MONYO Brewing
MONYO Brewing is a privately held Hungarian craft brewery founded in 2014, producing craft beers, non-alcoholic craft sodas, and merchandise, and serving consumers across Hungary through its e-commerce webshop, Taproom, MONYO Pubs, and a reseller network.
- Company typePrivate
- Founded2014
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MONYO Brewing does
MONYO Brewing is a privately held Hungarian craft brewery founded in 2014, headquartered in Budapest with production at its Gyömrői út facility. The company produces a broad portfolio of craft beers across multiple styles (IPA, Pils, Wheat, Stout, Sour Ales, NEIPA, Baltic Porter, Barley Wine, British Strong Ale, Flanders Red Ale), organized into Core, Limited, and Premium tiers, alongside a growing non-alcoholic craft soda line that includes the real-fruit MONYO Craft Soda range and the functional MONYO Fun Soda sub-brand with added vitamins, minerals, and collagen. The portfolio spans roughly 100 SKUs with packaging in 0.33L bottles and 0.375L specialty formats, and is augmented by branded merchandise and a sub-brand called MOJO WORKIN for experimental styles such as ice cream smoothie sour ales and double NEIPAs.
The business operates a multi-channel direct-to-consumer and retail model within Hungary: an own e-commerce webshop with home delivery (free above 25,000 Ft), a Taproom at the production site, MONYO Pubs in Budapest, and a wholesaler/reseller network. Experiential revenue streams include paid brewery tours (Főzdetúra) at 6,990 Ft per person and ticketed taproom events such as board game nights at 1,000 Ft. Marketing is primarily organic, centered on Facebook, Instagram, YouTube, and Untappd, supplemented by recurring collaborations with influencers (JustVidman/Kiss Tomi), peer breweries (Uradalmi Sőrmanufaktúra, Etyeki Sörfőzde, Fehér Nyúl, First Craft Beer, HopTop, Horizont), specialty coffee (Grinta, Madal), and lifestyle figures (cyclist Valter Attila). Headcount is in the 11–50 range and the company is founder-/privately held with no disclosed funding rounds, M&A activity, or institutional investors.
MONYO Brewing firmographics
Firmographics- Name
- MONYO Brewing
- Legal name
- MONYO Brewing
- Website
- https://monyobrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MONYO Brewing is a privately held Hungarian craft brewery founded in 2014, producing craft beers, non-alcoholic craft sodas, and merchandise, and serving consumers across Hungary through its e-commerce webshop, Taproom, MONYO Pubs, and a reseller network.
- Ownership category
- akta.pro rank
MONYO Brewing industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where MONYO Brewing is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
MONYO Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Beer Sales: Sale of craft beers through company webshop and taprooms. Products include Core beers, Limited editions, Premium beers, and seasonal releases in various package sizes (0.33L bottles, cans).
- Craft Soda Sales: Sale of non-alcoholic craft sodas including MONYO Fun Soda line and MONYO Craft Soda series with various flavors and functional benefits.
- Brewery Tours: Ticket sales for brewery tours (Főzdetúra) at 6,990 Ft per person, including guided tour, beer tasting, and craft soda sampling.
- Event Revenue: Ticketed events such as board game nights (1,000 Ft) held at taproom with discounts on beverages.
- Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, caps, tote bags, and glassware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beer bottles 330ml |
| Unit Pricing | Pay-as-you-go | Beer packages (12-24 bottles) |
| Unit Pricing | Pay-as-you-go | Limited/Anniversary beers |
| Unit Pricing | Pay-as-you-go | MOJO WORKIN'26 Limited Series |
| Unit Pricing | Pay-as-you-go | Fun Soda packages |
| Unit Pricing | Pay-as-you-go | Brewery Tour tickets |
| Unit Pricing | Pay-as-you-go | Event tickets |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MONYO Brewing product offering
Product offeringCore offering
MONYO Brewing crafts and sells a portfolio of characterful craft beers (core, limited, and premium lines including IPA, Pils, Wheat, Rabbit series, NEIPAs, Sours, Imperial Stouts) and non-alcoholic craft sodas (Craft Soda line and Fun Soda functional line) from its Budapest brewery. The company also sells branded merchandise (apparel, accessories, glassware) and offers paid brewery tours and ticketed taproom events as experiential offerings, distributed through its own webshop, taprooms, pubs, and a wholesale reseller network.
Product overview
MONYO Brewing is a Hungarian craft brewery offering a diverse portfolio centered on specialty beers and craft beverages. The core offering includes Core beers (IPA, Pils, Wheat, Rabbit series), Limited/Seasonal releases, and the experimental MOJO WORKIN' series featuring NEIPAs, Sours, and Ice Cream Smoothie Ales. Complementary product lines include Craft Sodas (Hop Soda, Cascara Cola, fruit-based sodas) and the functional Fun Soda sub-brand with added vitamins, minerals, and collagen. Additional revenue streams include branded merchandise (apparel, accessories, glassware) and experiential offerings (brewery tours and taproom events). Products are sold through e-commerce (webshop) and physical taprooms/bars.
