Common Extract

Name

Common Extract

Legal name

Common Extract

Website

https://commonextract.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Game Development Services

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

Keywords

• Custom game development
• Mobile game development
• Roblox game development
• AR/VR experience development
• Interactive system development

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Game Development: Bespoke game development services for brands, agencies, and IP holders. Projects include mobile games, browser games, Roblox experiences, and AR/VR experiences.
2. Systems and App Development: Backend systems and hybrid app development services for enterprise clients including inventory systems, management systems, and interactive applications.
3. Brand Campaign Games: Interactive marketing games and experiences for brand campaigns, often with prize mechanics or promotional elements.
4. IP-based Games: Games developed under licensing arrangements with IP holders such as Ejen Ali, Mak Cun, Didi & Friends, and others.
5. Web3/NFT Games: Blockchain-based games and NFT projects including SamuraiDoge Battlefield and Nouns3D Pet Mania.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Common Extract is a custom game development studio that designs and builds mobile games, Roblox experiences, browser games, AR/VR applications, and motion gesture games for brands, IP holders, agencies, and government clients. The company also develops backend systems, hybrid apps, inventory management tools, and interactive installations for enterprise and public sector customers.

Product overview

Common Extract is an award-winning games development studio offering a comprehensive portfolio of digital products and services. The company provides full-stack games development including Mobile Games (iOS/Android via Unity3D), Roblox games, Browser Games (via Phaser 3), Web AR and Instagram Filters, and Experimental Design (AR, VR, Vision Recognition, Motion Tracking, Sensors, IOT). Beyond games, they develop Systems and Apps including backend systems (PHP, Laravel, NodeJS, ReactJS), inventory management systems, social apps, and interactive museum/retail installations. Their portfolio spans commercial games (Ejen Ali series, Mak Cun's Adventure), NFT/Web3 games (Samurai Doge, Nouns3D), Roblox titles, educational games, and enterprise systems. The company operates from studios in Malaysia (Johor Bahru, Petaling Jaya) with representatives in Singapore and Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Ejen Ali: Emergency Award-winning isometric action-puzzle mobile game where players take on the role of Ejen Ali, using equipment such as Iris and yoyo as weapons to infiltrate the MATA facility. Targeted at fans of the Ejen Ali animated series and action-puzzle game players.
• Ejen Ali: Agents Arena High-octane 3v3 real-time MOBA battle arena mobile game featuring multiple agents with unique attributes and skill sets, positioned as the first Malaysia-made MOBA with 3v3 gameplay.
• Mak Cun's Adventure Cooking and fashion time-management mobile game featuring Malaysian cuisine and traditional wear, based on the popular TV character Mak Cun. Featured by Apple AppStore as Game of the Day.
• Royal Mania Free-to-play mobile game that offers chances to win real prizes, available on both iOS AppStore and Google PlayStore. Developed with Amuze Group.
• PotenDog: Stepped On Poop Roblox runner game developed in collaboration with Retrobot, based on South Korea's #2 most viewed YouTube video.
• Samurai Doge: Battlefield Strategy game where players grow their town and battle SamuraiDoge for glory and fame, with NFT components available on OpenSea.
• Nouns3D Pet Mania Pet adoption game for fish lovers where players can own Nouns3D pets via NFT available at OpenSea.
• AquaMania Roblox pet adoption game for fish lovers where players can buy houses, decorate with furniture and fish tanks, and catch exotic fish.
• Komuniti Kita Runner mobile game developed for FWD Takaful that emphasizes values of mutual assistance and community care.
• Mamee Biskidz AR Ejen Ali Turn-based action mobile game using AR cards for gameplay, developed for Mamee-Double Decker's Imameeginasi World.
• DidiLand Series Series of 4 educational mobile games (Didiland Cars, Didiland Train, Didiland Bobot, Didiland Rhythm) based on the Didi & Friends animated series for pre-school children.
• Lil Wish Lanterns Toy companion mobile app where players can unlock collectible Wishimals characters via the companion game app.
• Allianz Virtual Adventure Browser-based campaign game featuring 15 mini games that bring players around Malaysia virtually during the Covid-19 pandemic, developed for Allianz.
• Project Q (Queen Mab) Motion gesture-based game awarded as Leap Motion Top 20, developed into both an arcade cabinet and mobile game combining art and rail shooter gameplay.
• Little Wizy's Kingdom Mathematics and creativity educational mobile game designed to groom creative thinkers for children.
• Ummi Series Five apps and games covering Islamic topics for kids including Short Surah, Chosen Kalimah, Islamic History, Quiz & Puzzles, and Doa & Prayers.
• Wrath of Cheese Action strategy mobile game featuring hilarious conversations, item collection, troop planning, and resource strategy.
• MRC-SMM Adventure Education game for kindergarten students developed for SMM Education Group's 3QTM Kindergarten syllabus, used across 700+ learning centers.
• LaPrimeur Beverage Management System Inventory system that allows members to redeem already-paid drinks at different outlets, developed for LaPrimeur in the food and beverage sector.
• ONz / FitMalaysia Social network app connecting sports players and Official Mobile App Partner for Malaysia's nationwide fitness campaign by the Ministry of Youth and Sports.
• Survey & Reporting System System developed for a city council to conduct reviews efficiently and maximize marketing campaigns.
• Inventory & Site Management System Custom system for digitalizing business processes, managing inventory, sites, and staff.
• R&F Mall Directory Panel Interactive directory panel developed for Guangzhou R&F Properties' shopping mall in Johor Bahru.
• BNM Museum & Art Gallery Interactive Games Four interactive games designed to educate visitors about Policy Rate, Inflation Calculator, Trading, and Finance basics at Bank Negara Malaysia Museum & Art Gallery.
• PowerKick Kinect-based motion gesture game developed for Power Plant bistro in conjunction with FIFA 2022.
• JB Art Festival Interactive Directory Interactive directory and mobile app for Johor Society Performing Arts' annual art festival.

