What Absolut does

Absolut eventi & comunicazione is an Italian integrated communication and event organization agency headquartered in Bologna and founded in 2001, operating as the partnership M. Lioce & C. S.a.s. The firm delivers a full-service offering across two interlocking practice areas: communication and press office services, and event organization. Communication services span strategic consulting, ATL and BTL advertising campaigns, digital marketing, social media management, SEO copywriting, content creation, crisis and reputation management, and traditional press office work including media relations and press conference execution. Event services cover the design, production, and promotion of live events (trade fairs, congresses, conventions, festivals, open houses, gala dinners), digital and hybrid events (live streaming, webinars, multi-platform broadcast), and organizational secretariat for B2B trade fairs and congresses.

The agency's core technology stack is modest and service-delivery oriented rather than product-oriented: it relies on standard third-party integrations including Google Analytics, YouTube embeds, Google Maps, Google Fonts, and major social platform widgets, combined with proprietary internal methodologies such as the 'Absolut Method' for digital/hybrid event production and cross-media communication workflows. There are no disclosed APIs, SDKs, or software products.

Commercially, Absolut operates as a professional services firm with project-based, quote-driven pricing and multi-year contracts. It serves four primary segments: institutional clients (Città Metropolitana di Bologna, Regione Emilia-Romagna, Regione del Veneto, TAR Emilia-Romagna), private companies (GrandVision, BGB Yachts, Temix-Oleo, Villani Salumi), trade associations and NGOs (CNA Emilia-Romagna, OCI), and exhibition organizers (BolognaFiere, Editrice Il Campo). Distribution is sales-led, combining direct client engagement, competitive tenders (notably for public sector work), and event-driven customer acquisition through its managed trade fair brands ForumPiscine, ForumClub, InsolvenzFest, Festival della Cultura tecnica, Fierida, and OUTEX. Recurring revenue is anchored by long-term secretariat partnerships with BolognaFiere and Editrice Il Campo, complemented by press office and event support for major Italian exhibitions such as SANA and MARCA.

Name

Absolut

Legal name

ABSOLUT eventi & comunicazione di M. Lioce & C. S.a.s.

Website

https://absoluteventicomunicazione.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolut eventi & comunicazione is a Bologna-based Italian integrated communication and event organization agency founded in 2001, serving institutional clients, private companies, trade associations, and exhibition organizers with press office, digital marketing, and live/digital/hybrid event production services.

Ownership category

akta.pro rank

Product category

Advertising and Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Event management services
• Press office services
• Digital marketing agency
• Trade fair organization
• Corporate communication consulting

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Organization Services: Professional services for organizing traditional, digital, and hybrid events including trade fairs, congresses, festivals, conferences, conventions, open houses, and gala dinners. Revenue generated through project-based fees for full organizational secretariat services.
2. Communication and Press Office Services: Strategic consulting, advertising campaigns (ATL/BTL), digital marketing, social media management, content creation, SEO copywriting, reputation management, PR and influencer relations, and media relations. Revenue through retainer agreements and project-based engagements.
3. Trade Fair and Congress Management: Organizational secretariat services for major B2B trade fairs (ForumPiscine, ForumClub, OUTEX) and congresses. Long-term partnerships with exhibition organizers like BolognaFiere generate recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Absolut eventi & comunicazione is an Italian communications and event organization agency that delivers integrated strategic communication, press office and media relations, digital marketing, web design, and full-service event production. Its event division organizes live events (trade fairs, congresses, festivals, conventions, open houses), digital and hybrid events with multi-platform live streaming, and provides organizational secretariat services for major B2B trade fairs and congresses, most notably ForumPiscine and ForumClub. Services are sold on a project or retainer basis to companies, public institutions, trade associations, and exhibition organizers.

Product overview

Absolut eventi & comunicazione is an Italian advertising and event organization agency based in Bologna, founded in 2001, offering integrated communication and event management services. The agency provides a comprehensive suite of services organized around two core specializations: communication and press office services, and event organization. Communication services include strategic consulting, press release writing, media relations, digital marketing, social media management, and web design. Event organization services span live events (trade fairs, congresses, festivals, conventions, open houses), digital and hybrid events (live streaming, webinars), and organizational secretariat for trade fairs and congresses. The agency also manages several event brands including ForumPiscine, ForumClub, InsolvenzFest, Festival della Cultura Tecnica, and Fierida, and provides dedicated communication services for clients such as SANA, BGB Yachts, GrandVision, and others. Services are delivered through multidisciplinary teams combining traditional and digital communication expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicazione e Ufficio Stampa (Communication and Press Office) Strategic consulting, press release writing, mailing list management, press conference organization, media recall, and press coverage verification services for companies, institutions, and associations.
• Organizzazione Eventi Live (Live Event Organization) Planning, organization, and promotion of traditional live events including trade fairs, congresses, festivals, conventions, open houses, and corporate and public administration meetings.
• Eventi Digitali e Ibridi (Digital and Hybrid Events) Conception and management of digital and hybrid events including live streaming, webinars, and conferences broadcast on social media platforms such as Facebook, LinkedIn, YouTube, and Twitch.
• Segreteria Organizzativa Fiere e Congressi (Trade Fair and Congress Organizational Secretariat) Organizational secretariat services for trade fairs and congresses including planning, logistics, exhibitor relations, and visitor assistance for B2B exhibitions.
• Digital Marketing Multi-channel digital marketing services including content strategy, social media management, digital advertising, SEO, and SEM for client campaigns.
• Web Design e Sviluppo (Web Design and Development) Website design and development services including visual identity implementation, responsive design, and content management for client websites.
• ForumPiscine Major national B2B trade fair for the swimming pool and SPA sector, co-organized by Absolut with Editrice Il Campo, featuring over 100 exhibitors and approximately 5,000 professional visitors per edition.
• ForumClub B2B event for fitness, wellness, and sports center operators, organized as a virtual expo and congress with off- and online communication.
• Festival della Cultura Tecnica Annual regional festival promoting technical culture and education in Emilia-Romagna, organized by Absolut for Città Metropolitana di Bologna, generating over 500 events annually in its regional editions.
• InsolvenzFest Festival organized for OCI (Osservatorio sulla Crisi d'Impresa) exploring debt and credit topics through professional dialogue and citizen engagement, with over 3,000 web spectators on average per edition.
• Fierida Annual national event for adult education organized by the CPIA/RIDAP network, featuring digital conferences and professional development sessions, with organizational secretariat managed by Absolut.

