What Almacenes Boyacá does

Almacenes Boyacá S.A. is an Ecuadorian home goods retailer headquartered in Guayaquil and operating exclusively in the domestic market. The company runs a hybrid omnichannel model that combines a network of physical retail locations ('locales') with a full e-commerce storefront at boyaca.com, a WhatsApp commerce channel, a wedding and event registry program (Plan Novios y Eventos), and a flagship 2-hour express delivery service called Boyacá NOW that covers seven major Ecuadorian cities (Guayaquil, Quito, Cuenca, Machala, Loja, Manta, and Ambato), with standard nationwide shipping targeting 48 hours. The catalog spans 23+ categories including home goods, kitchen, bathroom, bedroom, appliances, furniture, lighting, flooring, hardware, electrical, plumbing, fitness, pets, and a limited electronics/technology assortment, with individual item prices ranging from roughly $0.34 to over $5,000 USD.

The underlying technology is a standard e-commerce retail platform with integrated inventory management, WhatsApp ordering, and a loyalty program (Puntos Boyacá). The company offers in-house installment financing through 'Crédito Directo' and a price positioning of 'lowest market prices guaranteed' with frequent promotional discounts of 20–75%. The customer base is a single horizontal segment — Ecuadorian household consumers — across use cases such as home furnishing, kitchen equipment, appliances, fitness, and home care. The company employs 241 people, is structured as a Sociedad Anónima, and holds a 2026 electronic invoicing authorization (Resolución SCVS-INMV-DNAR-2026-00011910) from the Superintendencia de Compañías, Valores y Seguros.

Revenue is generated through one-time retail product sales at unit pricing in USD, with no disclosed subscription, recurring, or marketplace revenue streams. No funding rounds, acquisitions, partnerships, or external investors are identified, indicating the business is privately financed and independently operated. The strategic posture is best characterized as a traditional national retailer undergoing digital and rapid-commerce modernization rather than a tech-native commerce operator.

Name

Almacenes Boyacá

Legal name

Almacenes Boyacá S.A.

Website

https://boyaca.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Almacenes Boyacá is an Ecuadorian omnichannel home goods retailer selling 23+ categories of furnishings, appliances, and hardware to household consumers through physical stores, the boyaca.com e-commerce platform, WhatsApp ordering, and a 2-hour Boyacá NOW delivery service across seven major Ecuadorian cities.

Ownership category

akta.pro rank

Product category

Home Goods Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Closeout Home, Furniture & Decor Retail (CRAEAFAI)

Keywords

• Home goods retail
• E-commerce platform
• Home appliances
• Furniture retail
• Household supplies

Headquarters

HQ city

Ecuador

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct retail sales of home goods, appliances, furniture, hardware, and related products through physical store locations and the boyaca.com e-commerce platform. Products are sold at retail markups with competitive pricing positioning ('precios más bajos del mercado garantizados').

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Almacenes Boyacá operates a multi-category home goods retail chain in Ecuador, selling products such as furniture, appliances, kitchen and bathroom goods, hardware, lighting, flooring, fitness equipment, technology/electronics, pet supplies, and home decoration through both physical retail stores and the boyaca.com e-commerce platform. The company complements its merchandise with in-house installment credit (Crédito Directo), a wedding/event registry service (Plan Novios y Eventos), a customer loyalty program (Puntos Boyacá), and rapid Boyacá NOW 2-hour delivery in seven major Ecuadorian cities alongside standard nationwide shipping.

Product overview

Almacenes Boyacá is a multi-category home goods retail chain operating in Ecuador. The offering is a broad e-commerce platform selling diverse home goods across 23 major product categories: Alfombras (floor coverings), Artículos de Limpieza (cleaning supplies), Baño (bathroom), Cerrajerías (locksmith), Cocina (kitchen), Decoración de Hogar (home decoration), Dormitorio (bedroom), Electrodomésticos (appliances), Exteriores (outdoor), Ferretería (hardware), Fitness, Herrajerías (hardware fittings), Iluminación (lighting), Mascotas (pets), Material Eléctrico (electrical), Muebles (furniture), Organizadores (organizers), Papelería (stationery), Pisos/Revestimientos (flooring), Plomería (plumbing), Servicio de Mesa (table service), and Tecnología (technology/electronics). The platform functions as a unified online storefront with a comprehensive product catalog, offering items ranging from basic household essentials to home appliances and fitness equipment, with national delivery and same-day delivery services in major cities.

