Metrik Marketing

What Metrik Marketing does

Metrik Marketing is a boutique digital marketing agency founded in 2008 by Kita Eserve and headquartered in Calgary, Alberta, Canada. The firm provides data-driven digital marketing services spanning search engine optimization (SEO), search engine marketing (SEM), social media advertising, web analytics, programmatic media buying, and multilingual campaign management in English, Spanish, French, Chinese, and Japanese. It also administers Google Grant funding for non-profit organizations, having managed more than $2 million in such grants across its client base. The agency serves clients across at least eight verticals including government, education, healthcare, real estate, automotive, legal, tourism, and non-profit sectors, with named clients such as Canada Mortgage and Housing Corporation (CMHC), Travel Alberta, MaKami College, Sterling Western Star, and AgeCare. Geographic reach extends to clients in eight countries despite the Calgary single-office footprint.

The business operates as a professional services firm on project-based and retainer billing, with a reported team of 1-10 employees. Metrik holds Google Partner status — earned in 2014 as the first agency featured in the Google Partner's Spotlight program — and is a four-time Google All-Star. It additionally carries Bing Accredited Professional and Google Analytics individual certifications. The firm has built platform-level partnerships with StackAdapt (programmatic advertising, 2023) and Baidu Ads (China-market search, 2023), extending its buyable media surface beyond the Google and Meta ecosystems.

Metrik is privately held with no external funding disclosed. Revenue is generated through fees for managed media campaigns, analytics consulting, and Google Grant administration. The company's growth posture is incremental rather than venture-scale: 17 years of continuous operation at sub-10 headcount, periodic partnership additions, and ongoing investment in content and certifications, but no acquisitions, leadership changes, or capital-raise signals that would indicate an inflection in trajectory.

Name

Metrik Marketing

Legal name

Metrik Marketing Inc

Website

https://metrikmarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Metrik Marketing is a boutique digital marketing agency founded in 2008 in Calgary, Canada, providing SEO, SEM, social media advertising, web analytics, and multilingual campaign services to clients in government, education, healthcare, and other sectors across multiple countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Digital marketing services
• Search engine marketing
• Web analytics reporting
• Multilingual online advertising
• Programmatic media buying

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing digital marketing consulting, campaign management, and analytics services to clients. Services include SEO, SEM, social media marketing, web analytics, and online strategy development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Metrik Marketing is a boutique digital marketing agency that provides internet marketing, advertising, SEO/SEM, social media marketing, web analytics, and reporting services to B2B clients and non-profits across multiple industries and languages. The agency delivers paid media campaigns on Google Ads, Bing Ads, Baidu, Facebook, LinkedIn, Pinterest, TikTok, and programmatic platforms, supported by data-driven performance measurement and ROI optimization. Services are typically delivered on a project or retainer basis with custom, quote-based pricing.

Product overview

Metrik Marketing is a boutique digital marketing agency founded in 2008, offering a unified suite of data-driven marketing services rather than a modular software platform. Their core offering combines Search Engine Marketing (SEM), Web Analytics, Social Media Marketing, and Multilingual Marketing capabilities. The agency specializes in paid advertising across multiple platforms including Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, StackAdapt, and Baidu Ads for international reach. Supporting services include SEO, Social Media Optimization, Display Advertising, Google Shopping Integration, and Google Grants Management for non-profits. The company differentiates through its analytical approach, offering Conversion Rate Optimization and Online Strategy Consulting as add-on services, all delivered with expertise in multiple languages for global client campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• M3tr1k: Stylized abbreviation of Metrik Marketing used on social media hashtags and marketing materials

