Burban Producer

What Burban Producer does

Burban Producer (legal name BURBAN PRODUCTION, doing business as La Fraise de la Baule) is a third-generation family-owned French agricultural producer specializing in strawberry and raspberry cultivation at La Baule-Escoublac on France's Atlantic coast. Operations are built around 7 hectares of protected tunnel cultivation using a proprietary "jardin suspendu" method that elevates strawberry plants in pots 1.20 meters above ground level, enabling ergonomic harvest and an extended production window. The product mix spans 10+ varieties including Gariguette, Charlotte, Manille, Cirafine, Mariguette, and Mara des Bois strawberries, plus raspberries, complementary fresh produce (melons, early potatoes), and artisanal processed goods (jams, coulis, syrups, compotes, and the Diablotine strawberry aperitif).

The company operates a direct-to-consumer model with no third-party retail intermediation in its core channel mix: farm stands and a pick-your-own ("libre cueillette") operation at its Trologo headquarters, a 24/7 automatic vending machine at 95 avenue Henri Bertho, regular presence at 9+ weekly farmers markets across the Presqu'île Guérandaise (La Baule, Le Croisic, Pornichet, Saint-Nazaire), and two online channels (Jachète à la Baule and PourdeBon.com). Fresh strawberries retail at approximately €4.20 per 250g (≈€16.80/kg) and processed SKUs range from €4.20 to €7.90 per unit, indicating a premium pricing posture relative to mass-market French berry supply. B2B revenue comes from 30+ partner restaurants, patisseries, bakeries, and caterers across Loire-Atlantique and Paris — including Hugo et Victor (Paris, chef Hugues Pouget), Geronimi Glaces (Corsica), Vincent Guerlais (Nantes), and the Rungis-based wholesaler Les Vergers Saint Eustache, which supplies Paris's top restaurants.

Burban's brand positioning rests on the "Producteur Artisan de Qualité" designation awarded by the Collège Culinaire de France in 2015, together with sustained national media exposure on TF1 (20 Heures), RTL, Le Monde, and Le Figaro Magazine, and trade press features. The company has participated in three consecutive editions of the Salon International de l'Agriculture (2017–2019), hosted Michelin-starred chef visits at the farm through its Rungis channel, and remains a privately held family enterprise with no disclosed external investors or funding rounds. Headcount is reported at 51–100, consistent with a moderately sized operation that combines permanent staff with seasonal labor.

Name

Burban Producer

Legal name

BURBAN PRODUCTION

Website

https://lafraisedelabaule.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Burban Producer (La Fraise de la Baule) is a third-generation family-owned French strawberry and raspberry producer in La Baule-Escoublac, selling direct-to-consumer via pick-your-own, weekly farmers markets, a 24/7 vending machine, online channels, and a network of 30+ partner restaurants across France.

Ownership category

akta.pro rank

Product category

Specialty Fruit Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Strawberry production
• Fresh fruit farming
• Artisanal preserves
• Pick-your-own farms
• Specialty fruit cultivation

Headquarters

HQ city

La Baule-escoublac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Strawberries and Raspberries: Direct sales of fresh strawberries and raspberries varieties including Gariguette, Charlotte, Cirafine, Mara des Bois, Mariguette, Manille, and Framboise. Sold via farm stands, farmers markets, pick-your-own, and vending machines.
2. Processed Products: Artisanal jams (confitures), coulis, syrups, and compotes made from their strawberries and raspberries. Priced at 4.20€-7.90€ per unit.
3. Pick-Your-Own: Customers harvest their own strawberries directly from the farm at discounted rates (from 4€/kg), providing agritourism experience and reducing labor costs.
4. Farmers Markets: Regular presence at multiple weekly markets across the Presqu'île Guérandaise including La Baule, Pornichet, Le Croisic, Saint-Nazaire, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Burban Producer grows and sells fresh strawberries across approximately seven varieties, plus raspberries, melons, and early potatoes in La Baule-Escoublac, France. The farm also produces artisanal processed products including jams, coulis, syrups, and compotes, and a signature strawberry-based aperitif called Diablotine. Sales are conducted directly to consumers via farm pick-your-own, weekly farmers markets, an automatic vending machine, an online boutique, and local marketplace platforms.

