WiHome Integration
WiHome Integration, operating as Daisy Northern Virginia, is a smart home integration firm serving high-end residential and commercial clients in Northern Virginia and Washington D.C. with Control4 and Lutron-based automation, AV, lighting, shades, security, and networking solutions.
- Company typePrivate
- Founded2002
- HeadquartersBurke, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WiHome Integration does
WiHome Integration, founded in 2002 by Justin Tsuchida in Burke, Virginia, is a smart home integration firm operating today as Daisy Northern Virginia following a 2024 acquisition into the Daisy franchise network. The company delivers whole-home automation solutions for high-end residential properties and select commercial clients in the Northern Virginia and Washington D.C. metro, spanning audio/video entertainment, home theater, lighting control, motorized shades, security systems, robotics, and Wi-Fi/networking. Its technical stack is built around integration partnerships rather than proprietary platforms: it holds Control4 Authorized Diamond Dealer status and is a Lutron brand partner, with credentials from CEDIA, HTA (Certified Luxury), IFA, and ASID. Service delivery combines one-time project-based installation with recurring subscriptions for system check-ups, on-demand support, and monitoring.
The business model is a hybrid of project-based installation revenue and ongoing service contracts, with pricing delivered as custom quotes rather than published rate cards and free design consultations serving as the lead-generation entry point. Go-to-market relies on direct field sales supplemented by trade-partner referrals from architects, builders, and interior designers serving the luxury residential segment, plus digital channels (organic social, Daisy blog, podcasts, SEO, email) and traditional touchpoints such as print mail, van branding, and trade events. The primary customer segment is high-end residential homeowners seeking design-forward, integrated technology, with commercial clients as a secondary vertical.
Operationally, the entity functions as a regional franchise branch under Daisy rather than a standalone scalable software company. Headcount is stated at 1–10 employees, and growth indicators are qualitative (rebrand, credentials, media features) rather than quantitative. The strategic implication for investors is that WiHome Integration is best assessed as a local services business with strong relationship capital and credentialing in a fragmented luxury integration market, not as a technology company with venture-scale return potential.
WiHome Integration firmographics
Firmographics- Name
- WiHome Integration
- Website
- https://wihomeintegration.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WiHome Integration, operating as Daisy Northern Virginia, is a smart home integration firm serving high-end residential and commercial clients in Northern Virginia and Washington D.C. with Control4 and Lutron-based automation, AV, lighting, shades, security, and networking solutions.
- Ownership category
- akta.pro rank
WiHome Integration industry classification
Industry- Product category
- Smart Home Integration Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design and Related Services (54151)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
- akta.pro secondary industries
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Smart Thermostat & HVAC Automation Integration (HSAHADAC)
Keywords
Where WiHome Integration is headquartered
LocationHeadquarters
- HQ city
- Burke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WiHome Integration business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Smart Home Installation Services: One-time installation and setup services for smart home and business technology solutions including audio-video, lighting, shades, security, and networking systems.
- System Upgrades: Upgrading existing smart home systems to newer technology and capabilities.
- Ongoing Service and Support: Proactive service, personalized recommendations and ongoing support for installed systems including quarterly system check-ups, on-demand support, and smart home monitoring.
- Free Design Consultations: Complimentary consultation services to design customized smart home solutions for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Design Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
WiHome Integration product offering
Product offeringCore offering
WiHome Integration (now operating as Daisy Northern Virginia) designs, installs, and services integrated smart home and business technology systems for high-end residential and commercial clients in the Northern Virginia region. Its core offering includes custom audio-video entertainment, home theater, lighting control, motorized shades, security systems, robotics, Wi-Fi/networking, and whole-home automation built on platforms such as Control4 and Lutron. Revenue is generated primarily through one-time system installation, recurring service and monitoring, system upgrades, and complimentary design consultations.
Product overview
WiHome Integration (now Daisy Northern Virginia) is a smart home integration company offering a portfolio of core services including whole-home automation, audio/video entertainment, home theater, lighting control, motorized shades, security systems, robotics, and Wi-Fi networking. The company operates as an integrator/dealer for smart home platforms including Control4 (Authorized Diamond Dealer) and Lutron (brand partner). The service architecture is organized as a set of interconnected core services that can be combined into comprehensive whole-home smart solutions, with lighting control, motorized shades, home automation, and security systems being highlighted as key integrated capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio & Video Entertainment Solutions
Companies that use WiHome Integration
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WiHome Integration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
WiHome Integration partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Control4coreControl4 Authorized Diamond Dealer status, indicating high-level certification and deep expertise in deploying Control4 smart home automation systems for residential and commercial clients.
- CEDIAcoreActive member of CEDIA (Custom Electronic Design and Installation Association), the global trade association for home technology professionals, providing access to industry standards, training, and best practices.
