NEUBAUER Saint-Germain
NEUBAUER Saint-Germain is a multi-brand automotive dealership in Le Port-marly, France, part of the 120+ year old family-owned NEUBAUER Groupe. It sells new and used vehicles across the group's brand portfolio, provides repair and maintenance services, and offers financing and trade-in solutions to individual consumers and enterprise fleet customers in the Île-de-France region.
- Company typePrivate
- Founded1900
- HeadquartersLe Port-marly, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
NEUBAUER Saint-Germain firmographics
Firmographics- Name
- NEUBAUER Saint-Germain
- Legal name
- Groupe NEUBAUER
- Website
- https://neubauer.fr
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEUBAUER Saint-Germain is a multi-brand automotive dealership in Le Port-marly, France, part of the 120+ year old family-owned NEUBAUER Groupe. It sells new and used vehicles across the group's brand portfolio, provides repair and maintenance services, and offers financing and trade-in solutions to individual consumers and enterprise fleet customers in the Île-de-France region.
- Ownership category
- akta.pro rank
NEUBAUER Saint-Germain industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- Passenger Car Leasing (532112), Used Car Dealers (44112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
Keywords
Where NEUBAUER Saint-Germain is headquartered
LocationHeadquarters
- HQ city
- Le Port-marly
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
NEUBAUER Saint-Germain business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New and Used): NEUBAUER generates primary revenue through the sale of new and pre-owned vehicles across 26 automotive brands. The company sells vehicles through its dealership network and offers both cash purchases and financing options.
- Vehicle Financing: The company facilitates long-term leasing (Location Longue Durée - LLD) and financing through partner banks including Volkswagen Bank, CREDIPAR, and DIAC. Commission revenue is generated from arranged financing.
- After-Sales Services: Revenue from vehicle maintenance, repairs, and service using original manufacturer parts. Includes scheduled maintenance, mechanical repairs, and bodywork services.
- Vehicle Trade-In and Repurchase: The company purchases used vehicles from customers as trade-ins or direct repurchase, which are then resold through their pre-owned inventory.
- Real Estate Operations: NEUBAUER leverages its extensive real estate portfolio, including a 4,000m² coworking space managed by Deskeo, generating rental income from commercial properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Škoda Epiq City 55 - Electric compact SUV from €339/month |
| Subscription | Monthly | Škoda Fabia - Compact hatchback from €199/month |
| Subscription | Monthly | Opel Corsa - Subcompact from €149/month |
| Subscription | Monthly | Peugeot E-208 - Electric from €150/month |
| Subscription | Monthly | Nissan Leaf - Electric from €239/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NEUBAUER Saint-Germain product offering
Product offeringCore offering
NEUBAUER is a long-established French family-owned automotive dealership group that sells new and used vehicles across 26 automotive brands from 43+ locations in France. The group also provides vehicle repair and maintenance services, financing and long-term rental (LLD) solutions, business fleet sales through a dedicated division, and operates ancillary ventures including a coworking real-estate business and a fashion boutique.
Product overview
NEUBAUER Groupe is a family-owned automotive and motorcycle dealership group operating since the late 19th century. The company operates as a multi-brand distributor and authorized repairer representing 26 automotive and motorcycle brands across Île-de-France. The core offering includes new and used vehicle sales, vehicle repair and maintenance services, corporate fleet sales (NEUBAUER Ventes Entreprises), and premium vehicle services (NEUBAUER Prestige). The company also operates Le Village NEUBAUER as a comprehensive mobility hub near Paris, offering vehicles across brands including Peugeot, Škoda, Volkswagen, Opel, Nissan, Citroën, Fiat, Ford, BMW, MINI, DS Automobiles, Abarth, Alfa Romeo, Jeep, Kia, Jaguar, Land Rover, and motorcycle brands Aprilia, BMW Motorrad, Moto Guzzi, Piaggio, Vespa, and Yamaha. Additional services include vehicle buyback programs, real estate/coworking spaces (4,000m² at Paris 17th), and a clothing boutique. The company also offers certified pre-owned vehicles through NEUBAUER Occasions & Services and financing solutions through banking partners.
Differentiator
Problem solved
Functional benefit
Brands
- Le Village NEUBAUER: A large mobility hub located near Paris, featuring new and used vehicles across multiple brands, coworking space, and a fashion boutique.
- NEUBAUER Prestige
- NEUBAUER Occasions
- NEUBAUER Ventes Entreprises
- Boutique NEUBAUER
Products and services
- New vehicle sales Multi-brand new vehicle sales across 26 automotive marques offered through NEUBAUER's network of dealerships for individual consumers.
- NEUBAUER Occasions & Services Used vehicle sales and related services for individual buyers seeking pre-owned vehicles from the group's brand portfolio.
- NEUBAUER Ventes Entreprises Dedicated division handling fleet and corporate vehicle sales for business customers, offering multi-brand fleet solutions.
- NEUBAUER Prestige Premium vehicle sales and concierge service catering to high-end and prestige-brand buyers.
- Le Village NEUBAUER Multi-brand automotive retail hub consolidating several marques under one location for a one-stop shopping experience.
- Vehicle repair and maintenance After-sales mechanical repair, servicing, and maintenance for vehicles sold by the group and other marques.
- Long-term vehicle rental (LLD) and financing Long-term rental (location longue durée) and financing arrangements offered alongside vehicle sales to individual and business customers.
