Mix 96.5

What Mix 96.5 does

Mix 96.5 (legal call sign KRAV-FM) is a privately held, FCC-licensed FM radio station operating on the 96.5 frequency in Tulsa, Oklahoma, broadcasting a contemporary hit radio format branded as "Today's Best Music." It has been on the air since 1962 and is headquartered at 2625 S Memorial Drive in Tulsa. The station is operated as part of Zoellner Media Group's (ZMG) Tulsa radio cluster, which also includes KRHZ-FM, KRMG-AM/FM, and KWEN-FM, with shared advertising sales and back-office functions. Distribution runs through the regional FM signal, a website at mix965tulsa.com, and a Listen Live digital stream at player.listenlive.co/77971 that extends reach globally over the internet. Revenue is generated almost entirely through traditional radio advertising and event/contest sponsorships (e.g., concert ticket giveaways co-marketed with Hard Rock Tulsa), with pricing handled opaquely through ZMG's sales organization and not publicly disclosed. Audience-side, the station targets adults 18-54 in the Tulsa/Green Country metropolitan area, while advertiser-side customers are predominantly small and mid-sized local businesses seeking reach into that listener base. Operational leadership is small (1-10 employees), with named executives including President/General Manager Steve Hunter, Director of Sales Lina Cravotto, and Promotions/Activation Manager Amber Hinkle.

Name

Mix 96.5

Legal name

Zoellner Media Group

Website

https://mix965tulsa.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Mix 96.5 (KRAV-FM) is a Tulsa, Oklahoma commercial radio station broadcasting contemporary hit "Today's Best Music" to the Green Country market, generating revenue through local advertising sales and event sponsorships as part of the Zoellner Media Group cluster.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• FM radio broadcasting
• Digital audio streaming
• Radio advertising sales
• Contest promotions
• Local event coverage

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Mix 96.5 generates revenue through selling advertising airtime to local and national businesses. The station's advertise page directs potential clients to Zoellner Media Group's marketing professionals for campaign development.
2. Contest Sponsorships: Contest and event partnerships with local venues and promoters, such as Hard Rock Tulsa, creating co-marketing opportunities and sponsorship revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mix 96.5 is a local Tulsa, Oklahoma radio station (KRAV-FM 96.5) that broadcasts a contemporary hit radio format ('Today's Best Music') alongside local event coverage, call-in and online contests, and venue partnership giveaways. Programming is delivered via traditional FM broadcast and a 24/7 Listen Live digital stream, with revenue generated primarily by selling advertising airtime to local and regional businesses through the parent Zoellner Media Group's in-house sales operation.

Product overview

Mix 96.5 is a single-product radio station (KRAV-FM) operated by Zoellner Media Group. The station provides contemporary hit radio (CHR) music programming, local contest/giveaway events, community event promotion (concerts, local happenings in Green Country), and live audio streaming via its website. The core offering is the radio broadcast itself, supplemented by digital streaming and contest/foundation engagement features.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix 96.5 Radio (KRAV-FM 96.5) Tulsa's home for 'Today's Best Music' - a local FM radio station broadcasting contemporary hit music programming, contest-driven listener engagement, and Green Country event information 24/7 to the Tulsa metropolitan area.
• Listen Live Digital Streaming 24/7 online audio streaming of the Mix 96.5 broadcast, accessible globally via the Listen Live player (player.listenlive.co/77971), allowing listeners to tune in beyond the FM signal coverage area.
• Radio Advertising Airtime Sold airtime and advertising spots on KRAV-FM 96.5 (and the online stream) offered to local and regional businesses seeking to reach adult 18-54 listeners in the Tulsa/Green Country market. Sales handled by the Zoellner Media Group advertising team.
• Contest Sponsorships / Venue Partnership Activations Sponsored contest and event partnerships in which Mix 96.5 co-markets with local venues (e.g., Hard Rock Tulsa) to deliver concert ticket giveaways and exclusive experiences (Nelly, Andy Grammer, Max McNown), creating recurring sponsorship inventory for promoters and brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and major.

• Zoellner Media GroupcoreOthersZoellner Media Group (ZMG) is the parent company and broadcast owner of Mix 96.5. The station operates under ZMG's Tulsa portfolio which includes KRHZ-FM, KRAV-FM, KRMG-AM/FM, and KWEN-FM. ZMG handles all advertising sales, marketing campaigns, and station operations.
• Hard Rock TulsamajorGTM or Marketing PartnerHard Rock Tulsa is a venue partner for Mix 96.5 concert experience giveaways. The station runs 'Win a Hard Rock Experience' contests for concerts at the Hard Rock venue, including performances by Nelly, Andy Grammer, and Max McNown.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Saga Communications: Operator of FM/AM stations in mid-size US markets with a similar cluster-focused operating model and format-driven programming approach. Directly comparable on station-level economics and local ad sales.
• Cox Media Group: Diversified media company with radio stations concentrated in mid-size US markets including Tulsa. Comparable on CHR broadcasting, local ad sales, and event/community engagement models.
• Beasley Media Group: US radio broadcaster operating stations in mid-size markets, with comparable cluster-based operations and digital audio extensions (Beasley Streaming). Similar competitive context in mid-size markets.
• Audacy: Major US radio broadcaster (formerly Entercom/CBS Radio) operating FM and AM stations in mid-size and major markets including Tulsa. Directly comparable on music-format broadcasting, digital streaming via Audacy app, and local ad sales model.
• Cumulus Media: Second-largest US radio operator with a portfolio of stations across mid-size markets, including Tulsa-area properties. Comparable on CHR/AC format competition, cluster broadcasting economics, and digital audio (Cumulus Podcast Network) extension.
• Townsquare Media: Mid-market-focused US radio operator with a cluster-based broadcasting model similar in structure to Zoellner Media Group. Comparable on local-market cluster scale, digital streaming, and local event marketing.
• iHeartMedia: Largest US terrestrial radio operator with hundreds of FM/AM stations including multiple properties in the Tulsa market. Most directly comparable peer given overlapping CHR, AC, and talk formats, digital streaming (iHeartRadio), and large local advertising sales infrastructure.
• Emmis Communications: US radio broadcaster with stations in select mid-size and major markets. Comparable on CHR format competition and digital monetization efforts including streaming and podcasting.
• Hubbard Broadcasting: Family-controlled US broadcasting group with radio station clusters. Comparable as a privately-held, cluster-focused mid-market operator with similar CHR/AC and talk formats.

Broad incumbents

• Salem Communications: US radio operator focused on news/talk and Christian formats — adjacent incumbent with comparable broadcast station economics, advertising sales model, and digital streaming extensions, but format mix differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Mix965Tulsa
• Facebookfacebook.com/Mix965tulsa
• Instagraminstagram.com/mix965tulsa
• TikToktiktok.com/@mix965tulsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix 96.5