including Southern Exposure and Southern Innovations conferences. The company supports SEPC food drives and partnerships with charitable organizations.
- Make-A-Wish FoundationminorSouthern Valley partners with Make-A-Wish to grant wishes for children with life-threatening medical conditions. The company sponsored a wish for Grayson, son of a former employee, and has personal connections including Courtney Hamilton Griffin who was a wish recipient as a child.
- Pratt IndustriescoreSouthern Valley has partnered with Pratt Industries, the world's largest privately held 100% recycled paper and packaging company, for nearly 10 years. Southern Valley purchases 5,642 tons of recycled paper per year from Pratt. This partnership saves 95,914 trees annually, reduces enough electricity to power 2,000 homes, and prevents 18,619 cubic yards of landfill growth.
- Atlanta Community Food BankminorSouthern Valley has donated approximately 3,000,000 pounds of produce to food banks across the country at cost of production through partnerships with food banks.
- PhilabundanceminorSouthern Valley helps Philabundance, the Philadelphia region's largest hunger relief organization, by donating produce, building relationships, and contributing monetary donations.
- Rockin' Appalachian Mom Project (RAMP)minorSouthern Valley supports RAMP through their partnership with SEPC. The Southeast Produce Council holds food drives, feeds families, provides school snacks, donates refrigerated storage units, and builds relationships with RAMP workers in Martin County, Kentucky.
- Serenity HouseminorSouthern Valley donates an average of $4,000 worth of produce each year to Serenity House, which provides 24-hour helpline, emergency shelter, legal advocacy, and counseling for victims of domestic violence.
- Georgia Fruit & Vegetable AssociationminorIndustry association affiliation supporting Georgia produce growers.
- Georgia GrownminorState agricultural marketing program affiliation supporting locally grown produce.
- Fresh From FloridaminorFlorida agricultural marketing program affiliation.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Southern Valley Fruit and Vegetable competitors and assessment
Company assessmentDirect peers
- Lipman Family Farms: Vertically integrated, family-owned grower-packer-shipper of fresh vegetables (tomatoes, peppers, cucumbers, squash) with operations across the U.S. and Mexico. Closest comparable to Southern Valley in product mix, vertical integration, and cross-border production footprint.
- Pero Family Farms: Multi-generation family-operated fresh vegetable grower and shipper with a focus on peppers, cucumbers, squash, and leafy greens. Comparable to Southern Valley in direct-to-retailer distribution and packaged vegetable category.
- Tanimura & Antle: Family-operated grower-packer-shipper of fresh vegetables and leafy greens, supplying major U.S. retailers. Comparable in vertical integration and direct retail GTM model, though more weighted toward California/Arizona geography.
- Wada Farms: Multi-generation family-operated potato and onion grower-packer-shipper with year-round sourcing across multiple U.S. regions. Comparable to Southern Valley in vertically integrated multi-region family operation and direct-to-retailer distribution, though focused on different crop categories.
- Pure Flavor: Vertically integrated greenhouse and field vegetable grower (tomatoes, peppers, cucumbers) with North American footprint and direct retailer supply. Comparable to Southern Valley in cucumber/pepper category and retail GTM, though more greenhouse-weighted.
Broad incumbents
- Taylor Farms: Largest producer of value-added fresh salads, vegetables, and ready-to-eat meals in North America. Overlaps with Southern Valley in fresh vegetable growing and packing, but operates at significantly larger scale and further down the value chain into fresh-cut processing.
- Grimmway Farms: Large-scale vertically integrated vegetable producer best known for carrots but also operating in organic vegetables. Comparable to Southern Valley in grower-packer-shipper model and direct retail supply relationships, though at much greater scale and broader crop range.
- Earthbound Farm: Largest organic produce grower in North America, supplying packaged salads and fresh vegetables to major retailers. Comparable in grower-to-retailer distribution and food-safety certification posture, though differentiated by organic positioning.
- Driscoll's: Largest berry grower-marketer in the world with vertically integrated grower network supplying major retailers year-round. Comparable in year-round multi-region sourcing and direct-to-retailer model, though specialized in berries versus vegetables.
- Bonduelle Group: Global fresh and processed vegetable producer with North American operations in fresh-cut and packaged vegetables. Comparable in fresh vegetable category, though operates globally and with deeper processing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Valley Fruit and Vegetable social profiles
Digital presenceSouthern Valley Fruit and Vegetable compliance and trust
Trust signalCompliance3 records
Southern Valley Fruit and Vegetable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Valley Fruit and Vegetable leadership team
Management profileNumber of profiles
Profiles13 records
Southern Valley Fruit and Vegetable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Southern Valley Fruit and Vegetable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Valley Fruit and Vegetable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Valley Fruit and Vegetable
What does Southern Valley Fruit and Vegetable do?
Southern Valley Fruit and Vegetable is a women-owned, family-operated, vertically integrated fresh produce company that grows, hand-packs, and ships a diverse portfolio of vegetables—including pole-grown cucumbers, bell peppers, squash, eggplant, sweet corn, cabbage, green beans, pickling cucumbers, and variety peppers—year-round from four farming locations (Georgia, Tennessee, Florida, and Yucatan, Mexico) totaling more than 8,500 cultivated acres. Products are sold directly through an in-house sales team to grocery retailers, foodservice operators, and wholesale distributors throughout the United States and Canada, supported by an in-house PACK Logistics transportation division.
Is Southern Valley Fruit and Vegetable a public or private company?
Southern Valley Fruit and Vegetable is a private company. It is classified as family owned and is currently operating.
When was Southern Valley Fruit and Vegetable founded?
Southern Valley Fruit and Vegetable was founded in 1987. It employs 11 to 50 people.
Where is Southern Valley Fruit and Vegetable based?
Southern Valley Fruit and Vegetable is headquartered in Norman Park, United States, in the North America region.
How does Southern Valley Fruit and Vegetable make money?
One revenue line is on record: fresh Produce Sales.
Who are Southern Valley Fruit and Vegetable's main competitors?
Direct peers on record are Lipman Family Farms, Pero Family Farms, Tanimura & Antle, Wada Farms and Pure Flavor. Broad incumbents are Taylor Farms, Grimmway Farms, Earthbound Farm, Driscoll's and Bonduelle Group.
Does Southern Valley Fruit and Vegetable have an API?
No public API is recorded for Southern Valley Fruit and Vegetable.
What industry is Southern Valley Fruit and Vegetable in?
Southern Valley Fruit and Vegetable's product category is Fresh Produce Farming. Its primary akta.pro industry code is AFAIACAB, Fresh Vegetable Wholesale, with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its NAICS code is 11121 and its SIC code is 100.