BFV Service

What BFV Service does

BFV Service GmbH is a Munich-based sports marketing, event management, and communications agency operating as the exclusive commercial arm of the Bayerischer Fußball-Verband (BFV), Germany's largest state football association within the DFB, with approximately 4,500 affiliated clubs and 1.7+ million members. Founded over 20 years ago and wholly owned by the BFV, the agency is structured around three mandates: the BFV itself, the BFV Sozialstiftung (charitable foundation), and BFV eFootball (esports leagues). Its core service pillars are Vermarktung (sponsorship brokering), Aktivierung (multi-channel partner activation), and Eventmanagement (organization of events such as the Fussballiade, BFV Feriencamps, BFV ePokal, and eFootball leagues).

The agency monetizes its exclusive access to BFV's owned media ecosystem — bfv.de, the BFV-App, BFV-TeamApp (collectively generating 1B+ annual page impressions), ~10 social media channels (~200,000 combined followers), the Spielmacher magazine, segmented newsletters, and a calendar of partner events — by brokering tailored sponsorship and marketing agreements with corporate partners and activating those partnerships across the network. Its partner roster spans more than 80 active relationships across categories including equipment supply (adidas), insurance (Hiscox), government lottery (Lotto Bayern), renewable energy (Krasniqi Solar), turf and facility management (Labor Lehmacher, REPLOID REGREEN, Garten-Moser), digital club tools (WeWayU, KURABU, KURABU, campai), health products (IEA Medical, KKH), training technology (Firstbeat Sports, Veo Technologies, B42), and micro-sponsorship (DNA Sports' 89+1 concept).

Revenue is generated primarily through sponsorship commissions, activation fees, and event management services on a professional-services basis, with a growing component from productized digital offerings such as the BFV-Digital-Bundle (website/SEO/SEA subscription for clubs via WeWayU). The company does not publicly disclose pricing. Its go-to-market is direct B2B sales into corporate sponsors, with activation delivered through BFV-owned digital, print, and event channels. Leadership comprises Managing Director Andreas Schinko and a small senior management team (Petra Wimbersky, Wolfgang Wanner, Dominik Strauch) supported by junior cooperation managers. The firm is not a technology company; it leverages BFV-maintained digital platforms for activation rather than proprietary infrastructure.

Name

BFV Service

Legal name

BFV Service GmbH

Website

https://bfv-service.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

BFV Service GmbH is the exclusive sports marketing, activation, and event management agency for the Bayerischer Fußball-Verband, commercializing partnerships across BFV's network of ~4,500 Bavarian clubs and 1.7M+ members via its 1B+ impression media ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Marketing & Sponsorship Brokering: BFV Service GmbH earns fees and commissions by brokering sponsorship and marketing agreements between corporate partners (e.g., adidas, Lotto Bayern, Krasniqi Solar) and the Bayerischer Fußball-Verband, BFV Sozialstiftung, and BFV eFootball. The company designs custom sponsorship packages and manages the activation of those partnerships across BFV's media channels and events.
2. Event Management: The company organizes and manages events in the amateur sports environment, including the BFV ePokal, BFV eFootball leagues (eRegionalliga, eBayernliga, eLandesliga), the Fussballiade, BFV Feriencamps, and various partnership activation events. Revenue is generated through event-related services, partnerships, and activation fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BFV Service GmbH is a sports marketing, event management, and communications agency serving as the exclusive marketing arm of the Bayerischer Fußball-Verband (BFV). It designs custom sponsorship packages for corporate partners, secures those partners, and activates the partnerships across the BFV's digital platforms, social channels, print magazine (Spielmacher), newsletters, and live events. Its core mandates include the BFV, BFV Sozialstiftung, and BFV eFootball, leveraging an audience of ~4,500 clubs and 1.7+ million members in Bavaria.

