La Loma Centro Deportivo

What La Loma Centro Deportivo does

La Loma Centro Deportivo (legal name: Club Deportivo San Luis Potosí) is a private, single-site high-performance sports club headquartered in San Luis Potosí, Mexico, operations since 2020. The facility at Av de la Victoria N100, Rinconada de los Andes, combines an Olympic swimming pool, CrossFit stations, padel, tennis, basketball, volleyball, boxing, yoga studios, and over 40 distinct sports and fitness activities under one roof, supported by certified coaches and daily operations from 5:30am. The firm operates with 11-50 employees and is positioned as the leading high-performance center in Mexico with no disclosed competitors offering comparable multi-discipline scope locally.

The company operates a two-stream revenue model. The primary stream is recurring individual and family memberships that grant access to facilities, group classes, and certified coaching across disciplines (pricing not publicly disclosed). The second stream is the Interempresas La Loma corporate tournament — the first corporate sports league in San Luis Potosí — which generates one-time transaction revenue via corporate registration fees (MX$5,500–MX$7,000+IVA depending on company size and CANACO affiliation) plus per-team fees across seven disciplines including Fútbol 7, Pádel, Natación, and Carreras 3K/5K. The 2026 edition is scheduled for August-September across four weeks.

Distribution is anchored on the physical facility, with sales conducted via walk-ins, phone, email, and WhatsApp. Digital marketing is concentrated on Facebook (page ID indicates 132K+ followers) and Instagram. Corporate acquisition is supported by an online pre-registration form with automated pricing and folio issuance, plus Zoom informative sessions. Strategic partnerships with Atlético San Luis (official ambassador), the Dirección de Deporte Municipal, and Desarrollo Económico Municipal provide institutional and regional sports-ecosystem credibility. No mobile app, no API, no data flywheel, and no AI/ML capabilities are present; the operational add-ons are a Mesa de Servicio for member support and a self-service feedback system with a 48-hour response SLA.

Name

La Loma Centro Deportivo

Legal name

Club Deportivo San Luis Potosí

Website

https://laloma.center

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

La Loma Centro Deportivo is a private high-performance sports club in San Luis Potosí, Mexico, offering a single multi-discipline facility with Olympic swimming, CrossFit, padel, tennis, yoga, and 40+ activities, serving individual members and corporate clients through recurring memberships and the Interempresas corporate tournament.

Ownership category

akta.pro rank

Product category

Fitness and Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Fitness center services
• Sports club facilities
• Swimming pool memberships
• Corporate wellness programs
• Athletic training programs

Headquarters

HQ city

Rinconada De Los Andes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Memberships: Monthly and annual membership fees for individual access to fitness facilities, group classes, and sports activities including CrossFit, swimming, yoga, boxing, padel, tennis, and over 40 activities.
2. Interempresas Corporate Tournament: Corporate registration fees for the annual multi-discipline sports tournament. Includes base corporate registration plus per-team fees for each sport discipline. Additional revenue from sponsorship packages, photography services, and employer branding content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

La Loma Centro Deportivo operates a high-performance sports center (Centro de Alto Rendimiento) in San Luis Potosí, Mexico, offering members access to an Olympic-size swimming pool, CrossFit, yoga, boxing, padel, tennis, basketball, volleyball, and over 40 fitness and athletic activities under one roof. The club operates daily from 5:30am and also runs Interempresas La Loma, a corporate sports tournament program covering seven disciplines across four weeks of competition.

Product overview

La Loma Centro Deportivo is a unified sports and fitness center offering a comprehensive portfolio of services centered around its core sports facilities. The main offering is the Club Deportivo San Luis Potosí, a high-performance sports center featuring gym, Olympic swimming pool, and over 40 activities including CrossFit, yoga, boxing, padel, and tennis. The portfolio includes the Interempresas La Loma 2026 corporate tournament program, which extends the facility's services into corporate team-building and competition events across 7 disciplines. Supporting these core offerings are the Mesa de Servicio for personalized member support and a self-service feedback system for issue reporting and suggestions.

Differentiator

Problem solved

Functional benefit

Brands

• Interempresas La Loma: Corporate sports tournament program run by La Loma Centro Deportivo, the first corporate sports tournament in San Luis Potosí.

Products and services

• Club Deportivo San Luis Potosí (La Loma Centro Deportivo Membership)
• Interempresas La Loma 2026 Corporate Tournament

Quantifiable outcome

• Extended operating hours from 5:30am daily

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Atlético San LuiscoreGTM or Marketing Partner · 1 January 2026Official Ambassador of the Interempresas corporate tournament. Professional football club provides brand credibility and regional sports authority to the corporate sports league. Association positions La Loma within the professional sports ecosystem of San Luis Potosí.
• Dirección de Deporte Municipal de San Luis PotosíflagshipStrategic or Co-development PartnerMunicipal Sports Department backing the Interempresas tournament as an official civic initiative. Provides institutional legitimacy and municipal support for the corporate sports league.
• Desarrollo Económico Municipal del H. Ayuntamiento de San Luis PotosíflagshipStrategic or Co-development PartnerMunicipal Economic Development agency backing the tournament as an economic development and workforce wellness initiative. Supports corporate participation and regional business engagement.
• Cuerpo de Bomberos de San Luis PotosíminorGTM or Marketing PartnerBenefit event hosted at La Loma facilities to support the local fire department. Demonstrates community engagement and corporate social responsibility.
• Universidad Cuauhtémoc San Luis PotosíminorGTM or Marketing PartnerEducational institution partner providing institutional backing for the Interempresas tournament.
• Todo UniformesminorGTM or Marketing PartnerOfficial uniform sponsor for the Interempresas tournament, providing official event apparel and jerseys for participating teams.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cityzen: Premium boutique-style fitness brand in Mexico offering multi-discipline programs, comparable to La Loma's premium positioning and coaching-led model.
• Smart Fit Mexico: Latin America's largest fitness chain with significant Mexican footprint, offering low-cost memberships across multiple locations — comparable as a competing fitness/sports membership model in Mexican secondary cities.
• Gold's Gym Mexico: International fitness franchise operating multiple Mexican clubs offering strength, cardio, and group fitness — a directly competing membership sports club brand for the same consumer segment.
• Sports World: Mexico's largest premium multi-sport fitness club chain, operating facilities with pools, group classes, courts, and coaching — directly comparable to La Loma's multi-discipline, membership-based model.
• O2 Centro Wellness: Mexican high-end sports and wellness club combining gym, pool, courts, and group classes — closely comparable to La Loma's full-service high-performance positioning.

Broad incumbents

• Equinox: Global ultra-premium fitness operator offering multi-sport clubs, group training, and wellness programming — comparable as a high-end incumbent defining the premium tier La Loma aspires to in its local market.
• Life Time Fitness: Large US-based multi-sport athletic club chain with pools, courts, group classes, and family programming — a broad incumbent analog to La Loma's multi-discipline, family-friendly facility concept.

Emerging players

• Padel MX Club: Mexican padel-focused club chain rapidly expanding courts and leagues — a relevant emerging competitor for one of La Loma's signature disciplines and a potential partner or replacement venue for padel programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lalomacentrodeportivo
• Instagraminstagram.com/lalomacd
• Xx.com/LaLomaTraining
• LinkedInlinkedin.com/company/la-loma-centro-deportivo-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Loma Centro Deportivo