Practice of the Practice
Practice of the Practice is a Traverse City, Michigan-based counseling firm providing business development services to private entities. Founded in 2012, it operates as a small professional services practice with 1-10 employees.
- Company typePrivate
- Founded2012
- HeadquartersTraverse City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Practice of the Practice does
Practice of the Practice is a for-profit, privately held counseling firm headquartered in Traverse City, Michigan, United States. Founded in 2012, the company provides business development services to private entities. The firm operates with a small team of 1-10 employees and maintains a primary web presence at practiceofthepractice.com. The publicly stated business description frames the company as a counseling practice supporting private-sector clients with their business development needs, positioning it within the professional services and small business advisory segment rather than a technology, SaaS, or product-led enterprise.
The available source data does not disclose a productized service catalog, proprietary technology stack, pricing model, customer base, distribution channels, or technology integrations. The web source returned a loading/verification stub with no substantive company information, and supplementary data fields — including funding history, management team, regulatory actions, partnerships, and certifications — are empty. Consequently, the underlying revenue mechanics, go-to-market motion, and operational footprint cannot be characterized beyond the headline facts: a small, long-tenured counseling firm in northern Michigan serving private clients.
Given the absence of disclosed funding rounds, investor base, or M&A activity, the company appears to be an independent, bootstrapped professional services practice. Its competitive context is best understood as a local/regional advisory practice rather than a scaled platform business, and any investment-relevant inferences beyond this baseline are constrained by the data gap.
Practice of the Practice firmographics
Firmographics- Name
- Practice of the Practice
- Website
- https://practiceofthepractice.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 1–10 employees
- Short description
- Practice of the Practice is a Traverse City, Michigan-based counseling firm providing business development services to private entities. Founded in 2012, it operates as a small professional services practice with 1-10 employees.
- Ownership category
- akta.pro rank
Practice of the Practice industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Healthcare Providers (EDABALAN)
Keywords
Where Practice of the Practice is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Markets served
Practice of the Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Practice of the Practice product offering
Product offeringCore offering
Practice of the Practice is a counseling firm that provides business development services to private entities. The firm is based in Traverse City, United States, and operates with a small team of 1–10 employees to deliver its consulting and counseling offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Development Counseling Services Counseling and business development services delivered to private entities, supporting owners and operators with strategy, growth, and operational guidance.
Companies that use Practice of the Practice
Customer profileIdeal customer profiles1 record
Practice of the Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Practice of the Practice partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Practice of the Practice competitors and assessment
Company assessmentEmerging players
- Practice Better: Practice management platform serving health and wellness practitioners with scheduling, charting, and client engagement tools. Comparable customer base (private practitioners) and adjacent (software rather than consulting), making it an emerging/overlapping player.
Direct peers
- Private Practice Elevation: Coaching and consulting business specifically helping therapists start and grow private practices. Direct comparable to Practice of the Practice in target customer (private-practice clinicians), service offering (business development), and delivery model (coaching + courses).
- Abundance Practice-Building: Coaching and training programs that help therapists start, grow, and scale private practices. Direct peer in customer base and core value proposition (private-practice business development).
- Brighter Vision: Provides websites, marketing, and business development services to therapists in private practice. Overlaps with Practice of the Practice in business-development focus, but adds a web-development execution layer.
- Selling the Couch: Podcast- and course-based business that coaches therapists on building sustainable private practices. Closely mirrors Practice of the Practice in niche focus, content-led growth, and customer segment.
- The Practice of Therapy: Resource and training platform offering courses, blog content, and consulting aimed at helping therapists launch and manage private practices. Directly comparable in service mix and target market.
Others
- Kajabi: Platform used by coaches and consultants (including therapy-practice coaches) to deliver courses, communities, and memberships. Not a direct competitor but the underlying infrastructure provider that enables peer business models similar to Practice of the Practice.
Broad incumbents
- SimplePractice: Established practice-management software company serving therapists and counselors in private practice. Overlapping target customer and adjacent in serving practice-owner needs, but operating as a broad SaaS incumbent rather than a consulting/coaching firm.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Practice of the Practice social profiles
Digital presencePractice of the Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice of the Practice leadership team
Management profileNumber of profiles
Practice of the Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice of the Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice of the Practice
What does Practice of the Practice do?
Practice of the Practice is a counseling firm that provides business development services to private entities. The firm is based in Traverse City, United States, and operates with a small team of 1–10 employees to deliver its consulting and counseling offerings.
When was Practice of the Practice founded?
Practice of the Practice was founded in 2012. It employs 1 to 10 people.
Where is Practice of the Practice based?
Practice of the Practice is headquartered in Traverse City, United States, in the North America region.
Who are Practice of the Practice's main competitors?
Practice Better is listed as an emerging player. Direct peers are Private Practice Elevation, Abundance Practice-Building, Brighter Vision, Selling the Couch and The Practice of Therapy. Kajabi is listed as an others. SimplePractice is listed as a broad incumbent.
Does Practice of the Practice have an API?
No public API is recorded for Practice of the Practice.
What industry is Practice of the Practice in?
Practice of the Practice's product category is Business Consulting Services. Its primary akta.pro industry code is EDABALAN, Healthcare Providers. Its NAICS code is 54161 and its SIC code is 8742.