Name

ITP Tires & Wheels

Legal name

ITP Tires & Wheels (brand of Titan International Inc.)

Website

https://itptires.com

Company type

Public

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Powersports Tires and Wheels

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industries

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Aftermarket ATV tires
• UTV wheels
• Off-road tires
• Powersports wheels
• Side-by-side tires

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Tires Sales: ITP generates revenue through the sale of aftermarket tires for ATVs, UTVs, Side-by-Sides, and golf carts. The company is the world leader in this segment since 1982, offering tires for various terrains including mud, sand, snow, desert, racing, rocks/ruts, and all-terrain applications. Tires are sold through authorized retailers, distributors, and online channels globally.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ITP Tires & Wheels designs, engineers, and manufactures aftermarket tires and wheels for ATVs, UTVs, and side-by-side (SxS) powersports vehicles. Products are built for a range of terrains including mud, sand, snow, desert, rock/ruts, all-terrain, hard pack, and racing applications, and are sold through a global multi-tier distribution network of distributors, authorized retailers, and online stores.

Product overview

ITP Tires & Wheels is a manufacturer of aftermarket tires and wheels for ATVs, UTVs, and powersports vehicles, operating since 1982 with roots dating to 1975. The company produces a comprehensive portfolio organized into two main categories: tires and wheels. The tire lineup includes specialized products for diverse terrains such as Mud Lite XTR, Mud Lite Series, Mud Lite II, Terra Cross R/T, Terra Hook, Versa Cross V3, Intersect, Holeshot Series, Mega Mayhem, Cryptid, Blackwater Evolution, MT911, Coyote, Tenacity Series, Sand Star, Savage XT, Kinetic, and CrossTrax. The wheel portfolio includes Hurricane, Tornado, Inertia, Momentum, Delta Steel, SD10 Beadlock, and SS Alloy SS212. Products are designed and manufactured primarily in the USA at the Clinton, Tennessee facility, with tires ranging from 2-ply to 10-ply ratings and wheels available in various sizes and finishes to fit different vehicle applications.

Differentiator

Problem solved

Functional benefit

Brands

• Storm Series: Wheel line including Hurricane and Tornado wheel models featuring modern designs with structural integrity for ATV, UTV, and SxS vehicles.

