Kellerei Terlan

What Kellerei Terlan does

Kellerei Terlan (Cantina Terlano) is an Italian wine growers' cooperative founded in 1893 in Terlano, South Tyrol, producing premium DOC-quality white and red wines for high-end gastronomy, luxury hospitality, wine collectors, and specialty retail. The cooperative currently comprises 143 member growers and operates a single headquarters facility at Silberleitenweg 7, Terlano, which includes 18,000 cubic meters of cellar storage following a 2009 expansion. The portfolio is organized into four tiers — Primo (flagship Terlaner I Grande Cuvée blend), Rarity (extended-aged wines produced via the proprietary Stocker Method with 10-30 years on lees in steel tanks), Selection (single-vineyard Riserva wines), and Tradition (classic Alto Adige varietals) — with a roughly 70/30 white-to-red production split and Pinot Bianco, Chardonnay, and Sauvignon Blanc as flagship white varieties.

The business model is transaction-based and distribution-led, with no public pricing disclosure. Revenue is generated through direct retail at the on-site Wineshop, wholesale to over 100 commercial partners across 30+ countries, authorized online retailer partnerships in Italy, Germany, Austria, and Switzerland, and direct supply to fine dining and luxury hospitality programs worldwide. The winery's go-to-market strategy, shaped by Sales & Marketing Director Klaus Gasser since 1994, explicitly prioritizes quality-over-quantity channel selection over volume expansion. Brand reputation is anchored by sustained critical acclaim, including James Suckling 100 points and a Top 100 World Wines #8 ranking in 2024, Falstaff White Wine of the Year, and consistent 96-98+ point scores across the Rarity and Primo lines. The cooperative has also extended into branded lifestyle accessories with the Terlan Glass 'precision,' a proprietary mouth-blown crystal glass developed with Czech manufacturer Cerva.

Name

Kellerei Terlan

Legal name

Kellerei Terlan

Website

https://cantina-terlano.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Kellerei Terlan is an 1893-founded Italian wine cooperative in South Tyrol producing premium DOC white and red wines through four tiers (Primo, Rarity, Selection, Tradition), serving fine dining, luxury hospitality, collectors, and specialty retail across 30+ countries via 143 grower members and the proprietary Stocker Method.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Wine production
• White wine varieties
• Aged wines
• Wine cooperative
• South Tyrol wines

Headquarters

HQ city

Terlan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Wine Sales: Cantina Terlano generates revenue through the direct sale of wines via its Wineshop, wholesale distribution to commercial partners, online sales through authorized online retailers, and sales to high-end gastronomy and hospitality establishments. The winery produces approximately 70% white wines and 30% red wines, all DOC quality.
2. Direct Retail (Wineshop): The winery operates a direct retail Wineshop at its Terlano location, open Monday to Friday 9:00-18:00 and Saturday 9:00-12:30, selling the full range of Terlan wines directly to consumers and collectors.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Kellerei Terlan is a wine growers' cooperative founded in 1893 in Terlano, South Tyrol, Italy, producing and selling approximately 70% white wines and 30% red wines, all DOC quality. The winery offers four distinct product lines—Primo (the flagship Terlaner I Grande Cuvée), Rarity (exceptionally aged wines produced using the proprietary Stocker Method with 10-30 years of aging on lees), Selection (premium single-vineyard wines), and Tradition (classic Alto Adige varietals)—alongside a proprietary Terlan Glass Precision accessory.

