La Taberna Liquor Store
La Taberna Liquor Store is a privately held Ecuadorian multi-channel alcohol retailer operating 20+ physical stores and an e-commerce storefront across Ecuador. It sells beer, brandy, rum, wine, and whiskey to individual adult consumers and event planners under the legal entity Almacenes Juan Eljuri Cía. Ltda.
- Company typePrivate
- Founded1996
- HeadquartersCuenca, Ecuador
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La Taberna Liquor Store does
La Taberna Liquor Store is a privately held, multi-channel alcohol retailer operating in Ecuador under the legal entity Almacenes Juan Eljuri Cía. Ltda. Founded in 1996 in Cuenca, the company has grown into what it describes as Ecuador's largest and most complete nationwide chain of liquor and wine retail, with more than 20 physical store locations spanning Quito, Guayaquil, Cuenca, Manta, Machala, Azogues, Playas, Santa Isabel, and Samborondón. Its product portfolio includes beer, brandy, rum, wine, and whiskey from international brands such as Tanqueray, Grand Old Parr, and Buchanan's alongside Ecuadorian labels including Latitud Cero and 593.
The company sells through a hybrid omnichannel model: an e-commerce storefront at lataberna.com.ec, the physical store network, a WhatsApp ordering channel, and event-based bulk quotations through its 'Cotizador de Eventos' tool. The core technology stack is a standard e-commerce platform with payment processing handled by Nuvei (PCI DSS-compliant) and last-mile delivery outsourced to Urbano (30-90 minute same-day and up to 48-hour courier). The site uses Google Analytics and Meta Pixel for traffic and remarketing analytics, and the company maintains formal policies covering Ecuador's LOPDP data protection law and intellectual property protection.
La Taberna's revenue model is straightforward retail: one-time transactional sales of alcoholic beverages and related accessories at variable per-product USD pricing that includes applicable Ecuadorian taxes. The customer base is primarily individual adult consumers purchasing for personal consumption, gifting, and celebrations, with a secondary segment of event planners sourcing bulk orders. The company is privately held by the Eljuri group with no disclosed external institutional investment, no disclosed revenue, and no international shipping capability.
La Taberna Liquor Store firmographics
Firmographics- Name
- La Taberna Liquor Store
- Legal name
- Almacenes Juan Eljuri Cía. Ltda.
- Website
- https://lataberna.com.ec
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Taberna Liquor Store is a privately held Ecuadorian multi-channel alcohol retailer operating 20+ physical stores and an e-commerce storefront across Ecuador. It sells beer, brandy, rum, wine, and whiskey to individual adult consumers and event planners under the legal entity Almacenes Juan Eljuri Cía. Ltda.
- Ownership category
- akta.pro rank
La Taberna Liquor Store industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where La Taberna Liquor Store is headquartered
LocationHeadquarters
- HQ city
- Cuenca
- HQ country
- Ecuador
- HQ region
- Latin America
Offices20 records
Markets served
La Taberna Liquor Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Alcohol Sales: The company generates revenue through retail sales of alcoholic beverages including whiskies, wines, cavas, and local spirits across physical stores and online channel.
- E-commerce Sales: Online sales through lataberna.com.ec with delivery services across Ecuador. Prices are listed in USD and include applicable taxes. Payments processed securely through Nuvei payment gateway.
- Accessory Sales: Sale of accessories related to alcoholic beverages such as glasses and gift sets, as referenced in the warranties policy mentioning 'copas, kits de regalo'.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
La Taberna Liquor Store product offering
Product offeringCore offering
La Taberna is a multi-channel liquor and wine retailer in Ecuador that sells alcoholic beverages (whisky, wine, brandy, rum, cava, and Ecuadorian aguardiente) and accessories through more than 20 physical stores and an online storefront (lataberna.com.ec) with nationwide home delivery. The company also provides an event quotation tool for celebrations and a newsletter subscription service for promotions and product launches.
Product overview
La Taberna Liquor Store operates as a multi-channel liquor and wine retailer in Ecuador, consisting of a unified e-commerce platform complemented by an extensive network of physical store locations across the country. The core offering combines an online store (E-commerce Platform) with a nationwide delivery service, allowing customers to shop remotely or visit one of 20+ physical stores for in-person purchases. Additional services include an Event Quoter tool for planning occasions, and a Newsletter subscription for promotional updates. The business sells products from international liquor brands such as Tanqueray, Grand Old Parr, Buchanan's, and Latitud Cero.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Platform
Companies that use La Taberna Liquor Store
Customer profileSegments2 records
Ideal customer profiles2 records
La Taberna Liquor Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
La Taberna Liquor Store partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TanqueraycoreTanqueray is a featured brand in La Taberna's portfolio. The company works with trusted brands offering the best quality in every drop. Tanqueray is displayed as a key brand partner on the website.
- Grand Old ParrcoreGrand Old Parr is featured as one of the key brands in La Taberna's portfolio, representing quality Scotch whisky in their selection.
- BuchannanscoreBuchannans whisky brand is featured as a key partner brand in La Taberna's liquor selection.
