Taxi Film

What Taxi Film does

Taxi Film is an Australian commercial film and content production company headquartered in Brisbane (West End, QLD) with a secondary office in Sydney (Redfern, NSW), operating as the flagship brand of The Taxi Group, a multi-entity production group consolidated under founder Andrew Wareham in 2018. The company produces television commercials, branded content, documentaries, and feature films for advertising agencies and direct brand clients, supported by a roster of 10+ award-winning directors (including Leah Purcell, Emma Freeman, Stephen Lance, Josh Logue, and Siobhan Mulready) and senior producers with 20+ years' experience. The company holds the exclusive Australian membership of the Production Service Network (PSN), which channels international production work for brands such as Sony, Coca-Cola, Toyota, Nike, Google, and Apple, and provides production facilitation services including location sourcing, crew and equipment coordination, and negotiation of Australian government tax rebates up to 40%.

The Taxi Group is structured as a multi-brand ecosystem: Taxi Film Production (flagship), Traffic Film & Video, Tasty Pictures, Welcome Fiji (Fiji-based production), Changer, Born Bred Talent (talent agency), and Oombarra Taxi — a 2020 joint venture with Oombarra Productions founders Leah Purcell and Bain Stewart focused on First Nations storytelling. The company's go-to-market combines direct enterprise engagement with agencies and brands, channel partnerships via PSN for international facilitation, and community-led positioning through Indigenous talent. Recent capability additions include a generative AI-in-production service line, drone-based aerial cinematography via director Justin McMillan's heliguy.tv venture, and a dedicated streaming/serial content offering through directors with AACTA and ARIA credentials.

The business model is project-based professional services with quote-based pricing determined by scope, director involvement, shoot days, locations, and post-production requirements; revenue is not publicly disclosed. The company is privately held and founder-led, with no disclosed institutional investment or private equity ownership. Anchor clients span automotive (Ford, Mazda, Mitsubishi, Toyota), food and beverage (Domino's, Coca-Cola, Red Bull), tourism (Tourism & Events Queensland, Carnival Cruises), retail (Supercheap Auto, LEGO), technology (Apple, Google, Sony), entertainment (Netflix), and financial services (Greater Bank, CitiBank), with several clients engaging across multiple campaigns.

Name

Taxi Film

Legal name

Taxi Film

Website

https://taxifilm.tv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Taxi Film is an Australian commercial film production company and flagship brand of The Taxi Group, producing TV commercials, branded content, documentaries, and feature films for advertising agencies and major brands including Ford, Apple, Domino's, Sony, and Tourism Queensland, with offices in Brisbane and Sydney and exclusive PSN membership for international production facilitation.

Ownership category

akta.pro rank

Headquarters

HQ city

West End

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. TV Commercial Production: Production of television commercials for agencies and brands. This is the core revenue stream, with projects spanning automotive (Ford, Mazda, Mitsubishi), food/beverage (Domino's, Coca-Cola, Red Bull), tourism (Tourism Queensland, Carnival Cruises), and other commercial sectors.
2. Branded Content Production: Creation of branded content and multi-platform campaigns for brands seeking content beyond traditional commercials. Includes online commercials, webisodal projects, and documentary-style content.
3. International Production Facilitation: Facilitation services for international productions shooting in Australia. Services include location sourcing, crew and equipment access, government tax rebate negotiation (up to 40%), and streamlined production support. Clients include global brands like Sony, Coca-Cola, Toyota, Nike, Google, and Apple.
4. Feature Film Production: Feature film production capabilities, with credits including 'The Drover's Wife The Legend of Molly Johnson' directed by Leah Purcell. The company also supports documentary production.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Taxi Film is a commercial film production company that produces television commercials, branded content, documentaries, and feature films for advertising agencies and brands. The company provides end-to-end production services including access to an award-winning roster of directors, producers, crews, equipment, and locations, with specialized offerings for international production facilitation in Australia and First Nations storytelling through the Oombarra Taxi partnership.

Product overview

Taxi Film is a multi-brand Australian film production group consisting of Taxi Film Production (flagship brand), Oombarra Taxi (First Nations storytelling focus), Traffic Film & Video, Tasty Pictures, Welcome Fiji, Changer, and Born Bred Talent. The group offers end-to-end film and television commercial production services including director access, production facilitation for international productions, and AI integration advisory. The flagship Taxi Film Production brand serves agencies and brands across automotive, tourism, food, banking, and retail sectors, while Oombarra Taxi focuses on Indigenous storytelling through a partnership with Leah Purcell.