Product overview

BFV Service GmbH is a sports marketing, event management, and communications agency for the Bavarian Football Association (BFV). The company operates as a unified agency offering with three core service pillars: Vermarktung (marketing/sponsorship), Aktivierung (activation), and Eventmanagement. Key mandates include managing marketing for the BFV (Germany's largest state football association with ~4,500 clubs and 1.7+ million members), the BFV Sozialstiftung (social foundation), and BFV eFootball. The digital portfolio includes the bfv.de website and apps (BFV-App, BFV-TeamApp), the Grüne Ecke sustainability platform, and the BFV-Digital-Bundle partnership with WeWayU. The company coordinates extensive partner networks including adidas, Krasniqi Solar, REPLOID REGREEN, MySportFriend, DNA Sports, and 80+ other partners across categories like equipment, sustainability, health, digital services, and insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermarktung (Sponsorship Marketing) Marketing and sponsorship services for amateur football, creating customized partnership packages and activation concepts tailored to companies and brands seeking visibility in the Bavarian amateur football ecosystem.
• Aktivierung (Partnership Activation) Professional activation of sponsorship measures through emotional events, target-group-oriented communication, and effective digital strategies across the BFV's media ecosystem.
• Eventmanagement (Event Management) Organization and management of sports events and activities within the amateur football ecosystem in Bavaria, including BFV ePokal, BFV eFootball leagues, Fussballiade, and BFV Feriencamps.
• BFV Vermarktung (Bayerischer Fußball-Verband Marketing Mandate) Professional marketing management for the Bavarian Football Association, Germany's largest state football association with approximately 4,500 clubs and over 1.7 million members.
• BFV Sozialstiftung Marketing Mandate Social foundation marketing and partnership management supporting social initiatives within Bavarian football.
• BFV eFootball Marketing Mandate Digital eFootball league management including BFV eRegionalliga, BFV eBayernliga, and BFV eLandesliga with professional tournament platforms and social media presence.
• Grüne Ecke Sustainability Platform Sustainability and infrastructure platform for club facility management, providing information on sports field construction, environmental topics, and financing options for modern club facilities.

Quantifiable outcome

• 1 billion+ page impressions per season across BFV digital platforms (2021/2022 season)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered minor and core.

