Aquascapes

What Aquascapes does

Aquascapes is a privately held UK specialist contractor that designs, engineers, and builds commercial and domestic swimming pools, spas, vitality pools, and saunas. Founded around 2001 and headquartered in Billericay, Essex, the company operates with a team of 11-50 staff and has built a 24-year track record delivering bespoke wet-leisure environments for flagship health clubs (Third Space, Fitness First), hospitality brands (Soho House, Haven Holidays), premium real estate developers (Battersea Power Station, Roots in the Sky, The Alberton), and high-net-worth residential clients in the UK and internationally (Montenegro, Turkey).

Its core technical proposition centres on a proprietary lightweight modular pool panel system that enables installation in structurally constrained environments such as basements, rooftops, and heritage buildings, supported by advanced filtration (including UV), environmental control, hydraulic services, heating, and chemical dosing plant. Product portfolio spans commercial swimming pools, domestic swimming pools, spa and vitality pools (33°C-38°C with engineered jets), and bespoke saunas (Traditional Finnish, Infrared, Loyly, Combined), all backed by low-energy design capabilities including heat recovery, solar integration, and rainwater harvesting.

Revenue is generated on a project-by-project bespoke basis through design-and-build contracts or specialist consultancy within wider consultant teams. Commercial work operates as enterprise field sales engaging directly with architects, developers, and operators; domestic work engages homeowners directly. Revenue streams are primarily one-time construction projects, supplemented by recurring servicing and maintenance contracts. Marketing is limited to website, LinkedIn, Facebook, Instagram, and WhatsApp Business, with no published pricing or distribution partners. The company has no disclosed external funding, no parent entity, and no M&A activity on record.

Name

Aquascapes

Legal name

Aquascapes Ltd

Website

https://aquascapes-uk.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Wet-Leisure Design Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Commercial pool construction
• Domestic swimming pools
• Spa vitality pools
• Wet leisure environments
• Bespoke pool design

Headquarters

HQ city

Rayleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Pool Design and Construction: Project-based revenue from designing, specifying, constructing, and commissioning commercial swimming pools and wet-leisure environments for health clubs, hotels, residential developments, and landmark destinations. Revenue is earned through design-and-build contracts or specialist consultancy roles within wider project teams.
2. Domestic Pool Design and Construction: Bespoke residential swimming pool projects from concept through construction and final handover, tailored to individual homeowner specifications and lifestyles.
3. Servicing and Maintenance: Long-term operational support and maintenance services ensuring pools continue to perform optimally for years after installation.
4. Spa and Wellness Installation: Design and installation of spa pools, vitality pools, and hydrotherapy environments with therapeutic features including targeted jets, temperature control, and massage stations.
5. Sauna Design and Installation: Bespoke sauna environments including traditional Finnish, infrared, Loyly, and combined styles, tailored to specific spaces and client visions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aquascapes is a specialist UK-based pool contractor that designs, consults on, builds, and commissions commercial and domestic swimming pools, spa/vitality pools, and saunas. The company delivers full lifecycle pool solutions from feasibility and concept design through detailed specification, construction, commissioning, and long-term operational support, with particular expertise in technically challenging locations such as basements, rooftops, and heritage buildings.

Product overview

Aquascapes is a specialist pool design and construction company offering a unified portfolio of wet-leisure solutions. The core offerings span Commercial Swimming Pools (high-performance pools for health clubs, hotels, and landmark developments) and Domestic Swimming Pools (bespoke residential pools). Supporting these, Aquascapes provides Spa/Vitality Pools (hydrotherapy environments at 33°C-38°C) and Saunas (Traditional Finnish, Infrared, Loyly, and Combined styles). These products are delivered through proprietary technologies including Lightweight Modular Pool Systems (for basement, rooftop, and heritage installations) and Advanced Filtration & Environmental Control Systems. The company offers end-to-end services from feasibility and concept design through to construction, commissioning, and long-term operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Swimming Pools End-to-end design, consultancy, and construction of high-performance commercial swimming pools and wet-leisure environments for flagship health clubs, luxury hotels, residential developments, and landmark destinations. Spans feasibility, concept design, specification, construction, commissioning, and long-term operational support.
• Domestic Swimming Pools Bespoke residential swimming pools tailored to homeowner lifestyles, ranging from elegant indoor retreats to striking outdoor features. Covers design, construction, final handover, and proactive long-term servicing and maintenance.
• Spa and Vitality Pools Hydrotherapy and vitality pools operating at 33°C to 38°C with engineered jets and pumps providing targeted massage, muscle relaxation, circulation stimulation, rehabilitation support, and holistic wellness experiences for commercial and residential settings.
• Bespoke Saunas Bespoke sauna design and installation including Traditional Finnish saunas (70°C-95°C), Infrared saunas, Loyly saunas (combined dry/humid), and Combined saunas with customisable heating options for homes and wellness facilities.
• Pool Servicing and Maintenance Proactive post-installation servicing and maintenance programme to ensure installed pools continue to perform optimally for years after handover, available to both commercial and domestic clients.

Quantifiable outcome

• Fitness First Bishopsgate delivered within 12 weeks
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mace ConstructioncoreStrategic or Co-development PartnerAquascapes was selected as part of a British-led design team reporting to Mace Construction for the Porto Montenegro Lido project. Aquascapes provided specialist consultancy, developed full design specifications and detailed drawings, advised on filtration, hydraulic services, heating, and chemical dosing, and expanded into project management and supervisory responsibilities ensuring the aesthetic vision aligned with functionality for this landmark European wet-leisure project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SCS (Swimming Pool & Spa) Group: UK commercial swimming pool design, build, and maintenance contractor. Comparable full-lifecycle service offering to Aquascapes across commercial and high-end residential projects.
• Barr + Wray: UK-based designer and installer of saunas, steam rooms, and spa facilities for commercial and residential clients. Overlaps with Aquascapes' wellness/sauna/spa installation offerings.
• Hilton Pools: UK specialist swimming pool contractor serving commercial and domestic clients. Comparable in bespoke pool construction services across premium segments.
• Natare Corporation: US specialist in stainless steel pool construction for commercial and high-end residential projects. Comparable proprietary modular construction technology and project-based business model.
• Compass Pools UK: UK distributor and installer of one-piece ceramic composite pools for residential and commercial markets. Overlaps with Aquascapes in bespoke pool construction with proprietary installation methods.
• London Swimming Pool Company: UK-based specialist in bespoke residential and commercial swimming pool design and construction. Comparable to Aquascapes in target market (high-end domestic and commercial) and full-lifecycle service model.
• Habsburg Pools: UK luxury swimming pool and wellness installation specialist. Direct competitor in the premium residential and commercial pool segment with similar bespoke design approach.

Broad incumbents

• Myrtha Pools: Global modular pool system manufacturer with stainless steel technology. Comparable to Aquascapes' modular pool positioning but at larger scale with broader commercial and Olympic venue focus.
• Neuman Aqua (Fluidra): Fluidra-owned pool equipment and solutions provider with broad international presence. Adjacent to Aquascapes as an incumbent pool technology supplier with overlapping commercial customer base.

Regional players

• Premier Pools and Spas: US-headquartered pool design and construction franchise with international operations. Comparable bespoke pool construction services though primarily serving North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquascapesltd1
• LinkedInlinkedin.com/company/aquascapes-ltd
• Instagraminstagram.com/aquascapeslimited
• Xx.com/AquascapesLtd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquascapes