What NJ Advance Media does

NJ Advance Media (legal entity Advance Local Media LLC) is a data-driven marketing agency and the leading provider of local news in New Jersey, operating as a wholly-owned subsidiary of Advance Local, one of the largest local media groups in the United States. The company publishes a portfolio of regional news brands including NJ.com (the flagship, reaching 3.6M monthly unique visitors in New Jersey and 24M pageviews per Comscore), Lehigh Valley Live, The Star-Ledger, South Jersey Times, The Times of Trenton, The Express Times, Jersey's Best, Mosaic, and the NJ Cannabis Insider weekly intelligence report. Headquartered in Iselin, New Jersey with 251-500 employees, it pairs this owned media footprint with full-service digital marketing capabilities spanning campaign strategy, content and creative development, digital display, SEM, SEO, social, email, video, OTT/CTV, analytics, data management, and research.

The business operates on a quote-based, project-and-retainer model across eleven vertical practices — Cannabis, Education, Healthcare, Legal, Home Services, Recruitment, Professional Services, Real Estate, Retail, Travel, and Automotive — leveraging first-party audience data from owned news properties plus third-party data partnerships (with three of the world's largest data providers and Comscore measurement) to deliver targeted advertising and lead-generation campaigns. Go-to-market combines direct enterprise field sales with inside sales for SMB and mid-market clients, supported by a Google Premier Partner designation and intra-network alliances with Advance Education, Advance Healthcare Marketing, and Advance Travel and Tourism. Revenue is not publicly disclosed, but the combination of owned advertising inventory, agency services, event marketing (e.g., NJ Cannabis Insider Live), and the proprietary American Financial Consumer Report research product suggests a multi-stream commercial model anchored in New Jersey regional dominance.

Name

NJ Advance Media

Legal name

Advance Local Media LLC

Website

https://njadvancemedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

NJ Advance Media is a New Jersey-based data-driven marketing agency and local news publisher that combines owned regional media brands like NJ.com and The Star-Ledger with full-service digital advertising, SEO/SEM, content, and data services across eleven vertical practices for enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Digital marketing services
• Local news publishing
• Audience targeting data
• Programmatic display advertising
• Search engine marketing

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: The company generates revenue through digital display advertising, search engine marketing, social media advertising, and video marketing services delivered across its owned properties including NJ.com, lehighvalleylive.com, and various affiliated news publications.
2. Marketing Services: Comprehensive marketing services including campaign development, content development, creative development, SEO, email marketing, and analytics and optimization services sold as ongoing service engagements.
3. Data & Insights: Data management, enhancement, and research services that help clients analyze and optimize their campaigns using actionable insights from NJ Advance Media's proprietary audience data.
4. Event Marketing: Event sponsorship opportunities and integrated marketing programs through properties like NJ Cannabis Insider Live events and other sponsored content initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

NJ Advance Media is a data-driven marketing agency and the leading provider of local news in New Jersey. The company sells digital marketing services (digital display advertising, SEM, SEO, content, social, email, video) along with first- and third-party data-driven audience targeting and analytics, and it publishes flagship and affiliated news properties including NJ.com, The Star-Ledger, Jersey's Best, Lehigh Valley Live, Mosaic, and NJ Cannabis Insider.

Product overview

NJ Advance Media is a data-driven marketing agency and local news publisher operating a multi-product portfolio. The core marketing services include Campaign Development (strategy, content, creative), Channels (digital advertising, SEO, SEM, social media, email, video), and Data & Insights (analytics, data management, research). These services are offered both generally and through industry-specific vertical practices including Cannabis, Healthcare, Education, Legal, Home Services, Recruitment, Professional Services, Real Estate, Retail, Travel, and Automotive marketing. The company publishes multiple news brands including NJ.com (flagship), NJ Cannabis Insider, Lehigh Valley Live, Jersey's Best, Mosaic, and print newspapers (The Star-Ledger, The Times of Trenton, South Jersey Times, The Express Times). Related entities include Advance Healthcare Marketing, Advance Education, Advance Travel and Tourism, and LV Advance Media. Additional offerings include a Digital Learning Center for educational content and the annual American Financial Consumer Report research publication.