- International Franchise Association (IFA)minorMember of IFA supporting franchise business development, networking, and adoption of franchise best practices as part of the Daisy franchise network.
- American Society of Interior Designers (ASID)coreIndustry Partner designation enabling collaboration with interior designers for integrated smart home solutions that balance technology with aesthetics in luxury homes.
- Home Technology AssociationcoreHTA Certified Luxury member demonstrating commitment to industry-leading standards in home technology installation and service quality.
- Trade Partners (Architects, Builders, Designers)coreNetwork of trade partners including architects, builders, and designers who refer clients seeking smart home integration services, creating a B2B2C distribution channel.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
WiHome Integration competitors and assessment
Company assessmentBroad incumbents
- Best Buy / Magnolia: Magnola (Best Buy's premium AV and smart home installation arm) provides design, installation, and integration services for higher-end home theater and smart home projects nationally. It is comparable as a large-scale alternative channel for residential AV/automation work.
- Vivint: Vivint is a national smart home and security provider combining professionally installed systems with monitoring services. Comparable to WiHome in bundled smart-home-plus-monitoring positioning, though focused on broader mid-market rather than luxury custom integration.
- Control4: Control4 is the dominant smart home automation platform whose products WiHome Integration sells and installs as an Authorized Diamond Dealer. While not a direct competitor, Control4 defines the ecosystem and dealer economics in which the company operates.
- Lutron Electronics: Lutron is the leading manufacturer of residential lighting control and motorized shade systems and a core brand partner of WiHome Integration. It is comparable as a platform incumbent whose products anchor much of the company's lighting and shade revenue.
- Savant: Savant is a premium smart home automation platform competing with Control4 in the luxury residential market. As an alternative platform for whole-home integration projects, it is a relevant adjacent incumbent shaping the competitive set integrators like WiHome navigate.
- Crestron Electronics: Crestron is a long-established provider of integrated control, AV, and shading systems for high-end residential and commercial projects. It competes at the platform level for the same type of whole-home and MDU installations WiHome Integration delivers.
- ADT: ADT is a national incumbent in residential and commercial security with a growing smart home ecosystem (cameras, automation, monitoring). It overlaps with WiHome's security and home automation offerings but at a mass-market, rather than custom-luxury, tier.
Direct peers
- Audio Advice: Audio Advice is a multi-regional U.S. smart home and home theater integrator offering custom design, installation, and ongoing service for audio, video, lighting, shading, and networking — directly comparable to WiHome's whole-home integration model in the high-end residential segment.
- Smart Home Solutions: Smart Home Solutions is a regional custom integrator delivering whole-home automation, audio/video, lighting, and shading services to residential clients. It is comparable to WiHome in operating model, vendor stack (Control4/Lutron), and luxury-residential target market.
Regional players
- Nexus Technologies: Nexus Technologies is a regional smart home and AV integrator in the Mid-Atlantic serving high-end residential clients with Control4, Lutron, and shading solutions — directly comparable to WiHome Integration in scope, certifications, and customer profile, though operating in adjacent territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WiHome Integration social profiles
Digital presenceWiHome Integration financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiHome Integration leadership team
Management profileNumber of profiles
Profiles1 record
WiHome Integration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiHome Integration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiHome Integration
What does WiHome Integration do?
WiHome Integration (now operating as Daisy Northern Virginia) designs, installs, and services integrated smart home and business technology systems for high-end residential and commercial clients in the Northern Virginia region. Its core offering includes custom audio-video entertainment, home theater, lighting control, motorized shades, security systems, robotics, Wi-Fi/networking, and whole-home automation built on platforms such as Control4 and Lutron. Revenue is generated primarily through one-time system installation, recurring service and monitoring, system upgrades, and complimentary design consultations.
Is WiHome Integration a public or private company?
WiHome Integration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiHome Integration founded?
WiHome Integration was founded in 2002. It employs 1 to 10 people.
Where is WiHome Integration based?
WiHome Integration is headquartered in Burke, United States, in the North America region.
How does WiHome Integration make money?
Four revenue lines are on record. Smart Home Installation Services are the primary driver. The others are system Upgrades, ongoing Service and Support and free Design Consultations.
Who are WiHome Integration's main competitors?
Broad incumbents on record are Best Buy / Magnolia, Vivint, Control4, Lutron Electronics, Savant, Crestron Electronics and ADT. Direct peers are Audio Advice and Smart Home Solutions. Nexus Technologies is listed as a regional player.
Does WiHome Integration have an API?
No public API is recorded for WiHome Integration.
What industry is WiHome Integration in?
WiHome Integration's product category is Smart Home Integration Services. Its primary akta.pro industry code is HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa), with a secondary code of HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration. Its NAICS code is 334512 and its SIC code is 3822.