Horizont Brewing
Horizont Brewing is a privately held Hungarian craft brewery in Budapest that produces craft beer across multiple product lines (Core Range, Selfish Games, Sour Series, Night Shift) plus spirits, RTD tea, and cold brew, selling primarily direct-to-consumer via its webshop and taproom and exporting to roughly 20 countries.
- Company typePrivate
- Founded2013
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Horizont Brewing does
Horizont Brewing is a privately held Hungarian craft brewery established in 2013 with operational commencement in 2016, headquartered in Budapest. The company produces a multi-line portfolio of craft beers organized into distinct product families — Core Range (flagship New England and West Coast IPAs such as Hazy Queen and Gentle Bastard), Selfish Games (experimental limited releases and collaboration brews), Sour Series (fruit-infused sours), Night Shift (premium barrel-aged selections), and the Ádám Martin named series — alongside adjacent beverage extensions including Horizont IPA Gin, Tricky Tea (vodka ice tea), and Cold Brew coffee. The core technology is traditional craft brewing with barrel-aging capabilities and 100% natural ingredients.
The company operates a direct-to-consumer business model anchored by a Hungarian-language e-commerce webshop and a physical Budapest taproom, supplemented by wholesale export to approximately 20 countries. Revenue streams include one-time beer sales (individual cans, miniKEG party kegs, pre-curated beer packages), a recurring beer subscription service (Sörelőfizetés & Klub at 10,990 HUF/month), branded merchandise, and the non-beer beverage extensions. Pricing spans from approximately 970 HUF for entry-level cans to 2,490 HUF for premium offerings, with miniKEGs priced at 13,600-17,500 HUF and free shipping above 25,000 HUF. Marketing is conducted via Instagram, TikTok, and Facebook, with a newsletter incentive offering 10% off first orders.
Horizont serves individual craft beer consumers across four identified segments: everyday craft beer enthusiasts, premium connoisseurs (Night Shift barrel-aged), health-conscious drinkers (alcohol-free and gluten-free options), and international markets. The customer base is fragmented across more than 200,000 cumulative purchases with no disclosed enterprise anchors, and the company has no disclosed funding rounds, parent entity, or external institutional investors, suggesting a founder-led, bootstrapped operation.
Horizont Brewing firmographics
Firmographics- Name
- Horizont Brewing
- Legal name
- Horizont Brewing
- Website
- https://horizontbrewing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horizont Brewing is a privately held Hungarian craft brewery in Budapest that produces craft beer across multiple product lines (Core Range, Selfish Games, Sour Series, Night Shift) plus spirits, RTD tea, and cold brew, selling primarily direct-to-consumer via its webshop and taproom and exporting to roughly 20 countries.
- Ownership category
- akta.pro rank
Horizont Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Beverage Manufacturing (3121), Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Horizont Brewing is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Horizont Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Direct sales of craft beers through e-commerce webshop and taproom. Products include core range beers, limited editions, collaboration brews, and seasonal releases. Individual cans and packages available.
- Beer Subscription: Sörelőfizetés & Klub (Beer Subscription & Club) provides recurring subscription revenue with exclusive benefits and early access to new releases.
- Merchandise: Sale of branded merchandise including t-shirts, sweatshirts, caps, glasses, bags, and gift vouchers.
- Beverage Extensions: Sales of Tricky Tea (vodka ice tea), Cold Brew, and Horizont Gin products to diversify beverage portfolio beyond beer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single beers (0.33l-0.5l) |
| Unit Pricing | Pay-as-you-go | MiniKEG (5L party kegs) |
| Transaction based/ take rate | Pay-as-you-go | Beer Packages (6-12 beer bundles) |
| Unit Pricing | Pay-as-you-go | Night Shift Megapack 2025 |
| Subscription | Monthly | Beer Subscription (Sörelőfizetés) |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Horizont Gin (500ml) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Horizont Brewing product offering
Product offeringCore offering
Horizont Brewing is a Hungarian craft microbrewery that produces and sells craft beers across multiple product lines (Core Range, Selfish Games, Sour Series, Night Shift, Ádám Martin), as well as adjacent beverages including Tricky Tea vodka ice tea, Cold Brew coffee, and Horizont IPA Gin. Products are sold directly to consumers through an e-commerce webshop and a Budapest taproom, with a subscription club providing recurring deliveries, and supplementary international export to roughly 20 countries.