Product overview

Burban Producer is a family-run French agricultural business (three generations) specializing in strawberry and raspberry production in La Baule Escoublac, Brittany. The company operates under a unified brand offering fresh produce and artisanal processed products. Fresh strawberries include seven varieties: La Gariguette (March-June), La Manille (April-June), La Charlotte (May-November), La Cirafine (June-November), La Mariguette (June-October), and La Mara des Bois (June-September), plus raspberries (April-November), melons (late June-August), and early potatoes (April-May). Processed products include jams, coulis, syrups, and compotes in strawberry and raspberry flavors. Products are sold through direct pick-your-own (u-pick), automatic vending machines, local markets, and an online boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh strawberries (multi-variety)
• Fresh raspberries

Quantifiable outcome

• Family farming heritage spanning 3 generations on the La Baule territory
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hugo et Victor (Paris)coreStrategic or Co-development PartnerRenowned Parisian pastry chef Hugues Pouget has worked with Burban for four seasons, featuring their strawberries in Hugo & Victor's specialty pastries. Featured in Le journal du Pâtissier and Le Monde.
• Geronimi Glaces (Corse)coreStrategic or Co-development PartnerPartnership with Pierre Geronimi, described as one of the greatest ice cream makers, who uses Burban strawberries for artisanal gelato.
• Les Vergers Saint Eustache (Rungis)coreChannel Partner/ Reseller/ DistributorRungis produce wholesaler that delivers to Paris's finest restaurants. Hosted visit for 20 Michelin-starred chefs from Paris to discover Burban's production.
• Cuisineries FrançaisesminorStrategic or Co-development PartnerParticipated in the world's largest buffet (502.60 meters, Guinness World Record) organized by Cuisineries Françaises.
• Produit en Presqu'île de Guérande (PPG)coreStrategic or Co-development PartnerAssociation promoting local products from the Presqu'île de Guérande territory since 2012. Burban participates in their events and presence at Salon de l'Agriculture.
• Triathlon Audencia La BauleminorGTM or Marketing PartnerSponsor since 2003, present at the triathlon event with product stand. Event attracts 5,000+ amateur and professional athletes.
• Jumping International de La BauleminorGTM or Marketing PartnerSponsor of annual international show jumping event at Stade François André, La Baule.
• Salon International de l'AgricultureminorGTM or Marketing PartnerParticipated multiple years (2017, 2018, 2019) at the agricultural fair in Paris, showcasing processed products at PPG regional stand.
• Various Restaurants and PatisseriescoreChannel Partner/ Reseller/ DistributorNetwork of 30+ partner restaurants, patisseries, bakeries, and caterers across Loire-Atlantique and Paris including Le Monte Cristo, La Barbade, Vincent Guerlais, Christophe Roussel, Brison, and others.
• Les Maîtres du Goût (Rungis Documentary)minorGTM or Marketing PartnerFeatured in France 3 documentary following Rungis market traders searching France for the best producers.
• Muroise et CompagnieminorStrategic or Co-development PartnerProduces exclusive strawberry jam using Burban strawberries. Available at markets in Pornichet, Le Croisic, La Baule.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hortifrut: Chilean-headquartered global berry company producing and distributing blueberries, raspberries, blackberries, and strawberries across the Americas, Europe, Asia, and Africa. Comparable as a multi-region berry producer with a much broader product and geographic footprint.
• Driscoll's: The world's largest berry producer, growing strawberries, raspberries, blueberries, and blackberries across the Americas, Europe, Africa, and Australia. Direct comparison illustrates the scale gap and the industrial berry supply chain that Burban's premium artisanal positioning is differentiated against.
• Naturipe Farms: US grower-owned berry producer marketing strawberries, blueberries, raspberries, and blackberries across North America. Comparable as a multi-berry producer with a grower-owner structure, though at substantially greater scale and broader geographic scope.
• Andros: French family-owned fruit processor (jams, compotes, juices, fruit preparations) with a portfolio of brands including Andros, Bonne Maman, and Mamie Nova. Comparable as a French family-owned fruit business with deep retail penetration, providing a downstream reference for processed product expansion.

Direct peers

• Wish Farms: US-based strawberry grower and packer with strong retail and foodservice distribution. Comparable as a multi-variety strawberry producer operating across fresh and processed channels, though at a substantially larger scale than Burban.
• Planasa: Spanish berry and vegetable genetics and production company specializing in strawberry, raspberry, and blueberry varieties across Europe, the Americas, and Africa. Closest direct competitor in European berry production and variety development.

Others

• Savéol: French agricultural cooperative in Brittany producing tomatoes, strawberries, and other produce. Comparable as a French agricultural producer with similar brand-building and direct-to-consumer DNA, but specialized in tomatoes rather than berries.
• Prince de Bretagne: French vegetable cooperative based in Brittany representing over 2,000 growers across multiple crops. Comparable as a Brittany-based agricultural brand with strong regional identity and direct retail relationships, but not focused on berries.

Regional players

• Angus Soft Fruits: Scottish-based soft fruit grower producing strawberries, raspberries, blackberries, and blueberries for UK retail. Similar artisanal positioning in fresh berries, but focused on the UK market rather than France.
• Berry Gardens: UK berry cooperative supplying Tesco, Sainsbury's, and other retailers with strawberries, raspberries, blackberries, and blueberries. Comparable as a multi-grower berry producer, but operating in a different national market with supermarket-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BurbanProducteur
• Instagraminstagram.com/burbanproducteur
• LinkedInlinkedin.com/company/burban-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burban Producer