Co-Create

What Co-Create does

Co-Create (株式会社CoCreate, founded November 2019, headquartered in Kanda, Chiyoda-ku, Tokyo) operates Hapico (はぴこ), a distributed e-commerce platform that enables any organization — industry associations, SMEs, franchise operators, community owners, temples, and local governments — to deploy a branded, closed-member shopping mall with hierarchical member structuring and access to a catalog of approximately 500 products and services. The platform's differentiating feature is the proprietary Relation Mining Model (Patent No. 7418054), which analyzes relational network data inside segmented communities to generate trust-based product recommendations and support community-targeted product development.

The company monetizes primarily through a per-seat subscription model, with pricing starting at ¥6,578/month for up to 20 registered members and scaling down to ¥110/person/month for larger deployments, supplemented by transaction take-rate on goods sold through the platform for some operator models. Go-to-market combines direct enterprise sales (used for accounts such as Osaka Gas Group, the National Care Business Federation, and Japan Post Welfare), an inbound self-serve motion for SMBs through the corporate website, and a regional/industry partner agent channel that recruits resellers with established customer relationships. Marketing leverages earned media, government-supported SDG platforms (Cabinet Office membership No. 3), industry conferences, and a small set of proprietary events.

Co-Create serves four distinct customer segments — B2B operators running member benefit programs, community owners and platform hosts, product suppliers and brands seeking targeted distribution, and local governments engaged in regional revitalization — with named enterprise customers spanning energy (Osaka Gas), healthcare/nursing care (~13,000-company federation), restaurants/izakaya, trucking, property management, temples, postal services, and legal/tax advisory firms. The company is privately held, received an investment from TSI Social Impact Solutions Group in January 2022, obtained METI/SME Agency approval for its business capability improvement plan in March 2024, was selected for the Ishikawa Prefecture Strategic Growth Fund in 2025, and rebranded from CO.CREATE to CoCreate in July 2025 ahead of planned cross-border expansion.

Name

Co-Create

Legal name

株式会社CoCreate

Website

https://cocurie.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Co-Create (株式会社CoCreate) operates Hapico, a distributed e-commerce platform that lets Japanese industry associations, SMEs, community owners, and local governments deploy branded closed-member shopping malls with hierarchical structures, a 500-product catalog, and patent-protected trust-based recommendations via a per-seat subscription.

Ownership category

akta.pro rank

Product category

Community Commerce Platform

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Enterprise & Workplace Communities (BPAMABAJ)

Keywords

• Distributed ecommerce platform
• Welfare benefits software
• Community commerce platform
• Member engagement platform
• White-label shopping mall

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. はぴこ Platform Subscription (Usage-Based Tiers): Monthly or annual subscription fees billed per registered member (per-seat model). Pricing tiers scale with the number of end-users on the customer's branded mall. This is the primary revenue stream, complemented by transaction take-rate on goods sold through the platform for some operator models.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Co-Create operates Hapico (はぴこ), a distributed e-commerce platform that enables businesses, industry associations, SMEs, community owners, temples, and local governments to deploy their own white-label, closed-member shopping malls featuring a catalog of 500+ pre-integrated products and services. The platform uses a proprietary hierarchical community structure combined with a patented Relation Mining Model to deliver trust-based personalized recommendations, allowing operators to combine their own proprietary offerings with curated third-party products for employee welfare, resident services, and member engagement.

Product overview

Co-Create operates a unified distributed EC platform called はぴこ (Hapico) as its core product, supplemented by industry-specific modules. Hapico enables organizations to create customized closed-member EC malls with hierarchical structures and access to approximately 500 products and services, with pricing starting at ¥6,578/month and ¥110 per user. Industry-specific extensions include はぴこforキッチン for restaurant operators and イザキョー福利厚生サービス for izakaya chains.

Differentiator

Problem solved

Functional benefit

Brands

• はぴこ (Hapico): Distributed EC platform for membership-based services, allowing companies to create closed e-commerce malls for customer/employee benefits

Products and services

• Hapico (はぴこ) Distributed e-commerce platform enabling businesses, industry associations, community owners, and local governments to build customized closed-member shopping malls with hierarchical structure and access to 500+ pre-integrated products and services. Powered by the proprietary Relation Mining Model (Patent No. 7418054) for trust-based recommendations.
• Hapico for Kitchen (はぴこforキッチン) Restaurant-facing business support service providing employee welfare benefits and operational support for restaurant operators via the Hapico platform. Built as an industry-specific extension of the core Hapico platform to enable restaurant chains to offer welfare benefits including to part-time workers.
• Izakyo Welfare Service (イザキョー福利厚生サービス) Industry-specific welfare benefit service for izakaya (Japanese pub) operators and their employees, launched in partnership with Japan Izakaya Association. Provides exclusive perks to izakaya employees across the association.
• Hapico Welfare Benefits - Consumer Version (はぴこ福利厚生) Consumer-facing welfare benefits service deployed via the Hapico platform, aimed at households seeking financial improvement amid inflation. Provides access to curated welfare benefits products and services for individual consumers and households.

