Mobilink

What Mobilink does

Mobilink (legally Mobilink.Online) is a private digital advertising and monetization platform headquartered in Kowloon City, Hong Kong, founded in 2009 with a headcount in the 11-50 range. The company operates a two-sided marketplace serving two customer segments: advertisers seeking user acquisition and brand reach, and publishers (website owners, mobile app developers, and game developers) seeking to monetize their digital inventory. The platform's portfolio lists relationships with recognized adtech entities including InMobi, POKKT, Persona.ly, MobiSummer, and SVG Media, indicating positioning within the mobile and video advertising ecosystems.

The platform comprises two integrated core offerings: the Mobilink Advertising Platform, which combines event-based optimization, creative advertising solutions, and consumer behavior analysis to help advertisers acquire targeted users; and Mobilink Publisher Monetization, which serves interactive ad formats designed to increase average revenue per user (ARPU) for publishers. The underlying technology is described in standard adtech terms—event-based optimization, consumer behavior analysis, and interactive ad serving—without disclosed proprietary algorithms, patents, or AI/ML architecture. Distribution is primarily digital through the self-serve website at mobilink.online, accessible globally, with onboarding handled via direct email contact ([email protected]) and a portfolio page that doubles as marketing collateral.

Mobilink's revenue model rests on two streams: advertising platform revenue paid by advertisers for user acquisition campaigns, and a marketplace-style commission or revenue share with publishers whose inventory is monetized through the platform. Pricing is not publicly disclosed, and there is no published rate card, case study, or customer contract detail. The company has not raised disclosed external funding, has no public ownership or investor information, and has no disclosed management team in the available data—material gaps that limit visibility into the company's scale, governance, and capital structure.

Name

Mobilink

Legal name

Mobilink.Online

Website

https://mobilink.online

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilink is a Hong Kong-based, privately held digital advertising and monetization platform serving advertisers and publishers (websites, mobile apps, and games) through event-based optimization and interactive ad formats.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Digital advertising platform
• Mobile ad monetization
• Publisher monetization solutions
• Programmatic advertising
• Interactive ad formats

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Platform Revenue: Revenue generated from advertisers who pay to reach customers through the platform. The platform combines event optimization, creativity, and consumer behavior analysis to deliver targeted advertising across publisher networks.
2. Publisher Monetization: Revenue share with publishers (websites, applications, games) who monetize their digital inventory through Mobilink's ad offerings. Publishers earn revenue by providing placement for advertiser campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mobilink operates a two-sided digital advertising and monetization platform. On the advertiser side, it combines event-based optimization, creative ad formats, and consumer behavior analysis to help brands reach target users and drive sales or brand awareness. On the publisher side, it monetizes websites, mobile applications, and games through interactive ads and easy-to-complete offers designed to increase average revenue per user (ARPU).

Product overview

Mobilink offers a unified advertising and monetization platform with two integrated core offerings: the Mobilink Advertising Platform for advertisers seeking user acquisition, and Mobilink Publisher Monetization for publishers seeking to monetize their digital assets. The platform combines event-based optimization, consumer behavior analysis, and interactive ad formats to serve both sides of the digital advertising market.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilink Advertising Platform
• Mobilink Publisher Monetization Monetization solution that enables website owners, mobile application developers, and game developers to generate revenue from their digital properties through interactive ads and easy-to-complete offers, with a focus on increasing average revenue per user (ARPU).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SVG MediaminorGTM or Marketing PartnerSVG Media is listed on Mobilink's portfolio page as a client/partner, indicating a working relationship in the advertising or monetization space.

Recent moves5 records

Expansion highlights4 records

Direct peers

• POKKT: Mobile video advertising and rewarded/offerwall monetization platform focused on app developers in APAC. Closest direct peer to Mobilink's interactive-ad monetization offering for apps and games.
• Persona.ly: Mobile user acquisition and monetization platform using programmatic and interactive ad formats. Direct comparable to Mobilink's combined advertiser + publisher monetization model.
• Tapjoy: Leading offerwall and rewarded ad monetization platform for mobile app publishers, with advertising demand-side integrations. Closest functional peer for Mobilink's publisher monetization via 'easy-to-complete offers'.
• InMobi: Global mobile advertising and monetization platform serving advertisers and publishers with programmatic, video, and interactive formats. Direct comparable to Mobilink on both sides of the marketplace, though at materially larger scale.
• MobiSummer: Mobile advertising and monetization company focused on performance and offerwall formats for app publishers. Direct peer given overlapping product positioning and APAC footprint.

Broad incumbents

• Vungle (Liftoff): Mobile video ad and monetization platform (now part of Liftoff) offering rewarded video and UA solutions. Comparable on the interactive video monetization side of Mobilink's offering.
• ironSource (Unity LevelPlay): Major mobile adtech platform (now part of Unity) offering mediation, offerwalls, and UA at massive scale. Broad incumbent benchmark for what scaled monetization platforms have become; sets the bar for Mobilink's competitive viability.
• Digital Turbine: Mobile platform combining on-device media delivery, UA, and monetization (including acquired Fyber/AdColony). Broad incumbent spanning the full advertiser–publisher–user funnel Mobilink addresses.
• AppLovin: Large mobile adtech and monetization platform with AXON bidding and offerwall/UA products. Broad incumbent that defines performance monetization benchmarks in the app ecosystem Mobilink targets.

Emerging players

• Chartboost: Mobile programmatic and direct-deal ad marketplace for games and apps, focused on header bidding and mediation. Comparable to Mobilink's publisher monetization layer for games specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mobilink-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilink