Johnston Meier Insurance

What Johnston Meier Insurance does

Johnston Meier Insurance Agencies Group is a privately held, locally owned insurance brokerage founded in 1973 in Maple Ridge, British Columbia, operating today as one of BC's largest insurance service providers with 40-43 physical branch locations across the province and 251-500 employees. The company distributes six core product lines — auto (including ICBC Autoplan, recreational vehicles, motorcycles, off-road vehicles, and commercial prorate), home (homeowners, tenant, condo, water damage, and special risk), business (commercial construction, marine, transport, small business, specialty programs, contractors, and restaurants), marine (pleasure craft, yachts, commercial vessels, and marine facilities), travel (via Tugo partnership), and personal (life, health, mortgage, umbrella). The business model is commission-based brokerage: Johnston Meier earns carrier commissions for placing ICBC basic coverage and supplemental private insurance across multiple product lines, supplemented by advisory services delivered through Licensed Insurance Advisors in-branch, by phone, and by email.

The company's competitive position rests on three structural pillars: a regulated ICBC broker appointment that anchors the auto insurance distribution franchise, a multi-carrier private insurance panel that enables comparison shopping and placement of non-standard commercial and marine risks, and a dense physical branch network that supports local, face-to-face service across both metropolitan BC (Vancouver, Burnaby, Surrey, Coquitlam, Richmond, Kelowna, Prince George) and smaller communities (Enderby, Golden, Valemount, Osoyoos, Peachland, Summerland). Underlying technology is largely traditional: the "core technology" is an insurance brokerage platform offering ICBC basic insurance and optional coverage through a network of private insurance providers, with no proprietary digital platform, no app, and no public API. Digital channels are limited to a blog, online quote request forms, and an ICBC renewal link, while the primary go-to-market remains direct-to-consumer through the physical branch network and inside-sales phone/email channels.

Revenue is generated through recurring commission streams from policy placements plus advisory service fees, with no public disclosure of revenue figures or financial performance. The company is independently owned with no parent company, no private equity backing, and no institutional investment identified; it has grown organically from a single office to over 40 branches over more than 50 years. Customer mix is broadly distributed across personal and small-commercial segments, with named accounts spanning automotive dealerships (Maple Ridge Hyundai), construction firms (Jopa Builders Ltd.), and individual consumers, indicating low customer concentration. Pricing varies by coverage type and risk, with disclosed promotional discounts of up to 25% on home insurance and 10% on travel insurance for BC residents and visitors to Canada.

Name

Johnston Meier Insurance

Legal name

Johnston Meier Insurance Agencies Group

Website

https://jmins.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Johnston Meier Insurance is a privately held BC insurance brokerage with 40+ branches, distributing auto, home, business, marine, travel, and personal insurance to individuals and small businesses across British Columbia since 1973.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Insurance brokerage
• Auto insurance
• Home insurance
• Business insurance
• Marine insurance

Headquarters

HQ city

Maple Ridge

HQ country

Canada

HQ region

North America

Offices45 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, Johnston Meier earns commissions from insurance carriers for placing policies. The company offers ICBC basic coverage and supplemental coverage from private insurers.
2. Insurance Advisory Services: The company provides insurance advisory and brokerage services across multiple insurance categories including auto, home, business, marine, travel, and personal insurance, earning commissions on policy placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Johnston Meier Insurance is an independent insurance brokerage that places and services personal and commercial insurance policies on behalf of multiple carriers. It is an authorized ICBC broker offering basic Autoplan coverage alongside supplemental coverage from private insurers across auto, home, business, marine, travel, and personal lines. Revenue is generated through commissions paid by carriers and partner insurance providers.

