Pflegedienst Rose

What Pflegedienst Rose does

Pflegedienst Rose GmbH is a privately held ambulatory home care provider headquartered in Bad Zwischenahn, Lower Saxony, Germany, founded in 1989 by Karl-Heinz Rose and transferred in 2020 to current managing director Franziska Hinz and co-owner Christian Schmidt. The company delivers an integrated portfolio of five service modules — Grundpflege (basic care), Behandlungspflege (medical treatment care), Beratung (including the mandatory §37.3 consultation for family caregivers), Haushaltshilfe (household assistance), and Betreuung (companionship) — directly in patients' homes across the Ammerland district. Headcount has grown from 23 to 40 employees over the past four years, with new owners explicitly positioning the firm as a 'magnet' employer in the German nursing labor market.

The operating model is sales-led and relationship-driven: acquisition is local, driven by phone, WhatsApp, in-person referrals, and a Google Ads + organic content footprint, with no self-serve or e-commerce channel. Technology is deliberately light — mobile-phone-based patient documentation, WhatsApp Business via the third-party Stella/Wati platform, and standard Google Marketing tools — with no proprietary software or AI features disclosed. The company is a contracted partner (Vertragspartner) of all statutory German health and nursing insurance funds, enabling direct billing under SGB V (medical treatment care) and SGB XI (long-term care insurance) on a recurring monthly cadence tied to each patient's assigned Pflegegrad.

Revenue is generated per care visit and per consultation against regulated insurance tariffs, with additional recurring volume coming from the €125/month Entlastungsbudget for Pflegegrad 1-5 patients and Verhinderungspflege budgets of up to €1,612 per year for respite services. Customer concentration is structurally low: the patient base consists of individual elderly and disabled households in the Ammerland region, with only a handful of named testimonial customers disclosed. Forward signals — a dedicated careers page, an active 'freie Pflege-Kapazitäten' intake banner, ongoing blog and social content, and a minor youth-sports sponsorship — point to a locally focused, organically scaling business rather than a venture-backed growth story.

Name

Pflegedienst Rose

Legal name

Pflegedienst Rose GmbH

Website

https://rose-pflegedienst.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pflegedienst Rose is a privately held German ambulatory home care provider in Bad Zwischenahn that delivers basic nursing, medical treatment care, household help, and companionship services directly to elderly and disabled patients in their homes under statutory health and long-term care insurance contracts.

Ownership category

akta.pro rank

Product category

Ambulatory Nursing Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

akta.pro secondary industries

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB), Medication Reconciliation & Skilled Medication Administration (Clinical) (HSABACAH)

Keywords

• Home care services
• Nursing care services
• Medical treatment care
• Elderly care
• Ambulatory care

Headquarters

HQ city

Bad Zwischenahn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ambulante Pflege (Ambulatory Care Services): Revenue is generated through government-funded healthcare services billed directly to statutory and private health insurers. The company is a contracted partner of all statutory health and nursing insurance funds (Kranken- und Pflegekassen). Services include Grundpflege (basic care), Behandlungspflege (medical treatment care), and household support, billed per care level under SGB V and SGB XI regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pflegedienst Rose provides in-home ambulatory nursing and care services to elderly and infirm clients in and around Bad Zwischenahn. Its core offerings span Grundpflege (basic care), Behandlungspflege (medical treatment care prescribed by physicians), Beratungsbesuche nach §37.3 SGB XI, hauswirtschaftliche Versorgung (household help), and Betreuungs- und Entlastungsleistungen nach §45b SGB XI, delivered by qualified Pflegefachkräfte and Pflegeassistenten under contracts with all major German Pflege- and Krankenkassen.

