Alpacacamping Gmbh

What Alpacacamping Gmbh does

Alpacacamping GmbH is a privately held German online marketplace, founded in 2021 and headquartered in Oberschwarzach, that connects recreational campers with private hosts offering motorhome, caravan, tent, and roof-tent pitches across Germany and Austria, with additional listings in Denmark and Swiss border areas. The platform hosts over 4,000 pitches and 30,000+ registered campers, operating as a self-serve web product with instant (non-inquiry) booking, amenity filters, no minimum stay, and a Google rating of 4.9. Beyond the core marketplace, the company has layered adjacent services including Wohnmobil mieten (RV rental with Allianz insurance coverage), Ab-/Unterstellplätze (winter storage for motorhomes and caravans), a Wohnmobil & Wohnwagen Konfigurator, and an AlpacaClub loyalty program offering a 10% discount plus a branded Spotify playlist.

The underlying technology is a standard web-based marketplace with filter-based search and integrated payment processing; no proprietary AI/ML, patents, or API platform is disclosed. The company generates revenue via marketplace commissions on completed bookings between hosts and campers, with nightly pitch prices ranging from €10.90 to €62.50 and no contract or subscription required on the demand side. Go-to-market is product-led and content-led: SEO-rich regional landing pages for German states, Austrian regions, lakes, and Danish areas drive organic discovery, complemented by an email newsletter to 30,000+ subscribers, a Camping Ratgeber content library, and earned media in major German outlets (n-tv, Bild, Welt, Auto Bild Reisemobil, Promobil).

The customer base is two-sided and fragmented: individual outdoor enthusiasts (motorhome owners, van lifers, tent campers) on the demand side, and private landowners, farmers, wine growers, and small operators on the supply side. Sponsorship relationships with RV manufacturers Fendt and Pössl, plus the core insurance partnership with Allianz for the rental product, indicate strategic alliances within the broader RV ecosystem. The company operates with a very small team (1–10 employees), has not disclosed any external funding rounds, and shows no M&A, leadership change, or restructuring activity in the available data.

Name

Alpacacamping Gmbh

Legal name

Alpacacamping GmbH

Website

https://alpacacamping.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpacacamping GmbH operates a web-based two-sided marketplace connecting recreational campers with private hosts offering motorhome, caravan, and tent pitches across Germany and Austria, supplemented by RV rental, winter storage, and a vehicle configurator, monetizing via booking commissions.

Ownership category

akta.pro rank

Product category

Online camping marketplace

NAICS

Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Camping marketplace platform
• Motorhome pitch booking
• Private camping spots
• RV rental service
• Outdoor accommodation marketplace

Headquarters

HQ city

Oberschwarzach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Booking/Transaction Commission: Platform facilitates booking of private camping pitches and takes a commission on completed transactions between hosts and campers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Alpacacamping GmbH operates the AlpacaCamping online marketplace (alpacacamping.de) and mobile app, a two-sided platform that connects private hosts offering motorhome, caravan, tent, and roof tent pitches directly with campers in Germany and Austria. The platform enables instant (request-free) booking, filter-based discovery, and payment processing for over 4,000 unique nature-based pitches (farms, vineyards, lakes, mountains), and is complemented by a motorhome rental service with Allianz insurance and seasonal vehicle storage listings.

Product overview

AlpacaCamping operates as a unified marketplace platform connecting campers with private hosts offering motorhome (Wohnmobil), caravan (Wohnwagen), tent, and rooftop tent spots across Germany and Austria. The core offering is the AlpacaCamping Platform featuring instant booking and filter-based search for over 4,000 experience-based camping spots. The platform is complemented by the Wohnmobil mieten (RV rental) service for users without their own vehicle, Ab-/Unterstellplätze (storage spots) for seasonal vehicle storage, and the Wohnmobil & Wohnwagen Konfigurator (vehicle configurator) for helping users select appropriate vehicles. Additional content services include Camping Ratgeber (camping guides) and Campingrouten & Trips (curated routes), while the Sofortbuchung (instant booking) system provides the booking infrastructure for all spots.

Differentiator

Problem solved

Functional benefit

Brands

• AlpacaClub: Loyalty program offering 10% discount to members
• AlpacaClub Spotify

Products and services

• AlpacaCamping Marketplace Platform Two-sided online marketplace and app enabling private hosts in Germany and Austria to list motorhome, caravan, tent, and roof tent pitches, and campers to discover, book, and pay instantly without request-based approval. Designed for individual travelers seeking nature-based and experience-driven stays on farms, vineyards, lakes, and mountains, with filter-based search by amenities (WiFi, electricity, water, shower, dog-friendly) and no minimum stay requirements.
• Wohnmobil mieten (Motorhome Rental Service) Rental service allowing users without their own motorhome or caravan to rent one from professional or private providers near a chosen location, with integrated Allianz Campingfahrzeuge full comprehensive insurance and breakdown protection included. Targeted at travelers who want to use the platform's pitch network without owning a vehicle.
• Ab-/Unterstellplätze (Vehicle Storage Service) Marketplace service allowing motorhome and caravan owners to discover and book nearby storage locations for seasonal or winter parking of their vehicles. Designed for vehicle-owning campers needing off-season storage solutions.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Fendt (as sponsor)minorOthersFendt is listed as a supporting member/funder of the AlpacaCamping camping spots.
• Pössl (as sponsor)minorOthersPössl is listed as a supporting member/funder of the AlpacaCamping camping spots.
• AllianzcoreOthersAllianz provides full comprehensive insurance and breakdown protection for rental vehicles through the Wohnmobil mieten (motorhome rental) service.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Campanda: European motorhome rental marketplace (DE-founded). Comparable to AlpacaCamping's RV rental module and broader European outdoor travel positioning.
• PaulCamper: German-headquartered peer-to-peer motorhome rental marketplace. Direct overlap with AlpacaCamping's RV rental module and the German outdoor leisure market.
• Yescapa: France-headquartered peer-to-peer motorhome and campervan rental marketplace. Direct overlap with AlpacaCamping's Wohnmobil mieten (RV rental) service add-on.
• Goboony: Netherlands-based peer-to-peer motorhome rental marketplace. Comparable to AlpacaCamping's RV rental extension and shared Dutch-German cross-border user base.
• Roadsurfer: Germany-based campervan rental company with its own fleet and select locations. Competes with AlpacaCamping's RV rental offering in the DACH region, though via fleet ownership rather than marketplace.

Broad incumbents

• Airbnb: Global alternative-stay marketplace with a growing 'camping' sub-category. Represents the dominant incumbent that could either absorb or compete with niche European pitch marketplaces like AlpacaCamping.
• Booking.com: Global OTA with extensive coverage of campgrounds and alternative stays. Major incumbent competitor for any European niche accommodation booking platform.

Direct peers

• Natuurhuisje: Dutch online marketplace focused on nature-oriented accommodation (cabins, glamping, campsites). Comparable to AlpacaCamping on niche nature-based positioning and on the alternative-stay OTA model.
• Pitchup.com: UK-founded online booking platform for campsites, caravan parks, and glamping across Europe. Directly competes with AlpacaCamping in the DACH region and broader European alternative-stay category.
• Campspaces: European (NL-headquartered) online marketplace for private-land camping pitches, motorhome spots, and glamping sites with instant booking. Closest like-for-like competitor to AlpacaCamping's core pitch-marketplace model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alpacacamping-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpacacamping Gmbh