Gusset

What Gusset does

Gusset, LLC is a privately held, owner-operated multi-service company headquartered in The Old Market district of Omaha, Nebraska, operating across three divisions: Gusset Auto, Gusset Property Management, and Gusset Aviation Services. The company is structured as a Nebraska LLC and is run by an individual proprietor referred to as Steve, with all customer inquiries routed through a single email address and phone number.

Gusset Auto acquires cosmetically damaged vehicles — primarily with hail damage — from the Toyota/Lexus and Honda/Acura families, applies minimal cosmetic refurbishment (e.g., hood replacement, window tinting, battery replacement), and resells them as-is, with most units carrying salvage titles. The offering targets high school students, college students, and young professionals seeking low-cost, reliable transportation, with selection criteria including vehicles under 10 years old, under 150,000 miles, automatic transmission, and preferably clear title. Gusset also operates a no-cost vehicle search service, locating specific makes/models on the buyer's behalf before any payment is made.

Gusset Property Management offers real estate sales, rental management, and investment advisory concentrated in the Okoboji, Iowa lakes region, anchored by the Sunset Shores lakeside cabin on Big Spirit Lake, listed for sale at $149,950 and capable of generating $1,400 per week in peak-season rental income (May–August). Gusset Aviation Services provides bespoke aerial work including property photography, agricultural services, hi-definition cattle counts, and cremation dispersal. All three lines are sold direct-to-consumer with no intermediaries, no formal sales team, no disclosed external funding, and a minimal marketing footprint limited to the company website and social channels.

Name

Gusset

Legal name

Gusset, LLC

Website

https://gussetllc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gusset, LLC is a privately held, owner-operated Omaha-based company that resells cosmetically damaged Toyota/Lexus and Honda/Acura vehicles, manages Okoboji-area real estate rentals and sales, and provides custom aviation services, all transacted direct-to-consumer.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Gusset Auto acquires cosmetically imperfect vehicles (primarily hail-damaged) from Toyota/Lexus and Honda/Acura families, refurbishes them minimally (basic repairs like hood replacement, window tinting, battery), and resells at competitive prices. Cars are sold as-is with clear or salvage titles.
2. Real Estate Sales: Property sales of investment/lakeside properties in Okoboji, IA area. Properties include vacation cabins and residential homes.
3. Property Management: Rental property management services including tenant placement, lease agreements, and ongoing property oversight. Generates recurring management fees from property owners.
4. Aviation Services: Custom aerial services including property photography, agricultural needs, cattle counts, and cremation dispersal. Service-based offering where customers contract for specific aerial work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gusset, LLC is a multi-service, owner-operated business based in Omaha, Nebraska operating three divisions: (1) Gusset Auto, which acquires cosmetically imperfect (primarily hail-damaged) Toyota/Lexus and Honda/Acura vehicles and resells them as-is to budget-conscious buyers; (2) Gusset Property Management, which sells and manages vacation rental and investment real estate in the Okoboji, Iowa lakes region; and (3) Gusset Aviation Services, which provides custom aerial work including property photography, agricultural counting, cattle counts, and cremation dispersal.

Product overview

Gusset, LLC is a multi-service business operating across three distinct divisions: Gusset Auto (transportation services), Gusset Property Management (real estate sales, rental management, and investment), and Gusset Aviation Services (aerial photography and agricultural services). These are standalone service offerings rather than a unified platform with integrated modules.