Quantifiable outcome

• Mak Cun's Adventure featured as Game of the Day on Apple AppStore
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• RetrobotminorStrategic or Co-development Partner · 13 January 2022Collaboration with Retrobot for PotenDog: Stepped On Poop Roblox game. The runner game is based on South Korea's #2 most viewed YouTube video, developed exclusively for Roblox platform.
• Media Prima Digital + Wau AnimationcoreStrategic or Co-development Partner · 1 January 2016Long-term strategic partnership for Ejen Ali IP development. Collaborative development of Ejen Ali Emergency mobile game (award-winning) and Ejen Ali: Agents Arena 3v3 MOBA. Media Prima provides IP and digital platform, Wau Animation provides animation content, Common Extract develops games.
• Formul8 SingaporeminorImplementation/ SI/ Consulting PartnerPartnership with Formul8 for various mobile games and interactive projects for Singapore government agencies and brand campaigns. Common Extract provides development services.
• C27 + Mobius DigitalminorStrategic or Co-development PartnerPartnership for Allianz Virtual Adventure browser game campaign. C27 and Mobius Digital collaborated with Common Extract for game development of 15 mini-games bringing users around Malaysia virtually during COVID-19 pandemic.
• Astro + Digital DuriancoreStrategic or Co-development PartnerPartnership for DidiLand Series mobile games. Digital Durian creates Didi & Friends animated content, Astro broadcasts, and Common Extract develops the mobile game applications for pre-school children.
• Rotary Club of TebrauminorOthersCommunity engagement partnership for vocational talks and charitable activities including visits to handicapped and mentally disabled children organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Keywords Studios: Ireland-based global leader in technical and creative services for the gaming industry. Comparable as a much larger incumbent offering game development, QA, localization, and LiveOps services to enterprise game publishers — illustrating the addressable services category Common Extract operates in, but at vastly greater scale.
• Ubisoft: Global video game publisher and developer with significant Southeast Asian operations (Ubisoft Singapore). Comparable only at the broad industry level as a major incumbent that both publishes games and engages external development partners in the region.
• Virtuos: Singapore-headquartered global game art and co-development studio. Comparable as a regional incumbent with Southeast Asian roots offering outsourced game development services at significantly larger scale than Common Extract, competing for the same AAA co-development briefs.

Direct peers

• Agate International: Indonesia-based game development company offering both work-for-hire development services and published games. Comparable as a Southeast Asian peer with multi-platform game development capabilities, IP licensing approach, and similar mix of services plus own-IP publishing.
• Lemon Sky Studios: Malaysia-based game art and co-development studio serving global publishers. Highly comparable as a regional peer with similar service offerings, multi-disciplinary creative talent, and project-based revenue model — and a directly competing pool for AAA art and co-development contracts in Southeast Asia.
• Passion Republic: Malaysia-based game development studio with work on AAA titles and original IPs. Comparable boutique studio with similar regional base, multi-project capability, and enterprise relationships in the games industry, competing for similar talent and contracts.
• Streamline Studios: Malaysia-based game development studio specializing in AAA co-development and art outsourcing. Directly comparable to Common Extract as a fellow Malaysian boutique game studio offering custom multi-platform development services with a similar headcount-scale, regional anchor, and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=vI5Vx4YzVmg
• Facebookfacebook.com/commonextract
• LinkedInlinkedin.com/company/common-extract

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Extract