Product overview
Horizont Brewing is a Hungarian craft brewery founded in 2013 (with first brewing in 2016), operating as a multi-product beverage company. The core offering consists of craft beers organized in distinct product lines: Core Range (everyday beers like Hazy Queen and Gentle Bastard), Selfish Games (experimental limited releases), Sour Series (fruit-infused sour beers), Night Shift (premium barrel-aged selections), and Ádám Martin (signature line). Beyond beer, the portfolio extends to alcoholic alternatives including Tricky Tea (Vodka Ice Tea), Cold Brew beverages, and Horizont Gin (IPA-infused London Dry Gin). The company also offers beer subscription services, pre-curated beer packages, merchandise, and collaborates with other breweries on guest beers. Products are sold through an e-commerce shop with a taproom presence in Budapest.
Differentiator
Problem solved
Functional benefit
Brands
- Horizont Gin: Horizont IPA Gin - London Dry Gin
- Tricky Tea
- Cold Brew
- Core Range
- Selfish Games
- Sour Series
- Night Shift
- Ádám Martin
- Hazy Queen
Products and services
- Core Range (Hazy Queen, Gentle Bastard, and other everyday craft beers) Everyday craft beer lineup for routine consumption, including flagship New England IPA (Hazy Queen, 6%) and West Coast IPA (Gentle Bastard, 6.5%), available in 0.33L cans and 5L miniKEG party kegs. Target customer: individual craft beer consumers.
- Selfish Games (Experimental Playground Series) Limited-edition and experimental brews featuring collaborations with other breweries and unique specialty styles such as Japanese Wheat Beer (Fuji Rocks with Bohemian Betyars), West Coast IPA (Divine Proportion with Popihn), and New England IPA (Wild Horizont with Wild East). Target customer: adventurous craft beer enthusiasts.
- Sour Series Refreshing tart and sour beers including smoothie sours with fruit additions (e.g., Fever Dream with mango, papaya, and passion fruit) and sour ales with apricot and cocoa. Target customer: craft beer enthusiasts seeking fruit-forward, tart flavor profiles.
- Night Shift (Barrel-Aged Specialty Beers) Premium barrel-aged beers for connoisseurs, featuring vintage selections and exclusive pastry ales aged in barrels. Includes the Night Shift Megapack 2025 (67,230 Ft). Target customer: beer connoisseurs and premium craft beer collectors.
- Ádám Martin (Signature Beer Line) Signature beer line named after a football legend, featuring Hungarian Viking II lager (4.0%, 0.33L) and other styles. Distinct product line with dedicated following. Target customer: football fans and craft beer enthusiasts.
- Alcohol-Free Beers Non-alcoholic craft beer options including Naked Bastard (alcohol-free IPA) and other alcohol-free varieties. Target customer: health-conscious consumers and social occasions requiring alcohol-free options.
- Guest Beers & Collaborations (Vendégsörök & Kollabok) Collaborative brews and guest beers from partner breweries including Abodee, Happpy Beer Factory, Brewing Vibes, Wild East, Popihn, Bohemian Betyars, Invitro, LöWolf, and Kőszegi Sör. Target customer: craft beer enthusiasts seeking variety and brewery collaborations.
- Tricky Tea (Vodka Ice Tea) Vodka Ice Tea beverage available in Peach and Lemon flavors, positioned as a refreshing alcoholic alternative for relaxation. Target customer: consumers seeking ready-to-drink alcoholic beverages beyond beer.
- Cold Brew Cold brew coffee beverages including ColdBrew Botanicals variants, sold in packs of 4 or 8 units. Target customer: cold brew coffee consumers.
- Horizont Gin (IPA Gin) London Dry Gin infused with IPA flavors, 44% alcohol, 500ml bottle. A spirits extension of the craft beer brand, priced at 11,990 Ft with 20% promotional discount. Target customer: gin enthusiasts and craft beer fans.
- Sörelőfizetés & Klub (Beer Subscription & Club) Beer subscription service offering regular deliveries of fresh brews, including the Fresh Drop Pack subscription at 10,990 Ft/month with 5% discount from regular price. Provides early access to new releases and exclusive benefits. Target customer: recurring craft beer consumers.
- Beer Packages (Sörcsomagok) Pre-curated multi-packs of beers (6-12 beer bundles) including theme packs like Night Shift Pack, Baltic Porter Day, and seasonal selections, offered with discounts up to 50%. Prices range from 3,699 Ft to 67,230 Ft. Target customer: craft beer enthusiasts and gift purchasers.
- Merch & Accessories Branded merchandise including T-shirts, sweatshirts, caps, glasses, bags, and gift vouchers. Target customer: brand enthusiasts and gift purchasers.
Quantifiable outcome
- Over 200,000 purchases completed
- +1 more outcomes
Companies that use Horizont Brewing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Horizont Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horizont Brewing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Bohemian BetyarscoreCollaboration on 'Fuji Rocks' Japanese Wheat Beer (6%, 0.44l), sold at 1,590 Ft. Joint product development for unique beer styles.