Products and services

• Digital Marketing Services Full-service data-driven digital marketing offering including SEM, SEO, social media marketing, web analytics, media buying and planning, and online strategy for clients across multiple industries and languages.
• Search Engine Marketing (SEM) Pay-per-click advertising campaigns across Google Ads, Bing Ads, and Baidu, with multilingual capabilities in English, French, Spanish, Chinese, and Japanese for international reach.
• Web Analytics Campaign reporting and analytics using Google Analytics, Omniture, Web Trends, Click Tracks, and custom dashboards to measure ROI and optimize performance for clients.
• Social Media Marketing Social media advertising and optimization across Facebook, LinkedIn, Instagram, Pinterest, and TikTok with audience targeting and engagement strategies.
• Multilingual Marketing Campaign development and execution in multiple languages including English (North America, UK, Australia), Spanish, French, Chinese, and Japanese for international reach.
• Programmatic Advertising AI-driven programmatic advertising through StackAdapt for delivering personalized messages to targeted audiences at optimal times.
• Search Engine Optimization (SEO) Website content and code optimization to improve visibility within search engines including page indexing, search engine saturation, and inlink analysis.
• Google Grants Management Assistance for non-profit organizations to qualify for and manage Google Ad Grants providing up to $10,000 USD per month in advertising credits.

Quantifiable outcome

• 597.78% above Google's traffic benchmark with 3.50% conversion rate for multilingual campaign
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Baidu AdscoreTechnology or Integration · 1 January 2023China's dominant search engine platform used for multilingual campaigns targeting Chinese-speaking audiences.
• SEMPO (Search Engine Marketing Professional Organization)coreStrategic or Co-development Partner · 1 March 2019Active member of SEMPO; founder Kita Eserve participates in SEMPO events and panels including Women in Search hangouts. Company leverages SEMPO resources and networking.
• Google AdscoreTechnology or Integration · 1 January 2008Long-standing Google Partner since company inception. Metrik Marketing is a Google Partner Badged Agency and has been AdWords certified since 2010. They have completed Google #5pecialist Challenge multiple times and won Google All-Star Program 4 times.
• Facebook AdscoreTechnology or Integration · 1 January 2008Official Facebook Ads partner providing social media advertising services to clients.
• Web Analytics AssociationcoreStrategic or Co-development Partner · 1 January 2008Professional membership organization for web analytics professionals. Metrik Marketing maintains membership as part of industry commitment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, SEM, social media, and analytics services to mid-market and enterprise clients. Comparable to Metrik as a similarly broad digital marketing services provider, though at much larger scale.
• Directive: Directive is a B2B digital marketing agency specializing in paid media, SEO, and content for enterprise SaaS and technology clients. Comparable to Metrik on paid search/social execution and data-driven approach, with a more enterprise-tilted customer base.
• KlientBoost: KlientBoost is a digital marketing agency focused on PPC, paid social, and conversion rate optimization. Comparable to Metrik on SEM execution, conversion optimization services, and data-driven methodology.
• Lyfe Marketing: Lyfe Marketing is a digital marketing agency focused on social media marketing, PPC, and SEO for small and mid-sized businesses. Comparable to Metrik on digital marketing services, customer size, and boutique agency positioning.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency focused on SEO, paid media, social, and email. Comparable to Metrik on multi-channel paid advertising and analytics, with overlapping service portfolio.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design. Comparable to Metrik on end-to-end digital marketing services and SMB/mid-market customer focus, though at significantly larger scale.
• Power Digital Marketing: Power Digital Marketing is a full-service digital agency offering paid media, SEO, analytics, and creative services. Comparable to Metrik on multi-channel digital advertising and analytics-driven campaign management.
• Disruptive Advertising: Disruptive Advertising is a PPC and digital marketing agency specializing in paid search, paid social, and analytics. Closely comparable to Metrik on SEM, conversion optimization, and data-driven campaign management.

Emerging players

• AdRoll (NextRoll): AdRoll is a digital advertising platform specializing in programmatic display, retargeting, and multi-channel campaigns. Comparable to Metrik on digital ad buying and campaign management, but delivered as a self-serve platform rather than agency service.

Broad incumbents

• Tinuiti: Tinuiti is a large performance marketing agency covering paid search, social, programmatic, and Amazon. Comparable to Metrik on paid media and analytics offerings, but at much larger enterprise scale and with proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrikmarketing
• LinkedInlinkedin.com/company/metrik-marketing
• Instagraminstagram.com/metrikmarketing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrik Marketing