Differentiator
Problem solved
Functional benefit
Brands
- MONYO Fun Soda: Non-alcoholic craft soda product line including Timeout, Chillax, Reboot, Charge, and Velvet variants.
- MOJO WORKIN
- MONYO Craft Soda
Products and services
- Core Beers (Core Sörök) Year-round flagship beers including MONYO IPA, Pils, Búza (wheat beer), and the Rabbit series (Flying, Cyber, Dead Rabbit), spanning styles from light lagers to hoppy IPAs and stouts for craft beer consumers in Hungary.
- Limited Beers (Limited Sörök) Seasonal and limited-edition specialty beers including NEIPAs, Sours, Imperial Stouts, Barley Wines, and collaboration brews with other breweries and influencers, targeted at craft beer enthusiasts seeking new releases.
- Premium Beers (Premium Sörök) High-end specialty beers including barrel-aged, oak-matured, and premium limited releases in premium packaging, aimed at connoisseurs and gifting occasions.
- MONYO Craft Soda Non-alcoholic craft carbonated beverages including Hop Soda, Cascara Cola, Maracuja, Eper-Lime, Grapefruit Cold Brew, and various collaborations with real fruit and hop flavors at 0% ABV, for non-alcoholic beverage consumers and cocktail mixers.
- MONYO Fun Soda Functional soda line with added vitamins, minerals, and collagen, including Charge (B1, B6, C vitamins), Reboot (calcium, magnesium, sodium, potassium), Velvet (collagen with C-vitamin), Timeout (C, E vitamins, zinc), and Chillax (lavender, hops, B6, C, zinc), for health-conscious non-alcoholic beverage consumers.
- MOJO WORKIN' Series Limited-edition specialty beer series featuring experimental styles such as Ice Cream Smoothie Sour Ales (Tropical Identity Crisis, Choco Loco Blanco, Brothers In Roots), DNeIPAs (Galactic Defender), Coffee Stouts, and collaboration brews.
- Branded Merchandise (Ajándéktárgyak) MONYO-branded merchandise including t-shirts (MONYO Tee, Love Tee, Yellow Tee, BDPST Tee, Oversized Fit), hoodies (Zombie Hoodie, Flying Rabbit Pullover), Vintage Caps, Craft Soda matrica pakks, HopHarvest tote bags, and Craft Master One 0.47L glassware for brand enthusiasts and gifting.
- Brewery Tours (Főzdetúra) Approximately 60-minute guided brewery tours at the Gyömrői út production facility, including 4x1dl craft beer tastings and 2x1dl craft soda tastings, with insight into the brewing process and meet-the-brewers segments, offered at 6,990 Ft per person.
- Taproom Events (Taproom Események) Taproom events including board game nights, live tastings, and special event experiences at the MONYO TapRoom location for community engagement and on-site beverage sales.
- Beer and Soda Packs (Sör és Üdítő Csomagok) Curated multi-packs and bundles including IPA packs, Pils packs, Wheat packs, Rabbit series packs, fruit beer packs, soda tasting packs, and themed combinations sold at discounted rates versus individual bottles.
Companies that use MONYO Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
MONYO Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MONYO Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- JustVidman (Kiss Tomi)coreMultiple product collaborations with Hungarian YouTuber JustVidman (Kiss Tomi) and Duszka Peti. Products include Ez Már Sör! NEIPA 5.7%, Ez Alma? 0% craft soda, Ez meggykóla? 0% Cascara Cola with cherry, and other limited editions. JustVidman has created behind-the-scenes content at the brewery and products reference viral memes from his YouTube channel.
- Analog BalatonminorMusic and craft beer collaboration resulting in MONYO x Analog Balaton Könnyű New Zealand Pils 4.2%. Two worlds, one vibe - MONYO's craft energy meets Analog Balaton's musical atmosphere on limited merchandise including t-shirts and tote bags.
- Uradalmi SörmanufaktúracoreAnnual HopHarvest collaboration now in its 10th year. 2025 edition: HopHarvest'25 Black IPA 5.9% featuring fresh hops harvested on September 22nd at Uradalmi's facility in Vál. Limited merchandise also released. This is MONYO's longest-running annual collaboration.
- Etyeki SörfőzdeminorEtyeki x MONYO Plum Noir Black Daemon Baltic Porter 5.3% collaboration. Lower-fermented, unfiltered strong brown beer with plum, vanilla ice cream, and tonka bean. Brewed by head brewer Huszti Márk.
