LoeschHundLiepold Kommunikation

What LoeschHundLiepold Kommunikation does

LoeschHundLiepold Kommunikation (LHLK) is a privately held, Munich-based public relations and communications consultancy founded in 2004 by Thomas Hund, Dirk Loesch, and Jan Liepold. The firm advises companies, brands, and institutions on corporate communications and topic management, positioning itself as a strategic advisor on issues, narratives, and stakeholder engagement rather than as a media-buying or advertising agency. Its service scope, as described in the available firmographic summary, centers on counsel-driven communications work — i.e., advising clients on positioning, message development, and issue management — with the typical engagement model of retained advisory mandates from corporate, brand, and institutional clients in Germany.

The firm operates with a headcount band of 101-250 employees as a single private entity, with no disclosed parent company, subsidiaries, or external investors. Revenue model details, pricing structure, named client logos, segment mix, and office network beyond Munich are not present in the available source data; multiple source loads returned CAPTCHA/verification placeholders rather than substantive content, materially limiting visibility into operations, customer composition, and technology stack. The company does not disclose any proprietary technology platform, software products, or AI/ML capabilities in the available inputs — the offering is a services-based advisory practice rather than a product or platform business.

Material data gaps should be noted by an analyst: the firm's website (lhlk.de) could not be scraped for substantive content in this collection cycle, so product detail, leadership beyond the three founders, customer references, awards, partnerships, and financial indicators are not verifiable from the inputs. The investment-relevant picture that can be drawn is therefore limited to firmographic profile (German mid-market PR firm, two-decade operating history, 101-250 employees, Munich-headquartered, founder-led) without visibility into revenue, growth rate, customer concentration, or strategic activity.

Name

LoeschHundLiepold Kommunikation

Website

https://lhlk.de

Company type

Private

Founded year

2004

Headcount range

101–250 employees

Short description

LoeschHundLiepold Kommunikation is a Munich-based PR agency founded in 2004 by Thomas Hund, Dirk Loesch, and Jan Liepold, advising companies, brands, and institutions on corporate communications and topic management.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Public relations services
• Communications consulting
• Corporate communications
• Topic management
• Brand communications

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

LoeschHundLiepold Kommunikation is a public relations and communications agency that advises companies, brands, and institutions on communication and topic management. The firm delivers strategic counsel and execution support for corporate, brand, and institutional clients across Germany, headquartered in Munich and operating with a team of 101-250 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications and Topic Management Advisory

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ketchum: Major international PR network (now part of Omnicom) operating across Germany with a focus on corporate communications and brand work. Comparable because it offers media relations and corporate affairs services to overlapping client segments as LHLK.
• Edelman: World's largest independent PR firm with substantial operations in Germany (Frankfurt, Munich, Berlin). Comparable because it competes for the same large corporate, B2B and institutional communications mandates LHLK pursues, but does so as part of a global network across multiple practice areas.
• Serviceplan Group: Munich-headquartered, Europe's largest independent communications owner with integrated PR, advertising, and digital offerings. Comparable because it operates from the same Munich market as LHLK, addresses the same large German corporate client set, and bundles media relations into broader campaigns.
• Weber Shandwick: Interpublic-owned global PR firm with German operations delivering corporate communications, public affairs, and brand work. Comparable to LHLK in serving enterprise and institutional clients seeking senior-led advisory and topic management.
• FleishmanHillard: Global public relations and communications agency with long-standing German offices in Frankfurt and Berlin. Comparable as a direct competitor for corporate communications, public affairs, and brand reputation work targeting DAX and mid-cap German clients.
• MSL Germany: Publicis-owned global PR and public affairs network with German operations delivering corporate communications, brand PR, and influencer work. Comparable as an international-network competitor for corporate communications mandates in the German market.

Direct peers

• HBI Helga Bailey GmbH: Munich-headquartered PR and investor relations consultancy serving listed and large private companies across DACH. Comparable because it competes for the same corporate, IR-adjacent, and reputation-management mandates as LHLK from the same city.
• Brunswick Group: Specialist corporate communications and advisory firm focused on critical issues and stakeholder engagement. Highly comparable because its senior-counsel, issues-and-topic model mirrors LHLK's stated 'communication and topic management' positioning, particularly for DAX-level clients.
• Fink & Fuchs PR: Munich-based PR agency specializing in technology, B2B, and corporate communications for German Mittelstand and enterprise clients. Closely comparable to LHLK in scale, geography, and corporate-and-technology communications mandate focus.

Emerging players

• C3 Creative Code and Content: Munich-based content and communications agency within the Serviceplan family of companies, focused on brand-driven content, PR, and storytelling. Comparable as a Munich-rooted, content-led competitor with overlapping B2B and corporate communications capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LoeschHundLiepold

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoeschHundLiepold Kommunikation