Quantifiable outcome

• Platform hosts 500+ product/service SKUs available across all operator malls
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, notable and minor.

• Cabinet Office — Regional Revitalization SDG Public-Private Partnership Platform (内阁府 地方創生SDG's官民連携プラットフォーム)coreStrategic or Co-development PartnerCo-Create became a member (No. 3) of the Cabinet Office's public-private partnership platform for regional revitalization and SDGs. The company participates in working groups (分科会) and has had its Happy Work Program recognized as a model public-private partnership case. Co-Create's 'ともつく' social impact platform is a flagship initiative under this umbrella.
• Linashente Co., Ltd. (株式会社リナシェンテ)notableStrategic or Co-development PartnerCo-Create partnered with Linashente to launch a regional well-being welfare system at the 'sara-i' facility in Nomi City, Ishikawa Prefecture, starting November 2023. The collaboration targets local community activation and resident welfare through the はぴこ platform.
• UPBOND Inc. (株式会社UPBOND)notableStrategic or Co-development PartnerBusiness partnership announced March 2024 for joint creation of a next-generation marketing platform. UPBOND brings Web3 and digital identity technology; Co-Create contributes its community EC and trust-based recommendation capabilities to the partnership.
• Grameen Japan (グラミン日本)notableStrategic or Co-development PartnerPartnership with the Japanese arm of the 2006 Nobel Peace Prize-winning Grameen Bank. Began August 2022 to support economic independence projects for single mothers and socially vulnerable populations, using Co-Create's 'ともつく' social impact platform.
• Kyocera Corporation (京セラ株式会社)minorOthersThrough the LoanDEAL (レンタルليق) talent exchange program operated by LoanDEAL Inc., a Kyocera employee was assigned to Co-Create in 2023. The employee brought product development and technical expertise, contributing to Co-Create's 'customer perspective' and 'marketing thinking' capabilities.
• Asahi Kasei Corporation (旭化成株式会社)minorOthersThrough the LoanDEAL talent exchange program, a research and development professional from Asahi Kasei joined Co-Create in 2023 with the goal of bridging the gap between research outcomes and real-world social implementation.
• Tokyo Gas Co., Ltd. (東京瓦斯株式会社)minorOthersThrough the LoanDEAL program, a Tokyo Gas employee (Masaharu) was assigned to Co-Create. Contributed to re-examining Co-Create's 'reception capacity' as a receiving company and participated in organizational co-creation efforts.
• Asahi Shimbun (株式会社朝日新聞社)minorOthersVia LoanDEAL, a journalist/editor from Asahi Shimbun joined Co-Create in 2022 to work on 'information structuring' and 'user communication review,' applying media expertise to copywriting and content design for the はぴこ platform.
• Mitsubishi Heavy Industries, Ltd. (三菱重工業株式会社)minorOthersVia Tokyo Metropolitan Government's talent exchange program (人材交流事業 / 民間等チャレンジ制度), a Mitsubishi Heavy Industries employee was assigned to Co-Create in 2025 to accelerate business expansion and human resource development.
• Japan Post Group / Japan Post Welfare (日本郵便株式会社 / 郵政福祉)minorOthersVia LoanDEAL's side project program, a Japan Post Group employee joined Co-Create in 2025, contributing to marketing, organizational information management, and business structure understanding. Separately, 郵政福祉 adopted はぴこ as its welfare platform.
• Sapporo Breweries Ltd. (サッポロビール株式会社)minorOthersThrough LoanDEAL, a sales strategy professional from Sapporo Breweries' Sales Division joined Co-Create in 2024, contributing to organizational culture visualization and internal communication standardization.
• National Care Business Federation (全国介護事業者連盟)coreStrategic or Co-development PartnerPartnership with Japan's largest nursing care operator federation (covering ~13,000 member companies) to deploy はぴこ for welfare benefits for care workers and member matching services. Implementation began around 2023 after preparation starting 2022.
• Japan Izakaya Association (一般社团法人日本居酒屋協会)coreStrategic or Co-development PartnerIndustry-first welfare benefit service 'イザキョー福利厚生サービス' launched February 2024, offering exclusive benefits to employees of izakaya (Japanese pub) establishments nationwide through the はぴこ platform.
• 合同会社iki-ikiminorStrategic or Co-development PartnerBusiness partnership with iki-iki, a social services company providing neighborhood support for elderly and socially vulnerable populations. Co-Create opened its Happy Work Program welfare portal to iki-iki's service users and 'social mates' to enhance service value and differentiation.
• Urth Inc. (株式会社Urth)minorStrategic or Co-development PartnerPartnership for social issue-solving metaverse space utilization, announced August 2022. Urth's metaverse spaces combined with Co-Create's Happy Work Program to create immersive community experiences.
• 宝島 (Takarajima Metaverse)minorStrategic or Co-development PartnerCollaborative community activation demonstration experiment using the 'Takarajima' (Treasure Island) metaverse modeled after Showa-era Japan. Co-Create contributed its community engagement methodology to the metaverse environment.
• TokUY Inc. (トクティー株式会社)minorGTM or Marketing PartnerCo-Create was featured in TokUY's blog article 'Summary of Representative DX Services / Related Companies' targeting DX managers. TokUY operates a foreign talent matching platform and features partner companies in its editorial content.
• Temple Fujitsuji / 山田念珠堂coreStrategic or Co-development PartnerTemple DX model launched August 2024 at Temple Fujitsuji, operated by Yamada Nenju Do. Co-Create provides the はぴこ platform to help temples globalize their member engagement and offer exclusive benefits to temple communities worldwide.
• Elevista Inc. (エレビスタ株式会社)minorGTM or Marketing PartnerCo-Create was featured on Elevista's 'Spaceship Earth' media platform, which focuses on SDGs awareness and literacy. The coverage highlighted Co-Create's approach to solving social problems through business.
• Ishikawa Prefecture (石川県)coreStrategic or Co-development PartnerIshikawa Prefecture selected Co-Create for its Strategic Growth Fund and supported the company's cross-border development plans for はぴこ. Governor's office and 100+ stakeholders attended the company presentation at the fund's launch event.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Circle: Modern community platform for creators and educators to build branded membership communities. Comparable to Co-Create's hierarchical community structure concept, though it focuses on content/discussion rather than EC mall commerce.
• Mighty Networks: Community platform enabling creators and brands to build paid membership communities with content, courses, and commerce. Comparable to Co-Create's Hapico on the community-structures-and-membership axis, though with a creator-economy rather than enterprise-association focus.