Product overview

Cantina Terlano is a wine growers' cooperative founded in 1893, producing 30% red and 70% white wines. The winery offers four distinct wine lines: Primo (the flagship Terlaner I Grande Cuvée, a premium blend), Rarity (exceptionally aged wines matured for at least 10 years using the Stocker method), Selection (premium single-vineyard wines vinified in oak and steel), and Tradition (classic Alto Adige varietals). Additionally, the winery offers a proprietary wine glass accessory, the Terlan Glass Precision, developed to optimally present their wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Primo - Terlaner I Grande Cuvée The flagship premium wine of Cantina Terlano, a blend of Pinot Bianco, Chardonnay, and Sauvignon Blanc that embodies the innermost character of the winery's terroir. Targeted at fine dining establishments, luxury hospitality, and wine collectors.
• Rarity Special aged white wines that have been left to mature on the lees in steel pressure tanks for at least ten years, produced using the Stocker method. Annual production of approximately 3,330 bottles per Rarity wine, demonstrating exceptional longevity with youthful freshness. Targeted at leading sommeliers and serious wine collectors.
• Selection Premium quality wines from the Terlano DOC area, vinified in oak barrels and stainless steel casks, yielding wines with great complexity and longevity. Includes white wines (Terlaner Cuvée Riserva Nova Domus, Vorberg Pinot Bianco Riserva, Quarz Sauvignon Blanc, Lunare Gewürztraminer, Kreuth Chardonnay, Winkl Sauvignon Blanc) and red wines (Porphyr Lagrein Riserva, Gries Lagrein Riserva, Monticol Pinot Noir Riserva, Siebeneich Merlot Riserva).
• Tradition Vintage wines made from typical traditional varieties of Alto Adige grapes, with multilayered aromas, structure, complexity and density. Includes white wines (Pinot Bianco, Chardonnay, Pinot Grigio, Gewürztraminer, Müller Thurgau) and red wines (Lagrein Rosé, Lagrein, Pinot Noir, Torilan, Santa Maddalena).
• Terlan Glass Precision A mouth-blown crystal wine glass designed by Cantina Terlano in collaboration with Czech glass manufacturer Cerva, optimized for cup dimensions, rim opening, and bowl inclination to perfectly showcase the precision, aromatic complexity, and unique Terlaner style of the winery's wines.

Quantifiable outcome

• White wines from Terlano have demonstrated aging potential exceeding 50 years while maintaining freshness and complexity
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• Cantina AndrianomajorStrategic or Co-development Partner · 1 January 2008In 2008, Cantina Terlano merged with Cantina Andriano, expanding the cooperative's scale and reach while maintaining the Terlano focus on quality and tradition. This merger strengthened Cantina Terlano's position as one of South Tyrol's leading wine cooperatives.
• Cerva (Glass Manufacturer)coreTechnology or IntegrationCollaboration with Czech crystal glass manufacturer Cerva for the development of the proprietary Terlan Glass 'precision.' After nearly 80 different wine glasses were tested, Terlan partnered with Cerva to create a hand-blown crystal glass specifically designed to showcase their wines' precision, aromatic complexity, and distinctive character.
• 143 Wine Grower MemberscoreOthersThe cooperative structure comprises 143 wine grower members who supply grapes to Cantina Terlano. Members include Georg Eyrl (President, 2017-present; father Carl served 1989-1995), Hansjörg Hafner (Vice President), and other board members elected for three-year terms.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alois Lageder: Family-owned premium Alto Adige winery focused on biodynamic white and red wines with international distribution in gastronomy. Comparable premium positioning, terroir focus, and global export channels.
• Cantina Andriano: Alto Adige wine cooperative that merged with Cantina Terlano in 2008 and continues to operate as an adjacent brand. Same regional DOC, same cooperative DNA, producing white and red wines via shared infrastructure.
• St. Michael-Eppan / Cantina San Michele Appiano: Major Alto Adige wine cooperative producing premium white wines from the same volcanic terroir, including flagship St. Valentin lines. Directly comparable geographic, structural, and varietal focus.
• Cantina Tramin: Alto Adige wine cooperative best known for Gewürztraminer and premium white wines, including the iconic Epokale aged white. Same DOC region, similar cooperative structure with grower members, and directly comparable premium positioning to Cantina Terlano.
• Elena Walch: Premium Alto Adige winery producing estate-bottled white wines from the same region with strong international presence in fine dining and retail. Directly comparable distribution philosophy and customer base.
• Franz Haas: Alto Adige premium winery with approximately 200 years of history producing high-end white wines including Gewürztraminer and Pinot Bianco. Comparable production scale, premium pricing strategy, and DOP/DOC appellation focus.

Broad incumbents

• Marchesi Antinori: One of Italy's largest premium wine groups producing high-end wines across multiple regions and sold through fine dining and collectors globally. Comparable on premium export positioning and acclaimed white and red portfolio, though much larger scale.
• Masi Agricola: Major Italian wine company with international distribution and premium positioning across multiple regions including Valpolicella and Tuscany. Broader portfolio scale but comparable premium export-led strategy and international gastronomy distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellereiterlan
• Facebookfacebook.com/CantinaTerlano
• LinkedInlinkedin.com/company/kellerei-terlan-cantina-terlano

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellerei Terlan