Differentiator

Problem solved

Functional benefit

Brands

• Gusset Auto: Automotive division specializing in acquiring and selling cosmetically imperfect but reliable vehicles, primarily Toyota/Lexus and Honda/Acura models under 10 years old with less than 150,000 miles.
• Gusset Property Management
• Sunset Shores

Products and services

• Gusset Auto (Used Vehicle Sales) Acquires cosmetically imperfect (primarily hail-damaged) vehicles from Toyota/Lexus and Honda/Acura families and resells them as-is to individual buyers seeking reliable, low-cost transportation. Vehicles are targeted to be under 10 years old, under 150,000 miles, automatic transmission, and preferably with a clear title; minimum refurbishment (e.g., hood replacement, window tinting, new battery) is performed. Customers can request specific vehicles with no cost charged until a match is found.
• Gusset Property Management (Real Estate Sales, Rental/Lease Management, and Investment Advisory) Provides real estate services for property buyers, owners, and investors in the Okoboji, Iowa lakes region, including property sales listings (e.g., lakeside vacation cabins), rental and lease management for property owners, and investment advisory aimed at building generational wealth through real estate. Also performs ongoing tenant placement and property oversight as part of rental management.
• Gusset Aviation Services (Custom Aerial Services) Offers custom aerial services on a contracted basis, including property aerial photography, agricultural needs, hi-definition cattle counts, and cremation dispersal. Customers contact Gusset directly to scope and quote each engagement.
• Sunset Shores (Lakeside Investment Property Listing) A specific 3-bedroom lakeside cabin on Big Spirit Lake in Okoboji, Iowa offered for sale by Gusset, LLC as a vacation rental investment. Listed at $149,950 with most furnishings included; sits on leased land to reduce buyer cash outlay. Generates $1,400/week rental income during the May–August peak season.

Quantifiable outcome

• Vehicles under 150,000 miles and less than 10 years old
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• IAA (Insurance Auto Auctions): IAA is the second-largest salvage vehicle auction company in the U.S. and a key source of hail-damaged and total-loss inventory for small resellers like Gusset. Comparable in supply chain role to Copart, and a direct upstream source for Gusset Auto's inventory.
• CarMax: CarMax is the largest used car retailer in the U.S., offering a broad selection of used vehicles with in-house financing, warranties, and a 7-day money-back guarantee. It competes with Gusset Auto for the same budget-conscious, first-time-buyer customer segment but at vastly greater scale and with a much more polished purchase experience.
• Vacasa: Vacasa is a large professional vacation rental management company operating across multiple U.S. destinations. It represents the scaled, professionalized version of what Gusset Property Management offers in Okoboji and competes for the same vacation property owners seeking hands-off management.
• Carvana: Carvana is a leading online used car retailer offering vehicle browsing, financing, and home delivery. While Gusset currently operates offline, Carvana represents the digital competitive frontier for low-cost used vehicle sales to the same young, budget-conscious buyer persona.
• Copart: Copart operates the largest online salvage vehicle auction platform in North America, serving as the primary upstream supply source for hail-damaged and branded-title vehicles that Gusset Auto resells. They are the dominant infrastructure provider in the salvage vehicle supply chain Gusset depends on.

Direct peers

• Evolve Vacation Rental: Evolve is a vacation rental management company focused on whole-home vacation properties with a full-service management offering. Directly comparable to Gusset Property Management in that both serve individual vacation property owners with rental management services.
• DriveTime: DriveTime is a used car retailer specializing in subprime financing and affordable vehicles for credit-challenged buyers — a customer base that overlaps directly with Gusset's target of young professionals and students needing reliable, low-cost transportation. Comparable in niche focus on the budget-buyer segment.

Emerging players

• DroneUp: DroneUp is a drone service provider offering commercial aerial services including inspection, mapping, and agricultural applications. It is comparable to Gusset Aviation Services in providing custom aerial work, though at a much more commercial and scaled level, and may be a future competitive threat to small manned-aviation aerial service providers.

Others

• Manheim Auctions: Manheim is the largest wholesale used vehicle auction company in the U.S., part of Cox Automotive. While it focuses on clean-title used vehicles rather than salvage, it is a relevant adjacency as a primary supply source for the broader used vehicle dealer ecosystem in which Gusset operates.

Regional players

• Shofur: Shofur is a regional ground transportation service operator in select U.S. markets. Included as a thematic adjacency given Gusset Transportation's vehicle reselling and potential overlap in the broader affordable personal transportation market, though not a direct competitor to vehicle resales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gusset