Product overview

Johnston Meier Insurance Agencies Group is an insurance brokerage offering a comprehensive portfolio of insurance products through a network of 40+ locations across British Columbia. The company operates as a multi-product insurance agency providing six core product lines: Auto Insurance (covering passenger vehicles, motorcycles, recreational vehicles, off-road vehicles, and commercial prorate), Home Insurance (including tenant, condo, water damage, and special risk coverage), Business Insurance (spanning commercial construction, marine, transport, specialty programs, small business, contractors, and restaurants), Marine Insurance (for pleasure craft, yachts, commercial vessels, and marine facilities), Travel Insurance (offering medical, trip interruption, baggage, and rental car protection through Tugo), and Personal Insurance (including life, health, mortgage, and umbrella coverage). The company acts as a broker partner with ICBC for auto insurance while offering supplementary private insurance coverage across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance brokerage product spanning ICBC Autoplan basic coverage plus optional coverage for passenger vehicles, recreational vehicles, motorcycles, off-road vehicles, and commercial prorate (fleet/trucking). Customers are individual vehicle owners and commercial operators across British Columbia seeking supplemental private-market coverage on top of mandatory ICBC basic insurance.
• Home Insurance Property insurance brokerage product for homeowners, tenants, and condo owners covering fire, theft, water damage, contents, liability, and special risk cases (hard-to-place risks). Discounts of up to 25% are available subject to conditions.
• Business Insurance Commercial insurance brokerage product spanning commercial construction (course of construction, CGL, bid/payment/performance bonds), commercial transport (cargo, fleet, prorate), specialty programs (childcare, churches, D&O, equine, veterinary, golf courses, volunteer accident, real estate agents), small business packages (professional offices, building owners, restaurants, retail), and dedicated contractor and restaurant package programs. Customers are BC-based small and mid-sized businesses and contractors.
• Marine Insurance

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Tugo Travel InsuranceminorChannel Partner/ Reseller/ DistributorJohnston Meier offers travel insurance products through Tugo, an online travel insurance partner. Customers are directed to Tugo's online portal (shop.tugo.com/store/JOH000) for travel insurance quotes and purchases, with Johnston Meier receiving referral/commission for policies sold.
• ICBC (Insurance Corporation of British Columbia)coreStrategic or Co-development PartnerICBC is the provincial Crown corporation providing basic mandatory auto insurance in British Columbia. Johnston Meier serves as an authorized broker offering ICBC Autoplan insurance renewals and basic coverage alongside supplemental private insurance options.
• Private Insurance Providers NetworkcoreTechnology or IntegrationJohnston Meier works with a network of private insurance providers to offer optional coverage beyond basic ICBC insurance. This network allows the company to provide competitive quotes and tailored coverage options for auto, home, business, and marine insurance.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BrokerLink: BrokerLink is one of Canada's largest insurance brokerages, operating hundreds of branches nationwide and offering personal, commercial, and specialty insurance. It is a direct competitor to Johnston Meier in BC and shares the multi-line brokerage model with branch-based distribution.
• Hub International: Hub International is a large North American insurance brokerage with significant Canadian operations, including offices in BC. It offers personal, commercial, and specialty lines through a branch network, directly comparable to Johnston Meier's brokerage model.
• Westland Insurance Group: Westland Insurance is a BC-headquartered Canadian insurance brokerage with a broad multi-branch network across Western Canada. It offers personal and commercial lines including auto, home, marine, and business, and is the most direct competitor to Johnston Meier in scope, geography, and product mix.
• Western Financial Group: Western Financial Group operates a Canadian insurance and financial services brokerage network across Western Canada, including BC. Its multi-line personal and commercial insurance brokerage model with branch-based distribution directly mirrors Johnston Meier's operating approach.
• Capri Insurance: Capri Insurance is a BC-based brokerage offering personal, commercial, and specialty insurance products. As a smaller BC-rooted brokerage, it is a direct peer and competitor in the same regional and product categories.
• The Cooperators: Cooperators is a Canadian multi-line insurance and investment organization with a national brokerage distribution network offering auto, home, business, life, and farm insurance. It competes directly with Johnston Meier in BC for personal and small commercial lines.
• CAA Insurance (BCAA): CAA Insurance, distributed through the BC Automobile Association, sells auto and home insurance products in BC through a membership-based distribution model. It is a direct competitor in personal lines and competes for the same household customer base.

Broad incumbents

• Aviva Canada: Aviva Canada is a major Canadian property and casualty insurer distributing personal and commercial insurance through broker networks including Johnston Meier. It is a broad incumbent whose carrier decisions directly affect broker economics.
• Intact Financial Corporation: Intact Financial is Canada's largest property and casualty insurer, offering personal and commercial lines through both direct and broker channels. It is a broad incumbent partner and competitor with overlapping product coverage in BC, though it is a carrier rather than a pure brokerage.
• TD Insurance (TD Bank Group): TD Insurance is a broad Canadian insurance distributor offering personal and small business coverage through online, phone, and retail channels. It competes with Johnston Meier for personal lines customers in BC and represents the in-house/direct channel alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JohnstonMeier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnston Meier Insurance