Domaine de la Croix

What Domaine de la Croix does

Domaine de la Croix is a single-estate Provence wine producer headquartered in La Croix-Valmer on the Saint-Tropez peninsula, operating from a 230-hectare property that includes approximately 100 hectares under vine and a 3,500 m² underground cellar. The estate was founded in 1882 by Albert de Vrégille, was acquired by the Bolloré Group in 2001, and has held Cru Classé de Provence status since 1955, the largest holding in the Côtes de Provence appellation. The portfolio spans five cuvées across rosé, white, and red still wines plus a sparkling rosé, with a prestige Cuvée Empereur capped at 2,000 bottles anchoring the top of the range and Cuvée Bastide Blanche Rosé recognized with a 2018 Gold Medal at the Concours Général Agricole.

The business runs a vertically integrated, consumer-facing model. Distribution is primarily direct-to-consumer through an on-site boutique and DTC e-commerce with international delivery, supplemented by wine tourism and event/venue rental at the estate. Production is supported by long-tenured operational leadership (chef de culture Olivier Paques since 2006), consulting oenologist Michel Rolland, and Provence Œnologie. In February 2024 the estate appointed Guillaume Biais as a new vineyard manager to lead a transition from HVE certification to certified organic farming across the vineyard.

The company is a privately held SAS within the Bolloré Group, with a headcount reported in the 11–50 employee range, and has no disclosed revenue or financial metrics. Customer acquisition is decentralized across consumer DTC, on-trade, and event channels, with no named anchor accounts in the available data.

Name

Domaine de la Croix

Legal name

SAS Domaine de la Croix exploitation

Website

https://domainedelacroix.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine de la Croix is a historic Provence wine estate (founded 1882) in La Croix-Valmer, producing Cru Classé de Provence rosés, whites, reds, and sparkling wines sold DTC, on-site, and via wine tourism, owned by the Bolloré Group since 2001.

Ownership category

akta.pro rank

Product category

Cru Classé Côtes de Provence Wines

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Provençal rosé wines
• Cru Classé estate
• Wine tourism events
• Estate bottled wines
• Sparkling wine production

Headquarters

HQ city

La Croix-valmer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales (Online Boutique): The estate operates a direct-to-consumer e-commerce platform (domainedelacroix.com) selling its full range of wines (rosé, white, red, sparkling) across three cuvée tiers. Delivery is available in France and internationally. Free delivery in mainland France for orders of 36+ 75cl bottles. This is the primary revenue stream.
2. On-Site Boutique Sales: Physical sales at the estate's boutique at 816 Boulevard de Tabarin, La Croix-Valmer. Open Tuesday to Saturday. On-site customers can purchase all cuvées directly, often following tastings or event visits.
3. Event Venue Rental (Réception): The estate rents its reception spaces for weddings, gala evenings, seminars, birthdays, baptisms, and other private events. Spaces include the Garden Terrace (1,500 m², up to 250 guests), Constantin Space (250 m², up to 250 guests, available until 4am), Club Lounge (140 m², up to 70 guests), and Seminar Room (98 m², up to 19 participants). This is a secondary but significant revenue stream supporting wine sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Domaine de la Croix is a Côtes de Provence Cru Classé vineyard that produces and sells rosé, white, and red wines across five cuvées (Irrésistible, Éloge, Bastide Blanche, Élégance sparkling, and Empereur prestige). The estate operates a direct-to-consumer online boutique and on-site boutique at its La Croix-Valmer premises, complemented by wine tourism experiences and event venue rental for weddings and corporate events.