Quantifiable outcome

• 2,408 press clippings achieved for SANA exhibition
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• OUTEXminorStrategic or Co-development Partner · 1 January 2022Organizational secretariat partnership since 2022 for OUTEX, the B2B event for outdoors and leisure sector.
• FieridaminorStrategic or Co-development Partner · 1 January 2022Organizational secretariat partnership since 2022 for Fierida, the Italian national event for adult education organized by RIDAP/CPIA network.
• Editrice Il CampocoreStrategic or Co-development Partner · 1 January 2001Long-term partnership for co-creation and co-management of ForumPiscine and ForumClub, Italy's leading B2B trade fairs in the wellness and aquatic sectors. Absolut and Editrice Il Campo serve as the creators of these events and the organizational engine, with Absolut handling promotion (ATL, BTL, direct) to public and companies.
• BolognaFierecoreStrategic or Co-development PartnerStrategic partnership with BolognaFiere for trade fair support services including press office, social media management, and commercial office services for SANA (organic and natural products) and MARCA (private label) exhibitions.
• ForumPiscinecoreStrategic or Co-development PartnerLong-standing organizational secretariat partnership since 2001 for ForumPiscine, the most important national fair in the swimming pool and SPA sector.
• ForumClubcoreStrategic or Co-development PartnerOrganizational secretariat partnership for ForumClub, the most qualified event in the Italian fitness sector.
• Città Metropolitana di BolognacoreImplementation/ SI/ Consulting PartnerLong-term partnership for Festival della Cultura tecnica since 2014, providing strategic consulting, visual identity, communication campaigns, event organization, web design, social media, and press office services.
• Regione Emilia-RomagnacoreImplementation/ SI/ Consulting PartnerOngoing partnership for multiple initiatives including Festival della Cultura tecnica and European projects like LIFE-PREPAIR, providing event organization and communication support.
• OCI - Osservatorio sulla Crisi d'ImpresaminorImplementation/ SI/ Consulting PartnerPartnership for InsolvenzFest festival organization, providing digital and classic communication campaigns for the event exploring debt and credit topics.
• CNA Emilia-RomagnaminorImplementation/ SI/ Consulting PartnerPartnership for CNA Giovani Imprenditori events including digital event production, visual identity, direction, and digital campaigns.
• Salvaiciclisti BolognaminorImplementation/ SI/ Consulting PartnerPartnership for Repair Festival workshops on bicycle repair, supporting circular economy initiatives under the European REPper project.
• R.U.S.KO BolognaminorImplementation/ SI/ Consulting PartnerPartnership for Repair Festival workshops on clothing and small electronics repair, supporting circular economy initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MCH Group: Swiss-based global live marketing and exhibition organizer (Art Basel parent). Comparable for exhibition and congress organization services, though at much larger scale with owned venues and international presence.
• FleishmanHillard: Global PR and communications agency with Italian operations. Comparable for press office, media relations, and corporate communication services, though with substantially broader geographic footprint and resources.
• Weber Shandwick: Global communications and PR firm with Italy presence. Comparable for integrated communications including media relations, event support, and digital marketing, though serving multinational clients at significantly larger scale.
• Edelman: Global public relations firm with significant Italy operations. Comparable to Absolut's communication and press office services but at global scale with broader service portfolio across corporate, government, and consumer clients.
• GL Events: French global event services company operating across exhibition organization, venue management, and event services. Comparable for trade fair and event organization services, though at significantly larger scale with international footprint.
• Ogilvy PR: Global advertising and PR network with strong Italian operations. Comparable for integrated communications including advertising campaigns, digital marketing, and event support as part of a broader portfolio of services.

Direct peers

• Pomilio Group: Italian communications and public affairs firm offering integrated communication, event organization, and institutional PR services. Comparable to Absolut in serving Italian public institutions and corporate clients with bundled communication offerings.
• Caffeina: Italian independent creative agency combining digital marketing, content creation, and event production. Comparable to Absolut in offering integrated communication and event services to mid-market and enterprise Italian brands.
• Italian Exhibition Group: Major Italian trade fair organizer (Rimini, Vicenza, Rome venues) producing B2B exhibitions. Comparable to Absolut in organizing trade fairs and congresses, though operates at substantially larger scale with owned venues.
• Fiera Milano: Italy's leading exhibition center and trade fair organizer hosting major industry events. Comparable to Absolut in the Italian exhibition ecosystem, though Fiera Milano owns venues while Absolut provides organizational secretariat services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/absolutagenzia
• Facebookfacebook.com/AbsolutEventiComunicazione
• LinkedInlinkedin.com/company/absolut-eventi-comunicazione
• Instagraminstagram.com/absolutagenzia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolut