Echelon Masonry
Echelon Masonry is a U.S. manufacturer of architectural masonry products, including veneer and structural units across multiple brands such as Trenwyth, Artisan, Quik-Brik, and Amerimix. Operating as a subsidiary of Oldcastle APG, it serves architects, contractors, and builders with regional manufacturing for project-based B2B sales.
- Company typePrivate
- Founded1978
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Echelon Masonry does
Echelon Masonry is a manufacturer of architectural masonry products headquartered in Atlanta, Georgia, and operating as a wholly-owned subsidiary of Oldcastle APG (a building materials division of CRH plc). Founded in 1978, the company produces veneer and structural masonry units, high performance wall systems, and mortar and grout products for commercial and residential construction projects across the United States, with a primary regional focus on the Southeast. Its products are organized under multiple brands, with Trenwyth Architectural Masonry serving as the flagship line and offering an industry-leading array of shapes, sizes, colors, and finishes — including High Polish, Mesastone, Trattino, Trendstone, Trendstone Plus, Verastone, and Verastone Plus. Additional brands include Artisan Masonry Veneers, Echelon Standard Masonry, Quik-Brik Structural Brick, Insulated Wall Systems, and Amerimix Mortar & Grout.
The underlying technology centers on manufactured architectural masonry units with proprietary finish systems, including acrylic sealer applications on ground face masonry (Trendstone), filled-sealed-polished terrazzo-like finishes (Trendstone Plus, High Polish, Verastone Plus), tight-tolerance split face production (Mesastone), and recycled-aggregate formulations for sustainability-positioned products (Verastone). Products are manufactured regionally across the United States to optimize pricing and lead times, and the company supports design professionals with Revit and AutoCAD BIM content libraries plus an online Masonry Visualizer for 3D mock-ups.
The business model is B2B and project-based, generating revenue through quote-based sales of manufactured masonry products to architects, contractors, and builders. Pricing is not publicly disclosed and is negotiated per project; the company does not operate e-commerce or retail storefronts, relying instead on direct sales relationships and specification-driven demand. Marketing and education are delivered through organic social channels (LinkedIn, YouTube, Instagram, Facebook), email, case studies, a masonry visualizer tool, and continuing-education programs including Lunch & Learn sessions and Oldcastle APG University Online. No standalone revenue figures are publicly disclosed, as the company reports through its Oldcastle APG parent.
Echelon Masonry firmographics
Firmographics- Name
- Echelon Masonry
- Legal name
- Echelon Masonry
- Website
- https://trenwyth.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Echelon Masonry is a U.S. manufacturer of architectural masonry products, including veneer and structural units across multiple brands such as Trenwyth, Artisan, Quik-Brik, and Amerimix. Operating as a subsidiary of Oldcastle APG, it serves architects, contractors, and builders with regional manufacturing for project-based B2B sales.
- Ownership category
- akta.pro rank
Echelon Masonry industry classification
Industry- Product category
- Architectural Masonry Products
- NAICS
- Concrete Block and Brick Manufacturing (327331)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
Keywords
Where Echelon Masonry is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Echelon Masonry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels9 records
Echelon Masonry product offering
Product offeringCore offering
Echelon Masonry manufactures and sells architectural masonry products including adhered and anchored masonry veneers and structural masonry units. Its products are organized by application — adhered masonry veneer, anchored masonry veneer, structural masonry units, and high-performance wall systems — and offered across multiple brands such as Trenwyth Architectural Masonry, Artisan Masonry Veneers, Echelon Standard Masonry, Quik-Brik Structural Brick, Insulated Wall Systems, and Amerimix Mortar & Grout, with a range of finishes (High Polish, Mesastone, Trattino, Trendstone, Verastone, Ground Face, Smooth Face, Split Face). Pricing is quote-based and products are manufactured regionally to optimize pricing and lead times for commercial and residential construction projects.
Product overview
Echelon Masonry is a multi-brand masonry products company offering a comprehensive portfolio of veneer and structural masonry units. The flagship Trenwyth Architectural Masonry brand includes veneer and structural units in High Polish, Mesastone (split face), Trattino (natural travertine aesthetic), Trendstone, Trendstone Plus, Verastone, and Verastone Plus finishes. Additional brands include Artisan Masonry Veneers, Echelon Standard Masonry, Quik-Brik Structural Brick, and Insulated Wall Systems. The company also offers Amerimix Mortar & Grout, and individual products such as Allure, Aria Slim, Aria Stone, Ashton Brick, Cordova Stone, Franklin Stone, Hillcrest Stone, Kensley Stone, Lamina Stone, Mondrian Stone, Waterford Stone, Ground Face, Smooth Face, Split Face, Acousta-Wal, InsulTech, Harvard-Brik, and Quik-Brik. Products are organized by application (Adhered Masonry Veneer, Anchored Masonry Veneer, Structural Masonry Units, High Performance Wall Systems) and manufactured regionally for optimal pricing and lead times.
Differentiator
Problem solved
Functional benefit
Brands
- Trenwyth Architectural Masonry: Veneer and structural units in an array of shapes, sizes, colors and finishes
- Artisan Masonry Veneers
- Echelon Standard Masonry
- Quik-Brik Structural Brick
- Insulated Wall Systems
- Amerimix Mortar & Grout
Products and services
- Trenwyth Architectural Masonry A premium brand of architectural masonry that includes both veneer and structural units in an industry-leading array of shapes, sizes, colors, and finishes, designed to match any design intent for commercial and residential construction projects.
- Artisan Masonry Veneers A brand of masonry veneer products offered by Echelon Masonry for architectural facade and interior surface applications.
- Echelon Standard Masonry A brand of standard masonry products offered by Echelon Masonry for general construction applications.
- Quik-Brik Structural Brick A brand of structural brick products offered by Echelon Masonry for load-bearing and non-load-bearing wall systems.
- Insulated Wall Systems A brand of insulated wall system products offered by Echelon Masonry for high-performance building envelope applications.
- Amerimix Mortar & Grout A brand of mortar and grout products offered alongside Echelon Masonry's masonry portfolio for use in masonry construction.
- High Polish A finished architectural masonry product offering a smooth terrazzo-like finish designed to enhance the aesthetics of architectural projects.
- Mesastone A split face masonry product designed to deliver tight dimensional tolerance and uniform texture across every project.
- Trattino A manufactured masonry product providing a natural travertine aesthetic, available in both full-depth veneer and structural units.
- Trendstone A ground face masonry product finished with acrylic sealers to accentuate the natural beauty of each unit.
- Trendstone Plus A premium ground face masonry product that is filled, sealed, and polished to deliver a smooth terrazzo-like finish.
- Verastone A ground-face masonry unit that combines sustainability (through recycled aggregates) with aesthetic appeal in a single package.
- Verastone Plus A premium ground-face masonry unit that is filled, sealed, and polished to accentuate the beauty of recycled aggregates for peak sustainability and aesthetics.
Companies that use Echelon Masonry
Customer profileSegments2 records
Ideal customer profiles1 record
Echelon Masonry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Echelon Masonry partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Echelon Masonry competitors and assessment
Company assessmentDirect peers
- Glen-Gery Corporation: Manufacturer of brick and masonry products including architectural face brick, structural brick, and thin brick veneer. Directly comparable in product mix and target customer segments to Echelon's Quik-Brik and Trenwyth lines.
- Acme Brick Company: One of the largest U.S. brick manufacturers, producing both face brick and structural masonry for architectural and construction applications. Comparable as a multi-product masonry manufacturer with regional manufacturing and broad product lines.
- Pacific Clay Bricks: West Coast manufacturer of architectural and structural brick products serving similar commercial and residential construction use cases. Comparable regional masonry manufacturer with multi-product portfolio.
- Cultured Stone (by Westlake Royal Building Products): Leading manufacturer of manufactured stone veneer for architectural applications, directly competing with Echelon's Mesastone, Trendstone, and Verastone product lines in the adhered veneer category. Both serve similar architectural specification channels with BIM content support.
- Coronado Stone Products: Manufacturer of manufactured stone veneer and architectural stone products targeting the same architectural facade and interior surface use cases as Echelon's Trenwyth collection. Both companies compete for specifier attention in residential and commercial construction.
- Quikrete Companies: Largest U.S. manufacturer of packaged concrete, mortar, and masonry products with a similar multi-brand strategy and broad product portfolio spanning structural and architectural applications. Both companies serve architects, contractors, and builders through B2B distribution channels.
- Belden Brick Company: Major U.S. manufacturer of architectural brick and masonry products serving commercial, institutional, and residential projects. Directly comparable as an architectural masonry manufacturer targeting the same architect/contractor specification channel.
- EP Henry Corporation: Mid-Atlantic manufacturer of architectural masonry, concrete masonry units, and Hardscape products serving residential and commercial construction. Comparable regional masonry manufacturer with similar B2B specification-driven sales model.
Broad incumbents
- CRH plc: Ultimate parent company of Oldcastle APG (Echelon Masonry's parent) and one of the largest building materials companies globally. Highly relevant as the corporate parent whose strategic decisions directly affect Echelon's positioning.
- Boral Limited (now Suntec): Large building materials conglomerate with masonry, brick, and stone product lines across multiple markets. Broader incumbent with overlapping architectural masonry offerings but operating at significantly larger scale across diversified product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Echelon Masonry social profiles
Digital presenceEchelon Masonry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echelon Masonry leadership team
Management profileNumber of profiles
Echelon Masonry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echelon Masonry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echelon Masonry
What does Echelon Masonry do?
Echelon Masonry manufactures and sells architectural masonry products including adhered and anchored masonry veneers and structural masonry units. Its products are organized by application — adhered masonry veneer, anchored masonry veneer, structural masonry units, and high-performance wall systems — and offered across multiple brands such as Trenwyth Architectural Masonry, Artisan Masonry Veneers, Echelon Standard Masonry, Quik-Brik Structural Brick, Insulated Wall Systems, and Amerimix Mortar & Grout, with a range of finishes (High Polish, Mesastone, Trattino, Trendstone, Verastone, Ground Face, Smooth Face, Split Face). Pricing is quote-based and products are manufactured regionally to optimize pricing and lead times for commercial and residential construction projects.
Is Echelon Masonry a public or private company?
Echelon Masonry is a private company. It is classified as corporate owned and is currently operating.
When was Echelon Masonry founded?
Echelon Masonry was founded in 1978. It employs 1 to 10 people.
Where is Echelon Masonry based?
Echelon Masonry is headquartered in Atlanta, United States, in the North America region.
Who are Echelon Masonry's main competitors?
Direct peers on record are Glen-Gery Corporation, Acme Brick Company, Pacific Clay Bricks, Cultured Stone (by Westlake Royal Building Products), Coronado Stone Products, Quikrete Companies, Belden Brick Company and EP Henry Corporation. Broad incumbents are CRH plc and Boral Limited (now Suntec).
Does Echelon Masonry have an API?
No public API is recorded for Echelon Masonry.
What industry is Echelon Masonry in?
Echelon Masonry's product category is Architectural Masonry Products. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its NAICS code is 327331 and its SIC code is 3272.