Dr Libby

What Dr Libby does

Dr Libby is a privately-held health education and consumer wellness company, founded by Dr Libby Weaver in 1999 and legally structured as Dr Libby Pty Ltd, an Australian proprietary limited company headquartered in Hamilton, New Zealand with an Australian postal address in Burleigh Heads, Queensland. The company operates a direct-to-consumer e-commerce business (drlibby.com) serving primarily women interested in nutritional biochemistry, fatigue, hormonal health, iron deficiency, weight management, and stress. Its product portfolio spans 14+ bestselling books (physical, eBook, and audiobook formats priced $14.95-$32), online courses including the flagship 28-day Detox program ($110-$129.95), a tiered subscription membership (Dr Libby Members: Essentials at $12.99 NZD/month, Plus at $29.99 NZD/month), clinical consultations with practitioner Jenny Brooks ($275-$740 NZD), corporate wellness speaking engagements, and a podcast series. The company also operates Bio Blends, an adjacent supplement brand offering Iconic Iron, Organic Daily Greens, and Radiant Reds.

The technology stack is composed of standard SaaS platforms rather than proprietary systems: Shopify powers the e-commerce storefront, Teachable delivers course content, Circle.so hosts the membership community, and Google Analytics and hCaptcha handle analytics and security respectively. Payments are processed through Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks. The company maintains a multi-channel content distribution footprint including blog, podcast (Spotify, Apple Podcasts, YouTube), and organic social (Instagram, Facebook, Pinterest, YouTube). The core intellectual property is the proprietary three-pillar methodology (Nutrition, Biochemistry, Emotions), the coined term "Rushing Woman's Syndrome," and the founder's PhD-level biochemistry credentials and 20+ years of clinical practice.

Revenue is generated through a hybrid model: one-time purchases (books, courses), recurring subscriptions (membership tiers), professional services (clinic consultations and corporate speaking), and physical product sales (supplements, card decks). The business serves consumers across 25+ countries with shipping, while primary markets remain Australia and New Zealand. The company is entirely founder-controlled with no disclosed external investment, no funding rounds, and a lean team of 1-10 employees.

Name

Dr Libby

Legal name

Dr Libby Pty Ltd

Website

https://drlibby.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr Libby is a privately-held nutritional biochemistry education company selling bestselling books, online courses, subscription memberships, clinic consultations, and Bio Blends supplements, primarily serving women across Australia, New Zealand, and 25+ international markets through a direct-to-consumer e-commerce platform.

Ownership category

akta.pro rank

Product category

Health & Wellness Education

NAICS

Book Publishers (51313), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYEDAAAHAG

Health Coaching & Lifestyle Coaching Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYMPAJAAAL

Health, Wellness & Fitness Trade Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYEDAAAHAJ

Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Nutritional biochemistry consulting
• Online health courses
• Wellness education programs
• Supplement brand
• Clinical health consultations

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Book Sales: Sale of physical books, eBooks, and audiobooks covering various health topics including iron deficiency, weight management, energy, stress, and women's wellness. One-time purchase model with prices ranging from $14.95 to $32.00.
2. Online Courses: 28-day Detox by Dr Libby course at $110 (stand-alone) or $129.95 (with greens bundle). Multi-week programs with video content, daily emails, and downloadable resources. Access granted for 56 days.
3. Membership Subscription: Monthly subscription membership (Essentials $12.99 NZD/month or Plus $29.99 NZD/month) providing ongoing access to courses, monthly Q&A sessions, recipes, and guided relaxations. Annual plans available with 2 months free.
4. Clinic Consultations: One-on-one consultations with Jenny Brooks at Dr Libby Clinic. Initial 60-minute consultation at $275 NZD, follow-up 30-minute at $140 NZD, and Burnout Recovery Package at $740 NZD including testing and multiple sessions.
5. Corporate Speaking: Keynote speaking engagements for corporate events, conferences, and workplace wellness programs. Content tailored to biochemistry, nutrition, stress, and workplace health topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dr Libby sells a multi-product health and wellness education portfolio anchored by a three-pillar methodology (Nutrition, Biochemistry, Emotions). The company markets and sells 13+ bestselling books (physical, eBook, audiobook), online courses including the flagship 28-day Detox by Dr Libby program, a tiered subscription membership (Dr Libby Members), wellness card decks, nutritional supplements via the related Bio Blends brand, and clinic consultations. Dr Libby also delivers corporate keynote speaking services and a podcast series.