Differentiator

Problem solved

Functional benefit

Brands

• Traffic Film & Video: Production company within The Taxi Group offering film and video services.
• Tasty Pictures
• Welcome Fiji
• Changer
• Born Bred Talent
• Oombarra Taxi

Products and services

• Taxi Film Production The flagship brand of The Taxi Group, offering film and television commercial production services for advertising agencies and major brands. Provides award-winning directors, producers, and full production support for TV commercials, branded content, documentaries, and feature films.
• Production Facilitation Services Comprehensive production facilitation for international productions shooting in Australia, including location scouting, crew and equipment access, talent casting, and navigation of Australian government tax rebates of up to 40%. Serves clients including Sony, Coca-Cola, Toyota, Nike, Google, and Apple.
• Oombarra Taxi

Quantifiable outcome

• Tax rebates up to 40% for qualifying international productions through Australian Federal and State Government incentives
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Oombarra ProductionsflagshipStrategic or Co-development Partner · 1 January 2020Oombarra and Taxi Film Production created a business alliance in early 2020, with the intention of bringing commercial advertising scripts to life through the unique lens of strong Indigenous storytellers. Oombarra, founded by Leah Purcell and Bain Stewart, supports, encourages and grows First Nations storytellers and screen practitioners within the Australian industry. The partnership brings authentic Indigenous perspectives to commercial production while supporting the development of First Nations talent.
• Production Service Network (PSN)coreChannel Partner/ Reseller/ DistributorTaxi Film is the exclusive Australian member of the Production Service Network (PSN). PSN connects international producers with vetted production companies across the globe to facilitate production for some of the world's most notable brands. This partnership provides a steady stream of international production opportunities and positions Taxi Film as the go-to partner for brands seeking Australian production services.
• The Taxi GroupcoreStrategic or Co-development PartnerTaxi Film Production is the flagship brand of The Taxi Group, a multi-assortment of enterprises including Traffic Film & Video, Tasty Pictures, Welcome Fiji, Changer, Born Bred Talent, and Oombarra Taxi. Officially formalized in 2018, The Taxi Group encompasses all enterprises under the leadership of Andrew Wareham, providing a comprehensive suite of production services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hungry Man: International commercial production company producing TVCs and branded content for major brands with a director roster model. Comparable in producing award-winning commercial campaigns for the same type of blue-chip brand clients as Taxi Film.
• Tool of North America: US-based commercial production company producing TV commercials, branded content, and digital campaigns for global brands. Comparable as a similarly sized director-driven production house in a different geography serving overlapping global brand clients.
• Collider: Australian commercial film production company producing TVCs and content for major brands and agencies. Comparable in market (Australia), service offering (commercial film production), and B2B go-to-market motion.
• The Glue Society: Australian creative production company known for high-profile commercials, branded content, and integrated campaigns. Comparable in producing award-winning creative work for global brands out of Australia.
• FINCH: Australian commercial film production company headquartered in Sydney that produces TVCs, branded content, and digital campaigns for major brands. Directly comparable as a fellow Australian B2B production house competing for the same agency and brand briefs.
• AIRBAG: Australian commercial production company producing TV commercials, branded content, and music videos for major Australian and international brands. Directly comparable service offering, customer base, and award-driven positioning to Taxi Film.

Emerging players

• B-Reel: Creative production company producing commercials, branded content, and interactive experiences for global brands. Comparable as a creative-led production peer that overlaps in TVC and branded-content work but differentiates through digital/interactive capability.

Broad incumbents

• Anonymous Content: International commercial and feature film production company with a director roster producing TVCs, branded content, and long-form projects. Comparable in director-led commercial production model and brand-client mix.
• MJZ: Major international commercial production company representing a roster of A-list directors producing TV commercials, branded content, and music videos. Comparable as a much larger commercial production competitor targeting the same blue-chip brand and agency clients.
• RSA Films: Global commercial film production company founded by Ridley Scott, producing commercials, feature films, and long-form content for international brands. Comparable as a much larger incumbent in the same commercial production category that serves overlapping global brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/taxifilm.tv
• Xx.com/taxifilm
• Facebookfacebook.com/taxifilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi Film