LJWest Diamonds

Name

LJWest Diamonds

Legal name

L.J. West Diamonds, Inc.

Website

https://ljwestdiamonds.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Color Diamond Wholesale and Jewelry

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Polished Diamond Trading & Brokerage (CRAKAJAD)

akta.pro secondary industries

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA), Rough Diamond Trading & Brokerage (CRAKAJAC), Diamond Jewelry (CRAKAAAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)

Keywords

• Natural color diamonds
• Fancy color diamonds
• Argyle pink diamonds
• Colored diamond wholesale
• Diamond jewelry retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Colored Diamond Sales: L.J. West Diamonds operates as a wholesale natural color diamond dealer, selling rough and polished fancy color diamonds (pink, blue, yellow, green, orange, red, violet, purple) to collectors, luxury jewelers, and high-net-worth individuals. Revenue is generated through one-time high-value transactions at diamond tenders and private sales.
2. Scott West Jewelry Collection: The company creates finished jewelry pieces under the Scott West brand featuring natural color diamonds, sold through authorized retail partners and at auction. This includes rings, necklaces, and earrings featuring rare colored diamonds.
3. Museum and Exhibition Partnerships: L.J. West loans exceptional diamonds to museums (Natural History Museum of Los Angeles County) for exhibitions, generating visibility and credibility that supports sales through partner networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L.J. West Diamonds is a three-generation wholesale dealer of GIA-certified natural fancy color diamonds and finished colored diamond jewelry. The company sources rare stones (pink, blue, yellow, green, orange, red, violet) primarily through the Argyle Pink Diamonds Tender and direct mine purchases, then applies in-house cutting, polishing, and proprietary Art of Nature evaluation before selling loose stones to collectors and jewelers or finished pieces via the Scott West Jewelry collection.

Product overview

L.J. West Diamonds is a three-generation natural color diamond specialist offering rare fancy color diamonds across the full color spectrum including pink, blue, yellow, green, orange, red, purple, and violet. The company operates two primary product lines: the Scott West Jewelry collection featuring finished jewellery pieces, and the Art of Nature collection showcasing rare gemstone specimens. As an Authorized Argyle Pink Diamond Partner, the company specializes in sourcing, cutting, polishing, and distributing some of the world's rarest colored diamonds from sources including Australia's Argyle mine, South Africa's Cullinan mine, and Russia's Alrosa. The company also provides educational resources about natural color diamond characteristics, grading, and provenance.

Differentiator

Problem solved

Functional benefit

Brands

• Scott West Jewelry: Magnificent natural color diamond jewelry collection created by L.J. West Diamonds featuring rare colored diamonds including Argyle pink diamonds.
• Art of Nature

Products and services

• Scott West Jewelry Collection Finished jewelry collection created by Scott West featuring natural fancy color diamonds (Argyle pink, blue, yellow, and other rare colors), sold through authorized luxury retail partners worldwide.
• Natural Color Diamonds (Loose Stones) Wholesale supply of GIA-certified natural fancy color diamonds across the full color spectrum (pink, blue, yellow, green, orange, red, purple, violet), sourced from the Argyle mine, Alrosa, and other producers, with in-house cutting and polishing to maximize color potential.
• Argyle Pink Diamonds Rare pink, red, and violet diamonds sourced through L.J. West's Authorized Argyle Pink Diamond Partner status at the annual Rio Tinto Argyle Pink Diamonds Tender, including historical standouts such as the 2.83-carat Argyle Violet (2016) and the 2.24-carat Argyle Thea.

Quantifiable outcome

• Over the past 15 years the value of Argyle pink diamonds sold at Tender have appreciated over 300 percent.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• LinneyscoreChannel Partner/ Reseller/ Distributor · 12 October 2017L.J. West Diamonds launched the Australian tour of the Scott West jewellery collection in collaboration with Linneys, the premier luxury jeweler in Perth, Western Australia. Linneys is mandated to buy colored diamonds from Argyle and presented the largest collection of fancy colored diamonds ever exhibited in the Southern Hemisphere at their Crown Metropol showroom.
• CalleijacoreChannel Partner/ Reseller/ Distributor · 12 October 2017L.J. West partnered with Calleija, a luxury jeweler at Marina Mirage on the Gold Coast, Australia, to debut the Argyle Violet and Argyle Thea colored diamond jewelry pieces as part of the Australian Pink Diamond Tour.
• Chong Hing JewelryminorChannel Partner/ Reseller/ Distributor · 17 December 2016Chong Hing Jewelry in San Gabriel displayed over 40 pieces of priceless L.J. West diamond jewelry, including a rare pink diamond ring valued at 14 million yuan, for the Southern California Chinese community.
• Natural History Museum of Los Angeles CountyflagshipStrategic or Co-development Partner · 6 December 2016L.J. West Diamonds organized the 'Diamonds: Rare Brilliance' exhibition in partnership with NHMLA's Gem and Mineral Hall. The exhibition featured L.J. West's exceptional colored diamonds including the Juliet Pink Diamond (30+ carats) and the Argyle Violet (2.83 carats), running from December 2016 through March 2017.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leibish & Co. Specialist dealer and e-commerce seller of natural fancy color diamonds and colored-diamond jewelry to collectors and consumers, directly overlapping L.J. West's core natural color diamond niche.
• Cora International: New York fancy color and high-value white diamond manufacturer/dealer that cuts and polishes rare stones, competing for the same collector and luxury-jeweler buyers.
• Moussaieff Jewellers: London-based dealer and jeweler renowned for exceptional fancy color diamonds, competing for the same rare-stone acquisitions and UHNW collectors.
• William Goldberg Diamond Corp. Family-run New York house dealing in rare and fancy color diamonds with in-house cutting, comparable in heritage, model, and target market to L.J. West.
• Scarselli Diamonds: New York-based dealer of rare natural fancy color diamonds sourcing and cutting exceptional stones, closely mirroring L.J. West's sourcing-to-cutting model and UHNW clientele.

Others

• Rio Tinto (Argyle Pink Diamonds): Former operator of the Argyle mine and the tender through which L.J. West sourced its signature pink/violet stones; a key upstream supplier rather than a competitor.
• Alrosa: Russian mining giant and source of colored rough (e.g., L.J. West's 2020 pink-purple stone); an upstream supplier of rare colored diamonds rather than a direct competitor.

Broad incumbents

• Graff Diamonds: Vertically integrated luxury house famous for the world's most notable colored and white diamonds; overlaps in high-end colored diamonds but as part of a broader branded jewelry portfolio.
• De Beers Group: Global diamond producer and marketer whose sourcing, cutting, and branded jewelry span the industry; a broad incumbent intersecting L.J. West's supply and category.
• Harry Winston: Iconic luxury jeweler dealing in exceptional and rare colored diamonds, overlapping L.J. West's high-value stone market within a much larger retail brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ljwestdiamonds
• LinkedInlinkedin.com/company/ljwestdiamonds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJWest Diamonds