Product overview

Dr Libby is a health and wellness education company offering a multi-product portfolio centered on nutritional biochemistry. The core offerings include 14 bestselling books covering topics from energy, weight management, stress, and women's health; online educational courses including the flagship 28-day Detox by Dr Libby program; a membership program (Dr Libby Members) with Essentials and Plus tiers providing ongoing course access; a clinical consultation service; speaking engagements; and a podcast series. The company also sells wellness card decks and partners with Bio Blends for supplements. Products are delivered primarily through digital platforms (Shopify store, Teachable for courses) with physical products (books, cards) shipped internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Fix Iron First A book by Dr Libby focusing on iron deficiency, its effects on mood, brain function, thyroid health, hormones, metabolism, and vitality. Available in physical, eBook, and audiobook formats for individual consumers seeking to understand and address iron-related health challenges.
• Women's Wellness Wisdom A comprehensive guide for women covering hormones, liver health, sugar cravings, stress, emotional eating, breakouts, hair loss, and graceful ageing. Targeted at women seeking a holistic health reference grounded in Dr Libby's three-pillar approach.
• What Am I Supposed to Eat? A practical guide simplifying the relationship with food, covering nutrition, food intolerances, carbohydrate understanding, and sustainable weight loss. Targeted at consumers confused by conflicting dietary advice.
• The Energy Guide A guide focusing on energy as the ultimate marker of wellbeing, covering nourishment, sleep quality, hormones, and stress management, with over 100 recipes. Aimed at consumers experiencing fatigue and seeking practical nutrition guidance.
• The Invisible Load A book exploring the unseen forces driving stress and overwhelm, addressing physical, emotional, and mental loads affecting wellbeing. Targeted at women experiencing chronic stress.
• Condition Your Calm Cards A deck of 90 cards designed to help navigate stress, cultivate calm, and approach life with balance using Dr Libby's three-pillar approach. Targeted at consumers wanting daily, actionable stress-management prompts.
• Wellness Cards A set of 90 wellness cards offering daily education and inspiration covering nutritional, biochemical, and emotional aspects of health. Aimed at consumers seeking bite-sized wellness content as a daily ritual.
• Real Food Chef eBook A recipe eBook created in collaboration with Chef Cynthia Louise featuring "low human intervention food" and whole-food recipes. Targeted at consumers pursuing real-food, whole-food cooking.
• Real Food Kitchen A cookbook with 90 family-favorite recipes spanning breakfast, drinks, lunch, dinner, snacks, dressings, and desserts, free from refined sugar, white flour, and artificial preservatives.
• Sweet Food Story A book exploring the sugar conundrum and how to enjoy sweet foods made from whole-food ingredients, with recipes by Chef Cynthia Louise. Targeted at consumers managing sugar cravings.
• Exhausted to Energized A book unpacking the intricate causes of energy depletion and revealing how to reclaim vitality using Dr Libby's three-pillar approach. Targeted at consumers experiencing chronic fatigue.
• Rushing Woman's Syndrome A book coined by Dr Libby describing the relentless urgency experienced by modern women and its impact on health, offering practical solutions. Targeted at women experiencing chronic overwhelm.
• Accidentally Overweight A book exploring nine essential factors influencing sustainable weight loss, examining stress hormones, sex hormones, thyroid function, gut bacteria, and their role in fat storage.
• The Calorie Fallacy A book challenging the traditional calorie equation for weight loss and exploring the biochemistry of sustainable weight management.
• The Beauty Guide A guide covering beauty and ageing topics within Dr Libby's health and wellness philosophy.
• Detox by Dr Libby A 28-day online detoxification program designed to help decrease total body burden, with daily video education, downloadable resources, daily emails, and real food guidance. Standalone priced at $110 or $129.95 bundled with Bio Blends greens. Targeted at consumers seeking a structured, time-bound wellness reset.
• Dr Libby Members A monthly and annual membership program offering ongoing access to Dr Libby's courses, monthly Ask Dr Libby Q&A audio sessions, searchable audio library, Real Food Chef videos, Breathe audios, and event replays. Available in Essentials ($12.99 NZD/month) and Plus ($29.99 NZD/month) tiers with annual plans offering 2 months free. Plus tier adds full course access including Shake Off Sugar, Rushing Woman's Syndrome, and Weight Loss Redefined.
• Dr Libby Clinic A clinic offering personalized online and phone health consultations with Jenny Brooks, including initial 60-minute consultations ($275 NZD), follow-up 30-minute consultations ($140 NZD), 15-minute brief discussions, and the Burnout Recovery Package ($740 NZD) which includes stress testing, multiple sessions, an eBook, and four months of Real Food Chef video access. Services cover gut health, hormones, detoxification, stress management, iron deficiency, and burnout.
• Speaking Services International keynote speaking services for corporate events, conferences, and workplace wellness programs, covering biochemistry, nutrition, stress, energy, sleep, and workplace health. Targeted at enterprise organizations (e.g., Village Roadshow, Cotton On Group, Life Vantage, Pushpay Holdings) seeking expert-led employee wellness content.
• Conversations with Dr Libby A 6-part podcast mini-series focused on iron deficiency, featuring expert guests including Lara Briden and Dr Oscar Serrallach, exploring iron's impact on mood, hormones, energy, and women's health. Available free via Spotify, Apple Podcasts, and YouTube.
• Iconic Iron (Bio Blends) A groundbreaking iron supplement from Bio Blends, Dr Libby's supplement company, designed to support iron levels and address iron deficiency. Targeted at consumers seeking supplementation to support the health topics covered in Dr Libby's books and courses.

