What Pflegix does

Pflegix (pflegix GmbH) is a Bochum, Germany-based digital marketplace founded in 2016 that connects families and seniors needing in-home care with a nationwide network of more than 21,000 registered caregivers and senior companions. The platform combines a self-service matching engine with a human Care-Team offering free consultation via phone, WhatsApp, and email, and supports both digital and in-person care advisory services across large parts of NRW. Its proprietary Vertrauenspunktesystem (Trust Point System) provides ongoing monitoring and verification of caregivers, and supporting digital tools include Simple and Extended Pflegegrad calculators that help users determine eligibility for German long-term care insurance (Pflegekasse) benefits.

The company operates a platform-plus-service model spanning four core categories — Lebensfreude (companionship), Betreuungsdienst im Alltag (daily living and household help), Pflegeberatung (care consulting), and Pflegedienst (outpatient nursing) — plus extended service lines such as Alltagshilfe, Seniorenbetreuung, Familienhilfe, and Ambulante Pflege. Services are bookable from a one-hour minimum at an average rate of 21 EUR per hour, with caregivers setting their own rates in a 16-52 EUR range. Pflegix monetizes via marketplace commissions and transaction fees on each booking, and it is recognized under § 45a SGB XI, which enables direct billing with German long-term care insurance for eligible clients from Pflegegrad 1 onward.

Distribution combines content marketing (Ratgeber blog), SEO-optimized city landing pages across 50+ German cities, Google reviews (3.7 rating across 69 reviews), and a network of insurance partnerships with Generali, Europ Assistance, Cosmos Direkt, and BKK Linde that funnel insured customers into the platform. The company is structured as a German GmbH, employs 11-50 staff, and operates nationwide across all 16 German states, having expanded from its NRW origin since 2016. Two funding rounds (2018 and 2019, the latter with Europ Assistance) and the 2017 acquisition of Hellocare round out the disclosed corporate history.

Name

Pflegix

Legal name

pflegix GmbH

Website

https://pflegix.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pflegix is a German online marketplace, founded in 2016 in Bochum, that connects families and seniors needing in-home care with over 21,000 registered caregivers nationwide, monetizing through commissions on hourly services billable via long-term care insurance.

Ownership category

akta.pro rank

Product category

Home Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

Keywords

• Home care marketplace
• Caregiver matching platform
• Elderly care services
• Senior companionship services
• Household help services

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hourly Care Services Transaction: Pflegix charges transaction fees for connecting caregivers with families needing care support. Services are billed at an average rate of 21 Euro per hour. The platform facilitates the matching process and handles billing with nursing care insurance (Pflegekasse) for eligible clients.
2. Premium Placement for Caregivers: Caregivers can set their own hourly rates (ranging from 16 to 52 Euro per hour shown on profiles), and Pflegix takes a commission on these transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pflegix operates a digital marketplace that connects care seekers (seniors, families, care-dependent individuals) with a nationwide network of over 21,000 registered caregivers and senior companions across Germany. The platform enables booking of care services from a 1-hour minimum at an average rate of 21 EUR per hour, with caregivers setting their own rates between 16-52 EUR per hour. Pflegix handles insurance billing directly with the Pflegekasse (nursing care insurance) and is recognized under § 45a SGB XI. Services include companionship, household help, care consulting, and basic nursing care.

Product overview

Pflegix operates as a platform-plus-service model connecting care seekers (seniors, families, people with care needs) with a network of over 21,000 registered caregivers across Germany. The core offerings include: Lebensfreude (companionship), Betreuungsdienst im Alltag (daily care/household help), Pflegeberatung (care consulting), and Pflegedienst (nursing services). Supporting service offerings span Alltagshilfe, Haushaltshilfe, Einkaufshelfer, Seniorenbetreuung, Familienhilfe, Putzfrau/Putzhilfe, and Ambulante Pflege. The platform also provides tools like Pflegegrad-Rechner (care level calculator) and operates across 50+ German cities including Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, and others. Services are available from 1 hour bookings with pricing averaging 21 euros per hour, and can be partially or fully covered by long-term care insurance (Pflegekasse).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Care services can be booked from 1 hour with no long-term contracts
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GeneralicoreChannel Partner/ Reseller/ DistributorGenerali is a major insurance partner that works with Pflegix for cost coverage and reimbursement of care services. Customers with Generali insurance can potentially have their care services covered.
• Europ AssistancecoreChannel Partner/ Reseller/ DistributorEurop Assistance is an insurance partner providing coverage options for Pflegix care services. The partnership enables direct billing for eligible customers.
• Cosmos DirektcoreChannel Partner/ Reseller/ DistributorCosmos Direkt insurance partners with Pflegix for care cost coverage, allowing customers to bill their insurance directly for services rendered.
• BKK LindecoreChannel Partner/ Reseller/ DistributorBKK Linde is a statutory health insurance partner that collaborates with Pflegix to cover care services for insured members.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Helferportal.de: German platform that connects care-seekers with household help and care services. Comparable to Pflegix in the marketplace model and target segment, focusing on Familienpflege, Verhinderungspflege, and household support across Germany.
• Care.com: Global online marketplace for finding caregivers, including senior care, with German operations through its Betreut.de brand. Pflegix is comparable in that both match care-seekers with independent caregivers via a digital marketplace with trust/verification features, though Care.com/Betreut.de has broader geographic and service-line scope.
• Betreut.de: German online marketplace for household help, childcare, and senior care, acquired by Care.com. Closest direct German-language competitor to Pflegix, offering profile-based matching of self-employed helpers with families seeking care services.

Broad incumbents

• Caritas Deutschland: Largest German welfare organization, providing ambulatory care services (Caritas Pflegedienste) nationwide through affiliated providers. Competes with Pflegix for insured clients and respite care demand, but as a broader welfare/charity rather than a pure digital marketplace.
• Korian Deutschland (Clariane): One of Europe's largest operators of care facilities and home care services with substantial German ambulatory operations. Competes for clients across the spectrum Pflegix covers, though primarily through employed-caregiver service delivery rather than marketplace matching.
• Arbeiter-Samariter-Bund (ASB): German welfare organization operating ambulatory care services, household help, and family support nationwide. Comparable to Pflegix in offering care services billed to Pflegekasse, but as an established nonprofit with employed staff rather than an independent-helper marketplace.
• Diakonie Deutschland: Major German welfare organization operating Diakonie-Sozialstationen and ambulatory care services nationwide. Directly competes for Pflegekasse-reimbursed care hours and respite services, with established direct-billing relationships with insurers.

Emerging players

• Pflege.de: German information and matching portal for care services, with editorial content plus provider directories. Overlaps with Pflegix's Ratgeber SEO-led acquisition approach and provides comparable lead-generation functionality in the Pflegegrad and care-funding decision journey.

Others

• Snellman / MediFox (CompuGroup Medical): Provider of care-management software to Pflegedienste and care agencies in Germany. Adjacent rather than competitive: enables the back-office systems that supply Pflegix's partner agencies use. Demonstrates the broader care-services tech stack overlapping with Pflegix's billing/coordination logic.
• AOK-Pflegenavigator / Pflegelotse: Statutory health insurance-supported care provider directories used to find Pflegedienste and household help. Adjacent platform serving the same customer-need state as Pflegix (finding care under Pflegekasse benefits), but as a non-transactional insurer-hosted referral tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Pflegix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflegix