Family & Children’s Services of Mid-Michigan
Family & Children's Services of Mid-Michigan is a CARF-accredited nonprofit outpatient mental health provider founded in 1925, serving individuals, families, youth, seniors, and EAP-contracted employers across the Great Lakes Bay Region from its Midland, MI headquarters.
- Company typePrivate
- Founded1925
- HeadquartersMidland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Family & Children’s Services of Mid-Michigan does
Family & Children's Services of Mid-Michigan is a private nonprofit community mental health organization founded in 1925 by the King's Daughters and Sons and headquartered at 1714 Eastman Ave, Midland, MI. It provides outpatient counseling, school-based youth services, senior mental health support, support groups (including Navigating Now for anxiety/depression and COMPASS for LGBTQ+ clients), crisis intervention linked to the 988 Suicide & Crisis Lifeline, and Employee Assistance Program contracts with local employers across the Great Lakes Bay Region. CARF accreditation and a sliding fee scale plus scholarship program, funded by community donations, ensure access regardless of insurance coverage or ability to pay. Operations are organized around a four-day work week (Monday-Thursday, 8am-8pm) with extended evening hours.
The organization monetizes through three revenue streams: client fees billed across nearly 30 insurance carriers and self-pay, subscription-style EAP contracts with regional employers, and donations plus foundation grants. Its grant base is anchored by Midland County United Way, the Midland Area Community Foundation, and the Dow-family foundation ecosystem (Alden & Vada Dow, Herbert H. & Grace A. Dow, Rollin M. Gerstacker), plus Strosacker, Towsley, Currie, Huntington Bank, and Tri Star Trust. It accepts no external equity and operates as a self-sustaining community 501(c)-style entity under a volunteer Board of Directors that includes representatives from Dow, Huntington Bank, and MyMichigan Health.
Leadership during the data window comprised Interim CEO Jodi Scorsone, Clinical Services Director Kenneth Mize, and Business Manager Tara Wieland, supported by a clinical roster of licensed therapists (MD/PhD, LPC, CAADC, LMSW, LLPC, LLMSW) and front-office, billing, and compliance staff. There is no proprietary technology product; service delivery is human-delivered in person at the Midland headquarters, at a satellite Senior Services location on Saginaw Rd, and on-site in all Midland County Schools. A secure patient portal (fcsmidland.clientsecure.me) supports appointment scheduling and billing for existing clients. The organization has no app product, no API, no disclosed AI capabilities, and no headcount or revenue disclosures in public materials.
Family & Children’s Services of Mid-Michigan firmographics
Firmographics- Name
- Family & Children’s Services of Mid-Michigan
- Legal name
- Family & Children's Services of Mid-Michigan
- Website
- https://fcs-midland.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family & Children's Services of Mid-Michigan is a CARF-accredited nonprofit outpatient mental health provider founded in 1925, serving individuals, families, youth, seniors, and EAP-contracted employers across the Great Lakes Bay Region from its Midland, MI headquarters.
- Ownership category
- akta.pro rank
Family & Children’s Services of Mid-Michigan industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Mental & Behavioral Health Services (EDAJAIAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC), Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where Family & Children’s Services of Mid-Michigan is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Family & Children’s Services of Mid-Michigan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Client Fees (Insurance and Self-Pay): Revenue from client counseling sessions billed through insurance (nearly 30 carriers accepted) or self-pay. The organization serves clients regardless of ability to pay through sliding fee scale.
- Employee Assistance Program (EAP) Contracts: Confidential mental health services contracted directly with local employers through a fee structure, supporting their workforce at no cost to employees.
- Donations and Grants: Community support through donations and foundation grants enables the sliding fee scale and scholarship program, ensuring no one is turned away from mental health care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Sliding Fee Scale Program |
| Hybrid | Monthly | Scholarship Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Family & Children’s Services of Mid-Michigan product offering
Product offeringCore offering
Family & Children's Services of Mid-Michigan delivers outpatient mental health counseling, school-based youth services, senior services, support groups, Employee Assistance Program contracts, and crisis intervention to individuals, families, and employers across the Great Lakes Bay Region. A sliding fee scale and scholarship program funded by community donations ensure no one is turned away from care regardless of insurance coverage or ability to pay.
Product overview
Family & Children's Services of Mid-Michigan operates as a mental health and social services organization offering a unified portfolio of counseling and support services. The core offerings include individual and family counseling, support groups (Navigating Now, COMPASS for LGBTQ+), senior services, youth school-based programs, and an Employee Assistance Program (EAP) for local employers. The organization also provides crisis intervention services and a patient portal for appointment management. A sliding fee scale and scholarship program ensures financial accessibility. Services are delivered across the Great Lakes Bay Region with a four-day work week model (Monday-Thursday, 8am-8pm) at their Midland, MI location.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Family Counseling
Companies that use Family & Children’s Services of Mid-Michigan
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Family & Children’s Services of Mid-Michigan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Family & Children’s Services of Mid-Michigan partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Midland County United WaycoreCommunity partner supporting mental health services in Midland County through funding and collaborative community initiatives.
- WarnerminorGala sponsor supporting annual fundraising event.
- Tri-Star TrustminorGala sponsor supporting annual fundraising event.