Others

• Infomart: Public-listed Japanese B2B SaaS platform for indirect materials commerce and order/invoice automation. Adjacent to Co-Create as a publicly listed Japanese B2B platform provider, indicating a viable exit/IPO trajectory for domestically scaled B2B SaaS plays.

Broad incumbents

• STORES: Public-listed Japanese e-commerce/retail platform serving SMBs and creators with online store capabilities. Comparable to Co-Create in serving the Japanese SMB e-commerce enablement space, though without closed-membership or trust-based recommendation focus.
• Makeshop by GMO: Long-established Japanese e-commerce platform by GMO Internet Group, serving SMBs and mid-market with online store capabilities. Comparable to Co-Create's e-commerce enablement layer but without the closed-community or trust-based recommendation differentiation.
• BASE: Public-listed Japanese e-commerce platform enabling individuals and SMBs to launch online stores. While not focused on closed community commerce, it competes with Hapico at the broader SME e-commerce enablement layer and could expand into membership/community features.
• Shopify: Global e-commerce platform leader. While not Japan-specific, Shopify competes for the same SMB e-commerce enablement mindshare and is increasingly investing in B2B and community commerce features relevant to Co-Create's roadmap.

Direct peers

• Benefit Station: Public-listed employee benefits platform (under Park 24 / Benefit One) serving enterprise customers with welfare benefits and lifestyle services. Directly competes with Hapico for the same enterprise welfare benefits spend, with a much larger established catalog and customer base.
• Benefit One: Public-listed Japanese market leader in employee welfare benefits and lifestyle support membership services. Operates Benefit Station as a major platform and directly competes with Co-Create's Hapico welfare benefits and matching services for the same enterprise customers.
• Relo Club: Major Japanese welfare benefits / lifestyle support membership platform with a comparable per-member pricing and enterprise GTM model. Comparable to Co-Create's Hapico in addressing employee benefits and lifestyle perks through a closed membership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-Create