Products and services

• Mud Lite XTR Tire All-terrain radial tire with aggressive tread design, 6-ply rated construction, and low-profile sidewall for reduced flex and predictable handling during aggressive driving. Made in the USA for ATV and UTV riders.
• Tenacity Series Tire (XNR) High-performance 10-ply radial tire with computer-aided non-directional tread pattern engineered for desert, gravel, rock, and sandy terrain. Features chain-type tread pattern for loose terrain traction and nylon belts for compliance over rocks and roots, targeting UTV and SxS riders.
• Sand Star Tire Lightweight dune tire with a special rubber compound for optimal carving and flotation. Features dual-rib center design for steering control on front, eight 30mm paddles on rear for massive traction, and 2-ply rated construction for ATV/UTV sand riding.
• Mud Lite Series Tires Family of mud tires including AT, XL, XXL, and Sport variants with aggressive lug designs and 6-ply rated construction. Lug sizes range from 3/4 inch (AT) to 1.3 inches (XXL), made in the USA for ATV and UTV mud riding.
• Mud Lite II Tire Classic mud tire for SxS and ATVs with redesigned tread pattern for improved traction and mud clean-out. Features enhanced shoulder protection, stabilizing cords for SxS vehicles, tough rubber compound, and 6-ply rated construction, made in the USA.
• Terra Cross R/T Tire Radial tire for desert to dense forest trails with extreme-duty Radial XD construction, puncture protection, and extended tread life. Features interlocking tread pattern and wrap-around shoulder lugs with 6-ply radial construction, made in the USA.
• Terra Hook Tire All-terrain high-performance radial tire with multi-angled channeled lugs and non-directional tread. Features balanced tread-to-void ratio, alternating shoulder elements, and 3/4-inch lug depth for maximum handling and control across multi-surface traction.
• Versa Cross V3 Tire High-performance UTV tire for hard pack to intermediate terrains. DOT compliant with 8-ply rated radial construction, increased sidewall strength, reinforced belts for traction and puncture resistance, super-deep rim guard, and Tough Tread rubber compound, made in the USA.
• Intersect Tire Off-road all-terrain tire with 8-ply rated radial construction, massive multi-angle tread blocks, and staggered shoulder lugs. Built with RG2 soft compound for enhanced off-road performance and smooth steering response, hand crafted in USA.
• Holeshot Series Tires Racing tire series including ATR, XCR, XCT, MXR6, XC, STD, HD, and GNCC variants. Meticulously crafted in USA for ATV riders demanding top performance across various racing conditions.
• Mega Mayhem Tire Extreme terrain tire with ultra-deep 1.5-inch tread depth and lightweight carcass. 6-ply rated for added puncture resistance, delivering smooth ride on hard pack surfaces with a durable extended-wear rubber compound, made in the USA.
• Cryptid Tire Swamp monster tire with paddle-like shoulder configuration for maximum side bite in deep mud. Features grooved center lugs, chevron-style tread pattern, and graduated lug heights for extreme mud-churning performance.
• Blackwater Evolution Tire Durable radial tire with 8-ply construction and aggressive tread pattern. Features advanced radial construction, deep lugs, specialized sidewall compound for puncture resistance, and tough rubber compound for wear resistance, made in the USA.
• MT911 Mud Tire Aggressive mud tire with square shoulder tread design, 8-ply rating, 1.5-inch lugs, and center flex zone for rapid mud clearing. Features Tough Tread rubber compound and multi-angled lugs for biting edges.
• Coyote Tire High horsepower UTV/SxS tire with 8-ply rated radial construction, 3/4-inch lug depth, and ample void with multiple biting edges. Features reinforced belts for traction and puncture resistance, made in the USA.
• Savage XT Tire UTV tire designed for modern high-power UTVs capable of up to 100 mph. Features exceptional grip in rocky terrains with tread pattern for superior traction. Available with Hyper-Adhesion Rubber Compound option, 8-ply rated construction.
• Kinetic Tire UTV tire engineered for demanding larger, more powerful UTVs with reliable grip in all off-road conditions. Features strategic sipes and dimples for traction, protective rim guard, and 8-ply radial construction, built in the USA.
• CrossTrax Tire Farm UTV tire with heavy-duty 8-ply construction and aramid body ply for enhanced puncture resistance. Features durable tread rubber compound and tread pattern designed for harsh farm environments, reducing downtime from flats caused by field debris.
• Hurricane Wheel (Storm Series) Storm Series wheel featuring eight sets of X-shaped spokes with exclusive Rock Armor inner wheel lip. Offers lifetime structural warranty, available in 12-20 inch sizes with Matte Black, Gloss Black, and Bronze finishes for ATV, UTV, and SxS vehicles.
• Tornado Wheel (Storm Series) Storm Series wheel with eight spoke center configuration and beveled edges. Features exclusive Rock Armor inner wheel lip and limited lifetime warranty, engineered for conquering challenging terrain.
• Inertia Beadlock Wheel Beadlock wheel with Rock Armor inner wheel lip for structural integrity. Available in Matte Black with Machined Accents or Bronze finishes, with 1200 lbs load rating and beadlock technology for secure bead seating.
• Momentum Wheel UTV/ATV wheel with gloss black finish, milled edges, and exclusive Rock Armor inner wheel lip. Features closer-to-OE offsets for optimal fitment and performance on modern UTVs and ATVs.
• Delta Steel Wheel High-quality affordable wheel with lightweight D-window center design and precision-rolled rims. Available in various bolt patterns and offsets for utility ATV and UTV/SxS applications.
• SD10 Beadlock Wheel Precision-engineered beadlock wheel for Polaris Pro R and Turbo R. Features gray finish with black milled ring, industry-leading 1300 lbs load rating, and limited lifetime warranty, maintaining exact OE wheel offset.
• SS Alloy SS212 Wheel Strong lightweight one-piece aluminum wheel for ATVs and UTVs. Built using Advancecast process to QS9000 quality specifications; heavy-duty 12-inch ATV wheel rated at 700 lbs and 14-inch UTV applications rated at 800 lbs.