- TRCminorGala sponsor supporting annual fundraising event.
- SYM Financial AdvisorminorGala sponsor supporting annual fundraising event.
- PDKST Attorney at LawminorGala sponsor supporting annual fundraising event.
- My Michigan HealthminorHealthcare system partner with representation on Board of Directors.
- GlastenderminorGala sponsor supporting annual fundraising event.
- Garber ChevroletminorGala sponsor supporting annual fundraising event.
- Dow Credit UnionminorGala sponsor and community partner with representation on Board of Directors.
- Huntington BankminorGala sponsor and community partner with representation on Board of Directors (Past Chair).
- Covenant HealthcareminorHealthcare partner gala sponsor.
- CortevaminorGala sponsor supporting annual fundraising event.
- 988 Suicide & Crisis LifelinecoreCrisis referral partnership for mental health emergencies, available 24/7 for those experiencing suicidal thoughts or mental health crises.
- 211 Community ResourcesminorReferral partnership for connecting clients to local services including food, housing, and healthcare.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Family & Children’s Services of Mid-Michigan competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: National mental health platform providing EAP, outpatient therapy, and coaching via in-person and virtual delivery — competing for the same employer EAP contracts that anchor FCS revenue, but at vastly greater scale.
- Catholic Charities of Michigan: Large statewide nonprofit operating behavioral health, family, and social service programs across multiple Michigan counties — overlapping mission but much broader scope including adoption, refugee, and senior services.
Direct peers
- Samaritas: Michigan-based nonprofit providing behavioral health, family services, and community support programs statewide — comparable community mental health delivery and sliding-fee accessibility model.
- Pine Rest Christian Mental Health Services: Largest nonprofit behavioral health provider in Michigan offering outpatient mental health counseling, school-based programs, EAP, and crisis services across multiple sites — directly comparable in service mix and community nonprofit model, but at significantly larger scale.
- Child & Family Services of Michigan (Child & Family Services of Northwestern Michigan): Northwestern Michigan nonprofit offering outpatient counseling, EAP, youth programs, and sliding-fee services with a nearly identical service portfolio and community-based delivery model.
- Wedgwood Christian Services: Grand Rapids-based nonprofit providing outpatient counseling, youth residential, and family services across Michigan — closely aligned mission and youth/family service orientation.
- Arbor Circle: Michigan nonprofit delivering family counseling, youth services, and community mental health programs — comparable service mix with similar sliding-fee/scholarship accessibility commitments.
Emerging players
- Modern Health: Global mental health platform combining EAP, therapy, coaching, and self-guided content for employers — emerging direct competitor for the EAP contracts that constitute a key FCS revenue stream.
Regional players
- Network180: Kent County's community mental health authority providing outpatient mental health, substance use treatment, and 24/7 crisis services in West Michigan — comparable in mission and service scope but serving a different region.
- Community Mental Health of Ottawa County: Regional community mental health provider serving Ottawa County with outpatient counseling, crisis intervention, and case management — directly comparable service portfolio in an adjacent Michigan region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Family & Children’s Services of Mid-Michigan social profiles
Digital presenceFamily & Children’s Services of Mid-Michigan compliance and trust
Trust signalCompliance1 record
Family & Children’s Services of Mid-Michigan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family & Children’s Services of Mid-Michigan leadership team
Management profileNumber of profiles
Profiles15 records
Family & Children’s Services of Mid-Michigan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family & Children’s Services of Mid-Michigan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family & Children’s Services of Mid-Michigan
What does Family & Children’s Services of Mid-Michigan do?
Family & Children's Services of Mid-Michigan delivers outpatient mental health counseling, school-based youth services, senior services, support groups, Employee Assistance Program contracts, and crisis intervention to individuals, families, and employers across the Great Lakes Bay Region. A sliding fee scale and scholarship program funded by community donations ensure no one is turned away from care regardless of insurance coverage or ability to pay.
Is Family & Children’s Services of Mid-Michigan a public or private company?
Family & Children’s Services of Mid-Michigan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Family & Children’s Services of Mid-Michigan founded?
Family & Children’s Services of Mid-Michigan was founded in 1925. It employs 11 to 50 people.
Where is Family & Children’s Services of Mid-Michigan based?
Family & Children’s Services of Mid-Michigan is headquartered in Midland, United States, in the North America region.
How does Family & Children’s Services of Mid-Michigan make money?
Three revenue lines are on record. Client Fees (Insurance and Self-Pay) is the primary driver. The others are employee Assistance Program (EAP) Contracts and donations and Grants.
Who are Family & Children’s Services of Mid-Michigan's main competitors?
Broad incumbents on record are Lyra Health and Catholic Charities of Michigan. Direct peers are Samaritas, Pine Rest Christian Mental Health Services, Child & Family Services of Michigan (Child & Family Services of Northwestern Michigan), Wedgwood Christian Services and Arbor Circle. Modern Health is listed as an emerging player. Regional players are Network180 and Community Mental Health of Ottawa County.
Does Family & Children’s Services of Mid-Michigan have an API?
No public API is recorded for Family & Children’s Services of Mid-Michigan.
What industry is Family & Children’s Services of Mid-Michigan in?
Family & Children’s Services of Mid-Michigan's product category is Community Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8093.