Specified Sales Associates, Llc
Specified Sales Associates is a Florida-based manufacturers' representative firm representing 40+ manufacturers of plumbing, waterworks, fire protection, irrigation, HVAC, and wastewater products to wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean.
- Company typePrivate
- Founded1974
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Specified Sales Associates, Llc does
Specified Sales Associates, LLC (SSA) is a Florida-based manufacturers' representative firm founded in 1974 that acts as the outsourced sales force for 40+ premier manufacturers across six product verticals: plumbing, waterworks, fire protection, irrigation, HVAC, and wastewater. The company earns revenue through commissions on sourced sales, connecting manufacturers with wholesale distributors, contractors, engineers, and architects throughout Florida (Tampa, Orlando x2, Pompano Beach, Jacksonville) and the Caribbean (Haiti, Dominican Republic, Jamaica, Puerto Rico, Panama). SSA's go-to-market is a direct enterprise field-sales motion: 50+ trained field representatives engage customers from the design engineering phase through project completion, supplemented by a dedicated East Orlando Training Center and a structured training seminar program. Headcount is described as 50+ experienced professionals across 5 Florida locations, with the firm having completed approximately 600,000 projects over its 50+ year operating history.
SSA's offering is not a technology product but rather sales representation services covering brands such as Zurn (drainage, brass, interceptors, PEX), Elkay (sinks, faucets, bottle filling stations), Wilkins (RPV, backflow, fire protection), DAB Pumps, Bonomi (commercial valves), Chromalox (heat trace), Niagara (ultra-high-efficiency toilets), Guardian Equipment (eyewash/shower), Aqua Design Mfg (behavioral health fixtures), Jones Stephens, KITZ, Blue Ribbon Corp, Polywater, and Yardney Water Filtration Systems. Featured products highlighted on the corporate site include Elkay ProFiltration bottle filling stations, Zurn EZ Gear-Driven Sensor Faucets, and Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assemblies. There are no proprietary software products, APIs, apps, or AI capabilities associated with the business.
The business model is commission-based transaction revenue tied to sourced wholesale and specification-stage activity. Pricing is not publicly disclosed and is established via quote request per typical B2B rep-agency practice. Distribution flows from manufacturer principals through wholesale distributors to contractors and end customers, with SSA as the embedded field-sales intermediary. Industry affiliations (AIA, ASPE, ASHRAE, AWWA, PHCC, CPMR, and others) support credibility within architecture, engineering, and contractor communities. The company is a privately held LLC with no disclosed investors, funding rounds, M&A activity, or leadership transitions in the input data.
Specified Sales Associates, Llc firmographics
Firmographics- Name
- Specified Sales Associates, Llc
- Legal name
- Specified Sales Associates, LLC
- Website
- https://ssafla.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- Specified Sales Associates is a Florida-based manufacturers' representative firm representing 40+ manufacturers of plumbing, waterworks, fire protection, irrigation, HVAC, and wastewater products to wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean.
- Ownership category
- akta.pro rank
Specified Sales Associates, Llc industry classification
Industry- Product category
- Industrial Sales Representation
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Sales Agency Representation & Deal Structuring (MPADAAAK)
Keywords
Where Specified Sales Associates, Llc is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Specified Sales Associates, Llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Manufacturer's Representative Commissions: SSA generates revenue as a manufacturer's representative agency, earning commissions on sales of plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products. The company represents major manufacturers and acts as the sales force for these principals, facilitating transactions between manufacturers and wholesale distributors/contractors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Specified Sales Associates, Llc product offering
Product offeringCore offering
Specified Sales Associates (SSA) is a manufacturer's representative agency that acts as the external sales force for 40+ leading manufacturers in plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products. Highly trained field sales representatives engage wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean, providing product expertise from design engineering through project completion. The agency earns commissions on sales facilitated between its manufacturer principals and downstream buyers.