Quantifiable outcome

• Holeshot tire gained credibility in 1986 when Gary Denton, eight-time AMA ATV MX National Champion, selected Holeshot tires to guarantee his wins

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Meyer DistributingcoreChannel Partner/ Reseller/ Distributor · 6 August 2026Meyer Distributing is expanding its specialty tire and wheel lineup through a new partnership with Titan Specialty Division, providing customers with broader access to ITP products and Carlstar-branded products across key work and recreation markets. Meyer will carry ITP products and additional Titan Specialty offerings including styled wheels, rubber tracks, and specialty products. Meyer Distributing operates 109 locations nationwide with over 3.5 million sq. ft. of warehouse space.
• The Carlstar GroupcoreOthersThe Carlstar Group is the parent company of ITP Tires & Wheels. ITP trademarks and product models are owned or licensed by The Carlstar Group.
• Titan International Inc.coreOthersTitan International Inc. (NYSE: TWI) is the parent company of ITP Tires & Wheels. Titan is a leading global manufacturer and supplier of wheels, tires, and undercarriage products for off-the-road equipment. ITP operates as part of Titan's Powersports segment under the Carlstar brand. Website copyright is owned by Titan International Inc.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STI Tire & Wheel: STI is a powersports aftermarket brand specializing in ATV/UTV tires and wheels, including HD Blaster, Outback, and Outlaw lines. It sells through the same dealer networks and competes on terrain-specific performance, making it a directly comparable peer to ITP.
• MSA Offroad Wheels: MSA Offroad Wheels designs and sells aftermarket wheels for UTV, SxS, and ATV applications (e.g., M-Series, Beadlock series). It competes with ITP's wheel portfolio on styling, finish, and structural features like beadlock and rim protection.
• GBC Motorsports: GBC Motorsports is a specialty manufacturer of ATV and UTV tires (e.g., Dirt Commander, X-Attack, Mongrel), positioned as a direct competitor in the aftermarket powersports segment with comparable terrain-focused product lines.
• Sedona Tire & Wheel: Sedona offers aftermarket tires and wheels specifically engineered for ATV, UTV, and SxS applications across mud, sand, all-terrain, and racing segments. It competes with ITP across the same distribution channels and serves the same dealer-installed aftermarket customer base.
• Kenda Tires: Kenda is a global tire manufacturer with a dedicated powersports line (Bear Claw, Klaw, Mastodon) covering ATV, UTV, and SxS applications. It competes head-to-head with ITP in the same dealer channels and product categories, with overlapping terrain-specific tire offerings.
• Fuel Off-Road Wheels: Fuel Off-Road produces aftermarket wheels for trucks, SUVs, and UTV/SxS applications, including beadlock and off-road styled designs. It competes with ITP in the UTV/SxS wheel category with comparable finish, sizing, and fitment coverage.
• Maxxis: Maxxis is a leading global tire manufacturer with a major presence in ATV/UTV aftermarket tires (e.g., Bighorn, Carnage, Liberty). It directly competes with ITP across the same powersports channels and dealer network, serving identical vehicle platforms with comparable radial construction and tread technologies.
• Tusk: Tusk is an aftermarket powersports brand distributed heavily through Rocky Mountain ATV-MC, offering tires and wheels for ATV, UTV, and dirt bike applications. It targets the same price-sensitive enthusiast customer and competes across many of the same SKUs.
• Pro Armor: Pro Armor is a Polaris-owned aftermarket brand producing UTV wheels, tires, and accessories. It competes directly with ITP in UTV/SxS fitment applications and leverages Polaris OEM dealer channels, making it a peer across product, customer, and channel.
• Carlisle (Carlstar Group): Carlisle/Carlstar is the sister business unit within Titan International that shares ITP's parent and produces specialty tires for powersports and other off-road segments. As a co-branded Titan entity, it operates in overlapping product categories and channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ITPTiresandWheels
• Facebookfacebook.com/OfficialITPTiresWheels
• Instagraminstagram.com/itptireswheels
• Xx.com/itptireswheels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITP Tires & Wheels