What Nova Expressão does

Nova Expressão is a private, independent media agency headquartered in Lisbon, Portugal, founded in 1992. The company markets itself as "Onde a publicidade encontra a tecnologia" ("Where advertising meets technology") and provides marketing services spanning research, planning, activation, special projects, and evaluation. Its core differentiator is its stated independence from major media groups and global technology platforms, positioning it as an unbiased media buyer for clients seeking conflict-free advice. The firm operates with a small team of 11-50 employees and uses a media planning and buying technology platform, though no proprietary technology features, AI capabilities, or product modules are publicly detailed.

The business model is B2B service-based: Nova Expressão sells media planning and buying services directly to enterprise clients through a sales and account management team, with a stated geographic scope of "International" though no specific international offices, client logos, or case studies are disclosed. Pricing is not publicly available on the website. Distribution is direct B2B sales targeting enterprise buyers, supported by a corporate website and a single social channel (X @neagencia). The firm maintains a bilingual PT/EN website, suggesting intent to serve both domestic Portuguese and international clients.

No public financial information, funding history, M&A activity, leadership bios, or named customer relationships were disclosed in the source data. The company appears to be privately held with no parent company, no subsidiaries, and no disclosed investors. Operating status is active based on the functioning website, but the lack of recent disclosures on hires, product launches, or capital activity limits visibility into current momentum.

Name

Nova Expressão

Legal name

Nova Expressão

Website

https://novaexpressao.pt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Expressão is an independent Lisbon-based media agency founded in 1992, offering research, planning, activation, and evaluation services to enterprise clients without affiliation to major media groups or global technology platforms.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Media planning services
• Media buying agency
• Advertising services
• Marketing research
• Independent media agency

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Nova Expressão is an independent media agency providing advertising solutions that combine media planning and buying with technology expertise. The firm offers a multidisciplinary structure to deliver services across research, planning, activation, special projects, and evaluation, supplying clients with optimal media solutions and conditions.

Product overview

Nova Expressão is an independent media agency (Agência de Meios) that is not affiliated with Media groups or global technology platforms. The company positions itself at the intersection of advertising and technology, offering a multidisciplinary structure to provide optimal solutions and conditions for its clients. Based on the source content, no specific named products, modules, or distinct service offerings are detailed on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Research
• Media Planning
• Media Activation
• Special Projects
• Campaign Evaluation

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Omnicom Media Group: Holding group for OMD, PHD, and Hearts & Science; directly comparable media planning/buying competitor with global scale and technology platforms, contrasting with Nova Expressão's independent, small-scale positioning.
• IPG Mediabrands: Media holding arm of Interpublic Group operating UM, Initiative, and Mediabrands; directly comparable media planning and buying competitor, though at global scale versus Nova Expressão's independent positioning.
• Wavemaker: WPP-owned media, content, and technology agency combining media planning and buying with proprietary decision-making tools; comparable to Nova Expressão's media planning and buying technology platform proposition, but at global scale.
• Publicis Media: Media agency network within Publicis Groupe (Zenith, Starcom, Hearts & Science); competes with Nova Expressão for media planning and buying mandates but with global scale, data assets, and a much larger employee base.
• Dentsu International: Global media and creative network operating Carat, iProspect, and Dentsu X; comparable to Nova Expressão as a media planning and buying competitor, especially within the Iberian and broader European markets.
• WPP Media (GroupM): The world's largest media agency holding group operating agencies like Mindshare, Wavemaker, and Essence; directly comparable as a media planning and buying competitor to Nova Expressão, but at vastly greater scale and with owned proprietary tech stacks.
• Havas Media: Media agency network within Havas (Arena Media, Havas Media Network); comparable media planning/buying competitor with an explicit 'Village' model that, like Nova Expressão, emphasizes multidisciplinary and integrated client solutions.

Regional players

• Mediapro: Spain-headquartered media, content, and advertising services group with strong Iberian presence; comparable to Nova Expressão as a regional media and advertising services peer operating in the adjacent Spanish market with overlapping Iberian clients.
• LPM (Local Planet Media): Portugal-based independent media agency offering media planning, buying, and digital activation services; the closest direct peer to Nova Expressão, competing head-to-head in the Portuguese market with a similar independent, multidisciplinary structure.

Emerging players

• BBD Perfect Storm: Independent creative and media agency within the Omnicom network focused on challenger brands; comparable to Nova Expressão as a smaller, independent-style media and integrated agency competing on agility versus holding-company scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neagencia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Expressão