Product overview

Domaine de la Croix is a Cru Classé Côtes de Provence winery producing a complete range of wines in rosé, white, and red varieties. The product portfolio consists of five distinct cuvées organized by price tier and occasion: Irrésistible (entry-level casual wines), Éloge (gastronomic wines), Bastide Blanche (premium small-batch wines), Elégance (sparkling rosé), and Empereur (prestige limited-production cuvée). Each colour (rosé, white, red) is available across the three main cuvée tiers, with the exception of Elégance (sparkling rosé only) and Empereur (prestige rosé). The estate also offers event hosting services at its reception spaces including gardens, terraces, and indoor halls for weddings, galas, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuvée Irrésistible Entry-level wines described as light, fruity, and accessible, available in rosé, white, and red varieties. Designed for casual enjoyment, aperitifs, and summer meals with friends.
• Cuvée Éloge Gastronomic wines described as distinguished and elegant, available in rosé, white, and red varieties. Positioned as premium wines for fine dining and Mediterranean cuisine pairings.
• Cuvée Bastide Blanche Premium wines produced in small batches from the estate's finest terroir, available in rosé, white, and red. Aged in French oak barrels and clay amphorae, representing the finest expression of the Saint-Tropez peninsula terroir.
• Cuvée Élégance (Sparkling Rosé) Sparkling rosé wine produced using traditional Provençal method with second fermentation in bottle. Elegant and festive, suitable for celebrations and aperitifs.
• Cuvée Empereur The estate's most prestigious cuvée produced in limited quantities (2,000 bottles). Made from Grenache, Mourvèdre, Syrah, and Rolle grapes, aged 6 months in French oak barrels. A gastronomic rosé reserved for special occasions.
• Event Venue Rental (Réception) Rental of reception spaces for weddings, gala evenings, seminars, birthdays, baptisms, and private events. Spaces include the Garden Terrace (1,500 m², up to 250 guests), Constantin Space (250 m², up to 250 guests), Club Lounge (140 m², up to 70 guests), and Seminar Room (98 m², up to 19 participants).

Quantifiable outcome

• Cru Classé de Provence designation since 1955, confirming the estate's position among the top-ranked Provence wine producers.
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Boho Beach CavalaireminorStrategic or Co-development Partner · 1 January 2025Collaboration for the Summer Closing 2025 event on August 29, 2025. Boho Beach Cavalaire serves as a second reservation location for the event (in addition to the estate itself). The Boho Beach team brings its gourmet food offering to the estate for the evening.
• Michel RollandcoreOthersRenowned international oenologist Michel Rolland collaborates with Domaine de la Croix on wine blending, alongside General Manager Diane Nublat and in-house oenologist Edouard Planel. The collaboration aims to achieve the highest levels of excellence and create blends that elicit beautiful emotions during tastings.
• Provence ŒnologiecoreTechnology or IntegrationThe firm Provence Œnologie provides oenological consulting services to the estate, working alongside Michel Rolland, Diane Nublat, and Edouard Planel to craft the estate's blends and ensure winemaking excellence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château Minuty: Cru Classé de Provence estate with rosé, white and red cuvées, premium positioning and significant export footprint. Same Cru Classé designation and comparable tiered portfolio structure.
• Château de Berne: Provence wine estate producing rosé, white and red with an integrated wine tourism and event offering. Highly comparable multi-revenue leisure model in the same appellation.
• Château d'Esclans: Producer of premium Provence rosé, most famous for Whispering Angel, with a multi-tier portfolio and strong international DTC and on-trade distribution. Direct comparable in category, GTM motion and Provençal terroir positioning.
• Domaines Ott: Iconic Provence rosé producer with Clos Mireille and Château de Selle, owned by LVMH. Closely comparable on product category, terroir-driven positioning and prestige pricing.
• Maison Mirabeau: Provence rosé producer with strong DTC, e-commerce and international distribution focus. Comparable in product mix, GTM motion and emphasis on direct-to-consumer sales.
• Château Sainte-Marguerite: Cru Classé Côtes de Provence estate producing rosé, white and red with organic and biodynamic credentials. Closely comparable on classification, tiered portfolio and sustainability positioning.
• Château La Tour de l'Evêque: Provence rosé and red wine estate in the Var with a tiered portfolio. Comparable in appellation, colour emphasis and family-estate positioning.

Broad incumbents

• Pernod Ricard Winemakers: Global wine and spirits group with brands in Provence and beyond. Comparable as a broad incumbent shaping pricing, distribution and category dynamics for premium rosé.
• Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division includes Domaines Ott, Château d'Yquem and other prestige estates. Relevant as a broad incumbent competing for prestige Provence shelf and on-trade presence.
• Maison Bollinger: Prestige French wine house with a family-owned luxury ethos, owned by the Société Jacques Bollinger group with CVC and Socicda investments. Comparable as a benchmark for premium, terroir-driven family/multi-shareholder wine ownership structures and prestige pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@domainedelacroix4846
• Facebookfacebook.com/domaine2lacroix
• Instagraminstagram.com/DomainedelaCroix
• Xx.com/domainecroix
• LinkedInlinkedin.com/company/domaine-de-la-croix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine de la Croix