- PopihncoreCollaboration on 'Divine Proportion' West Coast IPA (6.3%, 0.44l). Creative partnership for experimental beer styles.
- Wild EastcoreCollaboration on 'Wild Horizont' New England IPA (6%, 0.44l).
- InvitrocoreCollaboration on 'Trip at the Brain' West Coast Pils (4.5%, 0.44l).
- AbodeeminorGuest beers from Abodee brewery including Yellow Boat (Hazy IPA), Cat Fish (Red Ale), Frog at the Corner (West Coast IPA), and Running Out of Gas (Hazy APA).
- Happpy Beer FactoryminorGuest beers from Happpy Beer Factory including 'It Never Tastes the Same' British Bitter and 'Sitkei Világos' Lager.
- Brewing VibesminorGuest beer 'Sip by Sip' Double Hazy IPA (8.5%, 0.5l) at 2,490 Ft.
- LöWolfminorGuest beer 'Apricadabra' Apricot Vanilla Pastry Ale (5.4%, 0.33l).
- Kőszegi SörminorGuest beer 'Hientzer' Lager (5.3%, 0.44l).
- Ádám MartincoreNamed collaboration series featuring 'Hungarian Viking II' Lager (4.0%, 0.33l). Distinct product line with dedicated following.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Horizont Brewing competitors and assessment
Company assessmentBroad incumbents
- Brooklyn Brewery: US craft brewery with broad international distribution and diversified brand extensions. Comparable as a craft beer brand with international export and DTC activities.
- Dreher Sörgyár: Hungarian legacy brewery (Heineken-owned) dominating mainstream Hungarian beer. Comparable as a Hungarian beer producer but competes in a much broader, lower-priced segment.
- Pilsner Urquell: Czech brewery with strong Central European brewing heritage and international distribution. Comparable as a Central European beer brand exporting broadly, though targeting mainstream rather than craft segment.
- BrewDog: Global craft beer brand with broad portfolio of IPAs, sours, and barrel-aged beers plus taprooms and DTC e-commerce. Comparable at the craft category level, though much larger and broader.
- Mikkeller: Danish gypsy/craft brewery known for experimental and collaboration-led beers and global bar network. Comparable in experimental collaboration model and craft positioning, but at much larger international scale.
Direct peers
- First Craft Beer Budapest: Budapest-based craft brewery with similar DTC e-commerce and taproom structure. Comparable as a same-city competitor targeting Hungarian craft enthusiasts.
- Fóti Kézműves Sörfőzde: Hungarian microbrewery offering traditional and craft styles with own taproom and direct sales. Directly comparable as a small Hungarian craft producer with taproom + DTC presence.
- Monyo Brewing: Hungarian craft brewery known for IPAs, sours, and experimental series with international recognition. Closely comparable in style focus, experimental product lines, and export activity.
- Rothbeer: Hungarian craft brewery with a comparable portfolio of IPAs, sours, and barrel-aged beers sold domestically and abroad. Comparable in scale, product mix, and Hungarian craft positioning.
- Mad Scientist Craft Beer: Hungarian craft brewery producing experimental and barrel-aged beers with a similar DTC and taproom model. Directly comparable in product positioning, geography, and craft segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Horizont Brewing social profiles
Digital presenceHorizont Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horizont Brewing leadership team
Management profileNumber of profiles
Horizont Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horizont Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horizont Brewing
What does Horizont Brewing do?
Horizont Brewing is a Hungarian craft microbrewery that produces and sells craft beers across multiple product lines (Core Range, Selfish Games, Sour Series, Night Shift, Ádám Martin), as well as adjacent beverages including Tricky Tea vodka ice tea, Cold Brew coffee, and Horizont IPA Gin. Products are sold directly to consumers through an e-commerce webshop and a Budapest taproom, with a subscription club providing recurring deliveries, and supplementary international export to roughly 20 countries.
Is Horizont Brewing a public or private company?
Horizont Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horizont Brewing founded?
Horizont Brewing was founded in 2013. It employs 11 to 50 people.
Where is Horizont Brewing based?
Horizont Brewing is headquartered in Budapest, Hungary, in the Europe region.
How does Horizont Brewing make money?
Four revenue lines are on record. Beer Sales are the primary driver. The others are beer Subscription, merchandise and beverage Extensions.
Who are Horizont Brewing's main competitors?
Broad incumbents on record are Brooklyn Brewery, Dreher Sörgyár, Pilsner Urquell, BrewDog and Mikkeller. Direct peers are First Craft Beer Budapest, Fóti Kézműves Sörfőzde, Monyo Brewing, Rothbeer and Mad Scientist Craft Beer.
Does Horizont Brewing have an API?
No public API is recorded for Horizont Brewing.
What industry is Horizont Brewing in?
Horizont Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 3121 and its SIC code is 2080.