Product overview
Specified Sales Associates (SSA) is a manufacturers' representative agency, not a product manufacturer. SSA's offering consists of sales representation services for 45+ manufacturer brands across five product categories: Plumbing, Waterworks, Fire Protection, Irrigation, and HVAC. SSA connects manufacturers with wholesale distributors, contractors, engineers, and architects throughout Florida and the Caribbean. Key product brands represented include: Zurn (specification drainage, trench drainage, commercial brass, interceptors, PEX), Elkay (sinks, faucets, bottle filling stations, drinking fountains), Wilkins (RPV, backflow, fire protection), Aqua Design Mfg (behavioral health fixtures, solid surface, stainless steel commercial lavatories), Guardian Equipment (emergency eyewash and shower equipment), DAB Pumps (jet pumps, centrifugal pumps, submersible pumps, HVAC), Chromalox (heat trace, freeze protection), and Niagara (ultra-high efficient toilets), among many others. Featured products highlighted on the SSA website include Elkay ProFiltration bottle filling stations, Zurn EZ Gear-Driven Sensor Faucets, and Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assemblies.
Differentiator
Problem solved
Functional benefit
Products and services
- Elkay ProFiltration Bottle Filling Stations Bottle filling stations with advanced filtration technology engineered for superior performance and simplified maintenance, represented by SSA for Elkay in Florida and the Caribbean.
- Zurn EZ Gear-Driven Sensor Faucets Touchless commercial restroom faucets featuring dual-action ceramic disc cartridge and motor gear-driven operation for reliability, precision, and water efficiency, represented by SSA for Zurn in Florida and the Caribbean.
- Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assembly Compact bronze backflow prevention assembly providing high-hazard protection against backsiphonage and backpressure in potable water applications, featuring modular check EZSwap design for ease of repair, represented by SSA for Zurn/Wilkins in Florida and the Caribbean.
- Manufacturer's Representative Sales Services Field sales representation services for 40+ manufacturers in plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products sold to wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean.
Quantifiable outcome
- 600,000+ projects completed across Florida and Caribbean markets
Companies that use Specified Sales Associates, Llc
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Specified Sales Associates, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Specified Sales Associates, Llc partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Aqua Design MfgcoreSSA represents Aqua Design Mfg for behavioral health fixtures, solid surface, and stainless steel commercial lavatories in Florida and Caribbean markets.
- Blue Ribbon CorpcoreSSA represents Blue Ribbon Corp for gauges, thermometers, pressure transmitters, and level sensing equipment.
- BonomicoreSSA represents Bonomi for commercial valves, solenoids, limit switches, positioners, and accessories.
- ChromaloxcoreSSA represents Chromalox for heat trace and freeze protection products.
- DAB PumpscoreSSA represents DAB Pumps for jet pumps, centrifugal pumps, submersible pumps, sump & sewage pumps, swimming pool pumps, and HVAC products.
- ElkaycoreSSA represents Elkay for sinks, faucets, bottle filling stations, and drinking fountains.
- Guardian EquipmentcoreSSA represents Guardian Equipment for emergency eyewash and shower equipment.
- IntellihotcoreSSA represents Intellihot for gas and electric water heaters.
- Jones StephenscoreSSA represents Jones Stephens for rough-in valves, tools, toilet seats, kitchen & bath accessories, and gas pipe & fittings.
- KITZcoreSSA represents KITZ for commercial valves.
- NeoperlcoreSSA represents Neoperl for aerators, flow regulators, check valves, and hoses.
- NiagaracoreSSA represents Niagara for innovative, ultra-high efficient toilets.
- PolywatercoreSSA represents Polywater for mechanical seals, wall sleeves, foam sealants, and seal coating products.
- QuantumFlocoreSSA represents QuantumFlo for domestic water booster pumps.
- Robar IndustriescoreSSA represents Robar Industries for cast and fabricated fittings for municipal distribution of water and wastewater.
- WadecoreSSA represents Wade for commercial drainage products.
- Water Controls CorporationcoreSSA represents Water Controls Corporation for water treatment systems.
- WeilcoreSSA represents Weil for hot water recirc, elevator pumps, sump pumps, lift stations, and fire pumps.
- WilkinscoreSSA represents Wilkins for RPV, backflow, and fire protection products.
- Yardney Water Filtration SystemscoreSSA represents Yardney Water Filtration Systems for water filtration systems.