Differentiator

Problem solved

Functional benefit

Brands

• NJ.com: Primary news website and digital platform for New Jersey content
• Jersey's Best
• NJ Cannabis Insider
• Mosaic

Products and services

• Campaign Strategy Strategic planning service that helps businesses build customized marketing campaigns tailored to their objectives, offered as part of the Campaign Development solution group.
• Content Development Creation of marketing content designed to educate, engage, and inform audiences before they realize they need a product or service, delivered as part of Campaign Development.
• Creative Development Design and production of creative advertising materials for multi-channel marketing campaigns.
• Digital Display Advertising Banner and display advertising across NJ.com, JerseysBest.com, and other digital properties with targeting capabilities, including programmatic display, retargeting, and automated bidding strategies.
• Search Engine Marketing (SEM) Pay-per-click advertising campaigns that ensure prominent placement at the top of search engine results.
• Search Engine Optimization (SEO) Organic search strategy services that improve website user experience and achieve high rankings in internet searches.
• Content Marketing Strategic content distribution to tell stories, educate, and engage with consumers throughout their decision process.
• Social Media Marketing Social media advertising and management across Facebook, Instagram, LinkedIn, and other platforms to reach target audiences with organic and paid campaigns.
• Email Marketing Targeted email campaign development and delivery to reach consumers with personalized messaging, newsletters, and lead nurturing sequences.
• Video Marketing Video content production and advertising including OTT/CTV streaming video campaigns and educational content.
• Online Newspapers & Magazine Advertising Digital publication advertising opportunities including NJ.com, JerseysBest.com, and online editions of The Star-Ledger and other affiliated newspapers.
• Analytics & Optimization Campaign performance analysis and continuous optimization using actionable data insights to improve marketing results.
• Data Management & Enhancement First- and third-party data management services enabling precise audience targeting across digital channels.
• Research Market research services including consumer sentiment analysis and custom research reports such as the American Financial Consumer Report.
• Web Development Responsively designed website development optimized for conversions and mobile devices, offered as part of home services and broader marketing offerings.
• Cannabis Marketing Specialized marketing services for cannabis businesses including the NJ Cannabis Insider intelligence report and compliant advertising solutions for dispensaries, cultivators, and ancillary businesses.
• Healthcare Marketing Marketing services for healthcare providers focusing on patient lead generation, referral network building, and visibility for hospitals, medical practices, and healthcare systems.
• Education Marketing Higher education marketing delivered through the Advance Education partnership, targeting student enrollment, retention, alumni outreach, and brand awareness for universities, community colleges, and vocational schools.
• Legal Marketing Digital marketing services for law firms specializing in personal injury, criminal, bankruptcy, and family law, covering SEO, SEM, social media, online display, OTT/CTV, video, email, and website development.
• Home Services Marketing Marketing for home service businesses including roofing, electrical, HVAC, plumbing, and landscaping contractors, combining website development, SEO, SEM, display, content, social, video, and email.
• Recruitment Marketing Employer branding and recruitment advertising to attract talent through digital channels.
• Professional Services Marketing Marketing for professional services firms including law firms, accounting firms, and financial planning practices.
• Real Estate Marketing Real estate marketing services to reach buyers and renters during property search decisions.
• Retail Marketing Retail marketing combining digital data and community insights to reach in-store and online shoppers.
• Travel Marketing Destination marketing through the Advance Travel and Tourism partnership for travel and tourism businesses.
• Automotive Marketing Marketing services for automotive dealers and related businesses targeting car buyers.
• NJ.com Flagship digital news platform for New Jersey, reaching millions of monthly visitors with news, sports, and entertainment content and serving as the primary owned-and-operated advertising inventory.
• NJ Cannabis Insider Premium weekly intelligence report covering the politics and business of legalized cannabis in New Jersey, providing unique audience access for cannabis-related marketing.
• Jersey's Best Pride brand magazine and website connecting with New Jersey audiences through locally rooted content, also serving as a print and digital advertising channel.