Differentiator

Problem solved

Functional benefit

Brands

• Boyacá NOW: Express delivery service offering 2-hour delivery in major Ecuadorian cities including Guayaquil, Quito, Cuenca, Machala, Loja, Manta, and Ambato.
• Boyacá Crédito Directo
• Puntos Boyacá

Products and services

• Home goods retail catalog (boyaca.com and physical stores) Multi-category assortment of home goods including kitchen, bathroom, bedroom, furniture, appliances, hardware, lighting, flooring, decoration, fitness, technology/electronics, pets, outdoor, plumbing, electrical, and stationery items, sold to Ecuadorian household consumers through physical retail stores and the boyaca.com e-commerce platform.
• Boyacá NOW express delivery service Rapid 2-hour delivery service available in seven major Ecuadorian cities: Guayaquil, Quito, Cuenca, Machala, Loja, Manta, and Ambato, providing time-sensitive fulfillment of home goods orders.
• Crédito Directo financing In-house installment credit program allowing customers to finance purchases of home goods through direct credit from Almacenes Boyacá.
• Plan Novios y Eventos registry Digital wedding and event gift registry platform enabling couples and event organizers to create gift lists fulfilled through Almacenes Boyacá's home goods catalog.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Falabella: Falabella is a Latin American department store with significant home goods, appliance, and electronics categories including Ecuador operations. Comparable as a broad-line omnichannel retailer targeting Ecuadorian households with credit offerings (CMR).
• Home Depot: Home Depot is the largest global home improvement retailer with a multi-category assortment spanning hardware, appliances, furniture, and decor. Broadly comparable as a reference point for category breadth, private-label strategy, and omnichannel retail in home goods.
• Lowe's: Lowe's is a major U.S. home improvement retailer with comparable multi-category home goods assortment spanning appliances, furniture, decor, and hardware. Useful benchmark for omnichannel retail, financing options, and private-label penetration.
• IKEA: IKEA is a global home furnishings retailer with comparable furniture, kitchen, and home organization categories. Comparable as a multi-category home destination with strong private-label brands, though IKEA operates at a fundamentally larger scale and different price point.
• Leroy Merlin: Leroy Merlin is a global home improvement retailer with operations in Ecuador. Larger and broader incumbent with deeper assortment in construction and renovation categories; comparable as a multi-category home goods destination for Ecuadorian consumers.

Regional players

• Promart: Promart is a Peru-based home improvement and home goods retailer with a multi-category assortment similar to Almacenes Boyacá. Comparable in product mix and target customer, but operates primarily in Peru rather than Ecuador.

Emerging players

• Mercado Libre Ecuador: Mercado Libre is the dominant Latin American e-commerce marketplace, with growing home goods, appliance, and furniture categories in Ecuador. Comparable as a digital channel competing for the same household purchases, especially on price and assortment breadth.

Direct peers

• Maestro (Maestro Home Center): Maestro is a Peru-based home improvement and home goods retailer offering a similar broad assortment across construction, furniture, appliances, and household goods through physical stores and e-commerce. Directly comparable in product breadth, target customer, and category mix.
• Sodimac (Homecenter): Sodimac is the largest home improvement and home goods retailer in Latin America, including a direct presence in Ecuador. Highly comparable as a multi-category home goods retailer operating both physical stores and e-commerce with installation and delivery services targeting households.
• Easy (Easy Home Center): Easy operates home improvement centers across Chile, Argentina, Colombia, and Ecuador with multi-category home goods assortments and omnichannel retail. Operates in the same Ecuadorian market with overlapping product categories and target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/almacenes-boyaca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almacenes Boyacá