- ZurncoreSSA represents Zurn for specification drainage, trench drainage, light commercial products, commercial brass, interceptors, and Pex products.
- AIA (American Institute of Architects)minorIndustry affiliation for architects - supports reach to architecture community
- ASPE (American Society of Plumbing Engineers)minorIndustry affiliation for plumbing engineers - supports reach to engineering professionals
- ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)minorIndustry affiliation for HVAC engineers - supports reach to HVAC professionals
- AWWA (American Water Works Association)minorIndustry affiliation for water professionals - supports reach to waterworks market
- PHCC (Plumbing-Heating-Cooling Contractors Association)minorIndustry affiliation for plumbing contractors - supports reach to contractor community
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Specified Sales Associates, Llc competitors and assessment
Company assessmentBroad incumbents
- Reliance Worldwide Corporation: Reliance Worldwide manufactures plumbing and water delivery products (e.g., SharkBite, Reliance valves) sold through wholesale distribution. Competes with SSA's principals for the same shelf space at distributors and could move toward direct representation in Florida/Caribbean.
- Watsco: Watsco is the largest U.S. distributor of air conditioning, heating, and refrigeration products, serving the same HVAC contractors and engineers that SSA's field reps engage. Comparable in channel relationships though strictly distributor rather than rep.
- Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing, HVAC, waterworks, and industrial products. While Ferguson is a direct distributor rather than a rep firm, it competes for the same downstream customers (wholesalers, contractors, engineers) and could acquire or partner with SSA-type agencies as it expands its specification channel.
- Hajoca Corporation: Hajoca is one of the largest privately-held U.S. distributors of plumbing, waterworks, and HVAC products, with deep ties to contractors and engineers. Operates in overlapping geographies and competes for the same downstream specification business as SSA.
- Pool Corporation: Pool Corporation is the largest U.S. distributor of swimming pool and related irrigation/water products. Operates in overlapping irrigation/waterworks product lines SSA represents and could develop competing specification-channel relationships in pool and irrigation verticals.
- Watts Water Technologies: Watts Water is a global manufacturer of plumbing, water quality, and water conservation products. As a manufacturer of similar products to those SSA represents, Watts is an alternative-channel competitor that could insource field sales and bypass SSA-style reps.
- WinWholesale: WinWholesale is a wholesale distribution network with locations across the U.S. serving plumbing, HVAC, and industrial markets. Comparable in that both firms sit in the B2B wholesale/specification channel for plumbing and HVAC products and engage the same downstream contractor base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Specified Sales Associates, Llc social profiles
Digital presenceSpecified Sales Associates, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specified Sales Associates, Llc leadership team
Management profileNumber of profiles
Specified Sales Associates, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specified Sales Associates, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specified Sales Associates, Llc
What does Specified Sales Associates, Llc do?
Specified Sales Associates (SSA) is a manufacturer's representative agency that acts as the external sales force for 40+ leading manufacturers in plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products. Highly trained field sales representatives engage wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean, providing product expertise from design engineering through project completion. The agency earns commissions on sales facilitated between its manufacturer principals and downstream buyers.
Is Specified Sales Associates, Llc a public or private company?
Specified Sales Associates, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Specified Sales Associates, Llc founded?
Specified Sales Associates, Llc was founded in 1974.
Where is Specified Sales Associates, Llc based?
Specified Sales Associates, Llc is headquartered in Tampa, United States, in the North America region.
How does Specified Sales Associates, Llc make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Specified Sales Associates, Llc's main competitors?
Broad incumbents on record are Reliance Worldwide Corporation, Watsco, Ferguson Enterprises, Hajoca Corporation, Pool Corporation, Watts Water Technologies and WinWholesale.
Does Specified Sales Associates, Llc have an API?
No public API is recorded for Specified Sales Associates, Llc.
What industry is Specified Sales Associates, Llc in?
Specified Sales Associates, Llc's product category is Industrial Sales Representation. Its primary akta.pro industry code is MPADAAAK, Sales Agency Representation & Deal Structuring. Its NAICS code is 42512 and its SIC code is 5070.