Quantifiable outcome

• 220% increase in website traffic for New Jersey Historic Trust
• +10 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Advance LocalcoreStrategic or Co-development PartnerParent company and affiliated network of local media companies. NJ Advance Media is part of Advance Local, one of the largest local media groups in the United States. The relationship provides access to shared technology, data capabilities, marketing resources, and cross-promotional opportunities across the network of regional news properties.
• Advance EducationcoreStrategic or Co-development PartnerNational digital marketing agency specializing in post-secondary education marketing. Partnership combines NJ Advance Media's local audience reach and data with Advance Education's specialized expertise in education marketing to serve universities, graduate schools, community colleges, and vocational institutions in New Jersey.
• Advance Healthcare MarketingcoreStrategic or Co-development PartnerSpecialized healthcare marketing agency partnership providing comprehensive marketing solutions for healthcare providers, medical practices, and healthcare systems targeting New Jersey audiences.
• Advance Travel and TourismcoreStrategic or Co-development PartnerNational digital marketing agency specializing in destination marketing. Partnership enables NJ Advance Media to offer comprehensive travel and tourism marketing services leveraging the parent company's audience data and marketing expertise.
• LV Advance MediaminorStrategic or Co-development PartnerAffiliated regional media company covering the Lehigh Valley area. NJ Advance Media and LV Advance Media share audiences and cross-promotional opportunities through the Advance Local network.
• Advance OhiominorChannel Partner/ Reseller/ DistributorAffiliated regional media company. NJ Advance Media worked with Advance Ohio to lead search engine marketing efforts for The Music Settlement, demonstrating cross-network collaboration on client engagements.
• NJ.com and Affiliated News PropertiescoreStrategic or Co-development PartnerCore owned media properties including NJ.com, lehighvalleylive.com, The Star-Ledger, South Jersey Times, The Times of Trenton, The Express Times, and Jersey's Best magazine. These properties serve as the primary content and advertising platforms for reaching New Jersey audiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Townsquare Media: Regional media company operating local radio stations, digital properties, and live events with digital marketing services. Comparable regional media plus marketing services model targeting local advertisers with multi-channel solutions.
• Tribune Publishing: Major US newspaper publisher operating titles including the Chicago Tribune and New York Daily News, with growing digital marketing services. Comparable regional newspaper plus advertising agency model.
• Impremedia: Leading Hispanic-focused local news and digital media company with advertising and marketing services. Directly comparable local news plus digital marketing agency model targeting specific demographic and geographic markets.
• Patch Media: Hyperlocal news platform operating in thousands of communities across the US with local advertising and marketing services. Directly comparable local news plus digital advertising model serving SMB clients in specific geographic markets.
• Gannett Co., Inc. Largest US local newspaper publisher operating USA Today and 200+ local publications with digital marketing and advertising services. Directly comparable dual business model of local news publishing plus marketing agency services targeting regional advertisers across multiple verticals.
• Lee Enterprises: Local newspaper operator across 70+ markets with digital marketing services. Closely comparable business model combining regional news publishing with advertising agency services for local and regional business clients.
• McClatchy: Regional newspaper publisher with 30+ local news brands and digital marketing services. Closely comparable regional newspaper plus digital advertising agency model serving local business advertisers.

Regional players

• Emmis Communications: Regional media company operating radio stations and local magazines with digital marketing services. Comparable regional media plus advertising services model targeting local and regional advertisers across channels.
• Boston Globe Media: Regional newspaper publisher and media company operating the Boston Globe with digital marketing services. Comparable regional newspaper plus marketing services model, though focused on a different geographic market (Massachusetts vs New Jersey).

Broad incumbents

• Hearst Media: Diversified media conglomerate with newspapers, magazines, broadcast stations, and digital marketing capabilities. Broader incumbent with overlapping local/regional news and advertising capabilities as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/njadvancemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJ Advance Media