Product overview

Pflegedienst Rose is a home healthcare/nursing service that provides a unified portfolio of ambulatory care services delivered in patients' homes. The core offering consists of five integrated service modules: Grundpflege (basic personal care), Behandlungspflege (medical treatment care), Beratung (consultation), Haushaltshilfe (household assistance), and Betreuung (companionship). These services are provided as an integrated care package, with care workers performing multiple service types during home visits. The company operates as a contracted partner of all statutory health and nursing insurance funds, directly billing insurance providers. The service also includes a free telephone reminder service for consultation appointments and WhatsApp-based customer communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Grundpflege (Basic Care) Core in-home basic care covering body care, mobility support, nutrition, and personal hygiene for Pflegebedürftige in Bad Zwischenahn and surrounding areas, billed under SGB XI Leistungskomplexe and delivered by qualified Pflegefachkräfte and Pflegeassistenten.
• Behandlungspflege (Medical Treatment Care) Physician-prescribed in-home medical care such as wound care, injections, medication administration, and vital-sign monitoring, delivered by qualified Pflegefachkräfte and reimbursed under SGB V through the patient's Krankenkasse.
• Beratungsbesuche nach §37.3 SGB XI Mandatory or voluntary in-home consultation visits for Pflegegeld recipients (Pflegegrad 1-5) who are cared for by family members, covering care plan review, caregiver relief options, and documentation of the visit for the Pflegekasse.
• Hauswirtschaftliche Versorgung (Household Help) In-home household support including meal preparation, shopping, cleaning, and laundry for Pflegebedürftige, enabling them to remain in their own homes. Often settled against the §45b SGB XI Entlastungsbudget or paid privately.
• Betreuungs- und Entlastungsleistungen nach §45b SGB XI In-home companionship, supervision, and caregiver-relief services for Pflegebedürftige with Pflegegrad 1, including cognitive activation and everyday accompaniment, settled against the §45b Entlastungsbudget of up to 125 EUR per month.

Quantifiable outcome

• 40 employees serving the local community, growing from 23 within four years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• JSG Ammerland Mitte II (TuS Ekern)minorOthers · 3 October 2025Pflegedienst Rose sponsored a complete set of new Adidas jerseys for the newly founded C-youth team (ages ~12-14) of JSG Ammerland Mitte II from TuS Ekern football club. This community engagement falls under the 'Team mit Herz' (Team with Heart) motto, reflecting the company's commitment to supporting youth sports and community welfare beyond direct patient care.
• All Statutory Health and Nursing Insurance Funds (Alle gesetzliche Kranken- und Pflegekassen)coreOthersPflegedienst Rose is a contracted partner (Vertragspartner) of all statutory health and nursing insurance funds in Germany. This enables direct billing with insurance providers for covered care services under SGB V and SGB XI regulations, including Sachleistungen, Kombinationsleistungen, and Entlastungsleistungen.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Deutsche Fachpflege Holding: German provider focused on intensive clinical home care (Behandlungspflege) and complex care services. Comparable in the medical-treatment-care segment, particularly PEG/stoma/catheter care lines that overlap with Pflegedienst Rose's clinical offering.
• Diakonie Pflegedienste: Confessional NPO network running regional Pflegedienste offering Grundpflege, Behandlungspflege and Hauswirtschaft under SGB V/XI. Same care modules and insurance contracts; comparable to Pflegedienst Rose in service mix and customer profile.
• Bonitas Holding: German home care group operating multiple regional Pflegedienste with statutory insurance contracts. Direct service overlap (ambulatory care, household help, clinical care) and similar regulatory contract model; differentiated by multi-site scale.
• Home Instead Senior Care (Germany): International franchise operating ambulatory home care (Betreuungs- und Pflegedienste) for elderly clients in Germany. Directly comparable in service model — SGB XI/SGB V billing, Grundpflege/Hauswirtschaft — but serves a broader multi-city footprint through franchisees.
• Caritas Pflegedienste (Sozialstationen): Operates thousands of local Sozialstationen across Germany delivering identical ambulatory Pflege and Hauswirtschaft under statutory insurance contracts. Directly comparable service offering and regulatory reimbursement model, though organized as a confessional NPO confederation rather than a GmbH.

Emerging players

• Pflegix: Digital marketplace connecting care recipients and families with regional Pflegedienste and 24-hour care providers across Germany. Adjacent/complementary to Pflegedienst Rose's GTM and a potential partner or competitive threat via online lead generation.

Broad incumbents

• Alloheim Senioren-Residenzen: Major German private care group combining inpatient Pflegeheim capacity with outpatient/ambulatory services. Comparable regulatory exposure to SGB XI contracts; larger and more diversified than Pflegedienst Rose.
• Korian Deutschland: One of the largest private care operators in Germany (and Europe), with stationary and ambulatory care lines. Overlaps with Pflegedienst Rose in ambulatory services but operates at national scale across many care categories including inpatient facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PflegedienstRoseGmbH
• Instagraminstagram.com/pflegeteam.rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflegedienst Rose