Quantifiable outcome

• 14,000+ course participants in Detox program
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• Bio BlendscoreTechnology or IntegrationBio Blends is Dr Libby's own supplement company producing products like Iconic Iron, Organic Daily Greens, and Radiant Reds. The Detox course + Greens bundle includes Bio Blends products shipped to customers in Australia and New Zealand.
• Jenny BrookscoreOthersJenny Brooks is the Senior Practitioner/Naturopath at the Dr Libby Clinic, the only practitioner personally trained by Dr Libby in her unique three-pillar methodology. Has been with the clinic since 2012.
• Chef Cynthia LouisenotableStrategic or Co-development PartnerChef Cynthia Louise collaborated with Dr Libby on cookbook projects including Real Food Chef eBook and Sweet Food Story, bringing culinary expertise to the health education content.
• Tony Robbins, Sir Richard Branson, Marianne WilliamsonminorOthersDr Libby has shared her expertise on global stages alongside these visionaries. These appearances build credibility and brand awareness for speaking engagements.
• Lara BridennotableStrategic or Co-development PartnerNaturopath, hormone specialist and evolutionary biologist who appeared as expert guest on Conversations with Dr Libby podcast episode discussing hormones, mood and low iron.
• Dr Oscar SerrallachnotableStrategic or Co-development PartnerMedical doctor and expert in postnatal depletion who appeared on podcast episode 'The hidden cost of motherhood' discussing maternal recovery, mood and infant development related to iron health.
• Kirsten King (Fluidform Pilates)minorStrategic or Co-development PartnerFounder of Fluidform Pilates who appeared on Episode 7 podcast discussing why wellness-aware women feel depleted despite eating well and exercising regularly.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Mark Hyman: Functional medicine physician and multi-time bestselling author selling books, online courses, memberships, and supplement lines through a similar DTC platform — direct competitor in the wellness-author-as-brand archetype.
• Mindbodygreen: Wellness content platform combining editorial articles, podcast, courses, and a supplement line under the mbg brand — overlaps with Dr Libby on content, courses, and supplement monetization.
• Dr. Josh Axe: Doctor-led wellness brand offering books, online programs, podcast, and a supplement product line (Ancient Nutrition) — operates the same author-to-DTC-brand funnel as Dr Libby.
• Wellness Mama: Health/wellness content platform built on a personal brand with books, courses, podcast, and affiliate-driven supplement and product recommendations — closely mirrors Dr Libby's content-to-commerce playbook.
• Dr. Will Cole: Functional medicine practitioner monetizing credentials via bestselling books, online courses, supplement recommendations, and a membership community — directly comparable to Dr Libby's content-plus-supplements model.
• Sakara Life: Plant-based nutrition and wellness program brand offering structured detox/reset programs, supplements, and content — highly comparable to Dr Libby's 28-day Detox course plus Bio Blends product ecosystem.
• Institute for Integrative Nutrition (IIN): Health coach training and continuing education company selling certifications and online courses to wellness practitioners and consumers — adjacent competitor in the health coaching education category where Dr Libby operates.
• Dr. Kellyann Petrucci: Bestselling author and health practitioner selling branded programs (e.g., bone broth diet), books, supplements, and online courses through a personal-brand DTC site — directly parallel to Dr Libby's go-to-market.

Broad incumbents

• Goop: Larger, broader women's wellness brand combining content, supplements, skincare, and DTC commerce at significantly greater scale; comparable overlap with Dr Libby on women's health content and e-commerce.

Others

• Thorne: Premium supplement brand with practitioner-led credibility and DTC commerce — comparable to Bio Blends on supplement positioning and women's health SKUs, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu3rc9NVGa6z7fs6xSvxuUg
• Facebookfacebook.com/DrLibbyLive
• Instagraminstagram.com/DrLibby
• Pinterestpinterest.com/drlibbylive
• Xx.com/DrLibbyLive
• LinkedInlinkedin.com/company/dr-libby-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Libby