- Pinkdustry Consortium (Fehér Nyúl, First Craft Beer, HopTop Brewery, Horizont Brewing)minorCollaboration with Fehér Nyúl (lead), First Craft Beer, HopTop Brewery, and Horizont Brewing to create Pinkdustry Hazy Hibiscus IPA 5.8%. Purpose: highlight women's contributions to the traditionally male-dominated brewing industry using Pink Boots hop blend.
- Brigád Pince (Mór)minorFinal edition of Hungarian Terroir series created with Brigád Pince in Mór. Oak-aged Imperial Flanders Red Ale 2022 8.1% aged with Ezerjó grape clusters from the winery. Unique harmony between wine and beer characteristics.
- KotányiminorMONYO x Kotányi Narancsos Malátaital (malt beverage) collaboration. Products include 12-pack and 24-pack with sticker and cooler magnet. Combines MONYO brewing with Kotányi's spice expertise.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MONYO Brewing competitors and assessment
Company assessmentDirect peers
- First Craft Beer: Hungarian craft brewery in MONYO's Pinkdustry collaboration network. Comparable as a domestic craft peer competing for the same craft beer enthusiast segment with taproom and limited-release offerings.
- HopTop Brewery: Hungarian craft brewery collaborating with MONYO on Pinkdustry Hazy Hibiscus IPA. Comparable craft scale, beer-style range (IPAs, lagers), and direct-to-consumer plus on-premise distribution model in Hungary.
- Horizont Brewing: Hungarian craft brewery partnering with MONYO in the Pinkdustry collaboration. Comparable on craft positioning, Hungary-only geographic scope, and emphasis on specialty and collaboration-driven limited releases.
- Fehér Nyúl Brewing: Hungarian craft brewery that participated in MONYO's Pinkdustry consortium. Comparable as a Budapest-based craft producer with taproom presence and a similar portfolio of IPAs and specialty beers targeted at Hungarian craft enthusiasts.
- Etyeki Sörfőzde: Hungarian craft brewery that collaborated with MONYO on the Plum Noir Black Daemon Baltic Porter. Comparable as a craft producer with brewery tours, taproom operations, and a similar premium/specialty beer portfolio.
- Uradalmi Sörmanufaktúra: Hungarian craft brewery partnering with MONYO on the long-running annual HopHarvest fresh-hop collaboration. Comparable as a domestic craft producer with hop-forward IPAs and shared customer base.
- Mad Scientist Craft Brewery: Hungarian craft brewery known for experimental and limited-edition beers. Comparable to MONYO's MOJO WORKIN' experimental series and similar domestic-only craft positioning.
Others
- Kotányi: Austrian-Hungarian spice and seasoning brand collaborating with MONYO on the Narancsos Malátaital malt beverage. Comparable as a brand-led partnership counterpart in MONYO's collaboration portfolio rather than a direct competitor.
Broad incumbents
- BrewDog: Global craft brewery with broad portfolio of IPAs, lagers, and limited editions plus extensive taproom/brewpub footprint. Comparable as a craft brewer and operator of experiential venues, though operating at much greater scale and geographic reach than MONYO.
- Mikkeller: Danish craft brewery renowned for collaborations, experimental styles, and bar/restaurant operations. Comparable to MONYO's collaboration-driven model and limited-edition ethos, though with international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MONYO Brewing social profiles
Digital presenceMONYO Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MONYO Brewing leadership team
Management profileNumber of profiles
Profiles2 records
MONYO Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MONYO Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MONYO Brewing
What does MONYO Brewing do?
MONYO Brewing crafts and sells a portfolio of characterful craft beers (core, limited, and premium lines including IPA, Pils, Wheat, Rabbit series, NEIPAs, Sours, Imperial Stouts) and non-alcoholic craft sodas (Craft Soda line and Fun Soda functional line) from its Budapest brewery. The company also sells branded merchandise (apparel, accessories, glassware) and offers paid brewery tours and ticketed taproom events as experiential offerings, distributed through its own webshop, taprooms, pubs, and a wholesale reseller network.
Is MONYO Brewing a public or private company?
MONYO Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MONYO Brewing founded?
MONYO Brewing was founded in 2014. It employs 11 to 50 people.
Where is MONYO Brewing based?
MONYO Brewing is headquartered in Budapest, Hungary, in the Europe region.
How does MONYO Brewing make money?
Five revenue lines are on record. Direct Beer Sales are the primary driver. The others are craft Soda Sales, brewery Tours, event Revenue and merchandise Sales.
Who are MONYO Brewing's main competitors?
Direct peers on record are First Craft Beer, HopTop Brewery, Horizont Brewing, Fehér Nyúl Brewing, Etyeki Sörfőzde, Uradalmi Sörmanufaktúra and Mad Scientist Craft Brewery. Kotányi is listed as an others. Broad incumbents are BrewDog and Mikkeller.
Does MONYO Brewing have an API?
No public API is recorded for MONYO Brewing.
What industry is MONYO Brewing in?
MONYO Brewing's product category is Craft Brewery. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.