• REPLOID REGREEN GmbH (REGREEN)minorGTM or Marketing Partner · 7 July 2026REGREEN, a 100% subsidiary of REPLOID Group AG (Vienna Stock Exchange), provides an organic, FiBL-listed premium fertilizer based on insect frass (Black Soldier Fly larvae byproducts). The partnership gives Bavarian clubs access to sustainable turf care products that improve nutrient efficiency, build humus, and reduce drought stress. REGREEN is integrated into the 'Grüne Ecke' platform and promoted via cross-media BFV channels.
• MySportFriendminorGTM or Marketing Partner · 5 June 2026MySportFriend is a social sports app connecting people who want to be active together. It helps amateur clubs with member recruitment, youth development, and community building by providing a low-barrier digital platform to discover sports groups, clubs, and training partners. The partnership brings an innovative digital community-building impulse to Bavarian amateur football.
• adidascoreGTM or Marketing Partner · 7 May 2026adidas has been the official equipment supplier of the BFV since 1993, extended to at least 30 June 2031. The partnership covers all BFV selection teams, BFV coaches, BFV Feriencamps, and BFV Ferien-Fußballschulen. adidas also supports the #Lasstsiespielen campaign promoting women's and girls' football in Bavaria. The partnership is a flagship sponsor relationship anchored in shared Bavarian roots (adidas HQ in Herzogenaurach).
• DNA SportsminorGTM or Marketing Partner · 27 April 2026DNA Sports brings the innovative '89+1' game-minute sponsorship concept to BFV clubs. Each football minute is sold as a micro-sponsorship opportunity to companies, members, fans, and supporters, creating new revenue for amateur clubs. The concept has already proven successful with professional clubs including TSV 1860 München, SpVgg Unterhaching, and FC Ingolstadt 04. BFV clubs receive a customized sponsor wall, templates, and professional acquisition materials.
• Labor Lehmacher (LLS – Lehmacher Landschafts- und Sportplatzbau)minorGTM or Marketing Partner · 11 March 2026Labor Lehmacher provides quality testing, analysis, and consulting for sports turf construction and maintenance. With 30+ years of experience, it supports Bavarian clubs with neutral expert oversight during construction and acceptance of sports fields. Integrated into the BFV's 'Grüne Ecke' (Green Corner) platform for sustainability and facility management.
• Krasniqi Solar (Krasniqi GmbH)coreGTM or Marketing Partner · 9 March 2026Krasniqi Solar is the official partner for customized photovoltaic solutions for Bavarian football clubs and BFV members. The partnership extension aims to reduce energy costs, strengthen independence from the energy market, and make amateur football sustainable. The partner serves club facilities (clubhouses, changing rooms, gymnasiums) with PV panel installation and maintenance.
• IEA Medical (IEA International Trading GmbH)minorGTM or Marketing Partner · 19 January 2026IEA Medical provides health and wellness products, particularly cold-warm therapy and pain relief solutions suitable for sports injuries. The company joins as a 'BFV-Freund' (BFV Friend), bringing health product expertise and targeted support to Bavarian amateur clubs, teams, and their members.
• STICKERSTARSminorGTM or Marketing Partner · 8 December 2025STICKERSTARS enables Bavarian amateur football clubs to create their own custom collectible sticker albums, strengthening community identity and local visibility. The partnership offers clubs a professional tool for community engagement while increasing regional profile.
• WeWayUminorGTM or Marketing Partner · 28 November 2025WeWayU is a rating and visibility platform for sports and cultural clubs. The partnership provides Bavarian football clubs with an exclusive 'BFV-Digital-Bundle' combining website management and marketing tools, offering time savings, cost efficiency, and automated visibility through professional SEO/SEA — without requiring in-house marketing expertise.
• Data Respons SolutionsminorGTM or Marketing Partner · 14 March 2023Data Respons Solutions is a Complete Technology Partner for smart embedded and IoT solutions, active in social responsibility and regional support. The partnership includes league sponsorships for up to 3 C-Junior leagues in the Erlangen Pegnitzgrund football circle and an official district sponsorship for the BFV ePokal Mittelfranken.
• HiscoxcoreGTM or Marketing Partner · 13 March 2023Hiscox is the official insurance partner of the BFV, providing liability insurance, property coverage, and board member liability protection for clubs. The partnership includes naming rights for the BFV Women's Cup (BFV Pokal der Frauen) and presenting sponsorship of the BFV ePokal. Hiscox also conducts webinars for club representatives on optimal insurance coverage.
• Haufe LexwareminorGTM or Marketing Partner · 13 March 2023Haufe Lexware, a software company from Freiburg, provides business management and administrative software solutions for clubs. The partnership helps clubs digitize their operations, leveraging Haufe's expertise in software for organizational efficiency.
• ProSoc (ProSoc SHOWCASE)minorGTM or Marketing Partner · 23 January 2023ProSoc is the largest German-American football school in Europe and mediates football scholarships to US colleges and universities. The partnership connects Bavarian players with scholarship opportunities, promoted through BFV selection teams, social media campaigns, and ongoing communication in BFV media.
• EM-GROUPminorGTM or Marketing Partner · 14 July 2022EM-GROUP provides electrical engineering, renewable energy solutions, lighting technology, and energy consulting for clubs in the Oberbayern region. The partnership includes a league sponsorship for Kreisliga 2 Herren in the Kreis Inn/Salzach, coordinated by BFV Service GmbH.
• AlpacaCampingminorGTM or Marketing Partner · 4 July 2022AlpacaCamping allows Bavarian football clubs to offer temporary camping spots on their grounds via a free online booking platform, generating additional club revenue without construction requirements. Clubs set their own availability and pricing.
• Bavarian CapsminorGTM or Marketing Partner · 27 June 2022Bavarian Caps supported the BFV eClub Championship, combining fashion/lifestyle brand presence with esports. The partnership reflects the growing intersection of traditional sportswear brands and digital/gaming communities.