- Coworking and real-estate services Coworking spaces and associated real-estate services operated by the group alongside its automotive businesses.
- Boutique NEUBAUER Fashion and lifestyle boutique retail operation linked to the group's brand activities.
Companies that use NEUBAUER Saint-Germain
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
NEUBAUER Saint-Germain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NEUBAUER Saint-Germain partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Stellantis (Peugeot, Opel brands)coreNEUBAUER is an authorized distributor for Stellantis brands including Peugeot and Opel. The company operates dedicated Peugeot and Opel concessions and is part of the Stellantis dealer network in France.
- Volkswagen Group (Volkswagen, Škoda brands)coreNEUBAUER is an official distributor for Volkswagen Group brands including Volkswagen and Škoda. The partnership spans over 25 years. NEUBAUER operates Škoda concessions in Saint-Denis and Saint-Ouen-l'Aumône, and Volkswagen at the Village NEUBAUER.
- NissancoreNEUBAUER is the #1 Nissan distributor in France, operating multiple Nissan concessions across Île-de-France including locations in Buchelay, Chambourcy, Nanterre, and Saint-Denis.
- DeskeominorDeskeo manages the 4,000m² coworking space at 9 Boulevard Gouvion Saint-Cyr, Paris 17th arrondissement. NEUBAUER leverages its real estate assets by partnering with Deskeo for flexible workspace management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NEUBAUER Saint-Germain competitors and assessment
Company assessmentDirect peers
- Hess Automobile: Multi-brand French automotive dealer representing similar OEM mix (VW, Audi, Škoda, BMW, MINI, Toyota, Hyundai, Kia). Directly comparable dealership network operator with overlapping brand portfolio and customer base.
- Stellantis &You France: Stellantis-owned multi-brand dealer network in France (Peugeot, Citroën, Opel, DS, Fiat, Abarth, Alfa Romeo, Jeep), directly competing with NEUBAUER for Stellantis brand customers across Île-de-France and nationwide.
- Groupe Mary: French multi-brand automotive dealer group operating across Normandy and Paris region with similar OEM portfolio (Stellantis, VW Group, Asian brands). Comparable family-business roots and dealership network model.
- Car Avenue: French multi-brand automotive dealer group with VW Group, Stellantis, and Asian brand representation across multiple regions including Île-de-France. Directly comparable multi-brand dealership model.
- Groupe Central Auto (GCA): French multi-brand automotive dealer group operating Toyota, Lexus, and other franchises across Île-de-France and other regions. Comparable scale and dealership network model.
- BYmyCAR: Major French multi-brand automotive dealer group with nationwide presence including Île-de-France, representing comparable OEM portfolio. Competes head-to-head for both new vehicle and after-sales service customers.
- Volkswagen Group Retail France: Official VW Group retail arm in France distributing Volkswagen, Škoda, SEAT/CUPRA, and Audi. Directly competes with NEUBAUER's VW and Škoda concessions across the same Île-de-France geography.
- Emil Frey France: European multi-brand automotive dealer group with significant French operations, distributing many of the same OEMs as NEUBAUER (VW Group, Stellantis brands). Directly comparable in business model and scale, but with broader European geographic footprint.
- Renault Retail Group: Official Renault and Dacia dealer network operating dedicated concessions across Île-de-France. Competes in the same regional market with strong OEM backing, though focused on Renault Group brands.
Broad incumbents
- Spoticar: Stellantis' certified used vehicle network across France. Competes with NEUBAUER Occasions for certified pre-owned vehicle customers, leveraging OEM-direct platform and standardization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NEUBAUER Saint-Germain social profiles
Digital presenceNEUBAUER Saint-Germain financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEUBAUER Saint-Germain leadership team
Management profileNumber of profiles
NEUBAUER Saint-Germain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEUBAUER Saint-Germain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEUBAUER Saint-Germain
What does NEUBAUER Saint-Germain do?
NEUBAUER is a long-established French family-owned automotive dealership group that sells new and used vehicles across 26 automotive brands from 43+ locations in France. The group also provides vehicle repair and maintenance services, financing and long-term rental (LLD) solutions, business fleet sales through a dedicated division, and operates ancillary ventures including a coworking real-estate business and a fashion boutique.
Is NEUBAUER Saint-Germain a public or private company?
NEUBAUER Saint-Germain is a private company. It is classified as family owned and is currently operating.
When was NEUBAUER Saint-Germain founded?
NEUBAUER Saint-Germain was founded in 1900. It employs 11 to 50 people.
Where is NEUBAUER Saint-Germain based?
NEUBAUER Saint-Germain is headquartered in Le Port-marly, France, in the Europe region.
How does NEUBAUER Saint-Germain make money?
Five revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are vehicle Financing, after-Sales Services, vehicle Trade-In and Repurchase and real Estate Operations.
Who are NEUBAUER Saint-Germain's main competitors?
Direct peers on record are Hess Automobile, Stellantis &You France, Groupe Mary, Car Avenue, Groupe Central Auto (GCA), BYmyCAR, Volkswagen Group Retail France, Emil Frey France and Renault Retail Group. Spoticar is listed as a broad incumbent.
Does NEUBAUER Saint-Germain have an API?
No public API is recorded for NEUBAUER Saint-Germain.
What industry is NEUBAUER Saint-Germain in?
NEUBAUER Saint-Germain's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End). Its NAICS code is 532112 and its SIC code is 7510.