- Latitud CerocoreLatitud Cero is displayed as an Ecuadorian brand partner, representing local liquor identity alongside international selections.
- 593core593 is an Ecuadorian brand featured in La Taberna's portfolio, representing local aguardiente with Ecuadorian identity.
- Urbano DeliverycoreUrbano is the official logistics operator for La Taberna's delivery services. They provide same-day delivery (30-90 minutes) and courier services (up to 48 hours) across Ecuador. The company reserves the right to use associated partners for zones without direct coverage.
- NuveicoreNuvei is the authorized payment processing platform for La Taberna's e-commerce transactions. The platform provides SSL-secured connections, PCI DSS compliance, and real-time transaction validation. La Taberna does not store customer financial data directly.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
La Taberna Liquor Store competitors and assessment
Company assessmentDirect peers
- Wine.com: Largest online wine retailer in the US with curated portfolio and direct-to-consumer fulfillment. Comparable to La Taberna in category specialization (wines and premium spirits) and emphasis on curation and home delivery.
- Total Wine & More: US specialty liquor retail chain operating 200+ stores with a curated multi-category assortment of wines, spirits, and beers. Closest business model analog to La Taberna: multi-store specialty retail with curated premium selection, online ordering, and event-oriented positioning.
- BevMo!: US specialty beverage retailer with physical stores plus e-commerce, focused on wine, beer, and spirits. Same multi-channel specialty retail model as La Taberna, including in-store tastings/events and same-day delivery partnerships.
Emerging players
- Saucey: US on-demand alcohol delivery app offering 30-minute delivery in major metros. Comparable to La Taberna's Urbano same-day capability; signals the emerging competitive threat from delivery-first players in the alcohol category.
- ReserveBar: US premium spirits and wine e-commerce platform focused on gifting, corporate gifting, and high-end bottles. Comparable to La Taberna's premium positioning and event/gifting use case (cotizador de eventos), especially for weddings and corporate buyers.
- Drizly: US alcohol e-commerce and delivery platform (now part of Uber). Representative of the alcohol delivery model La Taberna is building via Urbano; a leading signal of where alcohol retail is heading and a potential threat or partner template for La Taberna's online channel.
Broad incumbents
- Almacenes Boyacá: Ecuadorian retail chain with department store and home goods focus, with an alcohol section in its assortment. Competes for premium gifting occasions and overlapping urban customers in the same Ecuadorian geographies as La Taberna.
- De Prati: Ecuadorian department store chain selling apparel, home goods, and a wine and spirits assortment. Competes with La Taberna in premium gifting and celebrations segments, especially around holidays, with broader retail scale.
- Corporación Favorita (Tía / Supermaxi / Megamaxi): Ecuador's largest retail group, operating supermarket and hypermarket banners with broad assortments including alcohol. Direct in-market competitor to La Taberna, capturing alcohol spend as part of weekly grocery trips rather than as a specialty destination.
Others
- Pedro Domecq Ecuador: Major alcohol and wine distributor with strong presence across Latin America including Ecuador. Operates upstream in the same supply chain as La Taberna and a potential partner or alternative channel for end consumers, but not a direct retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Taberna Liquor Store social profiles
Digital presenceLa Taberna Liquor Store compliance and trust
Trust signalCompliance2 records
La Taberna Liquor Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Taberna Liquor Store leadership team
Management profileNumber of profiles
La Taberna Liquor Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Taberna Liquor Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Taberna Liquor Store
What does La Taberna Liquor Store do?
La Taberna is a multi-channel liquor and wine retailer in Ecuador that sells alcoholic beverages (whisky, wine, brandy, rum, cava, and Ecuadorian aguardiente) and accessories through more than 20 physical stores and an online storefront (lataberna.com.ec) with nationwide home delivery. The company also provides an event quotation tool for celebrations and a newsletter subscription service for promotions and product launches.
Is La Taberna Liquor Store a public or private company?
La Taberna Liquor Store is a private company. It is classified as family owned and is currently operating.
When was La Taberna Liquor Store founded?
La Taberna Liquor Store was founded in 1996. It employs 101 to 250 people.
Where is La Taberna Liquor Store based?
La Taberna Liquor Store is headquartered in Cuenca, Ecuador, in the Latin America region.
How does La Taberna Liquor Store make money?
Three revenue lines are on record. Retail Alcohol Sales are the primary driver. The others are E-commerce Sales and accessory Sales.
Who are La Taberna Liquor Store's main competitors?
Direct peers on record are Wine.com, Total Wine & More and BevMo!. Emerging players are Saucey, ReserveBar and Drizly. Broad incumbents are Almacenes Boyacá, De Prati and Corporación Favorita (Tía / Supermaxi / Megamaxi). Pedro Domecq Ecuador is listed as an others.
Does La Taberna Liquor Store have an API?
No public API is recorded for La Taberna Liquor Store.
What industry is La Taberna Liquor Store in?
La Taberna Liquor Store's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANABAA, Liquor Stores (Off-Premise Spirits Retail), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 445320.