• B42minorGTM or Marketing Partner · 27 June 2022B42 provides a modern fitness training app specifically designed for footballers, including nutrition and rehabilitation guides for all levels and genders. The partnership brings professional-level training tools to amateur players under the BFV partnership umbrella.
• Alfons Schmid Zaunbau-MetallbauminorGTM or Marketing Partner · 27 April 2022Alfons Schmid provides custom ball catch fences and metal construction for sports facilities, offering club-customized colors and mesh sizes. The partnership runs until 2025 (started 01 March 2022) and provides clubs with quality safety solutions for their facilities. Featured in BFV online media and the 'Spielmacher' magazine.
• AusbildungsOffensive-BayernminorGTM or Marketing Partner · 14 March 2022AusbildungsOffensive-Bayern has been a BFV partner since 2009, supporting youth education and vocational training awareness within the football community. The partnership was renewed for another year, emphasizing BFV's role beyond sports into education.
• Garten-Moser GmbH u. Co. KGminorGTM or Marketing Partner · 22 February 2022Garten-Moser provides efficient irrigation technology for sports fields, helping clubs reduce water consumption and costs while supporting environmental sustainability. Featured in the BFV's 'Grüne Ecke' sustainability platform.
• SCHNELL TrainingsgeräteminorGTM or Marketing Partner · 14 February 2022SCHNELL Trainingsgeräte provides strength training equipment for the sports facility at Sportschule Oberhaching, supporting professional training conditions for students and athletes at the school.
• ZIEGLER Metallbearbeitung GmbHminorGTM or Marketing Partner · 17 November 2021ZIEGLER Metallbearbeitung provides metal processing solutions for sports facilities, addressing space limitations for team training and providing entertainment options for young spectators, enhancing overall club facility value.
• Melitta ProfessionalminorGTM or Marketing Partner · 2 November 2021Melitta Professional is the coffee partner of the BFV, providing modern coffee solutions for events, offices, and club facilities, combining tradition with contemporary service standards.
• HARTMANN (with Clomo)minorGTM or Marketing Partner · 22 September 2021HARTMANN and Clomo provide hygiene concepts and solutions for clubs and the Sportschule Oberhaching, supporting safe return to play during and after the COVID-19 pandemic. Integrated into BFV's hygiene and safety guidance for clubs.
• Johannesbad AkademieminorGTM or Marketing Partner · 14 July 2021Johannesbad Akademie partnered with Sportschule Oberhaching in sports physiotherapy, providing naming rights for the physio room, organizing Johannesbad Physio Days twice yearly, and offering practical training opportunities for Medfachschule Bad Elster students at Oberhaching.
• KauflandminorGTM or Marketing Partner · 13 June 2021Kaufland partnered with the BFV in a best-practice sponsorship case, supporting regional clubs and promoting healthy eating and exercise among children, combining retail brand presence with community engagement.
• Bayerische BauwirtschaftminorGTM or Marketing Partner · 5 May 2021Bayerische Bauwirtschaft partnered with the BFV for interactive football knowledge quizzes (virtual EM), engaging members through sports trivia games and community activities.
• Locked AdventuresminorGTM or Marketing Partner · 26 April 2021Locked Adventures provides digital team-building solutions for the BFV, enabling remote team experiences during pandemic restrictions through digital escape room-style challenges.
• Scavenger HuntminorGTM or Marketing Partner · 24 March 2021Scavenger Hunt partnered with the BFV for team-building digital activities during the pandemic, creating engaging social media campaign content combining teamwork, creativity, and problem-solving.
• KKHminorGTM or Marketing Partner · 26 February 2021KKH is the official health partner of the BFV, focusing on health promotion for Bavarian football clubs. The partnership addresses healthy lifestyles and preventive care for amateur footballers.
• BazookaGoalminorGTM or Marketing Partner · 19 February 2021BazookaGoal provides rebound training goals already used by professional clubs, now made accessible to Bavarian amateur clubs through the BFV partnership to enhance training quality and visibility.
• Vindico SportminorGTM or Marketing Partner · 9 February 2021Vindico Sport is a sports equipment manufacturer that has equipped major arenas across Europe. As a BFV partner, it extends professional-grade sports equipment access to Bavarian amateur clubs.
• BauGrund SüdminorGTM or Marketing Partner · 20 November 2020BauGrund Süd provides expertise in geothermal energy, water extraction, and ground exploration for clubs, supporting sustainable and future-proof facility development with expert technical consulting.
• Lotto BayerncoreGTM or Marketing Partner · 12 October 2020Lotto Bayern is a long-standing sponsor of the BFV, featured in the references section of the BFV Service website. As Bavaria's state lottery, it supports amateur football through the BFV partnership.
• EuroSportsTurf & rasenweltminorGTM or Marketing Partner · 3 July 2020EuroSportsTurf and rasenwelt are partners supporting the BFV seminar and webinar program focused on sports turf management and maintenance, offering expert content and education for club facility managers.
• Alps Coffee (Kaffeerösterei Schreyögg)minorGTM or Marketing Partner · 16 January 2020Alps Coffee from South Tyrol is an official partner of the BFV since January 2020, providing premium coffee products, likely for events and club hospitality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Octagon: Octagon is a global sports marketing agency (part of IPG) offering sponsorship consulting, athlete management, and event services. Comparable as a broad sports marketing agency; much larger scale and multi-sport, multi-region footprint.
• Infront Sports & Media: Infront is one of the largest sports marketing companies globally, handling media and sponsorship rights for FIFA, IOC, DFB, and numerous federations. Comparable as a rights-holder marketing intermediary; broader portfolio and larger scale than BFV Service.

