What Löckenhoff does

Löckenhoff is a privately held German bicycle retailer operating under the Rad1.de brand, with a hybrid online-and-physical retail model. The company runs the rad1.de e-commerce storefront serving customers across Germany and maintains two physical retail showrooms in Lippstadt (Am Mondschein 26) and Paderborn (Karl-Schurz-Str. 14), both in North Rhine-Westphalia. Its product portfolio spans the full bicycle category — traditional bikes (trekking, city, mountain, road, gravel, cyclocross, fitness, children, cargo, BMX) and a broad e-bike lineup (e-trekking, e-city, e-MTB, e-SUV/ATB, e-cargo, e-folding, speed pedelecs, e-road, e-gravel) — alongside accessories, spare parts, and cycling clothing. Specific stocked brands include Cannondale, Bulls, and Giant.

Name

Löckenhoff

Legal name

Löckenhoff

Website

https://rad1.de

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Löckenhoff is a privately held German bicycle retailer operating two physical showrooms in Lippstadt and Paderborn plus the rad1.de online shop, selling bicycles, e-bikes, accessories, and clothing to individual consumers across Germany, with supporting workshop and leasing services.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• E-bike sales
• Bicycle accessories
• Bicycle repair
• Bicycle leasing

Headquarters

HQ city

Lippstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Retail: Revenue generated from the sale of bicycles, e-bikes, and related cycling products through both the online shop (rad1.de) and physical retail locations in Lippstadt and Paderborn.
2. Accessories and Replacement Parts: Sale of bicycle accessories (helmets, clothing, bags, tools), replacement parts (pedals, chains, handlebars), and components for various bike types.
3. Workshop and Service: Professional workshop services including repairs, maintenance, and bicycle service, providing recurring service revenue and enhancing customer loyalty.
4. Bicycle Leasing: Company offers bicycle and e-bike leasing services for employees through salary conversion schemes, expanding customer base to corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Löckenhoff sells bicycles, e-bikes, accessories, spare parts, and cycling clothing through an online shop (rad1.de) and two physical showrooms in Lippstadt and Paderborn, Germany. The retailer complements product sales with an in-house workshop/repair service and a bicycle leasing offering that supports employer-funded employee mobility programs.

Product overview

Löckenhoff operates Rad1.de as a comprehensive online bicycle retail platform with physical store presence in Lippstadt and Paderborn, Germany. The product portfolio centers on the e-commerce website and encompasses a full range of bicycles organized into main categories: traditional Fahrräder (trekking, city, mountain, racing, gravel, cyclocross, fitness, children, cargo, BMX), E-Bikes/Elektroräder (e-trekking, e-city, e-MTB, e-SUV/ATB, e-cargo, e-folding, speed pedelecs, e-road/gravel), Zubehör (accessories), Ersatzteile (spare parts), and Bekleidung (cycling clothing). Additional services include a workshop/fachwerkstatt for repairs, Fahrradleasing (bicycle leasing programs), and Click & Collect for local pickup. The Sale section offers discounted items across brands. Individual products featured include gravel bikes such as the Cannondale Topstone 3, Bulls Grinder 3, Bulls Daily Grinder 1 and 2, and the Giant Trance X 2 all-mountain mountain bike.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Sale of new bicycles to individual consumers through the rad1.de online shop and the Lippstadt and Paderborn showrooms.
• E-bikes Sale of electric bicycles (e-bikes) to consumers via online and physical showroom channels.
• Bicycle accessories and spare parts Retail sale of bicycle accessories and spare parts to support bicycle ownership and maintenance.
• Cycling clothing Retail sale of cycling clothing and apparel to complement bicycle purchases.
• Workshop / repair services
• Bicycle leasing Bicycle leasing program enabling employer-funded employee mobility through recurring lease contracts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Canyon: German direct-to-consumer bicycle brand selling premium road, MTB, gravel, and e-bikes through its own online channels. Targets the same German cycling consumer with overlapping product categories and competes for premium share of wallet.
• Bike24: Major German online bicycle and e-bike retailer with showrooms in Germany and across Europe. Directly comparable in product breadth (all bike categories + e-bikes + accessories) and hybrid online/retail model.
• BOC: German bicycle retail chain with multiple physical stores and online presence. Comparable multi-store specialty bike retailer with workshop services and broad assortment across categories.
• Fahrrad-XXL: Large German bicycle retail chain operating multiple large-format stores plus online sales. Overlapping assortment of bicycles, e-bikes, accessories, and workshop services with similar hybrid retail model.
• Rose Bikes: German family-owned bicycle retailer with strong online presence and physical stores. Operates a very similar hybrid model selling complete bike ranges including premium road, MTB, gravel, and e-bikes through owned channels.
• Lucky Bike: German multi-store bicycle retail chain with workshops and online shop. Highly comparable multi-store specialty retailer model selling complete bike ranges with attached service and leasing.

Broad incumbents

• Decathlon: Global sporting goods retailer with significant German store footprint and cycling category. Overlaps in bicycles, e-bikes, and cycling accessories but operates as a broad-line sporting goods incumbent rather than bike specialist.
• Cube Bikes: Major German bicycle and e-bike manufacturer/brand selling through dealer networks. Competes for the same end customer and is among the brands carried by multi-store retailers like Löckenhoff.

Others

• Ortlieb: German manufacturer of bicycle bags, panniers, and accessories. Ecosystem participant whose products are sold in cycling retail channels and represent adjacent category exposure relevant to a bike retailer's assortment strategy.
• Bike-Components: German online retailer specializing in bicycle parts, components, and accessories. Adjacent competitor in the parts/accessories category that also operates in the same German cycling ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rad1.de
• Instagraminstagram.com/rad1.de
• Xx.com/rad1de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Löckenhoff