Others

• Bayerischer Fußball-Verband (BFV): BFV is the parent organization and exclusive client of BFV Service GmbH. Included for context as the principal it serves, not as a competitor — but understanding BFV's structure is essential to grasping BFV Service's mandate and scope.
• DFB GmbH: The marketing and event arm of the German Football Association (DFB) itself, managing national team and national competition commercial rights. Comparable as the parent-level federation marketing entity to which BFV Service is a state-association analog.

Regional players

• SPORTTOTAL: SPORTTOTAL operates livestreaming and sponsorship platforms for amateur and grassroots football in Germany. Comparable as a fellow German amateur-sports digital and sponsorship player; complementary rather than directly competing on marketing agency mandates.

Direct peers

• SPORTFIVE: SPORTFIVE (formerly Lagardère Sports) is a leading global sports marketing and sponsorship agency brokering rights for federations, leagues, and clubs. Directly comparable to BFV Service as a sponsorship broker/activator for sports properties, though operating at multi-sport, multi-geography scale.
• ESM (European Sponsorship Marketing): ESM is a Hamburg-based sports marketing consultancy specializing in sponsorship strategy, valuation, and rights sales for European sports properties. Direct peer in the German sponsorship-broking niche, serving federations and clubs with strategy and partner activation.
• TEAM Marketing AG: TEAM Marketing manages UEFA Champions League and other football commercial rights centrally. Directly comparable as a specialized football sponsorship/rights agency, though operating at pan-European elite-club level rather than amateur.

Emerging players

• plan4sport / 4SPORTS & Business AG: 4sports is a German sports marketing agency providing sponsorship, consulting, and event services to sports properties and brands. Comparable as a regional DACH sports sponsorship broker with similar grassroots-to-elite client mix.
• TSS (The Sports Solutions): TSS provides sponsorship, hospitality, and event services for sports properties across Europe. Comparable as a sponsorship broker and event operator serving federations, clubs, and event organizers; smaller scale than the global incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/bfv-service-gmbh
• Instagraminstagram.com/bfv_service_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFV Service